Tourist Motivation Research Articles

RESEARCH ON THE MOTIVATION OF RURAL TOURISTS IN ANHUI PROVINCE FOR RURAL TOURISM

This paper mainly analyzes the development trend of rural tourism in Anhui Province in recent years, so as to study the pull of tourist attractions in Anhui Province on tourists, and for tourists themselves, the external driving force of rural tourism behavior in Anhui Province. From the perspective of the spiritual and cultural value of tourism, tourism is of great significance to cultivate sentiment, soothe mood and cultivate aesthetics. Through some previous literature, it can often be found that tourism motivation research is only a small part of a large category of tourism behavior research, so in-depth study of tourists' motivation, what is the significance of the tourism industry for the entire tourism behavior? This research adopts the research method of quantitative analysis, sets up 34 items, collects questionnaires in Huangshan, Anhui Province, and analyzes the tourism motivation of rural tourists by collecting and analyzing 298 valid questionnaires. The findings suggest that it is necessary to strengthen management, integrate tourism resources, pay attention to the personal safety of tourists and environmental protection of scenic spots, create well-known brands, and take the path of sustainable development in the development of Anhui's tourism industry. Improving the visibility, infrastructure construction, ecological environment protection, and characteristic product development and marketing of "Anhui rural tourism" is one of the major trends in the future development of Anhui's tourism industry.

Past behaviour intentions, present normative beliefs, and future customer loyalty

AbstractTourists are often motivated by a desire to reduce their impact on the environment and support local communities. By understanding the motivations and preferences of different types of tourists, destinations can tailor their offerings to attract and retain a diverse range of visitors. This study aims to determine if tourists who are attracted to the natural environment in a destination are more likely to engage in sustainable behaviors. It also explores whether easy access to information on sustainability influences decision‐making when traveling. The article raises the question of whether post‐pandemic tourists seek sustainable destinations due to both internal motivations and external influences. This article examines the convergence of pull‐push tourist motivations in sustainable destination preferences post‐pandemic. Using data from 12,101 Eurobarometer 2021 respondents from the TOP 12 countries with high pro‐environmental attitudes, the study found a confirmation of sustainable behaviors among European citizens. Future research directions and limitations are discussed.

A Qualitative Analysis of the Motivations for Chinese Gay Tourists Choosing Thailand as a Destination: A Grounded Theory Approach

Chinese gay tourists, as the largest segment of gay tourists in Thailand, significantly contribute to the development of the Thai pink tourism industry. However, there has been limited research focusing on the motivations of Chinese gay tourists in choosing Thailand as their tourism destination. Utilizing a qualitative approach, this study aims to understand the factors influencing the motivation of Chinese gay tourists in selecting Thailand as their travel destination. Through purposive and snowball sampling, 23 Chinese gays were recruited to participate in semi-structured interviews to gather data. The data were transcribed and analyzed using grounded theory methodology. This study identified six key factors: acceptance and freedom, community and belonging, personal and emotional well-being, accessibility and convenience, sexual freedom and entertainment, and influence of media and friends. These factors collectively influence the motivation of Chinese gay tourists in their choice of tourism destination. Moreover, this study develops a theoretical framework that encapsulates these motivational factors and their interrelations.

PENGEMBANGAN WISATA MELALUI PEMBERDAYAAN MASYARAKAT (POKDARWIS) DI KELURAHAN SUMBER REJO KECAMATAN BALIKPAPAN TENGAH

Sumber Rejo Village has variants of potential tourist attractions such as the natural environment which is used as an educational tourism managed by the community with the nickname Kang Bejo, namely the kale village in Sumber Rejo Village, the cultural life of the community is full of values, norms, and customs, so that it makes Sumber Rejo Village worthy of being an important part of tourism activities, especially in the city of Balikpapan. Tourists prefer their friendly visits to nature and local people such as farming, farming and gardening, in the hope of improving cleanliness, accommodation, safety, and comfort. The change in the motivation of tourists who pay more attention to health aspects, prefer cleanliness, accommodation quality, maximum security, and increased comfort is very much in line with the conditions of tourist villages. Tourism villages consistently offer unique and interesting experiences, natural beauty and the nobility of the culture of their people which are depicted through hospitality, politeness, cleanliness, security, and comfort.

Exploring Critical Success Factors that Influence Tourism Success: a Qualitative Study in the Context of Diverse Tourism Destinations

Tourism is an important industry that has a huge impact on the economy. This economic impact comes from the spending of tourists who visit a tourism destination. Therefore, tourism destinations must make the necessary arrangements to effectively receive and maximize this economic opportunity. An important step in understanding and effectively managing the tourism industry is to identify the critical aspects that contribute to its success. Examining critical success factors in various tourism destinations, taking into account geographic, cultural, and economic variations, is essential to understanding the intricacies of the tourism sector as a whole. This research utilizes a qualitative research methodology, namely content analysis, which includes conducting a literature review and using triangulation. The purpose of this study was to identify the key factors that influence the success of the tourism industry in the context of diverse tourism destinations. The research findings show that various key factors significantly influence the success of various tourism destinations. These factors are uniqueness of location, attractiveness of tourist attractions, ease of access, government support, local community involvement, availability of facilities and infrastructure, quality of human resources, effectiveness of marketing and promotion efforts, and tourist motivation. Within the realm of green tourism, these findings underscore the imperative of incorporating sustainable practices into each of these elements. This includes advocating for environmentally friendly modes of transportation, endorsing local environmentally conscious enterprises, and ensuring that tourism development amplifies rather than exploits natural and cultural resources. This integration will not only adhere to the ideals of sustainable tourism but also have the ability to boost the economic advantages of the tourism industry by attracting environmentally aware travelers.

Identifying the Main Motivations to Visit Salt Mines: Do Socio-demographic Variables Matter?

Identifying the Main Motivations to Visit Salt Mines: Do Socio-Demographic Variables Matter? Salt has been extracted from mines in Europe for thousands of years. More recently, some of these salt mines reinvented themselves as new tourism objectives attracting hundreds of thousands and even millions of visitors each year. This research aims to investigate the main reasons tourists visit a former salt mine, focusing on Turda Salt Mine, in Romania, as a case study. The study found that the main motivations for visiting the former salt mine were leisure/relaxation, learning, adventure, to try something new and to escape the daily routine whereas participation in various cultural/religious and sport events as well as socialization with like-minded people were considered the least important motivations. The results also show that some socio-demographic factors could influence motivation to visit a salt mine. The findings of this research have a number of practical implications for the marketing and management of salt mines which are outlined at the end of the paper. Keywords: tourism motivation, salt mines, Turda Salt Mine, Romania, socio-demographic variables.

Wisata Bahari Pantai Sadranan Gunungkidul: Kajian Karakteristik dan Motivasi Wisatawan

Sadranan Beach offers highly attractive tourism features that draw visitors. These attractions include stretches of white sand, snorkeling activities, canoe paddling, and captivating photo spots. The variety of activities available at Sadranan Beach gives it a competitive edge over other beaches in Gunungkidul. This study aims to identify the elements that attract tourists to Pantai Sadranan, understand tourist motivations, and analyze the socio-demographic characteristics of the visitors. The results of this study indicate that the majority of tourists at Sadranan Beach are males aged between 25 and 44 years. Most tourists come from outside Yogyakarta, with the highest educational level being equivalent to high school, and are predominantly students or pupils. The primary motivations for visiting the beach are to enjoy the natural scenery, snorkeling, canoe paddling, relaxing in gazebos, watching sunrises and sunsets, and camping.

Tourist Motivations to Adopt Sustainable Smart Hospitality: An Innovation Resistance Theory Perspective

This study aimed to assess the neglected conceptualization of smartness in the context of tourism and its probable consequences. Specifically, this study focused on investigating the relationships between sustainable smartness, usage barriers, value barriers, risk barriers, traditional barriers, image barriers, and tourists’ behavioral intentions regarding their stay in smart hotels. The conceptual model of this study is constructed based on innovation resistance theory. By engaging structural equation modeling (SEM) in Smart-PLS 3.2.8, we calculated data from 672 valid respondents. The findings demonstrate that smartness significantly affects usage, value, risk, and traditional and image barriers. Furthermore, we unearthed a significant effect of all barriers on tourists’ behavioral intentions.

INVESTIGATION OF INFLUENCING GASTRONOMIC TOURISM “LOCAL ISAN SAUSAGE”, KHON KAEN, THAILAND

The present study sought to analyze factors influencing gastronomic tourism “Local Isan Sausage” in terms of tourism products and tourists’ needs as crucial aspects for determining tourism strategies in neighborhoods of Mueang Kao Sub-district, Khon Kaen. It examined the characteristics of gastronomic tourism in relation to Isan sausages in Mueang Kao Sub-district, Khon Kaen. The sample of the study included 400 tourists visiting the neighborhoods of Mueang Kao Subdistrict, Khon Kaen. The results demonstrated that three factors, namely motivation for gastronomic tourism, the value chain for gastronomic tourism, and the Isan sausage product development, significantly affected the holistic gastronomic tourism development of local Isan sausages. The present study sheds light on the tourists’ needs in relation to gastronomic tourism in the neighborhoods of Mueang Kao Sub-district, Khon Kaen, and shows that the results derived from an analysis of tourists’ responses in questionnaires are reliable. Consequently, it offers suggestions for the improvement or adaptation in different aspects, such as Isan sausages, packaging, and distribution, and consistency with the tourists’ needs, enabling the locals to recognize the significance and value creation of the wisdom of local Isan cuisine in their own community.

Travel Constraints and Willingness to Pay During a Global Crisis: Lessons from South African Domestic Tourism

Academic inquiry into the impact of crises on the behaviour of domestic tourists is still relatively new, which justifies further research into the impact of the COVID-19 pandemic on domestic tourism. The following study explores the potential mediating effect of travel constraints experienced by South African tourists and their willingness to pay for tourism services on how pandemic-induced risks affect their tourism motivations. Data collected from 427 respondents indicate that the crisis caused by the pandemic has brought about a shift in the psychographic characteristics of South African domestic tourists, as evidenced by a statistically significant partial serial mediation of intrinsic constraints and willingness to pay in the relationship between pandemic-induced physical risk and outdoor recreational tourism motivations. The findings provide baseline data for a demand-driven domestic tourism policy and can be used to develop a strategy for the short-to-medium term.

Daya Tarik Wisata Musik dalam Meningkatkan Kunjungan Wisatawan ke Kota Bandung

Today, music tourism is multiplying due to a shift in tourism trends from mass tourism to more personalized tourism activities or special interest tourism. This shift in tourism trends has a positive impact on the city of Bandung, which is famous for the creativity of its young people and produces many famous musicians and music festivals in Indonesia. This study aims to identify the influence of music tourism attraction on the motivation of tourists visiting Bandung. Mixed methods through in-depth interviews with music tourism providers and distributing questionnaires to 100 respondents who have attended music performances in the city of Bandung were used to collect comprehensive and in-depth data. The results show that the city of Bandung has fulfilled the four components of tourism. Meanwhile, the results of the quantitative analysis show that music tourism has the potential to influence the motivation of tourists visiting Bandung City.

Improving travel experience for hotel guests: Policy recommendations for pet-friendly hotels

Pet-friendly tourism is a modern trend that has recently attracted a lot of attention. This paper offers a broad-perspective view related to the desire of people to travel with their pets and the implications for hotels where pet owners co-exist with other tourists who may not be equally fond of pets. Quantitative and qualitative studies are used for combining the views of hotels with those of tourists, to identify solutions that can improve the experience for guests both with and without pets. Results from studies are compared with recent literature findings, with emphasis on reasons and motives of tourists and hotels and the resulting policy implications. Evidence suggests that a three-fold dynamic interaction exists between hotels, guests with pets, and guests without pets, and the hotels must consider certain identified important factors and apply specific policies to successfully manage this challenging interaction.

Polish adaptation of the Sports Tourism Motivation Scale (STMS) in the context of understanding Socio-Cultural, Nature and Tourism-Related Motivation among athletes

Polish adaptation of the Sports Tourism Motivation Scale (STMS) in the context of understanding Socio-Cultural, Nature and Tourism-Related Motivation among athletes

Model of Destination Image, Tourist Motivation, Satisfaction, and Revisit Intention in Wendit Waterpark, Malang Regency

Wendit Waterpark is one of the famous tourist destinations in Malang Greater Area. This research aims to analyze the condition of image destination, tourist motivation, satisfaction, and revisit intention to Wendit Waterpark and examine the relation among those four variables using Structural Equation Model (SEM). Data collection was conducted by using questionnaire with 100 respondents. We applied a descriptive quantitative to identify condition of image destination, tourist’s motivation and satisfaction, and their revisit intention to Wendit. Result shows that there is a significant and strong relation among image destination, motivation, satisfaction, and revisit intention. It means that it is needed some improvements to enhance the condition of image destination of Wendit Waterpark, then it will improve motivation and satisfaction, and also revisit intention to this tourism destination.

Factors Affecting Tourist Destination Choice: The Case of Destinations in Ho Chi Minh City, Vietnam

Abstract This study identifies the determinants for tourists of Ho Chi Minh City (HCM City) as a travel destination. From a qualitative perspective, two groups (ten domestic and eight foreign tourists) were interviewed. Quantitatively, input data were obtained from 615 tourists who visited HCM City between October 2023 and February 2024. Factors affecting destination choice included tourism motivation, destination image, and information source. Destination image had the most significant influence followed by tourism motivation, while source of information had an important indirect impact. Based on the research findings policy implications are proposed to increase HCM City’s attractiveness as a tourist destination.

The paradox of attraction: unveiling the dynamics of tourist motivation and impact perception at a dark heritage site through mixed-method approach

PurposeThe purpose of this study is to examine the relationships between tourists’ motivations, perception of tourism impacts, place attachment (PA) and loyalty toward Jallianwala Bagh, a dark heritage site in Punjab, India.Design/methodology/approachA mixed-method approach comprising qualitative and quantitative methods was used. Semi-structured interviews and the Delphi method helped generate a 34-item survey instrument. A sample size of 869 respondents was obtained, split into two subsets for exploratory factor analysis and confirmatory factor analysis.FindingsSeven out of nine hypotheses were supported. Motivated tourists perceived higher positive tourism impacts but lower negative tourism impacts. Higher perceptions of positive tourism impacts increased both PA and loyalty to the destination. Surprisingly, the perception of negative tourism impacts did not significantly affect tourist loyalty, contrary to some previous research.Practical implicationsThis study informs stakeholders about tourists’ cognitive and affective responses at a dark tourism site, aiding in the planning and development of sustainable tourism strategies.Social implicationsBy understanding the tourists’ motivations and perceptions, stakeholders can manage tourism impacts more effectively, ensuring that tourists’ experiences align with sustainable practices.Originality/valueThis study enriches the understanding of the tourists’ complex interactions with dark heritage sites. It introduces a new angle by examining how motivations, PA and perceptions of tourism impacts influence tourist loyalty, especially in the context of dark tourism.

"Effects of Push-Pull Tourism Motivation on Tourism Satisfaction and Behavioral Intention: Focus on the Tourists of Busan"

"Effects of Push-Pull Tourism Motivation on Tourism Satisfaction and Behavioral Intention: Focus on the Tourists of Busan"

국가정원 사례로 본 방문자의 관광 동기 및 지각된 가치가 만족도에 미치는 영향

The aim of this study is to investigate the factors that influence the perceived value and the factors influencing the satisfaction and perceived value derived from the tourism motivations of visitors to the Taehwagang National Garden. Specifically, the driving factors, incentive factors, and perceived value of tourism motivation were set as prerequisites for tourism satisfaction. Recently, Ulsan Metropolitan City has implemented various strategies to develop the Taehwagang National Garden and boost visitor numbers, aiming to transition from an industrial to a tourist city. However, the visitor turnout has been less than expected, given the efforts. In response to the need for strategies to ensure the sustainability of the Taehwagang National Garden, this study was conducted focusing on the characteristics of visitors who have experienced the garden. The results of the study were found to have a positive and significant effect on perceived value among the driving factors, and among the attractive factors, core tourism resources had a positive and significant effect on perceived value, and the convenience of information and facilities had a negative and significant effect on perceived value. Furthermore, a conclusion was drawn that perceived value had a positive and significant effect on tourism satisfaction. Therefore, these findings suggest that it can be used as data for establishing marketing strategies for the Taehwagang National Garden, and it is suggested that visitor satisfaction and operational sustainability can be enhanced by developing content that meets visitor needs and by expanding facilities for relaxation.

Study on the Relationship between Elderly Tourism Motivation and Active Aging: A Case Study of Elderly Population in First-tier Cities of China

This paper explores active aging by examining elderly tourism through the lenses of existential theory, the broaden-and-build theory, and the circular theory. It investigates the travel motivations of the elderly in tourism scenarios, integrating factors such as positive thinking, positive behavior, and a positive organizational environment into the research. A path model was constructed to analyze how active aging influences travel motivations in a tourism context, supported by empirical analysis using 337 valid samples. The study found that key dimensions of active aging influencing elderly travel motivations include positive behavior, positive thinking, and a positive organizational environment. The path model and research data show good compatibility and explanatory power regarding the impact of active aging on travel motivations. Positive thinking, positive behavior, and a positive organizational environment all positively affect the travel motivations of the elderly. In the path analysis, positive thinking as an independent variable does not directly influence travel motivations; instead, positive behavior and a positive organizational environment serve as important mediating variables.

Sunda Kelapa Port: a Case Study on Tourist Loyalty Building Through Destination Image, Tourist Motivation, and Perceived Value of Tourism Satisfaction

The purpose of this research is to determine the influence of destination image, tourist motivation, perceived value, and tourist satisfaction on tourist loyalty to Sunda Kelapa Port. The research method uses a quantitative research design by distributing questionnaires. A total of 256 respondents were sampled using purposive sampling technique. The research objects in this study were respondents aged 18-65 years and had visited Sunda Kelapa Port at least three times in the past year. This research uses SPSS version 23 software and SEM (Structural Equation Model) from AMOS software to analyze and process research data. The research results show that: first, destination image, tourist motivation, and perceived value have a positive and significant effect on tourist satisfaction. Second, perceived value and tourist satisfaction have a positive and significant effect on tourist loyalty. Third, destination image and tourist motivation has no influence on tourist loyalty.