Abstract
ABSTRACT Brick and mortar (B&M) retailing is an endangered species as more consumers prefer to shop online. While retailers may die, B&M retailing is here to stay. It has gone through several transformations from the location to the convenience to the in-store experience advantage. In the post Covid world, B&M retailing will not only survive but also thrive by repositioning from selling merchandise to offering value-added services and from a low-tech to high-tech experience in the store.
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