Modern Educational Organization Research Articles

Prospects and challenges of digital transformation of the general education system in the Russian Federation

The paper is devoted to the urgent problem of increasing the effectiveness of digital transformation mechanisms in the sphere of general education, aimed at improving the efficiency of functioning of general educational organizations. The analysis of normative legal acts regulating state regulation in the field of information technology application in education, domestic and foreign literature devoted to digital transformation of the economy and society as a whole has been carried out. The main directions of digital transformation of education were analyzed. The lack of elaboration of the issues of digital transformation of general education along with a large number of publications related to higher education institutions is noted. The main technological transformations preceding the current stage of introducing end-to-end technologies in the sphere of general education in the Russian Federation are highlighted. Emphasis is placed on the necessity of digital transformation of general education management. The problems of introducing end-to-end technologies in the sphere of general education management are considered against the background of the acute need to master new technologies and the transition of the economy to a new stage of development. The tasks of digital transformation of education have been studied and the analysis of the reasons hindering the introduction of modern digital technologies has been carried out, which allowed us to identify the need to update not only the methods of conducting the educational process with the use of digital educational content, but also to qualitatively change the management system of a modern educational organization. The study showed that the digital transformation of general education cannot take place without state regulation and research in the field of correlation between the classroom and digital component. Recommendations on the implementation of projects in the system of general education are given, which allow to eliminate the duplication of management functions, reduce the cost of software development and implementation at different levels of education management.

Theoretical approaches to the formation of educational independence in children of primary school age in a modern educational organization

The article is devoted to the actual problem of the formation of educational independence in children of primary school age at the first stage of general education. The paper reveals theoretical and methodological approaches to the concept of “educational independenceˮ, presents the essential characteristics of the formation of the process of educational independence in the scientific psychological and pedagogical literature: the tasks, features and stages of the organization of this process in younger schoolchildren are identified, the levels of formation of educational independence and criteria for their evaluation are formulated. The authors analyzed the domestic experience of the formation of educational independence of children of primary school age. Based on the analysis of programs for the formation of educational independence in the initial level of a general education organization, the authors characterize the most effective forms, methods and techniques of the teacher's work on the organization of the studied process. The article concludes that it is necessary to allocate a set of structural components of the educational activity management system of primary school students, which orient them to the manifestation of educational independence.

Examine impact of factors of employee branding on employee retention, with mediation of organizational identification

In the ever-changing modern world, Pakistani healthcare and educational organizations must find a way to draw and keep top talent while still providing outstanding services. The research investigates the effects on employee retention of a number of employer branding factors, such as pay, job security, authority, work-life balance, corporate social responsibility, and brand reputation. The mediating role of organizational identity is taken into account in order to fully evaluate this relationship and offer insights into the overall impact of these variables on staff retention within Pakistani firms that operate in the healthcare and education sectors, 130 employees make up the research sample. Employer branding, organizational identification, and employee retention are complex dynamics that require a solid theoretical framework, which this study provides by drawing on social identity theory, resource-based theory, signaling theory, and social exchange theory. Based on preliminary studies, it appears that healthcare companies are more affected by employee branding when it comes to staff retention than are educational organizations. In the end, the knowledge gained from this study project will have a significant impact on companies looking to improve their capacity to draw in and keep people, especially in Pakistan's crucial healthcare and education sectors.

Managerial competence of a manager as a condition for effective management of a modern educational organization

Managerial competence of a manager as a condition for effective management of a modern educational organization

Brand Journalism Approach in Corporate Communication of Educational Organization

Nowadays we see the principal fast changes in the Internet space. We live in media world and this factor make strong effect on all aspects of our life. Educational organizations are also the part of this new world and they have to change not only within the media space but also, according to changes in the social life. Social communication and new generations in social space asks about new methods, technologies and tools of communication between educational organization and its stakeholders. Brand journalism as rather new approach lets to find new technologies and tools in corporate communication of educational organization. Such tools as using the webtools of educators and their personal public for creating the positive media image for example gives additional opportunities for educational organizations. This is confirmed by the research. Also, the increasing of competition makes educational organizations to react on new circumstances in the market. Considering all of the above brand journalism can be new opportunity to form effective communication for educational organizations and as a result the increasing of their competition attractiveness. The tools and technologies of brand journalism work to create a positive media image and build brand awareness. Brand journalism allows a modern educational organization to use its own corporate media more efficiently. As well as such tools of brand journalism as the formation of a community of graduates, strengthening the news agenda of an educational organization, the use of teachers and students in video content allows you to create and strengthen a positive media image.

Educational resources in the prevention of deviant behavior in adolescents

The variability and dynamism of the processes occurring in all spheres of human activity has a significant impact on the solution of the tasks facing the teaching staff of modern educational organizations. Due to the growth of deviations in the behavior of minors, the complex of tasks to be solved includes such an issue as the prevention of deviant behavior of adolescents. Education system plays a special role in solving the issue of elimination and prevention of deviations in the behavior of minors. From the standpoint of upbringing, training and socialization of the individual, it is the educational environment that, being specially created, acts as an important condition for the formation of a student's personality, determines his/her activity on the interiorization of living space, influences the development of value orientations, and activates his/her motivational attitudes in the process of socialization. Thus, the idea of prevention of deviant behavior in students is a priori included in the semantic field of the education system, and, therefore, the prevention of deviations is an important function of educational organizations. The use of resources of educational environment in the prevention of deviant behavior implies early identification of adolescents prone to deviant behavior, determination of the causes and factors of deviant behavior, and the introduction of preventive measures into the educational process at the initial stages. This article presents a study aimed at identifying adolescents prone to deviant behavior and proposes teaching adolescents the skills of social competence and including minors in extracurricular activities.

Motivation as a management style of a modern educational organization headmaster

The article deals with the management issues connected with motivation as a management style in a modern educational organization. The key approaches to motivation by foreign authors are given. The motivation factors are highlighted. The motivation techniques through delegating as a management style in an educational organization are presented.

Non-formal and informal practices for modern educational organizations: experience of learning practices in graffiti community

Introduction. Today in the educational organizations all over the world, along with formal education, non-formal and informal forms of educational activity are becoming increasingly popular. These two forms strengthen the practice-oriented component in the learning process and prove their effectiveness in the system of architectural and pedagogical education, in training of programmers, in educational ecological projects, in working with patients with Rett syndrome, etc. However, to use them in area of institutional education by effective and systemic way, the mechanisms for the implementation of these forms require deeper research, which means analysis of successful practices in various environments. The aim of the study is to identify the factors of attractiveness and the reasons for the effectiveness of informal and non-formal learning practices in the graffiti community, where they are key and set the logic of learning, ensure functioning and cultural reproduction. Materials and methods. The study used qualitative methods: a semi-structured interview with representatives of the graffiti subculture of Samara and Yekaterinburg (n = 34, from 18 to 30 years old), as well as inside online observation in graffiti communities (n = 7). Time range 2017-2021. Research results. The typology of teaching practices in graffiti includes self-learning and learning in communication (subtypes: event and non-event practices; peer-to-peer and master-student training). The features of training organization are revealed: "horizontal structure" of the learning system; individualism of educational trajectories; popularity of mentoring; creating situations for mutual recognition of achievements; connection of the learning process, both with the acquisition of knowledge and with vivid experiences ("chase" for adrenaline); special format of training materials; motives of competition; stability in the absence of external regulation, etc. Conclusions. Based on the results, recommendations for the organization of non- and informal forms of education in the system of institutional education has highlighted: the creation of an integral communication educational space; the use of “horizontal” logic instead of hierarchical logic in the process of educational communication, an appeal to the “peer-to-peer” paradigm; attracting students to expert activities; the use of crowdsourcing in the practice of creating educational content and its assessment, etc.

MARKETING STRATEGY FOR EDUCATION DEVELOPMENT IN COMMUNITIES OF UKRAINE

Summary. Today, Ukraine is in a period of transition from centralized government influence to local autonomous decision-making. Reforming the administrative-territorial structure, which is aimed at ensuring the socioeconomic development of communities, together with reforming education, should ensure the sustainability of educational development in communities. Ukrainian society’s expectations from modern education are aimed at its competitiveness in European and global educational spaces, forming a generation of young people who will have the necessary knowledge, skills and competencies to integrate into society at different ages, be protected and mobile in the labor market. spiritual and ideological choice and will be able to learn throughout life. Knowledge and skills for people, in market relations, acquire a specific, pragmatic content, become the main source of wealth and survival. Today there is no need to prove that the future is largely determined by the education system. Education, competence and professionalism are key factors in social development. This is a world-renowned fact. At present, it is possible to state with full confidence the establishment of market relations in the field of educational services. The centralized distribution of graduates is a thing of the past. In such circumstances, the need to find ways to increase the competitiveness of educational institutions is beyond doubt. Based on this, we can talk about the need to implement a marketing approach to the formation of the market of educational services and create a marketing strategy for the development of educational institutions, which will help ensure its competitiveness and a positive image. The purpose of this article is to develop a marketing strategy for the development of education in the united territorial communities (hereinafter OTG). The article identifies the main problems of the current state of the educational process in communities. Scientific works of foreign and domestic scientists on certain issues are studied. The significance of the marketing strategy of an educational institution in the conditions of reforming the administrative-territorial structure is analyzed. The role of OTG leaders is determined, who should plan the school network wisely, create a modern educational space, taking into account inclusion, take care of the development of out-of-school institutions, etc. The main functions of the organization of an educational institution on the basis of educational marketing are considered. The marketing approach in the management of modern educational organizations is analyzed. It is proposed to conduct marketing research in the form of surveys of teachers and parents; develop a SWOT-analysis of the educational institution; develop a school development program.

Качество образования как фактор конкурентоспособности вуза

The strategic orientation of any modern educational organization is to achieve competitive advantages in the market of educational services. The competitiveness of the university is directly dependent on the quality of its educational services. Evaluation of the quality of education, in turn, goes to such concepts as the rating of the university and its accreditation. Discussion of this area of higher education is actively conducted in the academic community, but its research, especially in the realities of the digital economy, is insufficient, which makes this publication relevant. The purpose of the study is to identify the actual features of achieving high competitiveness in the conditions of digital transformation by a domestic university. To do this, it is necessary to analyze the existing experience of Russian higher education in terms of responding to the challenges of digital transformation and develop recommendations for achieving high quality education in modern conditions. The research methodology is based on the theoretical foundations of professional education and the competitiveness of Russian universities. The article analyzes the domestic and international experience in assessing the quality of education, while proving that the main criterion for assessing the competitiveness of a university is the quality of learning outcomes. Methods of comparative analysis, observation and generalization are used. The study proves that modern Russian higher education does not always adequately respond to the challenges and opportunities of digital transformation. A number of systemic problems hindering the achievement of high quality of modern higher education are identified. The necessity of combining the introduction of innovative technologies of the educational process with the preservation of the advantages of traditional education is confirmed. Promising directions of constructive interaction of the university with the most important stakeholders of higher education – employers are proposed.

РОЛИ И КОМПЕТЕНЦИИ НА ДИРЕКТОРА ПРИ ВЪВЕЖДАНЕ НА ИНОВАЦИИ В ДЕТСКАТА ГРАДИНА

The roles of the headmaster in the modern educational organization determine the vision and motivate the team to introduce new innovations. In the management process and in the application of its technologies, the headmaster can approach this with their management competencies. From the management style of the headmaster of the kindergarten depends the establishment of the professional community, in which every educational specialist combines their efforts, in order to achieve common goals and the multiplication of good practices. Innovation in the implementation of the educational program is based in the introduction of an afternoon rest or quite regime for the children in the fourth age group. This contributes to overcoming the negative emotional periods amongst children that do not want to sleep. The discomfort for these children is being replaced with a stimulating environment by implementing forms and methods that suggest children helping one another.

The dictatorship of bureaucratic ideology in modern school culture

The article presents the results of a study of the infuence of bureaucracy values on the functioning and development of a modern educational organization and, in particular, on its management, due to the traditionally conservative intention of the cultural activities of legitimate bearers of power. Analyzing the reasons for the bureaucratization of school management, the authors believes that they are determined both by the mental parameters of the value preferences of Russians and by changes in the political environment, stating the defeat of the democratic orientation of school life. Hypertrophied «with the load of all sorts of nonsense and absurd ideas» (N. A. Khrenov), bureaucratic culture, bringing to life previously unthinkable forms in education management, ceases to perform positive functions, destroying the value- existential meanings of school communication, pushing pedagogical creativity to the periphery, disrupting parity of values as parity of cultures. The methodological basis of the study, within which the methods of theoretical and empirical research were used: interdisciplinary analysis of scientifc literature, analytical interview, written survey, is an axiological approach that allows us to consider the current space of bureaucratic culture, in accordance with the norms of which the local reformatting of the school value system is carried out. The empirical basis of the scientifc work was the materials of the study of the problems of bureaucratization of education, prepared by undergraduates of the Department of General and Professional Pedagogy of Orenburg State University. In 2019, an anonymous written survey of teachers and heads of educational organizations of the Orenburg region and the Republic of Bashkortostan was conducted, in which 1457 people took part. The problem of bureaucratization of school management is relevant both in theoretical and applied terms, since the provision of normal life of an institutionally united school community depends on the degree of its development.

СОВЕРШЕНСТВОВАНИЕ СИСТЕМЫ ОБУЧЕНИЯ КАДРОВ (НА ПРИМЕРЕ КЦПК «ПЕРСОНАЛ»)

Now new demands to training of personnel which assume regular updating and deepening of the available knowledge of workers, experts and heads of all levels are made. The system of training of personnel is defining for adoption of many key management decisions in personnel management – in particular, the decisions concerning redistribution of competences and powers, creations of a talent pool, movement of workers of new official positions, formations of design groups, assessment of efficiency of use of personnel resources. The increasing value of training for the organization and conside- rable expansion of needs for it in the last thirty years was led to the fact that leading companies undertook updating of qualification of the emp- loyees. The organization of training became one of the main functions of human resource mana- gement. This results from the fact that many companies, having changed personnel policy, according to the advanced trends in modern management, began to consider knowledge and qualification of the hired worker as the capital belonging to the organization and making profit, and costs of training – as profitable capital investments. More and more heads of the Russian companies think of expediency of increase in professional level of the employees since in the circumstances competition strengthenings development of personnel is the most important condition of development of the organization. The discre- pancy of qualification of personnel to requirements of the organization is fraught with low indicators of its activity. Besides, besides direct influence on financial results of the organization, professional development promotes creation of favorable corporate culture in the organizations, has significant effect on motivation of wor- kers and their devotion of the organization.Object of research the system of training of personnel in Autonomous non-profit organization of additional professional education CTC “Personnel”. The theoretical importance of a research consists in justification of regulations on development and realization of actions for a sovershenstovaniye of a system of training of personnel which are aimed at providing efficiency of educational process and the solution of problems of knowledge connected with a different basic case when for- ming educational groups.The practical importance of a research consists that basic provisions, conclusions and recommendations can form a basis of real application of the offered recommendations in practice and obtaining visi- ble results from their introduction. The received withdrawals and suggestions for improvement of a system of training of personnel can be used in work of the modern educational and educational organizations.

ЦИФРОВА ТРАНСФОРМАЦІЯ В АКАДЕМІЧНИХ УСТАНОВАХ: ЕЛЕКТРОННИЙ ДОКУМЕНТООБІГ НА ОСНОВІ LOW-CODE-ТЕХНОЛОГІЙ

A significant increase in information flows in modern educational organizations, an increase in the dynamics of development of higher educational institutions requires the introduction and more effective use of information and telecommunication technologies both in the educational process and in the management activities of higher educational institutions. In essence, we are talking about the digital transformation of the activities of academic institutions. Digital transformation is designed to optimize all business processes for healers and, in particular, workflow processes, which will reduce the number of documents created, reduce the time it takes to find documentary information necessary for employees’ activities, and increase the effectiveness of control of management decisions. These issues take on particular weight in the context of distance learning during a pandemic. The article deals with the issues of modeling business processes of electronic document management for the selection, coordination and approval of topics and scientific supervisors in the framework of the design of a diploma/course in higher education institutions during online training. The practical implementation of these business processes and the corresponding document flow is carried out on the basis of low-code technology. As a tool for implementing the software, it is proposed to use the low-code Microsoft Power Platform, which includes the following modules: 1) Power Apps – for quick creation of mobile applications and portals; 2) Power Automate – module of automation of business processes and routine tasks; 3) Power BI – allows you to collect, process and visualize data from hundreds of data sources; 4) Power Virtual Agent – designed to create chatbots. All of these modules are part of the cloud platform Microsoft 365.

Stable partnerships as a resource for a modern educational organization

This study examines the phenomenon of the formation of stable partnerships as the main resource of a modern educational organization, aimed at helping students acquire not only disciplinary competencies but also a system of moral and ethical values, social and creative abilities, psychological and social adaptability in the socio-cultural space, within whose framework they develop and shape as individuals and professionals. It also examines the essence and process of building such relationships in the higher education system. The study deals with comprehending the role of educational activity in the modern socio-cultural environment, and with revealing the theoretical foundations of the formation of joint activities in the context of an interdisciplinary and multifunctional approach. The main research method here is the method of questioning students from one of the leading universities of the Republic of Crimea: Federal State Autonomous Educational Institution of Higher Education “Crimean Federal University named after V.I. Vernadsky" on the topic "Revealing the role of joint activities and partnerships as a key resource of a modern progressive educational organization." Among the respondents there are representatives of various areas of training, different levels of education, and forms of education. It is important to note that not only the interpersonal partnership of students is assessed directly in the course of the educational process, but also their opinion regarding the existing external partnerships of the educational institution with other organizations that provide educational services to one degree or another. The study also considers pedagogical partnerships and partnerships between teacher and student. The research results are fully reflected and presented in the form of a complex analytical conclusion, which is of particular interest for further statistical, social and pedagogical research on this topic.

IT technology in the management of the modern educational organization: implementation strategies and development

The article discusses the specifics of the management of a modern educational organization through the application of various innovative technologies. Thus it concentrates on IT technology, which represent a special stage of technological progress. The organizational and management activities by applying such technologies in the implementation and development process of these technologies for the educational and morale building activities of the modern teacher are being considered. Strategies for introducing and developing IT technology into the modern educational process are defined. The research resulted in comprehensive analytical conclusion, based on a survey aimed at future teachers, managers in education as well as students of different fields of training. In the course of the research, there was a survey conducted on "The application of IT technology in the modern educational process: factors of influence and effect" among students and graduates of the Federal Autonomous Education Institution of Higher Education "Crimean Federal University named after V.I. Vernadskiy". Respondents were 265 students and 120 teachers.

ВЗАИМОДЕЙСТВИЕ С УДОВЛЕТВОРЕННОСТЬЮ ПОТРЕБИТЕЛЕЙ ОБРАЗОВАТЕЛЬНОЙ ОРГАНИЗАЦИИ

In this article the main features of interaction with satisfaction of consumers of the educational organization are consi- dered, the analysis of influence on this process of post-pandemiс economy and a digitalization is carried out, the main methods of assessment of the general consumer satisfaction are given. During the research it was revealed that scientific methods of assessment of opinions of consumers of the educational organizations allow to formulate the most widespread options of studying of satisfaction of consumers with their services, namely mass questioning, observation, poll by phone, targeting, aim negotiations, a direct conversation. In recent years in Russia demand for receiving the higher education falls what polls and opinions of experts testify to. In this regard in 2021 the country leaders started the second program of the 5–100 project on improving competitiveness of higher education institutions according to which not less than hundred higher education institutions will annually receive means at the rate from 100 million rubles within the item in the budget «Priority 2030». According to polls, in 2021 only 43 percent of graduates are going to get higher education that is an indicator, extremely low for our country. For this reason in article education is chosen for a research of consumer satisfaction. In work the analysis of methods of a research of the economic processes connected with assessment of consumer satisfaction is made. The main objectives of the scientific article at the solution of the put problem, were: definition of the concept “interaction with satisfaction of consumers”; features of the modern educational organization in the conditions of postpandemiс economy; a research of the Russian and foreign experience of process of influence a digitalization on educational activity; identification of the main shortcomings of similar interaction and the prospects of development further in the context of consumer satisfaction. Also much attention was paid to development of methods of a research and increase in satisfaction of consumers of the educational organization in Russia. Authors defined main objectives of formation of consumer satisfaction in the conditions of post-pandemic economy.

Methods for Implementing Digitalization Processes in a Modern Preschool Educational Organization

This article presents the ways of using digital technologies in solving the actual tasks of a preschool educational organization, namely: the use of digital tools in organizing work with children, parents (legal representatives), in solving the daily tasks of pre-school employees, in implementing management tasks, etc. The article reveals the importance of the process of digitalization of a modern educational organization as one of the key factors for the success of the implementation of the educational process, as well as in solving a wide range of issues in preschool education. The author notes a number of opportunities presented to the teams of preschool educational organizations when using digital tools. Applied research methods: theoretical-analysis of pedagogical and educational-methodical literature, articles of practical teachers and researchers in the field of education. The authors present their own tool-navigator for the implementation of the digitalization process of a modern preschool educational organization with an indication of specific tasks solved by the kindergarten teaching staff and digital tools that contribute to solving these tasks. The above – mentioned navigator tool can be useful for kindergarten teachers who directly organize the educational process with children and interact with parents (legal representatives), other specialists of preschool education when organizing their work, as well as the management staff of educational organizations. According to the results of the study, the conclusion is formulated that when using digital technologies in preschool education, a wide range of opportunities opens up for kindergarten teams that significantly update the activities of an educational organization and bring it to a completely new level, the level of mobility, efficiency and effectiveness of all processes occurring in it. The competent use of digital tools is one of the factors of the success of the activities of the kindergartens. Keywords: digitalization, digital tools of a teacher, digital educational resources, preschool educational organization, preschool education

Психолого-педагогическая поддержка и коррекция развития личности детей с агрессивным поведением.

The article considers the problem of psychological and pedagogical support for the development of the personality of children with aggressive behavior, substantiates the relevance of the named problem, due to the extreme instability of the situation of personality development in society at the present stage, as one of the most interesting and significant problems that require implementation in practice-oriented research. Psychological and pedagogical support and correction of the development of the per-sonality of children and adolescents is demonstrated in the article as the most important aspect of the organization of social and pedagogical activity. This article presents, first of all, an analysis of the features of aggressive behavior of children and adolescents, a description of the psychological and pedagogical program for supporting and correcting personality development is given. Aggressive behavior of children and adolescents is revealed in the context of antisocial and antisocial behavior. The phenomenon of aggressive behavior, forms of aggression, features of manifestation of aggression in children are considered. the main attention in the article is paid to the disclosure of the main forms and methods of psychological and pedagogical support and correction of aggression and aggressive behavior of adolescents. The key is the search for ways to optimize psychological and pedagogical support for the development of the personality of adolescents, which, as noted in the article, is associated with the construction of a developing environment that most contributes to the realization of personal potential and the need for teachers and psychologists of a modern educational organization to be ready to carry out activities in this social and psychological and socio-pedagogical area.

Using social media in the educational process

The article discusses the features of using distance learning in the modern educational environment of a university. This form of training is becoming more and more popular in modern educational organizations, therefore, it is advisable to adapt the usual, which have become classic teaching methods. The advantage of distance learning is determined by the use of innovative educational technologies, they are the foundation for designing and implementing of distance learning. Today, the Internet is one of the important channels of information transmission. Social media resources and the so-called social media (Rus. social network) are especially popular among young people and adolescents. In the article we have considered the term “social media”, studied the history of social networks, briefly analyzed the degree of effectiveness of the introduction of social networks in the educational process. It can be concluded that each social network has its own audience. In the educational process, they can be used at almost all stages of training. The article analyzes the possibilities of social networks in detail for implementing them as digital educational products, and also puts forward a number of features in the use of the obtained solutions for the learning process organizing. We came to the conclusion that the use of modern information technologies increases the effectiveness of distance learning. The study showed that each social network has its own target audience. Social networks can be used at almost all stages of training, because the function of social networks is not only to communicate between users in the form of sending audio, video, and text messages, but also to integrate social networks into the educational process, thereby becoming an educational tool. Social networks are becoming a new learning environment for modern students and offer them new ways of interaction. The positive impact of network technologies is caused by the modernization of traditional education.