The article considers the features of forming the image of the Art and graphic faculty of Moscow Pedagogical State University. The relevance of the topic lies in its insufficient study meanwhile, a positive image plays an important role in choosing the educational organization of the target audience. The main goal of the article is to identify and analyze the features of the image formation of the art and graphic faculty of Moscow Pedagogical State University. It is noted that the image of the faculty consists of the following factors: the history and traditions of the faculty, the potential of the faculty, the prospects and continuity of education, the employment of graduates, social factors, business communications and advertising, the possibility of academic mobility, the possibility of preparation for admission to professional communities the possibility of foreign internships and practices, the possibility for obtaining two diplomas of higher education. The author comes to the conclusion that the positive image of the art and graphic faculty plays a huge role for the target audience in choosing an educational institution. Its formation requires a certain amount of time and financial costs, as well as constant support and adjustment taking into account the challenges of the time.