Abstract Most affluent people do little to aid those living in severe poverty. In this paper, we consider the extent to which such people are blameworthy for their inaction. We argue for three main claims. First, we cannot convincingly appeal to the phenomenon of non-culpable moral ignorance to argue that the affluent are not seriously blameworthy for their inaction: affluent people are either not ignorant, or else they are culpably ignorant. Second, however, a parallel phenomenon of non-culpable lack of vivid awareness does have some purchase in mitigating blame. Although this diminishes blame to some degree, significant blame is still appropriate, given that vivid awareness is to some extent under our control. Thirdly, there is good reason to believe that expressions of appropriate blame, which could alert us to moral wrongdoing, are systematically suppressed regarding global poverty. Therefore, the absence of blame doesn’t indicate the absence of blameworthy behaviour.
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