Сучасні HR-технології для бізнесу

Abstract

The article is aimed at studying existing HR technologies and their improvements based on artificial intelligence technologies, augmented reality, cloud services, etc. In this regard, in the context of rapid changes in the digital age, there is a need to revise the rules of doing business, because new management models are entering the competition, ensuring productivity, innovation, flexibility and adaptability, while the basis for such reincarnation is the transformation of human resources. The article considers, studies and analyzes the modern approach to the introduction of new technologies in the business processes of companies. One of the options for solving this issue may be to revise the paradigm of doing business – the transformation of a traditional company into a technological one. As result of the study, the digitalization of business is analyzed, in particular, innovative ways of enterprise development are disclosed. Also, a description of modern HR technologies for business, which solve a wide range of tasks and have a number of advantages is made. It is also worth noting that the introduction of information HR technologies requires mastering non-specific, cross-functional competencies grounded on the technical characteristics of the software and the peculiarities of its management. Studies have shown that business will be effective if only human-oriented approaches to personnel management and business processes in general be implemented. The challenge for modern companies is not just to adapt to change, but also to create innovations. Prospects for further research in this direction are powerful opportunities for new technologies that can help organizations become more «human» in this process. That is, they will allow HR professionals to focus on strategic areas and real contact with people, freeing them from repetitive tasks that can be easily performed by the software. Innovation and HR technology are things that don’t really replace humans. Instead, it is technology that helps build valuable connections with employees and create jobs where they can grow professionally.