ABSTRACT Why are people attracted to conspiracy theories? This essay conceives of conspiratorial motivation as an aesthetic phenomenon. To defend this account, I offer a coarse-grained taxonomy of contemporary motivational hypotheses that have been proposed to answer this question, describing their strengths and weaknesses. Next, I offer an aesthetic account of conspiratorial consumption; I argue that people’s preference for conspiratorial narratives is the product of a taste for a particular kind of story. To clarify the approach, I show how aesthetic appreciation is often confused with epistemic evaluation, leading the conspiracy theorist to believe she is involved in epistemic practice instead of aesthetic practice. I then describe the genre of conspiracy theorizing, explaining how my proposed genre account makes sense of several puzzles about conspiratorial consumption. The essay concludes by suggesting that the genre account offers a unique mode of engagement with conspiracy theorists that might be employed in order to profitably dialogue with those who hold these fringe and often dangerous beliefs.
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