Abstract
The article aims at an introductory exploration of the theme of sustainability in Brazilian floriculture, both in its segment of cut flowers and foliage and in landscaping. The study is based on bibliographic review, data collection and interpretation on the recent performance of the flower and ornamental plants market in Brazil, with emphasis on the role played by the importation of genetic material from exotic species to support commercial activity in the country. From this phenomenon and the productive and distributive concentration of the flowers and plants in the State of Sao Paulo (Holambra, Santo Antônio de Posse, Campinas, Atibaia and Mogi das Cruzes), discusses the national homogenization of taste and consumption habits and requirements for adapting exotic species. In the end, the research points to future ways of investigating the potential of native species exploration in favor of better results for the environmental and socioeconomic sustainability of the floriculture and ornamental plants sector in Brazil.
Highlights
Commercial floriculture is a dynamic and promising sector in Brazilian agribusiness, accounting for strong economic results and with percentage performance indicators positioned above the average obtained by other sectors of recent rural production
In 2017, the sector moved the amount of R$ 6.9 billion, at the end consumer level, with growth of just over 6% over the previous year, sustaining a favorable economic performance, despite the context of the economic and financial crisis which affects the country
With the introduction and aggravation of economic problems and the exhaustion of the main sources of market expansion that had characterized the previous years - such as the entry of the supermarket segment into the retail distribution of flowers and ornamental plants in Brazil - the sector started to consolidate a trend of stabilizing growth in the range of 6% per year
Summary
Commercial floriculture is a dynamic and promising sector in Brazilian agribusiness, accounting for strong economic results and with percentage performance indicators positioned above the average obtained by other sectors of recent rural production. Sustainability in Brazilian floriculture: introductory notes to a systemic approach throughout the country It assesses the degree of external dependence on the importation of exotic genetic materials, pointing to the ecological and environmental costs of this consolidated route in the national floricultural model. It follows from a bibliographical review, signaling to critical aspects of the current model and to the advantages of a more desirable participation of the use and exploitation of native species, both for the production of cut flowers and plants and for landscaping and gardening. It seeks to relate some guidelines for the future investigation of the theme
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