GLA (= Gust Load Alleviation) control is an important active safety technology, especially for light-weight flexible wing aircraft with high aspect ratio wings. This paper proposes an adaptive aero-servo-elastic model for control design, including an aerodynamic load distribution estimator using in-flight partial pressure sensing. The GLA control law obtained based on the proposed model consists of pressure control and mode estimation. In general, aero-servo-elastic models require an wing structure dynamics and an aerodynamic model around the wing. However, it is difficult to construct a generic model in advance for complex unsteady aerodynamic phenomena where turbulence and vibration of flexible wings interact. In this case, the optimality and the reliability of a model-based GLA control is significantly reduced. To minimize the uncertainty of the model for unsteady aerodynamics, this method proposes the use of an autoregressive model with time-varying coefficients, which are updated in real-time based on in-flight pressure sensing. The feasibility of the proposed GLA scheme is demonstrated in terms of both pressure control and wing tip displacement estimation through wind tunnel experiments.