When Karl Quist, a resident of Charlottesville, Virginia, looks at the rate increases in his unsubsidized, individual-market Affordable Care Act (ACA) health care insurance premiums in November 2017, he realizes that they have nearly tripled from the year before and that he will have to spend over $35,000 during the year in premiums for coverage that will entitle him to a benefit only after he has spent another $14,400 in deductible payments. Astonished, Quist starts asking questions. He connects with others experiencing the same situation and reaches out for meetings with the Virginia Commissioner of Insurance and Board of Insurance to understand and explore possible solutions. This case covers the basic history of the ACA; explains how pricing is set for both ACA and non-ACA policies; and discusses risk pools, medical loss ratios, area rate factors, allowable adjustments, and self-insured employer plans. It provides a deep dive into the continued rise in cost of health care premiums and asks, Who is to blame? This case is suitable for graduate or undergraduate business classes with a focus on the health care industry, leading health care organizations, ethics, government and public policy, or industry regulation. Excerpt UVA-E-0439 Mar. 16, 2020 High Health Care Premiums in Charlottesville: Who Is to Blame? And What Should Be Done? November 2017: Sticker Shock Karl Quist, a resident and local business owner in Charlottesville, Virginia, recalled his incredulity when he logged on during the health insurance open enrollment period in November 2017 to find out what his monthly premium bill would be the following year. Quist was an entrepreneur and a sole proprietor without the minimum number of full-time employees that might qualify him for small-group insurance rates. So, for nearly 10 years, he had purchased an individual health insurance policy to cover himself, his wife, and his growing family. Prior to the 2010 introduction of the Affordable Care Act (ACA) and the associated open market for ACA-compliant health care plans (launched in 2014), he had purchased his individual policy directly from an insurance company such as Anthem. He had accepted and learned to absorb the astonishing increase in premium rates that he inevitably saw from year to year—which usually landed somewhere in the range of 10% to 30%. . . .
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