Modern Global Trends Research Articles

TEACHING PIANO USING DIGITAL TECHNOLOGIES IN A MODERN UNIVERSITY

This study represents an analysis of the modern educational process in the field of development of piano performance skills in higher educational institutions. The author characterises the foundations of music education, as well as the role of modern information technologies, which have become widespread in this area. The article also provides factors that negatively affect the development of this aspect of music education, among which special attention is paid to the low level of competence and the use of digital devices. The author considers special software that can increase the effectiveness of learning to play the piano. As a result, it was found that due to the widespread use of information technologies, there is a need to integrate them into the educational process, as well as to adjust the piano teaching methods. To achieve this goal, it is necessary to increase the level of competence of the teaching staff, improve teaching methods, as well as the education system as a whole, which should reflect modern global trends.

Global trends in the financial system and their impact on the banking sector of Ukraine: analysis and recommendations

The paper covers the modern global trends in the financial sphere and their impact on the banking sector of Ukraine. The research was carried out on the basis of a comprehensive analysis of global financial changes, the dynamics of technological innovations and unique challenges facing the banking system of Ukraine. The study reveals key trends in the development of the banking sector, focusing on global challenges and prospects. The modern banking system of Ukraine is in an era of significant technological changes adapted to meet the needs of customers and optimize banking processes. Ukrainian banks must respond to global trends in the financial sphere to ensure competitiveness and meet the growing demands of customers. This requires innovation, digitization and flexibility to respond to rapid changes in technology and consumer behavior. Competition for customers and leadership in innovation are among the key points. Focusing on important aspects of transformation, the scientific work contains not only a thorough analysis of modern trends, but also specific recommendations for Ukrainian banks regarding their effective adaptation to global financial trends. In order to create a strategic direction for Ukrainian banks and ensure their successful future, the authors proposed a comprehensive set of recommended measures covering key aspects of financial activity. If these recommendations are successfully implemented, Ukrainian banks can become the foundation of a stable and innovative financial system that meets the challenges of the global market and contributes to the sustainable development of the country's economy. The paper is distinguished by highlighting not only the problems, but also the opportunities that global financial trends generate. This approach contributes to the uniqueness and value of the work from among the scientific developments in this area for specialists in the financial industry, scientists and everyone who is interested in the future development of the Ukrainian banking system.

ІННОВАЦІЙНА АКТИВНІСТЬ ДЕРЕВООБРОБНОЇ ПРОМИСЛОВОСТІ УКРАЇНИ: АНАЛІТИЧНИЙ ОГЛЯД

This article provides an analytical review of the innovation activity in Ukraine’s woodworking industry, examining the dynamics of change, the main challenges and opportunities that arise in this sphere. The aim of the article is to review and analyze the innovation activity in Ukraine’s woodworking industry in order to identify key trends, challenges, and opportunities that influence its development in the context of contemporary military and economic realities. The woodworking industry in Ukraine has significant potential for development thanks to its natural resources and geographical position. However, modern global trends and internal economic challenges require the industry to adapt and innovate. It has been found that the Ukrainian woodworking industry faces challenges related to a decrease in innovation activity and investments in the sector. The decline in innovation activity over recent years threatens not only the competitiveness of Ukrainian enterprises in the global market but also their ability to sustain development. This has occurred against the backdrop of economic difficulties, insufficient state support for innovations, as well as the onset of full-scale war and global economic challenges. With the decrease in the number of innovation-active enterprises in the woodworking industry, the need to update the technological base, develop new products that can be recycled or reused, and implement energy-saving technologies becomes important. Such steps can help increase efficiency and reduce the environmental impact of production processes. While overall innovation expenditures in Ukraine have decreased, in some sectors, such as industry, there is an increase in innovation spending, indicating a continued interest in innovation in these areas. An important aspect is also focusing on the eco-friendliness of production and implementing innovations aimed at reducing the negative impact on the environment, which can become a competitive advantage and an important element of a sustainable development strategy. In the context of sustainable development and post-war recovery in Ukraine, these data indicate the need for reinvestment in innovation to support the long-term growth of the woodworking industry. It is important to focus on supporting and stimulating innovation to ensure the dynamic development of the industry, which can contribute to the economic recovery of the country and its long-term stability.

Increasing the efficiency of design in CAD CAE systems based on the application of parametrization methods

Modern global trends in green energy indicate a constant increase in the share of energy obtained by burning woody biomass. The volumes of timber harvesting and processing are growing steadily. The Russian Federation is no exception, where logging and wood processing play an important role in economic, social, and environmental terms. Technological operations related to wood processing are predominantly mechanized. Most often, the machinery and equipment used in enterprises are imported. The use of imported products entails a number of consequences related to the dynamics of geopolitical development. It is necessary to minimize the dependence of enterprises on foreign equipment. There is a need to develop and modernize domestic logging machinery and equipment. To ensure the production of high-quality and competitive machines, it is necessary to resort to a set of activities related to design. Ensuring the necessary performance characteristics when developing a project requires financial and time costs, since it is necessary to resort to full-scale prototyping. Minimizing financial costs during design is the most important task of specialists, since the saved resources will allow the enterprise to open up new paths for development.

Сучасні тренди розвитку стратегічного управління

The work is devoted to the study of the main modern global trends in the development of strategic management of organizations, which is relevant in the context of rapid changes in the market, the development of new technologies and management methodologies, as well as the growing requirements for business flexibility and adaptability. The article highlights the main latest trends in strategic management: digital transformation, sustainable development, agile management. When considering the impact of digital transformation, special attention is paid to the impact of the development of the IT industry on staffing and information support for the strategic management of enterprises and organizations. A matrix of competencies for new positions (Data Engineer, BI-specialist, Data Scientist, Data Analyst) in strategic management has been built. A new interpretation of the data-driven decision-making as a process of using data to adjust business strategies and effective decision-making is considered. When disclosing the content of the trend of sustainable development in strategic management, emphasis is placed on hybrid organizations and non-economic components of their activities. A definition of the sustainable development project and the sustainable development program on the basis of the developed conceptual model LRNG is proposed. Hybrid organizations implement sustainable development projects, combining the creation of social/environmental value and ensuring economic attractiveness. The LRNG model provides for positioning based on qualitative assessments of the effects of a project/program of sustainable development on the matrix «importance/strength of the effect» with the construction of his/her profile with differentiation by types of effect (local, regional, national, global). The authors also emphasize that the trend towards «agile management» has been noticeable over the past decade, and today in strategic management special attention is paid to such a component of it as compliance management.

Modern Global Trends in the Development of Choral Performance

"The relevance of the studied issue is the need to identify the main trends in choral performance, and determine the principles of the work of conductors and choral artists in the context of renewal of the components in this field. The aim of the research is to study the problem of current global trends in the development of choral performance as a complex multifaceted and integral phenomenon. Its practical methods (audio search; audio selection; audio analysis) were used in the research. The aspects of modern choral performance (interdisciplinary; socio-cultural; as well as artistic management; professional training; modern engineering technologies; information and communication space; technologies aimed at preserving human and professional resources) were identified. The current components of activity in the field of modern choral art were established. The directions of modern choral practice were identified (activation of the musical group in the life of society; expansion of traditional executive functions; growth of the genre stylistic palette of the choral repertoire). The system of key modernized methods of interpreting choral works of the 20th and 21st centuries was studied (principles of intonation; the principle of expanding the range; the principle of enriching the technical means of interpretation; the principles of forming the performance texture; the principle of interpreting the verbal text in the context of the choral score; the principle of creating different types of sound). The general features of modern choral performance in Ukraine and in the world were studied. The results can be applied in the process of researching future choral performing practice and preparing the relevant studies. The prospects of research in this field of musical culture are to enrich the theoretical and practical sectors of choral art as a complex system which is open for updates. Keywords: choral art, choir, choral work, performance interpretation, choral genre, choral style, timbre dramaturgy, performance analysis."

LEGAL PROVISION OF INFORMATION SECURITY OF CHILDREN IN THE REPUBLIC OF KAZAKHSTAN

The rapid development of social resources of Internet technologies has led to a sharp increase in the number of users of all ages, among them children, who are consumers of various, including destructive information. Today, modern global trends signal the emergence of new formats of threats and online risks. Children are active users of the global Internet, and most of them are unaware of the danger that information in the virtual space may contain. To be more precise, it is the propaganda of the consumption of alcohol, drugs, violence and cruelty, aggressive and suicidal behavior, etc. The author identified and gave characteristics of information threats, such as cyberbullying, considered the problems of child suicides that are committed through «death groups» in social networks. We have presented action plans on the part of the state, and also highlighted preventive measures to ensure the information security of the child in the global information space. The article provides examples of solving the problem of information security in the Republic of Kazakhstan based on a review of publications on this issue, as well as regulatory legal acts of the Republic of Kazakhstan. We have revealed the issues of the need for further study of the problem and the development of preventive measures aimed at preventing the occurrence of information threats and online risks. In order to prevent such offenses, conclusions are drawn about the expediency of developing measures of both social and legal orientation. The results of the study were possible measures proposed by the authors regarding the improvement of the system of legal provision of information security of children in the Republic of Kazakhstan.

ECO-INDUSTRIAL PARKS AS A DIRECTION OF INNOVATIVE DEVELOPMENT OF PRODUCTION TERRITORIES

The article discusses the problems and tasks of the environmental direction in the development of modern industrial production in the context of post-war recovery and development of the Ukrainian economy. The success of such a task will depend on the extent to which industrial policy and development strategies at the state and local levels are oriented towards modern global trends - innovative digital and production technologies and environmental standards. At the present stage, the concept of building and developing a network of eco-industrial parks is such a solution.
 Based on the analysis of the world experience in the formation and functioning of eco-industrial parks, the article presents a wide range and various combinations of environmental protection measures and approaches to managing environmental and resource problems in the structure of eco-industrial parks. The main directions of eco-innovations are highlighted: from "clean production" and "green energy" to urban-industrial symbiosis.
 The authors substantiates the relevance of ecological transformation of the domestic industrial sector at the present stage. It is important that innovative sustainable industrial development takes place as a reciprocal process, by balancing the issues of economy, ecology, society and urban planning, where all stakeholders - public and private structures - jointly develop measures for planning, designing and building a network of eco-industrial parks in the country.

Budgetary process development at the local level: foreign expertise

This paper highlights the foreign expertise of the budgetary process development at the local level. It states that the armed aggression of the Russian Federation resulted in significant damage to the economy of Ukraine, affecting thus the development of the budgetary process. Modern scholars studying the domestic budgetary process, including its local dimension, are listed.
 The aim of the research is to perform a critical review of the foreign experience regarding the budgetary process development at local level.
 This paper highlights the concept of the budgetary process in Ukraine, the essentials of its five stages, the reasons for the low quality of the budgetary process in Ukraine, the core principles being followed in the European Union states in the process of securing selected tax revenues for local self-government bodies, essential factors determining the possibility to assign certain taxes within the local category, the main characteristics of the local budgets’ revenue share establishment in developed Western countries, distinguishing these from domestic practice. It is emphasized that for all developed foreign states division of local budgets into local operational (administrative) budget and local development budget (investment budget) is typical. It is stressed that the main focus of budgetary policy in the countries of Central and Eastern Europe was placed on decreasing the amount of transfers and taking parallel measures to raise the share of tax revenues, ensuring the establishment of self-sufficient and financially capable territorial communities. Аuthor paid special attention to research of budgetary process specificity in Germany, United Kingdom and France.
 The conclusions contain a statement for the budgetary process of any country to be characterized by certain features reflecting the specificity of national economy regulation, the structure of domestic production and means of influencing the development of the financial system. Modern global trends are characterized by the increasing importance of decentralization in the organization of local financial systems and changes in budgetary processes at the local level.

Formation of key competencies in the sphere of engineering services

Aim. Formation of measures for training in-demand specialists in the field of engineering in accordance with modern requirements to their competences.Tasks. To analyze the global and domestic market of engineering services; to identify the key problems of formation of competencies demanded by the labor market in engineering specialists; to propose measures to introduce effective mechanisms for the formation of basic engineering competencies in the training of engineering personnel; to consider examples of effective engineering in Russia.Methods. With the help of general methods of scientific cognition the requirements to specialists in the field of engineering, conditioned by modern global trends, are defined, the key problems in the formation of competencies in engineering personnel are identified and the main directions of their solutions are proposed. The authors also present examples of effective engineering in Russia.Results. Based on the primary research of the current state of engineering staffing in Russia, a number of problems have been identified. The main trends determining the list of key competencies demanded in the engineering sphere are shown. Significant discrepancy between the Russian standardization system and the best international practices, professional standards and federal educational standards can be traced among the significant problems hindering the formation of demanded professional competencies in the field of engineering.Conclusions. To form future specialists’ understanding of the dependence of economic results of the project on their decisions, it is proposed to introduce case-based learning technologies in the educational process. The basic list of necessary competencies in the field of engineering services proposed by the authors will promote the specialist’s career advancement.

Research of the interrelation and interdependence of Central Asian economies: impact of the economy of Kazakhstan

This article is devoted to the study of the interconnection and interdependence of the economies of Central Asia (Kazakhstan, Kyrgyzstan, Uzbekistan, Tajikistan, Turkmenistan), which plays an increasingly significant role in the global economy, based on its strategic location, natural resources and growing economic potential. Studying the influence of the Central Asian economies on each other helps to understand the complex web of economic ties in the region and has practical implications for solving economic problems and stimulating sustainable development in the region. The purpose of the study is to identify and assess the degree of interconnection and interdependence between the macroeconomic indicators of the countries of the region and their impact on the economic development of Kazakhstan. The assessment is carried out by the method of correlation and regression analysis based on data on the GDP of the countries of the region. The article was prepared within the framework of the grant funding project of the Science Committee of the Ministry of Science and Higher Education of the Republic of Kazakhstan «The role of Kazakhstan in deepening regional integration of CA countries and its sustainable development goals within modern global trends» (BR18574168).

MODERN SCIENTIFIC APPROACHES AS A TOOL FOR SOLVING ENVIRONMENTAL PROBLEMS OF THE FORMATION OF URBAN SPACES

Background: The expediency of the study lies in the need to solve environmental issues in the cities of Ukraine by arranging greened open spaces. In the post-war period, this problem will become particularly acute due to the significant destruction of all elements of the urban space. To successfully solve a given problem, it is necessary to rely on modern scientific approaches. For the fruitful use of the accumulated scientific experience, it is necessary to conduct its analysis and systematization in the context of the design and practical needs of the urban planning sphere of Ukraine in the post-war period. Therefore, the purpose of this work is the analysis of current scientific assets on solving environmental problems of the city through the formation of urban open spaces and their implementation in the urban planning scientific and practical sphere of Ukraine. Methods: The research methodology was based on the use of methods of critical and comparative analysis of the content of scientific sources, documents of the legislative and regulatory framework, photographic materials, as well as terminological analysis of a number of definitions. Results: The analysis of a number of the main state regulatory documents on urban planning in the aspect of targeting the solution of environmental problems and ensuring the sustainable development of the cities of Ukraine revealed their imperfection.. Analysis of modern scientific approaches to solving environmental problems at the level of city formation showed that most of them are based on concepts that are similar in content and are aimed at harmonizing the interaction of anthropogenic (technogenic) and natural subsystems of the city. This ensures the solution of not only ecological, but also social and economic tasks of its functioning. Conclusions: In order to develop an effective urban planning platform for the formation of green open spaces in the cities of Ukraine in the context of sustainable development and overcoming modern environmental challenges, it is necessary to approve an updated conceptual and terminological apparatus that takes into account modern global trends in the formation of urban spaces. It is expedient to introduce the concepts of "ecological framework" and "landscape-ecological infrastructure of the city" into the normative and legislative framework of Ukraine as basic concepts in the formation of open spaces of the city, as well as an important component of its sustainable development. Keywords: ecological problems, sustainable development of cities, open green spaces, bio-urbanism, biomorphic urbanism, ecological framework, ecological infrastructure.

Інституційні новації розвитку міських парків в Україні

The article examines modern global trends in the organizational support of city parks, which are based on an effective institutional system. The need for institutional innovations in park management of Ukraine is substantiated. The creation of the National Association of Parks of Ukraine, as well as the main conceptual principles of its activity, is proposed. The idea of the activity of the National Association of Parks of Ukraine in the system of establishing new connections between parks, the state and foreign institutions, as well as its structure, is substantiated. The results of its activities in the near and future perspective are substantiated.

ADAPTATION OF MODERN GLOBAL EXPERIENCE IN INCREASE OF THE PROFIT OF COMMERCIAL ENTERPRISES

The topic of finding ways to increase profits is most acute for enterprises operating in markets with high intensity of competition with rapid demand variability such as the retail market. Large retailers feel the most confident about it, but even they have to constantly look for new ways to improve financial results. The purpose of this article is to determine ways to increase the profit of trading enterprises based on the adaptation of modern world experience in this field. The financial result is considered as a profit or loss for the accounting period, as well as an increase or decrease in the company's equity for the period. It is noted that in order to improve the management of financial results, enterprises should enrich the methodology of planning, control and analysis with various indicators of financial results. Modern global trends in the development of large retailers have been studied. To compare the ways of development of foreign and domestic large retailers, one of the largest trading companies of Ukraine was chosen. This is Epicenter K LLC, the structure of which has many foreign analogues. Epicenter K LLC has no direct competitors in Ukraine. However, it competes in the retail market for some product groups. It is clarified that Epicenter K LLC successfully follows most of the global trends in the development of large distribution networks. The sphere in which the Ukrainian company lags behind the achievements of large retailers with a world name has been identified. This is the development of own software products, which are designed to attract more customers to the products of Epicenter K LLC. A study conducted by Epicenter K LLC shows that 63% of the customers of their hypermarket network are aged between 25 and 45. That is, most of the company's customers are a category of buyers who are open to accepting new IT offers. Concepts of digital technologies aimed at increasing the profit of Epicenter K LLC are proposed. Methodical recommendations are provided for calculating the expected financial result from their implementation. A preliminary assessment of the expected financial results of the implementation of the proposals and their payback period was carried out, which confirms their feasibility.

TRAINING OF FUTURE LOGISTICS AND SUPPLY CHAIN MANAGERS: A COMPETENCY APPROACH

The paper highlights the results of scientific research on the issues of training highly qualified logistics and supply chain managers, justification of directions, and development of practical mechanisms for its improvement.The paper is based on scientific literature analysis, comparative analysis, and case study research.It is established that modern global trends and changes in society and the economy lead to the emergence of more extended requirements for the training of highly qualified managers able to effectively perform specific types of work in accordance with the needs of society and the labour market in the field of logistics and supply chain. In this context, the issues of applying a competency approach when training future logistics and supply chain managers and the formation of a competency model that meets the modern requirements of the labour market are considered. A review of scientific literature has been carried out regarding the main theoretical foundations of forming competences and competencies in the process of professional training of logistics and supply chain managers. Attention is focused on the need to form basic core competencies, including models of basic professional competences and competencies that are key ones in the professional activity of specialists. The main models of competencies of the company's specialists, which make it possible to ensure effective management of modern companies, are highlighted. The experience of training future logistics and supply chain managers in Ukraine is studied. The expediency of applying a competency approach when training future logistics and supply chain managers in Ukraine is substantiated. A conceptual model of a multi-level national system of professional training of logistics and supply chain specialists is proposed. A T-shaped model of the competencies of modern logistics and supply chain managers is developed.

Progression of students’ creative activity in studying foreign languages in a non-linguistic university

Nowadays, the problem of developing the creative activity of the younger generation is of particular attention. Modern economic, technological and socio-cultural realities, technical modernization of industries, scientific achievements determine the social need for initiative, creative people, often with a substandard view of the problem, flexible thinking, the desire to transform reality and expanding the boundaries of experience, as well as going beyond it. Mainly, it is being correlated with the state vision of the education results in a non-linguistic university and modern global trends in the modernization of education. The paper provides a theoretical analysis and an assessment of the results of a pedagogical experiment on the approbation of a model for the development of students’ creative activity in the framework of foreign language education. The research describes the author’s model for the progression of students’ creative activity and applies diagnostics of its effectiveness. The authors used almost the same diagnostic tools in order to ensure objectivity and the possibility of comparing the initial and final stages results of the trial.

Global trends in general approaches to victimological crime prevention

Victimogical ideas were born several thousand years ago. Self-defence of a potential victim at the dawn of humanity was the main method of crime. Then, as other mechanisms for social evil appeared and developed, self-defence became one of the problems of the victim himself. The state and society, trying to protect the individual, developed other measures that did not require the participation of the victim in their logical analysis, which addressed to such phenomena as crime, criminal.
 The preventive role of law consists in regulating spheres of social life, during which existing criminogenic factors are either eliminated or their action is seriously hindered. The law cannot destroy the economic, social, and cultural causes and conditions of crime, but it can influence their negative manifestations: localize, block, and organize appropriate counteraction to negative phenomena and processes.
 Accelerating the processes of European integration requires the introduction into law enforcement practice not only of modern forms and methods of combating crime, but also standards of protection of human rights and freedoms recognized by the world community. Real democratic transformations are inseparable from the humanization of social relations because a person, his life and health, honour and dignity, inviolability and security are recognized as the highest social value.
 Currently, in several European countries, including Great Britain, the Netherlands, and France, the situational form of prevention is part of the official crime prevention policy. Despite this, there are concerns that “the use of this approach to crime prevention will have wider societal consequences of limiting freedom and unequal access to the positive outcomes of crime prevention.”
 Analysis of modern global trends in crime prevention shows that in the vast majority of states it is carried out with the help of “official” systems of fighting crime, i.e., law enforcement agencies and criminal justice.

ОСНОВНІ ПРИНЦИПИ ІНТЕГРАЦІЙНОЇ ВЗАЄМОДІЇ СЕГМЕНТІВ РИНКУ МОРСЬКИХ ВАНТАЖНИХ ПЕРЕВЕЗЕНЬ У ПЕРІОД ПІСЛЯВОЄННОГО ВІДНОВЛЕННЯ УКРАЇНИ

In the formation of the national shipping market during the post-war reconstruction of Ukraine, the integration interaction of shipping companies can be characterized by a multi-vector direction, which tends to deepen interaction in some sectors of the maritime cargo transportation market and specialization in others. However, the two main orders remain vertical and horizontal integration. Such integration has the effect of increasing the financial stability of shipping companies, strengthening their position in the market of sea freight transportation, and reducing risks and the level of uncertainty in the provision of transport services. The purpose of the work is to determine the basic principles of the integration interaction of the maritime cargo transportation market segments in the formation of the national shipping market during the post-war reconstruction of Ukraine. The following methods were used to solve the tasks: comparative analysis and grouping – when studying the main directions of integration interaction in the sea freight transportation market; abstract-logical analysis – when determining the principles of integration interaction of the segments of the maritime cargo transportation market in the formation of the national shipping market; systemic structural analysis – when developing a conceptual model of the building of the national shipping market of Ukraine in the post-war period. An analysis of the main directions of integration interaction as modern global trends in determining competitive advantages and ensuring the competitiveness of business entities in the field of water transport was carried out; The basic principles, according to which the integration interaction of the maritime cargo transport market segments should be carried out in the formation of the national shipping market of Ukraine, have been studied. A conceptual model of the formation of the national shipping market of Ukraine in the post-war period has been developed. Ensuring effective integration interaction will increase the market stability of shipping companies of Ukraine and lead to further forming and developing associations in the maritime cargo transportation market that can compete effectively with foreign shipping companies.

Development of rural tourism in the regions of Russia as a factor of sustainable development of rural areas

Tourism is one of the most multifaceted and rapidly developing fields of activity, which requires constant improvement and modernization. In the context of scientific and technological progress, tourism, as an area affecting many different industries, serves as a serious factor in the economic and socio-cultural development of territories. There is a need to bring Russian tourism in line with modern global trends, to increase its competitiveness in the market of tourist services. The Russian Federation has enormous opportunities for the development of large-scale tourism activities. According to the Strategy of Tourism Development in the Russian Federation until 2035, the main goal is the comprehensive development of key competitive advantages of tourism development in the Russian Federation due to the presence of many points of attraction for Russian and inbound tourists. Due to the large number of monuments of cultural, historical and natural heritage, there are prospects for development in Russia for almost any type of tourism. In this situation, agricultural tourism is of particular importance as one of the most important factors of sustainable development of rural areas. For the sustainable development of the region's economy, permanent sources of financing are needed, which can be obtained, among other things, from the development of agritourism. Thus, it is necessary to carry out activities in the region aimed not only at creating an accessible and comfortable tourist environment, but also to develop priority areas of tourist activity in rural areas.

Adults' Attitudes and Opinions Towards Elements of Promotional Mix and Promotion of Adult Education Programs

Following modern global trends in the commercialization of education and adopting the lifelong learning concept, as well as rapid development of adult education in Bosnia and Herzegovina, this research connects the adult education field with one of the vital management models in each organization/company's practice – marketing management. The number of adult education providers is increasing, but practical tools and research of their scope of work are in deficit. With the intention to contribute to the improvement of the theory and practice of adult education and marketing management and to help adult education providers adjust their promotional messages to their target groups, for the purpose of this research, the population of adults is divided into four generations: Baby Boom, X, Y and Z. This research aims to understand opinions and attitudes of the four generation's representatives on the elements of the promotional mix of educational institutions and determine whether changes between them exist or not. A qualitative research approach has been used in collecting primary data with focus groups as the main research method. The final result of this research is a projection of twenty recommendations to adult education providers (public and private schools, organizations and adult education centers), which are not only applicable in these education institutions. Other companies and organizations creating offers for age-segmented markets could also benefit greatly from these recommendations.