ІННОВАЦІЙНА АКТИВНІСТЬ ДЕРЕВООБРОБНОЇ ПРОМИСЛОВОСТІ УКРАЇНИ: АНАЛІТИЧНИЙ ОГЛЯД

Abstract

This article provides an analytical review of the innovation activity in Ukraine’s woodworking industry, examining the dynamics of change, the main challenges and opportunities that arise in this sphere. The aim of the article is to review and analyze the innovation activity in Ukraine’s woodworking industry in order to identify key trends, challenges, and opportunities that influence its development in the context of contemporary military and economic realities. The woodworking industry in Ukraine has significant potential for development thanks to its natural resources and geographical position. However, modern global trends and internal economic challenges require the industry to adapt and innovate. It has been found that the Ukrainian woodworking industry faces challenges related to a decrease in innovation activity and investments in the sector. The decline in innovation activity over recent years threatens not only the competitiveness of Ukrainian enterprises in the global market but also their ability to sustain development. This has occurred against the backdrop of economic difficulties, insufficient state support for innovations, as well as the onset of full-scale war and global economic challenges. With the decrease in the number of innovation-active enterprises in the woodworking industry, the need to update the technological base, develop new products that can be recycled or reused, and implement energy-saving technologies becomes important. Such steps can help increase efficiency and reduce the environmental impact of production processes. While overall innovation expenditures in Ukraine have decreased, in some sectors, such as industry, there is an increase in innovation spending, indicating a continued interest in innovation in these areas. An important aspect is also focusing on the eco-friendliness of production and implementing innovations aimed at reducing the negative impact on the environment, which can become a competitive advantage and an important element of a sustainable development strategy. In the context of sustainable development and post-war recovery in Ukraine, these data indicate the need for reinvestment in innovation to support the long-term growth of the woodworking industry. It is important to focus on supporting and stimulating innovation to ensure the dynamic development of the industry, which can contribute to the economic recovery of the country and its long-term stability.