Modern Companies Research Articles

Project Implementation of Corporate Information Systems (ERP and MES) as a Guarantee for Increasing the Operational Efficiency of the Enterprise

This article delves into the intricacies of implementing corporate information systems, such as Enterprise Resource Planning (ERP) and Manufacturing Execution System (MES). It has been established that the implementation of ERP and MES ensures increased operational efficiency of the enterprise by automating various processes. Additionally, the MES system controls multiple production stages, from raw material input to finished product shipment, thereby reducing errors and increasing task execution speed. ERP and MES also facilitate data and information consistency between different departments, providing all levels of management access to the same company information, streamlining the decision-making process. Furthermore, ERP allows for the collection of data on finance, personnel, logistics, and production in one system, making the planning and decision-making process simpler. The MES system can be used to determine task execution time and distribute it among workers based on their skills and abilities. Lastly, ERP and MES enable companies to prioritize tasks, control their execution, automate processes, improve task execution quality and speed, and ensure data and information consistency between different departments. The article discusses the importance of corporate information systems (CIS) in modern companies with a priority of maintaining a competitive position. The key components of such a system are enterprise resource planning (ERP) and manufacturing execution systems (MES), which ensure the integrity, accuracy, and speed of data exchange between all company units. Implementing ERP and MES is a guarantee of increasing the company's operational efficiency in complex production conditions. CIS help companies ensure data and information unity between different departments, enabling quick and efficient decision-making processes.

LIMITING EFFECT OF NETWORK RESOURCES ON VPN IMPLEMENTATION

In the modern conditions of developed information systems, the advantages of creating virtual private networks cannot be underestimated. But before mentioning the clearest and most useful ways to create virtual private networks, it is necessary to understand its meaning. Nowadays, the question of how to communicate with the corporate information system is important for users. Here they will need a broadband connection, regardless of whether they use a fixed network or Wi-Fi, as it is not uncommon for users to work on the road. Today, virtual technologies are becoming more popular, they occupy a high place in modern companies. Because they allow you to prevent the voice server from connecting to one workplace. It is not always necessary to keep employees in the office to get information about the services, there is no need to be there, it is enough to use a remote connection. Many institutions have implemented a fixed or mobile solution, which provides effective connection of mobile employees through the terminal. Many networks are now connected via the Internet. Therefore, it is necessary to take certain measures for the security of such a large system, because any computer can gain access to the network of any institution, the risk of breaking the computer is much higher without any physical effort

The influence of external and internal factors on the development and management of the enterprise

A modern company is a whole complex of interrelated elements, under the influence of which the activity of the company itself and its final results are formed. The study of such elements is an important stage in the organization and management of activities, since their consideration will allow presenting a complete picture of the future development strategy. One of such significant elements is the influence of environmental factors or conditions, both external and internal.

Iнноваційні методи підбору персоналу в умовах диджиталізації

The article studies the characterization of innovative methods of recruitment and their use in modern companies. Since the staff is the main resource of each company, it is important to be able to properly select it. We can note that recruitment is the process of attracting new employees to work in the company. This process is important in the conditions of digitalization, since it largely forms the competitive position of the company itself in the market. Accordingly, companies are increasingly turning to innovative methods that help them find strong and promising workers quickly and efficiently. The study analyzes innovative methods such as headhunting, digital recruitment, screening, executive search, preliminaring, outstaffing, outplacement, and personal leasing. The characterization of each method, advantages and disadvantages of use, as well as their feasibility in different cases are described. It is determined how these methods are used in Ukraine and the world, the prospects for their development and efficiency of use are outlined. It is substantiated which method is the most promising and which is given the greatest attention to the formation of the labor collective. Methods for in-depth and superficial selection are characterized, the probability of closing a vacancy using one or another method is determined. The proportion share of companies using recruitment methods is analyzed, both on formal grounds and on specific grounds, that is, with the use of innovative technologies. In the course of this study, it was determined that there is no universal method of recruitment. The choice should be based on the specifics of the company itself, which searches for personnel, as well as based on the job, position, urgency and situation in the labor market. The main thing is to make a professional recruitment, because personnel affect the reputation and economic situation of the company as a whole.

БІЗНЕС-АНАЛІТИКА ТА ЗАСОБИ ВІЗУАЛІЗАЦІЇ ДАНИХ

The article considers topical issues of business intelligence and data visualization, their impact on effective management decisions in modern companies. The aim of the article is to study the theoretical and methodological foundations of the use of visual content for making the most effective management decisions, systematization of the most popular business intelligence tools for visualization of marketing data. The main tasks of the business analyst and the most popular analytical resources on the Internet are defined in the work. It is noted that the use of business intelligence tools helps marketers to access relevant information, visualize statistics, conduct marketing research, model risks and take timely measures to prevent them. It is determined that data visualization has become one of the most important tools of business analytics, and the use of visual content allows you to convey the essence of the message concisely and conduct a quick analysis of data with the right emphasis. The classification of visualization according to the type of result (statistical, dynamic and interactive) is given. The main stages of business analyst work are analyzed in the work, the connection between information technologies and business analytics is investigated. The most popular analytical resources on the Internet are listed, the Google Analytics web analytics tool is analyzed, and its advantages and disadvantages are identified. It is noted that the data obtained from the use of only one tool analyst can be erroneous, so you need to compare indicators using information from different sources. The factors influencing the effectiveness of visual content in social networks are indicated. The modern market of data visualization tools is analyzed. The scientific novelty of the work is reflected in the definition of the most common tools for visualizing business intelligence data. It is concluded that with the constant growth of information in all spheres of life, there is a need to use automated systems to support management and innovation decisions, especially the growing demand for software for business analysis and visualization of data.

The assessment and ranking of the liquidity of Serbian agricultural enterprises

The key task of all enterprises, regardless of the activity they are engaged in, is constant growth and development. This is a prerequisite for survival in the modern market. The continuous monitoring and analysis of all production and financial performance of the enterprise are extremely important, with liquidity as the most important. It is a very important indicator of the overall financial condition of the company and is the most urgent requirement that is placed before modern companies. Liquidity is defined as the company's ability to timely settle its short-term liabilities. A comprehensive definition of liquidity implies that, in addition to the ability to settle short-term liabilities, the company has enough working capital to continue its current business activity. The focus of this research is on the financial performance of enterprises that, according to the official classification of activities, belong to sector A - Agriculture, forestry and fisheries. The aim of this paper is to evaluate the liquidity of these companies and perform the ranking by applying the modern method of multi-criteria decision-making MABAC. The results of the research clearly show that the liquidity of the agricultural sector of Serbia is not at a satisfactory level, and the best results were recorded in 2019.

Language sensitivity development as a response to challenges of professional communication in business schools

The study is aimed at the research of language and communicative skills development in students at the borders of subject knowledge in business and management when operating in the interdisciplinary/cross-functional context. Design of the concept of cultivating language sensitivity has become one of the key learning outcomes of the study. The principles of the latter formulated the basics for the integrated course “Language of Professional Communication” developed for Master’s Degree Programmes “Corporate Finance”, “Business Analytics and Big Data”, “Smart City Management” in the Graduate School of Management, Saint Petersburg University. The empirical data obtained from semi-structured in-depth interviews held among the stakeholders of business education — employers, academic directors, professors, students and graduates — made it possible to formulate the main professional communicative challenges that graduates of business schools face. These professional communicative challenges have been incorporated into the course as the key elements that facilitate cultivation of integrated language, communication and subject-specific competences by placing them in cross-cultural and cross-disciplinary groups, thus achieving the maximum scope of diversity. The concept of the course aimed to cultivate language sensitivity creates all necessary conditions for preparing students of business schools to cross-functional professional activity in modern companies and increase their employability.

A conceptual proposition of intangible assets and organizational citizenship behavior

Understanding the influence of the mediating mechanism influencing the relationship between IA and OCB is the purpose that is reviewed by existing literature for improving the performance of modern knowledge dependable companies. It is justified by the authors that it is the earliest attempt to combine four important elements of impact assessment to examine the relationship with organizational citizenship behavior. It creates awareness of the need to align core assets with correct behaviors for enhancing the competitiveness of firms. The relationship between OCB and IA is shown by the proposals that are moderated and mediated by engaged tasks and recognized by the support of companies. Unified multi-level research is suggested by the proposed paper that is needed to understand the strength of the relationship between behavior and critical assets for guiding learning firms in the correct ways.  New concepts of IA like intellectual capital and its relationship with other OCB typologies are recommended in future research.

КОНЦЕПЦИЯ ЦИРКУЛЯРНОЙ ЭКОНОМИКИ В УСТОЙЧИВОМ РАЗВИТИИ

The article explores the relationship between the implementation of the circular economy and the principles of sustainable development. A paradigm shift is justified - the transformation of the existing linear model of the circular economy, the transformation of business processes, the increase in renewable and recycled sources through circular resource consumption strategies. The influence of digital transformation processes on the structure of a modern company, consumer behavior and product life cycle with the rapid depletion of resources and environmental degradation is determined. The impact of digital technologies on innovative changes in design, processing, re-production and efficient use of resources and materials is substantiated. The need for investment in innovation, support for the adaptation of the industrial sector, coordination of financial support for projects, stimulation of the exchange of best practices and technologies for a successful transition to a circular economy, full closure of the cycle and gaining a competitive advantage were emphasized.

“Digital geopolitics” in the regional context: certain challenges and prospects of the European Union on the path towards information sovereignty

The COVID-19 pandemic and coronacrisis have clearly exposed the strong dependence of modern companies on the approaches towards data management, stability of information networks and digitalization, as well as significantly strengthened the assertion of the Europeans in the need to achieve strategic autonomy with regards to development of the own digital solutions. The article aims to determine the place of the European Union in the international information and communication space in the context of global data management policy. Research methodology leans on the principles of the multi-paradigm method used for extrapolating some provisions of Robert Gilpin’s hegemonic stability theory on the modern technological competition among the countries on the international arena within the framework of regional approach. The article examines the term “information sovereignty” based on the principles of international law in a constantly changing international environment. The research addresses such documents as “New Industrial Strategy for Europe”, “European Data Strategy”, and the decision of the European Court of Justice concerning the Transatlantic Privacy Shield Agreement. As an example of the European digital policy, the author examines the ambitious GAIA-X project intended to create an open digital ecosystem and develop common requirements for the European data infrastructure. The article formulates the recommendations aimed at ensuring effective management in the digital sector, and offers the model of multilateral participation, which would allow reaching information sovereignty based on the European values and ideals.

VIRAL MARKETING AS THE MAIN TYPE OF INTERNET MARKETING

Introduction. Practically all modern companies have representation in the Internet in the form of a full-fledged resource, blog, site, pages in social networks. However, by simply creating a network resource and even filling it with information content, we will not provide increase of sales and increase of popularity of the enterprise. For this purpose it is necessary to apply the tools of communication policy and bases of Internet marketing. As a result of rapid development of information technologies, social networks and new media, the role of widespread use of viral marketing is increasing. Purpose of the research. Research of viral marketing and revealing its advantages for modern business. Research method. The methodological basis of this research is scientific concepts and theoretical developments of domestic and foreign scientists in the field of analysis of enterprises activity, marketing, laws of Ukraine. Methods of theoretical generalization, analysis and synthesis, system and complex approach, statistical methods, logical generalization method were used to achieve the set goal. Results. In the work carried out analysis of causes and consequences of increase of popularity of viral advertising. The criteria that attract manufacturers to use Internet marketing in their policy are defined. Evaluation of the status and spread of viral advertising in the world and in Ukraine was carried out. Provides information to explain the increased demand for use of viral advertising. The problems of using viral marketing in modern Ukrainian realities were outlined and the main barriers preventing its progress, introduction and use in the activities of domestic organizations were mentioned. Developed recommendations on improvement of marketing actions in the Internet space. The importance of viral marketing is proved, thanks to which you can increase the rating of your company, goods, brands, make a brand. Even one event can have a positive impact on the development of events. Free marketing is an innovation aimed at significantly increasing the efficiency of the enterprise. Perspectives. With the use of viral marketing, sales at the enterprise are improved. Free marketing is now a promising means of promotion of products on the market, and in the near future will be one of the most influential means of advertising in the world.

СТРУКТУРНЫЕ ВОПРОСЫ УПРАВЛЕНИЯ В КОНТЕКСТЕ ЦИФРОВОЙ ЭКОНОМИКИ

In this article, the main topical, in our opinion, structural issues of management in the context of the digital economy are considered, the analysis of the impact of new realities on this process is carried out, the main modern trends in training specialists in the conditions of modern development of digitalization are presented. In the course of the study, it was revealed that the fundamental attitude to the system of training specialists has changed in the conditions of the modern development of digitalization, which makes it possible to formulate requirements for digital competencies of personnel, digital specialties and their characteristics in the field of data management are considered. Currently, there is an urgent issue of revising management methods in the context of the emergence of new challenges associated with a change in approach to the fundamental concepts of the economic system. The structure and methods of obtaining knowledge are changing, which, in turn, requires the transformation of the system of obtaining educational services. In this regard, the article chooses the presented topic, analyzes the methods of research of economic processes related to the issues of changing the management structure in modern conditions of digitalization. The main objectives of the scientific article were: definition of structural management issues in the context of the digital economy; the study of the features of their implementation on the example of the educational industry in the framework of training a new generation specialist who meets the level of digitalization of a modern company; the study of the Russian experience of the process of the influence of the digital economy on the process of obtaining knowledge, professional development and development of new personnel. Attention is also paid to the development of management methods in the context of the digital economy in Russia, the authors identify the main structural issues of management from the point of view of a scientific approach.

Perception of talent management practices by different generations of employees

Talent diversity is now an important characteristic of any organization. The ability of companies to attract, develop, and retain employees, who differ in their gender, age, generation, nationality, etc., affects firm performance and forms unique competitive advantages. Representatives of different generations are active participants in the global and local labor markets who at the same time differ in terms of values, attitudes, and perceptions. That is why, modern companies adapt and develop existing management practices for such employees, through creating talent management systems for different generations. However, the question of effectiveness of using the existing practices remains debatable and requires further research inquiries. This study is aimed at identifying differences in the perception of talent management practices among employees from different generations who may value different aspects of their working experience. The research results would allow companies to identify the most significant practices, increase their effectiveness, and achieve higher long-term results through increasing the levels of satisfaction among their employees.

КОНЦЕПТУАЛЬНІ ЗАСАДИ УПРАВЛІННЯ БІЗНЕС-ПРОЦЕСАМИ ПІДПРИЄМСТВА В УМОВАХ НЕСТАБІЛЬНОСТІ НАЦІОНАЛЬНОЇ ЕКОНОМІКИ

Creation and implementation of an effective strategy of anti-crisis management of the enterprise in crisis periods is the only way to increase the competitiveness of the company, increase productivity, minimize costs and maximize profits, etc. The instability of the processes of the modern economy requires the company to ensure professional management, quick adaptation to changes in market conditions, management of the company's business processes according to the approaches of rationalism. The methods of induction, deduction, historical and logical methods were used during the scientific research. The purpose of the work was to determine a number of conceptual principles of effective management of the enterprise's business processes in conditions of instability of the national economy. Modern development trends of domestic and international companies in crisis conditions were researched. Historical parallels are drawn regarding the functioning of firms during military conflicts and recessions. The impact of the COVID-19 crisis and the full-scale invasion of the Russian Federation into Ukraine in 2022 on the development of modern business is determined. The importance of carrying out innovative activities at the enterprise under unfavourable external conditions is established, which is proven by the experience of world-famous corporations. Methods of increasing the use of resources and capital have been determined. The opportunities and prospects of companies in periods of economic destabilization are outlined, which include diversification of activities or reformatting in order to fill new market niches and maximize profits. Approaches to anti-crisis management of the enterprise in periods of unforeseen changes are proposed. It is noted that even under conditions of global market instability, there are ways to ensure the effective functioning of the company, embodying the company's business process management strategy, which is based on the conceptual principles of anti-crisis management. The relevance of research on the topic of effective management is substantiated, based on the peculiarities of the functioning of modern companies in conditions of instability of the national and world economies.

Differentiation of Personnel Motivation in the Context of Generational Theory

Since each generation has a value to offer organizations, the emergence of new ones is thoroughly scrutinized in order to have better understanding who to be dealing with as younger employees, representatives of new generation, exit university and enter the workforce. Building a team from different generations can be a distinctive valuable human resource sand benefit from over six decades of perspectives, experience and insights. However, in order to use this potential in a proper manner managers need to know some features that distinguish members of different generations. Members of each generation possess a particular set of values, attitudes and behaviors to the workplace. It is worth noting that the multigenerational workforce requires flexible leadership, policies and approaches of motivation. The main task in our days is the selection and motivation of personnel, determining the main directions of its improvement, which allows managers to attract, manage personnel, as well as achieve the goals of the organization and a positive economic result. Meanwhile, generational gap often causes conflicts between employees. Managers should be aware of and take into account the differences between generations when performing their functions. Hence, recommendations for the transformation of HR processes need to be systematized, taking into account the values, interests and needs of three generations that currently prevail in the Ukrainian labor market and a completely new generation of Alpha, which is just beginning to form. Motivated employees whose personal goals coincide with the goals of the enterprise supposed to work more effectively, which will lead to increasing of the profitability of the enterprise. As a result of the analysis of the main values and characteristics of four generations, recommendations for improving the socio-economic efficiency of personnel activities were formulated with the allocation of groups of employees according to the criterion of belonging to a certain generation, their features and main approaches to personnel management and motivation were highlighted. The theory of generations allows us to form an effective strategy for managing the human capital of an organization, which will take into account the mindset and behavior of representatives of different age groups. The high demand for talent forces modern companies to actively fight for human capital. To win it, it is necessary to offer the best conditions for representatives of each generation. Effective use of the aspects of generational theory allows managers to ensure a high level of communication between employees and more effectively predict their behavior. Keywords theory of generations; HR; Generation X; generation Y; generation Z; Alpha generation; values; motivation; management methods; management.

TIC IN THE IMPROVEMENT OF CUSTOMER RELATIONS. Case of Malagasy SMEs

Subjected to a stronger competitive pressure, companies have greater requirements in terms of communication. In order to strengthen their position on the market, company managers are turning to TIC, which offers increasingly innovative means and tools of communication. The new communication challenges facing modern companies can be effectively met by using TIC. But the problematic that arises is how TIC could help companies in their relations with customers? The objective of this work is therefore to identify the place of TIC in the relationship of companies with their customers. The results of a survey of a sample of 120 companies have confirmed that TIC improves the relationship of the company with its customers.

ФОРМУВАННЯ КОМПЛЕКСНОЇ СИСТЕМИ ОЦІНЮВАННЯ ПЕРСОНАЛУ НА ОСНОВІ КОМПЕТЕНТНІСНОГО ПІДХОДУ

The article is devoted to the problems of forming a comprehensive system of personnel evaluation of production and trade companies using a competency approach. It is proved that today in practice there is no single methodological approach to the formation of personnel evaluation systems of manufacturing and trading companies and its implementation in practice to select the most effective methods and tools of evaluation. There is a problem of developing comprehensive employee appraisal systems, which should include the main elements of the appraisal process and their effective application using modern approaches in HR. The importance of application in HRprocesses of modern methods, tools and business practices of evaluating employees of companies by competencies and performance is revealed. The goals, criteria and indicators of personnel evaluation of a modern company are studied. For each business entity, it is considered appropriate to adjust the evaluation objectives at different stages of the life cycle. An important stage in the development of a comprehensive system of employee evaluation is also the choice of methods and development of evaluation methods. The analysis of shortcomings of personnel evaluation systems used by domestic companies in production and trade activities is carried out. In order to overcome the challenges and reduce the risks of each company is trying to implement innovative tools and methods of motivating staff. Motivation technology, which is based on the KRI system, has become widespread in leading multinational companies, so the use of such technology assessment of personnel is appropriate for manufacturing and trading companies in Ukraine, taking into account the nature of activities and available human resources. The application of a set of methods of employee evaluation and the use of evaluation results to manage staff development is proposed. Recommendations for the formation of a model for improving the company's personnel evaluation system based on the competency approach have been developed. Measures to form a comprehensive system of personnel evaluation should be aimed at improving work efficiency and developing the competencies of the company's employees.

Сучасні HR-технології для бізнесу

The article is aimed at studying existing HR technologies and their improvements based on artificial intelligence technologies, augmented reality, cloud services, etc. In this regard, in the context of rapid changes in the digital age, there is a need to revise the rules of doing business, because new management models are entering the competition, ensuring productivity, innovation, flexibility and adaptability, while the basis for such reincarnation is the transformation of human resources. The article considers, studies and analyzes the modern approach to the introduction of new technologies in the business processes of companies. One of the options for solving this issue may be to revise the paradigm of doing business – the transformation of a traditional company into a technological one. As result of the study, the digitalization of business is analyzed, in particular, innovative ways of enterprise development are disclosed. Also, a description of modern HR technologies for business, which solve a wide range of tasks and have a number of advantages is made. It is also worth noting that the introduction of information HR technologies requires mastering non-specific, cross-functional competencies grounded on the technical characteristics of the software and the peculiarities of its management. Studies have shown that business will be effective if only human-oriented approaches to personnel management and business processes in general be implemented. The challenge for modern companies is not just to adapt to change, but also to create innovations. Prospects for further research in this direction are powerful opportunities for new technologies that can help organizations become more «human» in this process. That is, they will allow HR professionals to focus on strategic areas and real contact with people, freeing them from repetitive tasks that can be easily performed by the software. Innovation and HR technology are things that don’t really replace humans. Instead, it is technology that helps build valuable connections with employees and create jobs where they can grow professionally.

СОВРЕМЕННЫЕ ИНСТРУМЕНТЫ ИНТЕРНЕТ‑МАРКЕТИНГА

The concept of Internet marketing is considered. The classification of methods and tools of Internet marketing is given, the modern and most widely used methods in practice are detailed, the advantages and disadvantages of each method are described. Recommendations are given for the effective application of Internet marketing methods in the activities of a modern company.

ПОСТРОЕНИЕ И АРХИТЕКТУРА МОДЕЛИРОВАНИЯ ИНФОРМАЦИОННЫХ СИСТЕМ

Information technologies have long spread to all spheres of human life, and even more so to companies. Their use provides greater labor productivity and automation of both production and business processes. The relevance of this article is due to the fact that a large number of pieces of equipment of modern companies need daily maintenance and troubleshooting of technical means is a significant process in any organization, and its optimization will inevitably bring a positive economic effect. The purpose of the article is to model an approach to decisionmaking, which includes predicting breakdowns and assessing the impact of breakdowns on revenue using machine learning methods. Modeling the impact of breakdowns on revenue using machine learning methods can be used to determine the development of a maintenance policy for technical facility breakdowns in order to maximize revenue in conditions of limited resources, which is a significant practical result.