Under the background of the steady advancement of social and economic development and the continuous improvement of international status, colleges and universities occupy an important position in the whole education system. At the same time, college students also bear the important responsibility to realize the dream of the great rejuvenation of the Chinese nation. To this end, colleges and universities need to take effective measures to improve students’ comprehensive quality, which can enhance students’ cultural self-confidence and stimulate their cultural consciousness through the development of classical Chinese education. Therefore, teachers can innovate the education ideas, methods and models of classical Chinese studies from the perspective of cultural self-confidence. In this way, they can not only carry forward traditional culture and promote classical Chinese studies but also enhance students’ cultural self-confidence and improve students’ comprehensive literacy. This paper studies classical Chinese studies education, which plays a vital role in cultivating students’ cultural self-confidence and the construction of school quality education. Therefore, this paper briefly analyzes the practical significance of carrying out classical Chinese studies education in colleges and universities and then analyzes the existing problems in the current classical Chinese studies education, and finally puts forward specific innovative strategies based on the perspective of cultural self-confidence.