Mogi Das Cruzes Research Articles

Rediscover Mogi: Marketing, Communication, and Lovingness for the Recognition of Subjects and Places

The objective of this text is to reflect on the relationship between Marketing, Communication, and lovingness, for the recognition of subjects and places, based on an investigation involving the Rediscover Mogi campaign. It results from ongoing studies at the University of Caxias do Sul, in the Postgraduate Program in Tourism and Hospitality. The city of Mogi das Cruzes, located in the State of São Paulo – Brazil, was chosen as the field of study. In theoretical terms, the text associates studies on Marketing and Communication, in contrast to the capitalistic discussion and the challenges of organizing production and communication more focused on lovingness, as an ethics of care and relation, in line with contemporary demands. The methodological strategy used is the Cartography of Knowledge, proposed by Baptista (2014, 2020a), with investigative actions that include a Bibliographic Survey, Writing Reports by one of the Researchers, and Cartography of Data Related to Mogi and the Rediscover Mogi Campaign. The text flags the potential for reinventing the Marketing-Communication binomial, which can be apprehended by the ‘conversations' of the residents of the Mogi das Cruzes on social networks.

Physical Training for Pregnant Women: The Theoretical Knowledge and what is Recommended in Gyms

Background: Physically active pregnant women have better anatomical and physiological conditions to gestate and give birth when compared to sedentary pregnant women. However, poorly planned physical training during pregnancy can become a problem for maternal-fetal health. Objective: From this point of view, this research was designed to analyze the knowledge of Physical Education professionals about the prescription and supervision of physical training for pregnant women. Methods: A self-administered questionnaire was answered by 16 Physical Education professionals from different gyms in the city of Mogi das Cruzes, São Paulo, Brazil. Results: We identified that most participants recommend the practice of flexibility, aerobic, and resistance exercises during pregnancy. Intensity recommendations for aerobic and resistance training for pregnant women ranged from light to moderate. The time of aerobic and resistance exercise recommended by professionals was lower than the internationally recommended (150-300 minutes/week). A significant part of the sample does not recommend resistance exercises that involve the pelvic muscles. No participant knows the six physiological variables that must be controlled in pregnant women who are exercising. Conclusion: These findings show that the participants have an important theoretical limitation on the practice of physical exercise in pregnant women and, consequently, gyms neglect training for pregnant women.

Agronomic Efficiency of Biotite in Soybean and Corn Silage Production

The aim of the present study is to assess the agronomic efficiency and potential of using biotite, a remineralizer, as nutrient source to both soybean (Glycine max (L.) Merrill and maize silage (Zea mays L.). These crops were grown in succession in different soils. The research was conducted due to the importance of adopting alternative sources of fertilizers for agriculture and the relevance of using ground silicate rock powders to maximize plant growth. The purpose was to also register this product in Ministry of Agriculture, Livestock and Supply (MAPA) as a soil remineralizer. Biotite (BE), a silicate rock powder used as soil remineralizer, was provided by Embu Mineral Company, Mogi das Cruzes, São Paulo State, Brazil. BE samples were used for particle size, mineralogical and geochemical analysis in order to assess its classification as a soil remineralizers based on Normative Instruction N. 5/2006, by MAPA. Two experiments, one with each crop, were conducted on a sandy loam texture Yellow Latosol (LA) and a clay Red Latosol (LV) soil. The experiments were zed block design with four replicates. Treatments consisted, witness, biotite (BE) remineralizer at four increasing K2O rates (30, 60, 120 and 240 kg K2O ha-1), KCl at 60 kg K2O ha-1, and FMX remineralizer (fine-graded mica schist from Pedreira Araguaia Mineral Company). Both KCl and FMX were used as reference K2O sources. Yield data have shown K release in the soil and absorption by the test plants resulted in yield increases. Biotite behavior in the soil is similar to that of FMX and in some cases, to that of KCl. Biotite has great potential to be used as potassium source in soybean and maize crops.

Representations of the Passion of Christ in Brazil: Devotional Sculpture as Open Artwork

Sculpted representations of the Passion of Christ became widely used for popular religious devotion in Portuguese America. They comprise a variety of forms, since the Passion had so many episodes, and thus necessitated various bodily positions for Christ. In investigating the manufacture and trade of Latin American Baroque sculpture, it is possible to identify a market of whole-body carvings, items of dress, and loose body parts, such as heads, hands, feet, etc. This parts-based approach to sculpture, in effect, transformed them from “finished” works into “open” ones. The idea of an open artwork applies to objects that are not usually classified as art. This openness can be found in lifelike images that encourage the viewer to connect with them emotionally. In the case of images that show suffering, viewers respond with empathetic horror before the realistically proportioned and colored representations. The present study analyzes the idea of an open artwork by focusing on sculptural series of the Passion, especially scenes of the Agony in the Garden, that belong to Carmelite lay brotherhoods in São Paulo, Mogi das Cruzes, Itu, and Santos, cities in the state of São Paulo, Brazil. Images of the Passion existed in a constant process of transformation and, thus, openness, from their manner of construction to their uses in Holy Week rituals. By allowing viewers to interact with them on their own terms, we argue that devotional sculptures had far-reaching potential.

Natural regeneration in Atlantic Forest Fragments: using ants (Hymenoptera: Formicidae) for monitoring a conservation unit

The Brazilian Atlantic Forest is considered one of the most threatened tropical forests in the world due to the extensive environmental impact it has endured throughout history. Only 12.4% of its original vegetation is estimated to remain. Even though reduced and highly fragmented, it houses enormous biodiversity, and its preservation is paramount to the maintenance of the country’s fauna, flora, funga and microbiota. One of the most efficient measures adopted by public agencies aimed at protecting biodiversity has been the creation of conservation units. To evaluate the preservation state of protected areas, several environmental studies have been performed; species inventories are one among them. Ants are excellent bioindicators, for they are not only sensitive to environmental changes, but they also have a history of being used in impact assessment (i.e., fragmentation). In this study we assessed the ant communities inhabiting the leaf litter in areas with different regeneration states at the RPPN Botujuru – Serra do Itapety (Mogi das Cruzes, São Paulo – Brazil). Mini-Winkler traps were used in the ant survey, and diversity analyses were performed. In total, we recorded 86 species of ants, with a highlight to Camponotus cillae Forel, 1912, a species that remained unrecorded for the state of São Paulo for over 100 years, and a possible new species of Octostruma Forel, 1912. Overall, the species found show that the areas are in the process of natural regeneration. Our data on RPPN Botujuru is unprecedented, and our species list has the potential of being used as an effective monitoring tool for this conservation unit.

Abstracts of the Medical University Congress of Mogi das Cruzes, COMUMC

Abstracts of the Medical University Congress of Mogi das Cruzes, COMUMC

Spatial analysis of areas at risk for schistosomiasis in the Alto Tietê Basin, São Paulo, Brazil

The present study identified locations with the presence of Biomphalaria and the areas at risk for Schistosoma mansoni, the etiological agent of schistosomiasis, in the Metropolitan Region of São Paulo (MRSP), located in the Alto Tietê Basin (ATB), São Paulo, Brazil. The study area comprises floodplains of the Tietê River from its source, in Salesópolis, to Rasgão Dam, in Pirapora do Bom Jesus, covering 39 municipalities. Data from the planorbidic chart of the malacology laboratory of the Endemic Control Superintendence for 2008–2016 were used, as well as data from the notification forms of cases of human schistosomiasis in 2006–2015 made available by the Epidemiological Surveillance Groups of Mogi das Cruzes and Osasco, and by the Health and Surveillance Coordination of São Paulo. These data were used to generate maps of the distribution of Biomphalaria, of the scanning analysis, of the Gi statistics of the autochthonous and imported schistosomiasis cases, and of the flow of cases imported from other Brazilian states and municipalities in the state of São Paulo to the study area. A total of 21,618 specimens of the genus Biomphalaria were captured and six species were identified. Biomphalaria tenagophila was the predominant species in the region and of greatest epidemiological importance as it is the main responsible for the transmission of the disease in the state of São Paulo. A total of 3,623 cases of schistosomiasis were reported in the study area, and São Paulo and Guarulhos were the municipalities with the highest number of autochthonous and imported cases during the study period. The imported cases originated from 21 Brazilian states plus the Federal District and from 51 municipalities in São Paulo state located outside the study area. Autochthonous clusters with high risk for the occurrence of schistosomiasis were identified in the municipalities of São Paulo, Guarulhos, Santa Isabel/Mogi das Cruzes/Arujá, and Cotia/Itapevi. Clusters of imported cases were also identified in Itaquaquecetuba, at the border of Cotia/Itapevi and Suzano/São Paulo/Mogi das Cruzes. The presence of B. tenagophila in the ATB and in the clusters of autochthonous cases herein identified, although not carrying schistosome larvae, represents a risk for the transmission of infectious agents. The human population in the MRSP mainly occupies the lowlands of the Tietê River, which are locations with poor coverage of basic sanitation. Therefore, measures for the control and surveillance of schistosomiasis such as educational actions, improvements in basic sanitation, and the malacological and epidemiological monitoring of these areas are extremely important.

Hidden by the name: A new fluorescent pumpkin toadlet from the Brachycephalus ephippium group (Anura: Brachycephalidae).

Species of Brachycephalus has been having taxonomical issues due its morphological similarity and genetic conservatism. Herein, we describe a new species of Brachycephalus from the south Mantiqueira mountain range and semidecidual forests in the municipalities of Mogi das Cruzes, Campinas and Jundiaí, state of São Paulo, Brazil, based on an integrative approach. It can be distinguished from all species of the B. ephippium species group based on morphological characters (especially osteology and head shape), advertisement call and divergence in partial mitochondrial DNA gene sequences (16S). The new species is genetically similar to B. margaritatus and morphologically similar to B. ephippium. It can be differentiated from B. ephippium by the presence of dark faded spots on skull and post-cranial plates, presence of black connective tissue connective tissue scattered over dorsal musculature, parotic plate morphology, smaller snout-vent length (adult SVL: males 13.46–15.92 mm; females 16.04–17.69 mm) and 3% genetic distance. We also present natural history data and discuss the robustness of the integrative approach, geographic distribution, genetic data, behaviour, fluorescence in ontogeny, and conservation status.

School Feeding Programs in Brazil: A Case Study of Vegetables Distribution using Social Network Analysis in Mogi das Cruzes City

School feeding programs have been used in several countries to confront malnutrition and keep children in school. This study investigates the issues management and logistics of the vegetables acquired from local family farms and distributed to 203 schools in Mogi das Cruzes city, São Paulo, Brazil. Using SNA metrics and field research we analyzed the vegetables distribution pattern in 2017 year. The results show that while the production decision is a farmer's prerogative, the decision to acquire vegetables is connected to school staff, and children's consumption and this fact causes an unbalanced logistics flow increasing food waste and acquisition costs.

Análise de prontuários de hospital universitário de Mogi das Cruzes, São Paulo

Resumo O prontuário médico é, na área da saúde, documento básico que permeia toda a atividade assistencial, administrativa, de pesquisa e de ensino, permitindo a comunicação entre os diversos profissionais que participam do cuidado do paciente. Destaca-se, no entanto, a diferença de qualidade dos registros produzidos por cada instituição. Considerando essa variedade, o objetivo desta pesquisa foi analisar prontuários de um hospital de ensino de Mogi das Cruzes/SP. Foram avaliados 191 prontuários, datados a partir de 2016. A avaliação consistiu na aplicação de instrumento que atribui escores considerando os itens obrigatórios do prontuário. Apesar de os escores totais obtidos não serem baixos, os resultados demonstram que a qualidade dos prontuários varia e que o hospital-escola deve aperfeiçoar seu preenchimento.

Identification of water reuse potential in Metropolitan Regions using the Analytic Hierarchy Process

The use of reclaimed water as an alternative non-potable source is an increasing practice worldwide, especially in areas where water scarcity is becoming more severe. As with other environmental applications, reuse planning commonly faces a problem related to the selection of the best scheme to be adopted. To address this issue, this paper proposes, based on a Multi-Criteria Decision Analysis (MCDA) approach, the development of the Water Reuse Potential (WRP) index to indicate the potential for developing industrial and agricultural non-potable water reuse schemes. The study area selected was the Metropolitan Region of São Paulo (MRSP) in Brazil, a region that can be used as a model for most urban areas in the world. The model was built using the Analytic Hierarchy Process (AHP) applying technical, environmental, and socioeconomic criteria. Sensitivity analysis was carried out to verify the influence of criteria weights on the results. Geographic Information System (GIS) was used for data extraction and spatial allocation of the results. The study identified São Paulo (WRP ​= ​0.813), Suzano (0.363), Barueri (0.293), Mogi das Cruzes (0.282) and Guarulhos (0.252) as the municipalities with greater WRP. Considering that water reuse is not a common practice in many countries and that non-potable reuse may be a fundamental step for water sources diversification, the approach developed can be used as a planning tool to assess and classify any region according to its reuse potential, providing decision makers and planners with simple-understanding and versatile elements for prioritizing investments in further studies. • The AHP-based model developed evaluates and identifies cities with greater non-potable water reuse potential. • The model incorporates technical, environmental, and socioeconomic criteria. • The study area selected was the Metropolitan Region of São Paulo (MRSP) in Brazil. • São Paulo (0.813), Suzano (0.363), Barueri (0.293), and Mogi das Cruzes (0.282) were the cities with higher WRP values. • The Water Reuse Potential (WRP) is a useful and simple-understanding tool to support water reuse planning actions.

Distribution of mass and center of pressure in dynamic balance presented by an instrumented wobble board

The wobble board (WB) is an unstable platform that allows proprioceptive balance training. However, because it is a passive device, it does not provide quantitative data about the training, making it difficult for the therapist to track their patients’ performance. The aim of this study was to develop and validate a supervisory system and the data acquisition based on hardware (WB) and software (control app) elements that allow the dynamic balance evaluation. An electronic system was placed on a WB. Its tilt was measured using an accelerometer. A supervisory system, capable of calculating the mass distribution (MD) and the center of pressure (CoP), was developed. Firstly, in order to validate the system, a functional test was performed; then, thirty volunteers were submitted to the test protocol approved by the research ethic committee of the University of Mogi das Cruzes. The results of the functional tests showed that the supervisory system was able to correctly calculate the MD and the CoP. In the test with volunteers, no significant difference was observed between the tests with and without visual feedback of the balance oscillation. The developed system is portable and capable of storing data for future analysis. The combination of the tilt’s, MD’s, and CoP’s values generated a detailed analysis of the exercises performed, allowing the therapist to track the performance of the patients and adapt the exercise to their needs, making the treatment using the WB more effective.

Developing a system to improve food distribution in public schools: a case in Mogi das Cruzes

School feeding programs are present in different countries. These programs promote healthy food by purchasing food directly from local food producers, based on familiar agriculture. This paper studied a food supply chain of the school feeding in Mogi das Cruzes city, one of the most important food producer cities in Brazil. The local producers supply food for schools through the National School Food Program (PNAE). Data were availabled by the secretaria da agricultura. Using the locations of the schools and food producers, a spatial analysis of the supply network was conducted in a geographic information system. At last it was possible to conclude that a new distribution point can bring relevant improvements to the logistics operation.

A utilização dos recursos do programa nacional para fortalecimento da agricultura familiar no município de Mogi das Cruzes

O presente estudo visa esclarecer o que é o PRONAF, quem são os possíveis beneficiários do programa, quem são os agentes financeiros e se os valores liberados estão sendo utilizados no incremento da produção, cumprindo assim a finalidade sócio econômica do programa. Para tanto foi realizada revisão bibliográfica na literatura pertinente; pesquisas em sites de órgãos governamentais; entrevistas com os produtores do município e entrevistas com agentes financeiros. Esta pesquisa é relevante, uma vez que a cidade de Mogi das Cruzes possui grande potencial agrícola, destacando-se no cenário nacional na produção de hortaliças, sendo que, grande parte dos produtores da cidade utilizam-se da mão de obra familiar. Foram pesquisados 75 produtores, de várias regiões da cidade. Constatou-se que os recursos foram utilizados no incremento da produção e geração de renda, porém ainda existem lacunas a serem preenchidas para que se alcance os reais objetivos dessa política pública, essas lacunas podem ser traduzidas como por exemplo, em melhor acompanhamento na utilização do crédito e maior engajamento por parte dos agentes financeiros.

The role of local food production to reduce food losses and improve regional economy

Brazil is one of the most important agricultural growers worldwide, however, faces many logistics and distribution issues due to the size of the country. Therefore, it is known that local producers are essential to Food Supply Chains because they are near to the consumers and reduce the logistics impacts. In order to understand the role of local food producers, this study analysis the Local Food Production Mogi das Cruzes city. It is considered the center of Sao Paulo metropolitan area green belt. Data were collected from Municipal Secretary of Agriculture. The results suggest that the local government performs technical and legal actions and there is a concerning in supporting the local food producers, keep on this economic activity in a good level of efficiency.

Alfredo Volpi

Este ensaio dedicado a Alfredo Volpi teve início durante as pesquisas para a tese de doutorado Percursos poéticos. É pautado nas entrevistas concedidas pelo artista e em textos históricos no âmbito da arte moderna. Torna-se notável como a particularidade dos discursos do artista permite maior aproximação do contexto original no qual se desenvolveram os seus trabalhos. Desse modo, os depoimentos pessoais e práticas pictóricas levam a uma interpretação poética das obras, tendo as cidades como espaço processual da atividade artística: o percurso criativo do artista relaciona-se com a vivência e as viagens no Brasil, em São Paulo e Mogi das Cruzes, e em cidades da Itália.

Sustainability in Brazilian floriculture: introductory notes to a systemic approach

The article aims at an introductory exploration of the theme of sustainability in Brazilian floriculture, both in its segment of cut flowers and foliage and in landscaping. The study is based on bibliographic review, data collection and interpretation on the recent performance of the flower and ornamental plants market in Brazil, with emphasis on the role played by the importation of genetic material from exotic species to support commercial activity in the country. From this phenomenon and the productive and distributive concentration of the flowers and plants in the State of Sao Paulo (Holambra, Santo Antônio de Posse, Campinas, Atibaia and Mogi das Cruzes), discusses the national homogenization of taste and consumption habits and requirements for adapting exotic species. In the end, the research points to future ways of investigating the potential of native species exploration in favor of better results for the environmental and socioeconomic sustainability of the floriculture and ornamental plants sector in Brazil.

Discrete simulation applied to a gas appliance company

The proper management of the operations is fundamental to the companies' results, and, particularly, the continuous improvement in production processes is extremely important to raise the level of efficiency. The present study aimed to simulate the process of welding of a component called heat exchanger that makes up a gas water heater. Then, this simulation has the objective of optimizing the production process. The data collected were obtained from a company located in Mogi das Cruzes, São Paulo. The results of the simulation model point to opportunities for improvement, mainly in the direction of reducing work shifts.

DESENVOLVIMENTO DE UMA CÂMARA DE BAIXO CUSTO PARA ENVELHECIMENTO ACELERADO DE POLÍMEROS

O objetivo deste trabalho é descrever o projeto, construção e testes de uma câmara de baixo custo para envelhecimento acelerado de polímeros, que atenda um ciclo de baixa e outro de alta radiação ultravioleta sobre os corpos de prova, de acordo com a norma ASTM G154. A metodologia baseou-se no levantamento das normas relacionadas aos ensaios de envelhecimento acelerado de polímeros e dos equipamentos já existentes, fornecendo os subsídios para o desenvolvimento do projeto, que foi validado pela construção e avaliação de seu desempenho. O controle da câmara é realizado por um sistema eletrônico baseado em Arduino e utiliza componentes disponíveis no mercado, que atendam as especificações do projeto. O equipamento atendeu aos requisitos previstos, tanto em relação às especificações, quanto ao baixo custo e integrará os laboratórios da Universidade de Mogi das Cruzes (UMC), campus Villa-Lobos, para realização de ensaios de materiais poliméricos.

CULTURA E REGIONALIDADE: SEMELHANÇAS E DIFERENÇAS NAS FESTAS DO DIVINO ESPÍRITO SANTO NO TERRITÓRIO BRASILEIRO

Estudam-se as festas do divino dos municípios de Mogi das Cruzes-SP, Alcantara –MA, Pirenópolis-GO, Poções-BA, São João Del Rei – MG e Vale do Guaporé – MT- RO a fim de se comparar eventos folclóricos, religiosos e profanos, assim como identificar se existem políticas locais de preservação de patrimônio histórico, cultural – material e imaterial. Optou-se pelo método de revisão bibliográfica e documental – tanto documentos oficiais como documentários expostos nas redes sociais e páginas oficiais dos municípios. Os resultados demonstraram que as festas do divino em várias regiões do Brasil são bastante semelhantes dadas as origens portuguesas, a tradição oral vem sustentando essas atividades e não se encontrou, na maioria dos casos, políticas culturais de reconhecimento de patrimônio cultural, mas sim, de incentivos turísticos em algumas delas.