ADAPTATION OF MODERN GLOBAL EXPERIENCE IN INCREASE OF THE PROFIT OF COMMERCIAL ENTERPRISES

Abstract

The topic of finding ways to increase profits is most acute for enterprises operating in markets with high intensity of competition with rapid demand variability such as the retail market. Large retailers feel the most confident about it, but even they have to constantly look for new ways to improve financial results. The purpose of this article is to determine ways to increase the profit of trading enterprises based on the adaptation of modern world experience in this field. The financial result is considered as a profit or loss for the accounting period, as well as an increase or decrease in the company's equity for the period. It is noted that in order to improve the management of financial results, enterprises should enrich the methodology of planning, control and analysis with various indicators of financial results. Modern global trends in the development of large retailers have been studied. To compare the ways of development of foreign and domestic large retailers, one of the largest trading companies of Ukraine was chosen. This is Epicenter K LLC, the structure of which has many foreign analogues. Epicenter K LLC has no direct competitors in Ukraine. However, it competes in the retail market for some product groups. It is clarified that Epicenter K LLC successfully follows most of the global trends in the development of large distribution networks. The sphere in which the Ukrainian company lags behind the achievements of large retailers with a world name has been identified. This is the development of own software products, which are designed to attract more customers to the products of Epicenter K LLC. A study conducted by Epicenter K LLC shows that 63% of the customers of their hypermarket network are aged between 25 and 45. That is, most of the company's customers are a category of buyers who are open to accepting new IT offers. Concepts of digital technologies aimed at increasing the profit of Epicenter K LLC are proposed. Methodical recommendations are provided for calculating the expected financial result from their implementation. A preliminary assessment of the expected financial results of the implementation of the proposals and their payback period was carried out, which confirms their feasibility.