Abstract Korea boasts a rich history of printing that dates back to at least the mid-8th century AD and can even claim the oldest book printed with movable metal type. However, until the 20th century, the most common typographic technique in book production in Korea was the use of the wooden matrix. Movable wooden or metal characters were only marginally used during that time. Why did Koreans forego movable type from the 13th century onwards in favour of xylography for book production, despite the Europeans adopting the former two centuries later? In attempting to answer this question, the present article addresses the history of book circulation in Korea, which was limited and regulated by the government until the 16th century, and the emergence of the book trade with the panggakpon in the 17th century. Tracing the evolution of publishing in Korea from its inception to the early Chosŏn period, it explores the factors that gave rise to panggakpon and its affordable printing characteristics. It thus identifies the main drivers behind panggakpon, as the destruction of the national book heritage following the period of crisis during foreign invasions of Korea and the increasing demand for books from a progressively growing public of potential readers due to political, economic, social and cultural reasons from the early Chosŏn period onwards. Although government policy towards printing evolved during the middle Chosŏn period in favour of the book trade, the causes behind the emergence of panggakpon lay elsewhere. Without these factors, the State would have maintained its monopoly on book production, and panggakpon would never have materialised.
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