Consumer Motivations Research Articles

Exploration on Service Design of Integrated Online and Offline for the Food Nearing Its Expiration Date from the Perspective of Opposing Food Waste

Combining online digital application systems with offline physical design is currently a relatively complete service design system. In view of the increasingly prominent problem of waste caused by the food nearing its expiration date at present, the application of a combination of online and offline design methods can provide users and businesses with a comfortable user experience and commercial value. This paper investigated the consumers' consumption view of the food nearing its expiration date, understood their attitude and consumption motivation, conducted user log and behavior insight research on convenience store consumers, explored service design opportunities and experience contacts, and reconstructed a systematic and rational service system that combines online and offline services, from food production, sales to recycling and reuse. Give full play to the advantages of offline entity and online transparency and openness, and saving from the source of food, and maximize the promotion of sales and recycling of the food nearing its expiration date. It provides consumers with a comfortable user experience and ensuring the maximization of the interests of the food industry in order to save food.

A Study of the Use of Mathematical Models in a Blind Box Economy

Since 2016, blind boxes have been loved by consumers, and the blind box economy has exploded. However, the blind box economy is closely linked with mathematical models. The mathematical models could be research predictions of profit and loss in blind boxes. Such functions as the loss function can assess the purchase probability of the blind box as well as how to avoid massive losses. Neural networks and Linear regression can predict the price changes of the blind box. Besides, we can predict and analyze the psychological and behavioral motivations of consumers. Therefore, the passage through literature reading and specific data analysis methods focuses on the mathematical models such as Loss function , Neural network and Linear regression that are applied in the blind box now. And the passage also describes the predictional model of profit and loss controdiction to avoid consumers consuming excessively a pig in a poke. At present, Linear regression can analysis and calculate investment with the blind box, but it should consider a lot of factors that can cause errors. Neural network can predict price changes, and it needs a large amount of data to support the model. Loss function can be used to predict the profit and loss of a blind box, but it also needs a large amount of data to prove its accuracy.

Exploring the urban consumers’ experience and the influencing factors in berry-picking activities in China

ABSTRACT Berries hold a unique appeal, stemming from their natural aspect and the embedded cultural ecosystem services they can offer. While extensive studies have examined rural berry collectors, there is a gap of research on the engagement of urban consumers in berry-picking activities, particularly in emerging markets. This study addresses this gap by investigating the experience, consumer motivations, and other influential factors of urban consumers engaging in berry-picking activities in selected municipalities in China. Drawing on in-depth interviews with urban consumers involved in berry-picking and the thematic analysis, this research revealed three berry-picking patterns, including wild picking, pure commercial picking (U-pick), commercial picking with extra services (Pick and Plus). It identified key factors influencing urban consumer experience, namely consumer motivations, social media marketing, convenience, and service capability. It explored the challenges confronting individual berry farmers. The results highlighted the cultural and social significance of berry-picking activities, as well as the service potential of fresh berries as territorial products to bridge urban-rural divides. The research contributes up-to-date insights to the broader discourse on the cultural and provisioning ecosystem services offered by berries, shedding light on the intricate interplay among urban consumers, fresh berries, rural berry farmers and other relevant stakeholders.

The shift in sports viewing: scale development and validation for mediated sports consumption motivation

ABSTRACT Research question Mediated sports, the alternative consumption formats that substitute live stadium or arena experiences, are on the rise and have become a prevalent means of consuming sport. This study developed a comprehensive scale to capture fans’ motivation behind mediated sport consumption from the theoretical lens of self-determination theory. Research methods We achieved this objective through a series of studies: a free thought-listing survey, expert panels, an exploratory study based on a sample of 549 sport consumers, and a confirmatory study based on a new sample of 335 sport consumers. Results and findings The final scale consists of 21 items that measure seven motives: Convenience, Sociability, Emotional Hedge, Programming, Ownership, Team Identification, and Security. Findings revealed that mediated sport consumption demonstrated distinct motives integral to satisfying the basic psychological needs for autonomy, competence, and relatedness. Implications This study expands our understanding of mediated sport consumption behavior through the perspectives of Self-determination Theory. Sport fans tend to take advantage of various platforms and time zones and access many sporting events with fewer constraints. We suggest that mediated sport consumption that enhances a sense of choice or personal value provides a higher satisfaction of sport fans’ psychological needs.

User Involvement in a Desire to Buy Particular Goods on the Internet

Social media can be very effective at promoting niche products because customers often enjoy leaving reviews and striking up discussions about these things. This could increase consumer interest in the goods. In this study, we investigate how user designs interacting during a discourse on a niche cultural product can affect engagement levels, which may in turn improve consumption intentions. We demonstrate how increased interaction might boost consumption motivation. We discover that increased homophily and connectedness within the social media network will lead to a simultaneous rise in polarization and the prevalence of content tailored to niche markets. Next, we examine an expansion in which two lobbyists have the ability and desire to affect the frequency of every kind of content. The primary ways in which businesses can use social media as tools for strategic marketing. The article outlines the primary categories of social media applications and suggests two key applications for social media use by marketers: As sources of market intelligence, or "passive marketing tools," as well as "active marketing tools," which are platforms for interacting, communicating, and promoting with customers.

Development of marketing management for pomelo products in Samut Songkhram province, Thailand

The study presents a comprehensive examination of the market potential for Pomelo products in Samut Songkhram Province, Thailand, aiming to enhance marketing management strategies. It delves into consumer motivations, attitudes, and purchasing intentions towards Pomelo products, utilizing structural equation modeling to assess influencing factors. Samut Songkhram is identified as a prime region for Pomelo cultivation due to its unique river estuary soil enriched with minerals, creating a distinct taste profile influenced by a mix of saltwater, brackish water, and freshwater, dubbed the three-water area. This geographical and environmental advantage contributes to the high quality and consumer preference for the large white Pomelo variety indigenous to the area. The study explores two primary agricultural practices for growing large white Pomelos: self-cultivation by landowners and orchard leasing by other farmers. Additionally, it investigates two main distribution methods: direct sales at the farm and self-managed sales by farmers or orchard owners. A quantitative analysis involving 400 potential customers, including tourists and out-of-area customers, was conducted to gauge purchase intentions. Results from structural equation modeling indicate a significant and positive relationship between consumer motivations, attitudes, and purchase intentions, underlining the integrated influence of these factors on consumer behavior towards Pomelo products. These findings highlight the critical role of understanding consumer dynamics and the environmental uniqueness of Samut Songkhram’s Pomelos in developing targeted marketing strategies. The research underscores the significance of leveraging the unique characteristics and cultivation heritage of Samut Songkhram Pomelos to foster product differentiation and appeal, suggesting a need for innovative marketing approaches that resonate with the distinct quality and taste profiles of these local fruits.

Metabolic sensing in AgRP regulates sucrose preference and dopamine release in the nucleus accumbens.

Hunger increases the motivation for calorie consumption, often at the expense of low-taste appeal. However, the neural mechanisms integrating calorie-sensing with increased motivation for calorie consumption remain unknown. Agouti-related peptide (AgRP) neurons in the arcuate nucleus of the hypothalamus sense hunger, and the ingestion of caloric solutions promotes dopamine release in the absence of sweet taste perception. Therefore, we hypothesised that metabolic-sensing of hunger by AgRP neurons would be essential to promote dopamine release in the nucleus accumbens in response to caloric, but not non-caloric solutions. Moreover, we examined whether metabolic sensing in AgRP neurons affected taste preference for bitter solutions under conditions of energy need. Here we show that impaired metabolic sensing in AgRP neurons attenuated nucleus accumbens dopamine release in response to sucrose, but not saccharin, consumption. Furthermore, metabolic sensing in AgRP neurons was essential to distinguish nucleus accumbens dopamine response to sucrose consumption when compared with saccharin. Under conditions of hunger, metabolic sensing in AgRP neurons increased the preference for sucrose solutions laced with the bitter tastant, quinine, to ensure calorie consumption, whereas mice with impaired metabolic sensing in AgRP neurons maintained a strong aversion to sucrose/quinine solutions despite ongoing hunger. In conclusion, we demonstrate normal metabolic sensing in AgRP neurons drives the preference for calorie consumption, primarily when needed, by engaging dopamine release in the nucleus accumbens.

Two-Month Voluntary Ethanol Consumption Promotes Mild Neuroinflammation in the Cerebellum but Not in the Prefrontal Cortex, Hippocampus, or Striatum of Mice.

Chronic ethanol exposure often triggers neuroinflammation in the brain's reward system, potentially promoting the drive for ethanol consumption. A main marker of neuroinflammation is the microglia-derived monocyte chemoattractant protein 1 (MCP1) in animal models of alcohol use disorder in which ethanol is forcefully given. However, there are conflicting findings on whether MCP1 is elevated when ethanol is taken voluntarily, which challenges its key role in promoting motivation for ethanol consumption. Here, we studied MCP1 mRNA levels in areas implicated in consumption motivation-specifically, the prefrontal cortex, hippocampus, and striatum-as well as in the cerebellum, a brain area highly sensitive to ethanol, of C57BL/6 mice subjected to intermittent and voluntary ethanol consumption for two months. We found a significant increase in MCP1 mRNA levels in the cerebellum of mice that consumed ethanol compared to controls, whereas no significant changes were observed in the prefrontal cortex, hippocampus, or striatum or in microglia isolated from the hippocampus and striatum. To further characterize cerebellar neuroinflammation, we measured the expression changes in other proinflammatory markers and chemokines, revealing a significant increase in the proinflammatory microRNA miR-155. Notably, other classical proinflammatory markers, such as TNFα, IL6, and IL-1β, remained unaltered, suggesting mild neuroinflammation. These results suggest that the onset of neuroinflammation in motivation-related areas is not required for high voluntary consumption in C57BL/6 mice. In addition, cerebellar susceptibility to neuroinflammation may be a trigger to the cerebellar degeneration that occurs after chronic ethanol consumption in humans.

A Study On Consumer Purchase Behavior Towards Green Products

This research aims to investigate and analyze consumer purchase behavior towards green products, with a specific focus on understanding the factors influencing the adoption of sustainable and environmentally friendly choices. In the context of increasing environmental consciousness, consumers play a pivotal role in driving demand for products with reduced ecological impact. Employing a mixed-methods research design, including surveys and in-depth interviews, this study seeks to explore the intricacies of consumer decision-making processes and behaviors related to green products. Key objectives include assessing the level of awareness and understanding of green products, identifying the factors influencing consumer preferences, and examining the role of factors such as product labeling, brand trust, and perceived environmental impact. The study also aims to uncover any challenges or barriers that may hinder the widespread adoption of green products. The findings of this research are expected to contribute valuable insights for businesses, policymakers, and marketers, helping them better understand and cater to the preferences and motivations of consumers in the growing market for sustainable and eco-friendly products.

A Study On Consumer Purchase Behavior Towards Green Products

This research aims to investigate and analyze consumer purchase behavior towards green products, with a specific focus on understanding the factors influencing the adoption of sustainable and environmentally friendly choices. In the context of increasing environmental consciousness, consumers play a pivotal role in driving demand for products with reduced ecological impact. Employing a mixed-methods research design, including surveys and in-depth interviews, this study seeks to explore the intricacies of consumer decision-making processes and behaviors related to green products. Key objectives include assessing the level of awareness and understanding of green products, identifying the factors influencing consumer preferences, and examining the role of factors such as product labeling, brand trust, and perceived environmental impact. The study also aims to uncover any challenges or barriers that may hinder the widespread adoption of green products. The findings of this research are expected to contribute valuable insights for businesses, policymakers, and marketers, helping them better understand and cater to the preferences and motivations of consumers in the growing market for sustainable and eco-friendly products.

Emerging technologies and shifting consumer motives: Projecting the future of the top-tier sports media product

The rapid advancement of artificial intelligence (AI), augmented (AR) and virtual reality (VR), and the associated evolving social behavior could likely catalyze a remarkable transformation in the consumption of top-tier sports. Nonetheless, existing research efforts have neglected to explore whether and how the sports management practice might need to adapt their most valuable asset, that is, the media product, to cater to future consumer needs effectively. As such, in this study, we add to the still-emerging literature by synthesizing experts' opinions to project the future of the top-tier sports media product. Based on the assessment of 71 industry experts, our results indicate how we consume top-tier sports will significantly transform by 2030. Moreover, our research extends beyond sport-specific features, elucidating the imperative for content customization and personalization and the capacity for consumers to enhance the product, thereby creating an increasingly immersive experience. These findings bear great relevance to the sports industry and across diverse sectors.

Assessing the factors that influence consumer’s purchase behaviour towards functional foods

Functional foods are foods that improve mental and physical well-being. Consumption of functional food has attracted much interest globally based on its benefit in the prevention of life-threatening diseases such as obesity, stroke, heart attack, diabetes, and cancer. Notwithstanding the health importance of functional food consumption, research on the marketing of functional foods is sparse in the literature. The research seeks to evaluate consumers purchase behaviour toward functional foods. The research employed a quantitative method. A consumer survey was conducted using a self-administered questionnaire on a sample of 384 consumers at several grocery stores in the uMhlathuze region, South Africa. The findings demonstrate the significance of understanding consumer motivations and attitudes in enabling food producers to implement the best marketing strategy to increase sales as well as enabling dietitians and medical professionals to share information and create more awareness regarding the health benefits of consuming functional foods. Likewise, the findings showed a significant positive correlation between social factors and age. This indicated that as people increase in age, social factors have more impact on their purchase decisions toward functional foods.

Medical marijuana laws and mental health in the United States.

The consequences of legal access to medical marijuana for individuals' well-being are controversially assessed. We contribute to the discussion by evaluating the impact of the introduction of medical marijuana laws across US states on self-reported mental health considering different motives for cannabis consumption. Our analysis is based on BRFSS survey data from close to eight million respondents between 1993 and 2018 that we combine with information from the NSDUH to estimate individual consumption propensities. We find that eased access to marijuana through medical marijuana laws reduce the reported number of days with poor mental health for individuals with a high propensity to consume marijuana for medical purposes and for those individuals who likely suffer from frequent pain.

Social media coverage and perk consumption: Agency view or efficiency view?

We examine the impact of social media coverage on executive perk consumption, and we base the investigation on the agency view and efficiency view. Overall, we document that social media coverage does not have an impact on executive perk consumption. However, after distinguishing the motivations for perk consumption, we find that social media coverage reduces perk consumption in state-owned firms, supporting the agency view. We also find that social media coverage has a positive impact on perk consumption in private firms, which is consistent with the efficiency view. Heterogeneity analysis shows that in the sample of state-owned firms, the negative effect of social media coverage on perk consumption is more significant for firms with poor corporate governance and poor internal control. However, in the sample of private firms, the positive impact of social media coverage on perk consumption is more significant for firms lacking social networks and political connections as well as for high-tech firms. Finally, we show that social media coverage can mitigate the negative impact of perk consumption on firm performance overall. Our research helps to clarify the role of social media in the capital market in the internet era and has implications for dialectical views of perk consumption.

Why do athletes consume luxury brands? A study on motivations and values from the lens of theory of prestige consumption

PurposeAlthough extant literature exists on luxury consumption, limited studies have focused on motivation and values to consume luxury brands among athletes. The study aims to uncover the motivations that guide athletes’ decision-making processes to consume luxury brands.Design/methodology/approachThe study utilized the theory of prestige consumption to develop a model. The model posits that bandwagon, snob and veblen motivations guide athletes to seek social and conspicuous values in their consumption of luxury brands. A survey-based questionnaire approach was used to collect data from 343 athletes from Turkey by considering brands from different product categories.FindingsFindings indicated that bandwagon and veblen motivations are associated with social and conspicuous values. The findings also suggested that bandwagon, snob and veblen motivation are positively associated with luxury consumption intentions. Also, the social and conspicuous values of athletes determine their intentions to consume luxury. The mediating effects of social and conspicuous values are also confirmed.Originality/valueThe study's findings are first to empirically examine the influence of motivations on social and conspicuous value among athletes. The results show that the luxury consumption motivations of the athletes have a strong role in their intention to purchase luxury products. The findings also offer novel managerial implications.

The Influence of Consumer Motivation and Attitudes on Xpander Car Purchasing Decisions

The Influence of Consumer Motivation and Attitudes on Xpander Car Purchasing Decisions

Examining digital influencers’ impact on customer's hedonic motivation, utilitarian motivation and purchase intention

The purpose of this study is to investigate how external factors influence people's intentions to buy food online. A survey was conducted using an online form that was widely distributed to people who follow digital influencers on social media, have made online food purchases, and live in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, and Bekasi). The study was conducted to gather a more comprehensive view of consumer shopping behavior in Indonesia by combining trends, visual appeals, sales promotion, and information availability from digital influences in social media that impact customer motivation (hedonic and utilitarian) and customer purchase intention for food products online. The research results demonstrate a genuine relationship between digital influences and their impact on social networks as a new trend of the digital era. The study also proves that there is a positive relationship between the hedonistic motivation and the Utilitarian motivation on purchase intention. Moreover, the research shows that promotions carried out on different platforms from the sales platform can also have a significant impact on consumer motivation and purchasing intentions. Based on the research results, we recommend that food product sellers should consider using digital influences as promotional tools on social platforms. We recommend that future researchers investigate differences in shopping motivation based on different products or consumer market segments, especially in terms of external factors that trigger motivation to shop for food through digital activities.

(O-37) PORNOGRAPHY CONSUMPTION AND SEXUAL SATISFACTION IN BRAZILIAN ADULTS

Abstract Introduction/Objective It is estimated that, worldwide, 40 million adults watch pornography regularly. Understanding sexuality as a social construction and sexual satisfaction as a construct with emotional, relational, physical and cultural characteristics. The aim of this research is to understand the relationship between pornography consumption and the sexual behaviors of its consumers; and compare pornography consumption, considering the gender of consumers. Material and Methods Quantitative, correlational and cross-sectional study. The following instruments were used: sociodemographic questionnaire, questionnaire on pornography consumption (frequency, type, form of use, source of content, age of first access and motivation for use), questions on condom use and a rating scale. emotional sexual satisfaction. In total, 993 adults responded to the online survey. Results Pornography consumption patterns differed according to the gender of consumers, in relation to the age of first exposute to pornography, frequency and motivation for consumption. Men started consumption earlier and have a higher frequency of consumption compared to women. Men report use for excitement, avoidance of uncomfortable feelings, and boredom. Among women, use involves sexual activity with a partner, curiosity and learning different practices. In the network analysis, gender played a mediating role between pornography consumption and emotional sexual satisfaction. Condom use was not related to sexual satisfaction or pornography consumption. The violent pornography consumption score was a predictor of lower levels of emotional sexual satisfaction. Conclusions Pornography consumption, both violent and non-violent, and being male are associated with lower levels of emotional sexual satisfaction. Such results can support interventions to promote sexual health. Financing Bolsa PRO-Stricto Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS).

The development of antimicrobial resistance in broilers affected by veterinary antimicrobials and a probiotic administration

Relevance. The broad use of antimicrobials by agriculture and consumers motivation to buy antibiotic-free production form a basis to development of substitutes to antimicrobials. The goal of research was the analysis of antimicrobial resistance caused by veterinary antimicrobials administration to broilers, as well as the effect of metaprobiotic “Probiocid-Ultra” on antimicrobial resistance in dynamic.Methods. Three groups of broiler chickens were formed: I — control, who received the main diet, II — experimental, who received veterinary antibiotics enrofloxacin and colistin in addition to the diet of group I, III — experimental, who received the metaprobiotic “Probiocide-Ultra” in addition to the diet of group II. Gene expression analysis was performed using quantitative reverse transcription PCR. With inoculation to different media the antimicrobial resistance was examined with classical microbiological methods.Results. The dynamic of accumulation of antimicrobial resistance determinants caused by enrofloxacin and colistin administration to broilers was examined. Under the influence of enrofloxacin the increase in antimicrobial resistance to enrofloxacin itself, as well as to beta-lactams, tetracycline and colistin was observed. Under the influence of colistin the increase in antimicrobial resistance to colistin itself, as well as to enrofloxacin and beta-lactams was observed. The feed administration with metaprobiotic “Probiocid-Ultra” promoted noticeable decrease of the antimicrobial resistance genes amount, when analyzed with growth medium led to antimicrobial resistant enterobacteria vanished.

An empirical model for branding oriented by the environmental sustainability of the Amazon Rainforest: a hybrid structural equation modeling with fsQCA approach

Utilizing the Theory of Planned Behavior, a meaningful connection between an organization and its consumers can be established, transcending mere appearances and delving into emotions, relationships, and brand experiences. In line with these principles, this study aims to present an empirical model grounded in factual evidence derived from the perspectives of entrepreneurs and consumers of environmentally sustainable brands in the Brazilian Amazon. The proposed model adopts a mixed-modeling approach, utilizing data analysis techniques such as fuzzy-set qualitative comparative analysis (fsQCA). Two independent data sets were collected: one from 8 companies operating in the Amazon rainforest and another from 535 potential consumers. By analyzing these datasets, consumer motivations for the consumption of sustainable brands, entrepreneurial practices, and the role of traditional communities and the forest environment in shaping brand perceptions were identified. The results reveal that, from the consumer’s perspective, the key factors influencing a positive inclination to purchase sustainable brands include the brand’s engagement with traditional com munities, perceived product quality, brand innovation, and a transparently communicated positioning strategy. These constructs form the core components of the main solution. This article provides valuable information for entrepreneurs operating sustainable brands in tropical forests as well as for policymakers in community-based entrepreneurship. It is also of interest to researchers and individuals involved in brand management as a strategy for empowering small businesses engaged in sustainable practices and community collaboration. The study’s findings and recommendations have the potential to foster more sustainable and socially responsible business practices, thereby enhancing local economies and contributing to environmental preservation.