Mortar Retailers Research Articles

THE EVOLUTION AND REVOLUTION OF MARKETING MIX FROM 4P TO 4C TO 4E TO E-MARKETING MIX: A LITERATURE OVERVIEW

Marketing mix is an important concept in the world of marketing that was first introduced by an academic named Jerome McCarthy in the 1960s. The marketing mix was created in the early days of the marketing concept when physical products, physical distribution and mass communication were dominant. The marketing mix paradigm, in its famous version of the 4 Ps, went all the way through the evolution of marketing theory being object of discussion both in academic literature as well as in managerial practice. In today’s era of revolutionary change, the digital business represents the more recent of the business contexts and the one with the greater need for a differentiation and upgradation of the mix. Throughout this evolutionary process, researchers have given their views who think the 4 Ps paradigms is able to adapt to the environmental changes by including new elements inside each “P”, and some affirmed that the 4 Ps paradigm is obsolete and propose new paradigms. This paper aims to clarify these two different approaches to marketing mix evolution through a review of the main literature regarding e-marketing mix and its constituents which provides an up gradation to the existing elements of marketing mix as well as focusing on the development of marketing mix theory for the digital context. . In the context of the wars between the upstart internet retailers and the existing brick and mortar retailers, this study would pave the way to consider E-marketing as an innovated way to customer delight. The evolution of 'Product,' 'Price,' 'Place,' and 'Promotion' in the digital era requires a holistic understanding of consumer behavior, technological advancements, and the interconnected nature of the online world.

Understanding Brick and Mortar Retailers’ Satisfaction and Continuous Intention of Mobile Payment Systems

Understanding Brick and Mortar Retailers’ Satisfaction and Continuous Intention of Mobile Payment Systems

Effectiveness of Homeopathic Medicine in Canine Urinary Incontinence: Outcomes of Owner Response Survey

With advances in data collection via electronic surveys, they have become a popular tool for researchers especially with the changes in normalcy caused by the Coronavirus pandemic. During this pandemic period, previously collected traditional format paper data on Homeopet ™ ‘Leaks No More’ was collated, analysed, written up, reviewed, and published Farrington TJ and Smith . The current study was again an owner response survey like the previous studies but done electronically. In the case of this Homeopet™ 'Leaks No More' survey, the selection criteria used to identify eligible participants who had purchased the product directly from the manufacturer's website helped to ensure that the responses collected were from genuine product users including first time and repeat users. This helped to eliminate potential bias in the responses and ensured that the data collected was of high quality. It ensured elimination of spurious responses and replies from unverified users. The use of gratuities only to those who agreed to provide fully completed surveys containing a true assessment of their pets' responses with an email and other contact details including agreement to be contacted helped to improve the response rate and quality of data collected. In fact the normal verifying of email addresses and names of respondents was turned off for data protection requirements after collection before sending data to analyst and authors removing only from them ability to cross-reference to an original mail shot offering the survey to people who had joined the mailing list on Homeopets own sales site, the researchers were after completion of the paper able to ensure that the data collected was authentic and reliable without exposing any personal data for the participants from the survey collection while still ensuring it was verifiable. Despite striving to write the survey questionnaire in a balanced inclusive way so that it would resonate with a wide range of perspectives and viewpoints across a broad range of views, one can assume that those who filled it out were more likely to have been open to complementary medicine or to have a pet who had failed to respond or responded poorly to conventional therapy. It also meant that emails and names could be verified and if necessary, through the email DNS, and thus could be contacted to complete any missing data needed, which thanks to response numbers was not necessary so the data remained completely confidential. As Homeopet ™ ‘Leaks No More’ is an OTC (Over the Counter) retail product which during the pandemic sold primarily online through various online retailers due to the restricted access to bricks and mortar retailers, shops, and stores there was little or no direct access to or contact with the end users and thus the electronic survey proved highly effective in that environment. Overall, electronic surveys have proven to be a more successful and time-efficient way of collecting data compared to traditional methods as shown in this research paper. The high-quality data collected in this study will be valuable for future research and product development in the field of complementary medicine for pets. Methods and Outcomes: An online questionnaire template was developed using questionnaires from the previous studies and he decision was to use SurveyMonkey® as the mode of delivery to participants. Homeopet™ LLC employed an independent consultant to design and develop the front end for owner response input and the back end for data collection. Ms Jenny Doran Halcyon Days Ltd. worked with Dr Farrington and his team, some external individuals unfamiliar with the project (to ensure the public would understand the questionnaire fully), including staff at Homeopet familiar with the process, to test prototype versions of the SurveyMonkey® and tailor them to the projects requirements till the entire team came to a consensus acceptable to Homeopet™ in the time constraints available. The survey was then made available online with an invitation to participate added to the purchase process on the manufacturer’s website. Other online outlets were considered but were not open to the authors having access to their customer information even for verification purposes. This outlet area is being worked on for future surveys.

A STUDY ON IMPACT OF ONLINE GROCERY SHOPPING ON PHYSICAL STORE IN NORTH BENGALURU

The effects of internet shoppings rising popularity in comparison to traditional brick and mortar retailers have been highlighted in this essay. These stores are entirely reliant on a particular, larger audience. However, the emergence of online businesses with their attractive financial and non-financial advantages and other wide selections has significantly harmed small stores and also stoked a fear of the unknown. Here, we largely concentrate on how shops have been impacted by the growth of internet shopping. The aim is to ascertain how the increasing acceptance of online shopping affects the financial performance of retailers. KEY WORD: physical stores, online, impact, strategy, grocery, Internet, challenges faced by physical store.

STUDY ON RETAIL FORMAT CHOICE AND CONSUMER BUYING BEHAVIOUR

Retail, being one of the most important aspects of marketing, has immensely gained its importance over last couple of years. In today’s world, because of the cut throat competition retail has evolved beyond the traditional brick and mortar retailing. Retailers are making their presence in both brick and mortar stores as well as through online shopping websites through many new innovations like click- and- mortar retailing. The purpose of this paper was to throw some light on the impact of online shopping attributes with major focus to website attributes (such as- personalization, ease of use and sociality) on online buying behavior with respect to online experience. The paper further focuses on the impact of offline shopping attributes (such as- ambience and positive sociality) on offline buying behavior with respect to offline shopping experience. The data analysis for the study was carried on by the help of statistical tools like Chi-Square Tests and regression analysis with the help of SPSS. The findings of the study reveals that “personalization” and “ease of use” has a significant impact on online shopping experience whereas, “ambiance” has a significant impact on offline shopping experience

The impact of in-store sales personnel’s altruistic behaviors on store image: a cross-category study in Japan

ABSTRACT Online sellers continue to grow at the expense of traditional brick and mortar retailers. For traditional retailers to remain competitive in this modern consumer age, it is essential to identify the dynamics of effective customer interaction, to foster positive perceptions of the store. Specifically, in this cross-category study of almost one thousand retail consumers in Japan, the findings show that the behavior of sales personnel affects perceptions of altruism, trust, and expertise. Both directly and indirectly, these customer perceptions significantly impact store image. The existence of a traditional business philosophy of Omotenashi, makes Japan a good place to observe and study altruism in retail customer-sales personnel relationships.

Did Wayfair Help Brick and Mortar Stores?

Using a detailed establishment level data, this study finds that the imposition of a sales tax on remote sellers resulted in a 4.8 to 7.2 percent sales increase for brick and mortar retail sellers in 2018 and 2019. Employment gains for such brick and mortar sellers for this period was approximately 4.3 percent. Such sales and employment increases were not even, as bigger establishments, those part of a national chain, and those part of a publicly-traded company generally experienced larger sales and employment gains. However, the onset of the pandemic saw much of this gain erased, as sales declined and shifted back to online retailers.

Integrating online and offline business of a retailer: A customer utility based inventory model

Looking at the digital transformation in the retail industry many bricks and mortar (B&M) retailers are interested to run their business in an integrated way. In that direction, our study analyses a joint online and offline retail business of a retailer. Here, a utility based approach has been proposed to reflect the customers’ choice behaviour over the available alternatives, where we have incorporated product availability factor along with product valuation, price and hassle cost, as the observed factors. Moreover, keeping in mind the unobserved factors we have proposed the logit model structure for the demand estimation of the two channels. Categorizing the product based on the valuation, our findings reveal that for products like electronic and home appliances, the retailer should give more priority to low-valued and moderately premium items for his/her joint online and offline business, whereas for items like books and games, such business strategy would be the preferred choice irrespective of product premiumness. Examining the customers’ price sensitivities towards the two shopping platforms, we find that when the online price sensitivity is lower than offline, customers are more intended to buy the premium category items online. On the other side, under higher online price sensitivity, initially, for lower valued items customers prefer to buy from B&M store but when the product belongs to the premium category, a balanced shopping behaviour among the customers is noticed. We have also discussed that customers’ hassle costs in different platforms have many strategical importance on the joint online and offline business.

A Study to Find Effects of Covid-19 on Brick and Mortar Stores in Roorkee in Uttarakhand

Price downturn was long before the COVID-19 pandemic because most retailers have brick-and-mortar stores. It is crucial to review their store portfolios, including stores in at least three separate segments: shops in closed centers, band centers, or standalone locations and outlets. Once customers are happy to come back, each would possibly have a different pattern of traffic. Product will be modeled according to the type of product being sold and whether it is a purchasing requirement or a fringe. A high level of unemployment is also projected to impact the available revenues to be invested. World shocked by corona pandemic and the global economy as a result. No wonder traditional brick and mortar retail has continued to decline for many years. Widespread countermeasures in many countries are now massively escalating this decline to help slow the virus and close down all but main retail outlets (supermarkets/ businesses, pharmacies/drug shops, post office, and banks).

Social Media Sentiment Analysis: Online versus ‘Brick and Mortar’ Retailers in South Africa

ABSTRACT This study provides an analysis of consumers sentiment regarding online and ‘brick and mortar’ retailers in South Africa. The research provides insight into consumer online conversation by examining views as expressed about retailers from 15417 mentions on Twitter, Facebook, and Instagram. The results indicate that customer service, shopping portals, vouchers/coupons, stock availability, deliveries, and jobs were the top issues discussed about online retailers. Brick and mortar retailers, however, showed conversational the themes of store cards, vouchers, customer service, jobs/staff, stock availability, and in-store experience. As eRetailing grows in momentum in Africa, this study provides a foundation for understanding consumer sentiment and comparing the different retail formats.

Students’ Perceptions of a Simulated Store Planning Project Set in a Brick and Mortar Retail Research Lab

Student perceptions of a simulated store planning project set in a brick and mortar retail research lab were examined using the Concrete, Active, Primary-Abstract, Passive, Secondary Learning Potency Scales for Real and Simulated Situations by Bergsteiner and Avery (2014) as a framework. Quantitative seven-point Likert-type survey data (N = 30) and qualitative student reflection paper data (N = 27) were simultaneously collected and analyzed using SPSS and NVivo Qualitative Coding software. Students perceived the project’s environment and most of the activities performed within it as realistic or having a real-world connection, except for the large number of individuals involved in store planning, which led to an implication for designing simulated projects: To be concrete, simulated learning activities must have three specific tangible elements: a realistic environment (mock retail store), realistic activities (folding, hanging, and displaying merchandise), and realistic outcomes/consequences related to activities performed (increased or decreased foot traffic among visitors).

Enhancing Walkability in Brick & Mortar Retail Markets: Case Study of Chaura Bazar, Ludhiana

Purpose – In success of brick and mortar (B&M) retail markets, pedestrian friendly urban design plays a pivotal role. Variables affecting walkability have significant social, economic and environmental benefits in B&M retail markets. Through qualitative analysis from field and public agency survey, this paper evaluates the walkability index of retail markets in and along, Chaura bazar road, Ludhiana. Design/ methodology/ approach – Safety, Comfort and Convenience are three important pillars for sustainable urban design for pedestrian in B&M retail markets. Multiple methods including Global walking Index (GWI), Pedestrian Environment Data Scan (PEDS) and Ministry of Urban Development (MoUD) are available to measure urban environment related to walking in particular region. For analysis of selected market, GWI method was chosen owing to the fact that it is the best worldwide applicable method to perform walkability qualitative analysis. Findings – Irrespective of the fact that pedestrians are the most important users in B&M retail markets, Walkability Index of study area is 27, which is minimal walkable range. Thus, to increase walkability, it is much needed for architects, planners and policy makers to implement actions to improve safety, comfort and convenience of pedestrian in all potential B&M retail markets. Originality – Walkability is one of the important concepts in urban planning and this paper highlights influencing factors to promote walking in B&M retail market. Indeed, in cities like Ludhiana, huge potential in retail industry is available, thus qualitative analysis of B&M retail markets is needed to attain a sustainable urban environment. Under scope, in terms of walkability, existing markets in Chaura bazar, Ludhiana have been analyzed.

An examination of the effects of omni-channel service offerings on retailer performance

PurposeBoth online and brick and mortar retailers have invested heavily in developing omni-channel service offerings. Though seen as a competitive necessity, these omni-channel service offerings increase costs and complexities. The purpose of this study is to examine the effects of strategies involving bundles of omni-channel services related to order fulfillment and returns management on retailer performance.Design/methodology/approachArchival data were obtained for 152 retailers and analyzed using ordinary least squares regression. Robustness tests using an alternative dependent variable and a model-based classification strategy corroborate our findings.FindingsRetailers offering full sets of high integration omni-channel services (buy online pick up in store, ship from store and in-store returns) have better performance (e.g. sales, growth and competitive position) and web sales than retailers that offer only a partial mix of these high integration services. Retailers offering a partial bundle of high integration services, in turn, have better performance and web sales than retailers that offer none of these services.Originality/valueThe research extends work that has examined the performance effects of omni-channel services on individual retailers. Our results indicate retailers benefit the most when offering a full set of high integration omni-channel services, suggesting retailers who have only adopted a subset of these services could improve performance through broader adoption of services. The results further indicate partial adoption of high integration services is better than no adoption.

Mobile wallets: achieving intention to recommend by brick and mortar retailers

ABSTRACT The objective of this study is to examine antecedents as well as consequences of mobile wallet usage for achieving the ultimate consequence of “intention to recommend to use” by brick and mortar retailers. The model incorporates attitude and subjective norms leading to perceived usefulness and usage intention for mobile wallets. It also reveals perceived cost having a negative impact and perceived trust having a positive impact on usage intention toward mobile wallets. The study was conducted on small brick and mortar retailers. Statistical techniques such as reliability, validity and mediation analyses were conducted to test the hypothesized model, using SPSS Macro Process Hayes. Results indicate a positive impact of intention to use on user’s tendency to recommend mobile wallets. This study provides valuable insights and a strategic direction for mobile wallet service providers and also government regulators, to prepare a holistic framework to enhance adoption and usage of the wallets among retailers and traders. This is a relatively under explored demographic with reference to mobile wallets. It explains, in totality, various facets of behavior of retailers, with reference to mobile wallets. A unique contribution of this research to the extant literature on mobile wallet adoption and usage is that it is based on the Theory of Reasoned Action (TRA) and extends TRA by adding “intention to recommend” as a logical consequence of “usage intention” for mobile wallets.

Consumer Shopping Preferences and Social Media Use During Covid-19 Pandemic

This study empirically investigates the relationship between social media use at home and consumer shopping preferences during Covid-19 pandemic in an emerging country, Indonesia, using survey data. This study focus on popular consumer retail stores including online retail stores such as Tokopedia, Shopee, Lazada and KlikIndomaret, as well as brick-and-mortar retail stores, such as Indomaret, Alfamart, Super Indo, and Transmart. Social media use of popular platforms such as Instagram, Facebook, YouTube, Twitter, Line, and LinkedIn are analyzed. The results of our analysis found that the use of Instagram, Facebook, YouTube, Twitter and LinkedIn at home is associated with consumer shopping preferences at online retail stores such as Tokopedia, Shopee, Lazada, and KlikIndomaret. In addition, our analysis revealed that the use of these social media platforms at home is associated with consumer shopping preferences at brick and mortar retail stores such as Alfamart, Indomaret, and Super Indo. Interestingly, there is no significant association between social media use at home and consumer shopping preferences at Transmart brick-and-mortar stores. Media Richness Theory and Strength of Weak Ties Theory help explain the results of this study. Retail stores need to consider which social media platform is more effective for implementing their marketing strategy. The results of this study can be used as a reference in developing a retail store marketing strategy through social media.

The impact of e-retailer personality and website quality on online impulse buying

The development of information technology and the proliferation of e-commerce make online shopping more and more popular. Recent studies indicate that in the modern world, most shoppers purchased products spontaneously and highlighted the necessity of in-depth understanding of impulse buying as an emerging phenomenon in marketing literature. A large number of studies focus on the factors effective on consumers’ impulse buying in brick and mortar retailers but rare research investigate these factors in online environment. There are two key perspectives on the factors effective on impulse buying: a customer’s inherent characters and his/her current state of mind. Based on the self-congruity theory and latent state-trait theory, this study considered this concept in two-sided approach: the state of mind incurred in the shopping environment (website quality) and a particular personal characteristics inherent to the individual customer (e-retailer personality). This paper adapted the concept of retail brand/store personality from brick and mortar context to internet marketing by investigating the impact of e-retailer personality on website quality and impulse buying. Data were collected from 563 online shoppers in Vietnam by online survey and analyzed with Structural Equation Model (SEM). The results indicate some practical implications for website design and enhancing impulsive buying.

Future of brick and mortar retailing: how will it survive and thrive?

ABSTRACT Brick and mortar (B&M) retailing is an endangered species as more consumers prefer to shop online. While retailers may die, B&M retailing is here to stay. It has gone through several transformations from the location to the convenience to the in-store experience advantage. In the post Covid world, B&M retailing will not only survive but also thrive by repositioning from selling merchandise to offering value-added services and from a low-tech to high-tech experience in the store.

Online Grocery Brick and Mortar Retailers. State of the Art in Italy, But Is It a Profitable Strategy?

Online Grocery Brick and Mortar Retailers. State of the Art in Italy, But Is It a Profitable Strategy?

How to purchase an order from brick and mortar retailers during COVID-19 pandemic? A rise of crowdshipping

This paper aims to determine factors that affect consumers’ intention to re-purchase by combining consumers’ attitudes and satisfaction in mobile shopping via sharing economy platforms. The research sample consists of 367 valid participants in the metropolitan area of Ho Chi Minh City who experienced buying products from brick and mortar retailers by using crowdshipping service, using PLS-SEM. The results confirm that Personal Innovativeness significantly affected Perceived Ease of Use (PEOU) and trust. Consumers' attitudes toward buying products via crowdshipping services in sharing economy platforms are determined by PEOU and trust, and their satisfaction of an purchasement is impacted by Check out attributes and Delivery attributes, leading to re-purchase an order via this platform. Brick and mortar retailers need to create a corporation with crowdshipping service platforms to increase sales during COVID-19 pandemic. Besides, shipping quality should be ensured to satisfy consumers which leads to long-term usage.

CONSUMER SHOPPING PREFERENCES AND SOCIAL MEDIA USE DURING COVID-19 PANDEMIC

This study empirically investigates the relationship between social media use at home and consumer shopping preferences during Covid-19 pandemic in an emerging country, Indonesia, using survey data. This study focus on popular consumer retail stores including online retail stores such as Tokopedia, Shopee, Lazada and KlikIndomaret, as well as brick-and-mortar retail stores, such as Indomaret, Alfamart, Super Indo, and Transmart. Social media use of popular platforms such as Instagram, Facebook, YouTube, Twitter, Line, and LinkedIn are analyzed. The results of our analysis found that the use of Instagram, Facebook, YouTube, Twitter and LinkedIn at home is associated with consumer shopping preferences at online retail stores such as Tokopedia, Shopee, Lazada, and KlikIndomaret. In addition, our analysis revealed that the use of these social media platforms at home is associated with consumer shopping preferences at brick and mortar retail stores such as Alfamart, Indomaret, and Super Indo. Interestingly, there is no significant association between social media use at home and consumer shopping preferences at Transmart brick-and-mortar stores. Media Richness Theory and Strength of Weak Ties Theory help explain the results of this study. Retail stores need to consider which social media platform is more effective for implementing their marketing strategy. The results of this study can be used as a reference in developing a retail store marketing strategy through social media.