ВЗАИМОДЕЙСТВИЕ С УДОВЛЕТВОРЕННОСТЬЮ ПОТРЕБИТЕЛЕЙ ОБРАЗОВАТЕЛЬНОЙ ОРГАНИЗАЦИИ

Abstract

In this article the main features of interaction with satisfaction of consumers of the educational organization are consi- dered, the analysis of influence on this process of post-pandemiс economy and a digitalization is carried out, the main methods of assessment of the general consumer satisfaction are given. During the research it was revealed that scientific methods of assessment of opinions of consumers of the educational organizations allow to formulate the most widespread options of studying of satisfaction of consumers with their services, namely mass questioning, observation, poll by phone, targeting, aim negotiations, a direct conversation. In recent years in Russia demand for receiving the higher education falls what polls and opinions of experts testify to. In this regard in 2021 the country leaders started the second program of the 5–100 project on improving competitiveness of higher education institutions according to which not less than hundred higher education institutions will annually receive means at the rate from 100 million rubles within the item in the budget «Priority 2030». According to polls, in 2021 only 43 percent of graduates are going to get higher education that is an indicator, extremely low for our country. For this reason in article education is chosen for a research of consumer satisfaction. In work the analysis of methods of a research of the economic processes connected with assessment of consumer satisfaction is made. The main objectives of the scientific article at the solution of the put problem, were: definition of the concept “interaction with satisfaction of consumers”; features of the modern educational organization in the conditions of postpandemiс economy; a research of the Russian and foreign experience of process of influence a digitalization on educational activity; identification of the main shortcomings of similar interaction and the prospects of development further in the context of consumer satisfaction. Also much attention was paid to development of methods of a research and increase in satisfaction of consumers of the educational organization in Russia. Authors defined main objectives of formation of consumer satisfaction in the conditions of post-pandemic economy.