Mobile Wallet Adoption Research Articles

Determinants of consumers’ attitude towards mobile wallet adoption in Somalia

Determinants of consumers’ attitude towards mobile wallet adoption in Somalia

The mediating roles of trust on intentions toward mobile wallet adoption in social health insurance: a deep learning–based SEM-ANN analysis

The mediating roles of trust on intentions toward mobile wallet adoption in social health insurance: a deep learning–based SEM-ANN analysis

Decoding the conundrum: exploring complex interlinkages between mobile wallet adoption inhibitors among unorganised retailers

Decoding the conundrum: exploring complex interlinkages between mobile wallet adoption inhibitors among unorganised retailers

Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator

PurposeThe study investigates the influence of perceived security (PS) on behavioral intention (BI) via the trust attitude process and explores the moderating effects of gender. PS in mobile wallets enhances user trust (TR), attitude (ATT) and intention (INT). Using a multiple and serial mediation model, both TR and ATT were found to mediate the relationship between PS and BI.Design/methodology/approachDrawing on the stimulus-organism-response (S-O-R) theory, the proposed conceptual model comprises PS, TR, ATT and BI. An online survey was conducted with a cross-sectional sample of 744 mobile wallet users in India. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the hypothesized relationships and test the mediation effects.FindingsResults show that the stimulus, PS, has a positive and significant influence on TR and ATT, which eventually has a positive influence on BI. The research model explains 64.4 percent of the variance in BI. Further, both TR and ATT independently and parallelly mediate the relationship PS and BI. Lastly, gender is found to moderate the relationship between TR and BI and ATT and BI.Practical implicationsThe research showed the importance of PS, TR and ATT towards mobile wallet adoption INTs. Further, the findings support the idea that developing TR and ATT is essential for shaping INTs. This suggests that mobile wallet service providers should invest in methods that not just enhance user TR but also reinforce a positive ATT towards the platform. To demonstrate TR, mobile wallet providers must ensure the confidentiality and privacy of user data, keep customer interests in mind and fulfill commitments. Lastly, for strengthening customer TR, excellent customer support is extremely important.Originality/valueWhile prior researchers have majorly used technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) models to explain adoption INTs, this study examines the relationship between PS, TR, ATT and BI through the lens of the SOR framework.

The Mediation Role of Convenience in Mobile Wallet Adoption

Completing purchases more efficiently is appealing to many individuals. Mobile wallets can enhance efficiency as well as provide greater conveniences. For example, individuals can pay with their smartphone and transfer money to family and friends. Although mobile wallet adoption has increased, its adoption is not prevalent. For mobile wallets to become more widely used, it is important to identify contributors to potential adoption intentions which can ultimately lead to greater usage. We extend the Theory of Planned Behavior (TPB) with service convenience, decomposed into transaction and benefit conveniences. The results of our empirical research suggest that both attitude and subjective norms are important. Our findings also suggest that benefit and transaction conveniences serially mediate the influence of perceptions of behavioral control on behavioral intention to use a mobile wallet. Our model can be utilized in future mobile wallet research as well as by practitioners interested in increasing mobile wallet adoption.

Examining the adoption of Apple Pay among generation Z in Vietnam

This study examines the level of knowledge, use, and determinants determining the adoption of Apple Pay among Generation Z customers in Vietnam. An online survey with 339 participants aged 18-26 was done using quantitative methods. The participants were recruited using social media platforms. The study model included elements from technological acceptance theories, such as effort expectation, perceived risk, perceived value, and convenience. The measurements were ensured to be reliable and genuine. The hypotheses were tested by analyzing the data using partial least squares structural equation modeling. The study’s results suggest that the data collected through PLS-SEM analysis provide evidence in support of the hypotheses proposing that factors such as Mobile User Skillfulness, Personal Innovation, Perceived Usefulness, Effort Expectation, Convenience, and Perceived Value have a positive influence on individuals’ Intentions to Use Apple Pay in Vietnam. Furthermore, the study revealed that the variables of Perceived Risk and Social Image did not have a statistically significant influence. The findings suggest that the pragmatic orientation of Generation Z towards the functionality and ease of use of Apple Pay has a significant impact on their adoption of this payment system in Vietnam. The study offers banks in Vietnam significant insights regarding the promotion of mobile wallet adoption among the younger demographic. Adoption may be increased by presenting Apple Pay as a practical and convenient application. AcknowledgmentThe author would like to thank everyone who filled out the survey. Without the help of everyone involved and the Ho Chi Minh University of Banking (Vietnam), this study would not have been possible. 

Evaluation of the Determining Factors of the Intention to Use, Satisfaction and Recommendation of Mobile Wallets Adapted to the Utaut2 Model in the Peruvian Context

The massive adoption of mobile wallets in the context of COVID-19 forced retailers to implement it in their businesses. Therefore, it is necessary to assess the determinants of mobile wallet adoption and recommendations among merchants in northern Peru. Objective: To conduct an empirical evaluation to test the research hypotheses gathered during the literature review process. Based on the UTAUT2 model, the partial least-squares technique was used to test the hypotheses. Method: This study relied on a quantitative approach with a nonexperimental design, and a sample of 466 merchants was selected through nonprobabilistic sampling. Results: Eight of the nine hypotheses were confirmed: Perceived utility (?=0.219???), attitude (?=0.57?), perceived risk (?=?0.219???), and satisfaction (?=0.515???) are the main factors influencing the adoption and recommendations of mobile wallets with standardized beta coefficients of considerable magnitude (?***). Conclusion: This study confirms the importance of perceived usefulness, attitude, perceived risk, and satisfaction in driving the adoption and recommendation of mobile wallets among merchants in northern Peru. This information may be useful for merchants wishing to implement mobile wallet services and to increase their customer base. The results of this empirical assessment highlight the need for merchants to focus on improving the perceived usefulness and satisfaction of their mobile wallet services as well as minimizing the perceived risks associated with their use.
 
 Received: 11 September 2023 / Accepted: 23 December 2023 / Published: 5 January 2024

Mobile wallet adoption model among digital immigration generation in Indonesia

Fintech innovations such as mobile wallets (m-wallet) are reshaping the payment landscape, m-wallet users in Indonesia are relatively high, but there is a gap in the number of m-wallet users by age group. The highest number of m-wallet users, mostly the young generation, is based on age. The digital immigrant generation is another age group with the potential to increase but still needs to be higher in adoption. This research's primary objective is to determine the effect of m-wallet adoption in Indonesia. This study aimed to comprehend how consumers adopted m-wallets. Four hundred respondents categorized as digital immigrants in Indonesia were surveyed quantitatively using a cross-sectional study approach using Smart PLS 3.1, and Partial Least Square Structural Equation Modeling (PLS-SEM) was used to evaluate the obtained data. The findings showed that perceived behavioral intention is significantly influenced by Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Security (PS), and Perceived Trust (PT). Consumer Behavioral intention is also significantly influenced by m-wallet adoption by digital immigrants in Indonesia.

Influence of Mobile Wallet Adoption on Performance of Tea Farmer’s Payment Systems by Cooperatives Kenya

Technology and time have significantly changed. Mobile phones have since changed the world telecommunication industry. Many innovations have led to remarkable economic gains in the last two decades. The incredible gains achieved over the last decade in mobile phone access have led to unexpected innovations. Mobile banking is a crucial factor in ensuring customer satisfaction, reducing operating costs, and a path for banking services penetration to the general public. The increased adoption of mobile banking has led to a new distribution channel for retail banking. The adoption of Internet banking has changed the dimensions of competition by introducing alternative delivery channels, including automated teller machines, mobile phone banking, and personal computer banking. The study's main objective was to determine the influence of mobile Wallet adoption on performance of tea farmer’s payment systems by co-operatives Kenya. Keywords: Mobile Wallet, FinTech, Mobile Money Technology DOI: 10.7176/EJBM/15-8-07 Publication date: April 30 th 2023

Are men from mars, women from venus? Examining gender differences of consumers towards mobile-wallet adoption during pandemic

The post-covid-19 era has witnessed the need for mobile-wallet app adoption due to non-physical transactions. Prior researchers have captured consumers’ mobile-wallet adoption by involving facilitators or inhibitors. The detailed effect of facilitators and inhabitations in developing consumers’ intention regarding mobile-wallet apps in a single model remain untapped in the marketing literature. The current study used two lenses: behavioral reasoning theory and gender schema theory, to investigate reasons for and against mobile-wallet adoption in Pakistan. For this purpose, two independent but relevant studies were performed. Study 1 involved respondents from the Punjab province, while study 2 mainly focused on the other three provinces of Pakistan, i.e., Sindh, Baluchistan and Khyber Pakhtunkhwa. PLS was used for SEM and Multigroup analysis. Study 1ʹs results revealed that attitude significantly influences intention. Moreover, “reason for” and “reason against” significantly affect consumers’ attitudes and intentions for mobile-wallet app adoption. Study 2 confirmed the results of study 1 and provided significant differences between males and females regarding mobile-wallet adoption. Such as, males have a more substantial influence on mobile-wallet apps’ adoption than females.

Determinants of Mobile Payment and Mobile Wallet Adoption in Morocco

Determinants of Mobile Payment and Mobile Wallet Adoption in Morocco

A RESEARCH MODEL FOR MOBILE WALLET ADOPTION BASED ON BANK AND CUSTOMER FACTORS OF THE PRIVATE BANKING SECTOR IN MYANMAR

This paper aims to study the factors affecting the intention to use a mobile wallet of the private bank in Myanmar based on the bank and customer factors. The consequences of service quality and bank reputation among the bank customers were examined in this study. The investigation of the role of word-of-mouth of the mobile wallet adoption is another objective of the study. The research hypotheses were examined using the Structural Equation Modeling (SEM) technique from data collected from 250 customers of Kanbawza (KBZ) Bank.The analysis results indicated that the word-of-mouth was found to be the major factor affecting the intention to use the mobile wallet of the private bank, followed by trust. The study also confirmed that service quality is an antecedent of bank reputation, trust and word-of-mouth. The bank reputation has a positive significant effect on the word-of-mouth, however, there is no significant impact on trust. Marketing managers and business development managers of private banks should pay more attention to improve the service quality to develop the bank reputation, trust and positive word-of-mouth which will lead to acquiring more mobile wallet users.

Incorporating Sustainability: A Comprehensive Review of Factors Influencing Consumer Acceptance of Mobile Wallets

Mobile wallets have gained widespread popularity as a convenient, secure, and user-friendly payment method embraced by consumers. However, the pace of mobile wallet adoption has exhibited variations across different markets, primarily due to a range of factors. In this study, we present an all-encompassing examination of existing literature, aiming to pinpoint the fundamental elements influencing the sustainable acceptance of mobile wallets by consumers. Through an exhaustive analysis of 80 research papers published between 2010 and 2022, we discern the prevailing factors that hold sway over the adoption of mobile wallets. Our scrutinization highlights that factor such as perceived sustainability, usefulness, ease of use, security, social influence, trustworthiness, and compatibility stand out as the most formidable propellants of mobile wallet adoption. Furthermore, our investigation uncovers hurdles that hinder the wider acceptance of mobile wallets, encompassing insufficient awareness, perceived intricacies, and lingering uncertainties regarding the technology’s sustainability. Our in-depth evaluation underscores the necessity of comprehending consumer perspectives and dispositions towards mobile wallets to galvanize their adoption sustainably. The culmination of our inquiry involves a discourse on the implications drawn from our discoveries, catering to researchers and practitioners vested in fostering the sustainable adoption of mobile wallets.

Identifying unobserved heterogeneity in mobile wallet adoption – A FIMIX-PLS approach for user segmentation

PurposeThe purpose of this study is to segment mobile wallet users using a finite mixture partial least squares (FIMIX-PLS) approach and evaluate the unobserved heterogeneity across segments.Design/methodology/approachPartial least square structural equation modeling (PLS-SEM) using a convenience sample of 744 responses was used to analyze the measurement, structural model and hypotheses testing. To examine unobserved heterogeneity and identify user segments, FIMIX-PLS technique was employed. To generate more precise recommendations, importance-performance map analysis (IPMA) was performed with attitude as the target variable.FindingsA structural equation model revealed that except perceived ease of use (PEOU) all other dimensions, namely perceived usefulness (PU), lifestyle compatibility (LC), facilitating conditions (FC), trust and security significantly influences attitude which, in turn, determines intention. The FIMIX-PLS technique resulted in four segments – The Rationalist, Early Adopters, Late Adopters and The Innovators.Practical implicationsThe paper provides segment specific and between segment differences to derive implications. Identification of relevant predictors and segments will help academicians, marketing researchers and practitioners in gaining further understanding of the mobile wallet adoption. The findings of the paper can guide mobile wallet providers to frame appropriate strategies and offerings pertaining to the obtained segments.Originality/valueThe paper builds upon Technology Acceptance Model (TAM) to propose an integrated model to explain adoption behaviors associated with mobile wallet. To the best of the authors' knowledge, this is one of the first empirical attempts using FIMIX-PLS technique to assess precursors of adoption and substantiates the perceived value-attitude-intention linkage to identify heterogeneity among mobile wallet users.

Mobile wallet adoption intention amid COVID-19 pandemic outbreak: A novel conceptual framework

This research aims to explore adoption intention towards mobile wallet (m-wallet) amid COVID-19 outbreak using mediated-moderation framework. This study, in its uniqueness, utilises the stimulus-organism-response (SOR) theory as its theoretical base. The study investigated the effect of relative advantage, ease of effort, favourable infrastructure conditions, security considerations, and touch-free transactions on m-wallet adoption. The model includes perceived values as a mediator and perceived critical mass (PCM), promotional benefits (PBs) and users’ demographics as moderators for deeper understanding of the phenomenon. A total of 327 responses were collected using purposive sampling method. The results revealed that relative advantage, favourable infrastructure conditions, security considerations and touch-free transactions exert a positive significant effect on m-wallet adoption intention. Further, except for ease of effort, perceived values mediate the association among antecedents and adoption intention and PCM, PBs and age found to be crucial moderators between perceived values and intention. This study enriches the existing literature on the adoption of m-wallet. Practically, this study helps marketers frame strategies to enhance the adoption and usage of m-wallet.

Cultural Tourism Development in Himachal Pradesh Emphasizing Local Festivals, Fairs, and their Promotion

-In the last decade, ownership and use of mobile phone has increased dramatically in India promoting the use of mobile wallet service, especially among the adults. Mobile wallet adoption and usage is poised for major growth in the next few years, and thereby displace traditional payments such as cash and cards. The COVID-19 pandemic has accelerated the trend to use mobile payment. During this study, the essential variables of technology accepted model (TAM), viz. perceived security, social influence, and perceived innovativeness, have been identified through the survey. These variables area unit expected to own associate influence on the mobile services adoption intention. The goal of this paper is to predict the adoption of mobile wallet using 5 different classifiers namely Logistic Regression (LR), Multilayer Perceptron (MLP), Random Forest (RF), Naïve Bayesian and Logistic Model Tree (LMT) classification algorithm. We assessed the classifiers of the samples collected from 100 respondents from Puducherry India.. For experimentation, WEKA is used as a simulation tool; the results reveal that the RF achieves better performance when compared to other classifiers. LR attains the classification accuracy of 78.11%, Naive Bayes 63.88%, LMT 81.5% and MLP 82.66% for the dataset respectively. Key Words:Mobile wallet service, traditional payments, TAM, social influence, perceived security, innovativeness.

Influencing Factors on Mobile Wallet Adoption in the Philippines: Generation X’s Behavioral Intention to Use GCash Services

Over the years, financial services have constantly evolved from cash to card to digital transactions. The usage of cashless transactions in the Philippines is not as high in developed countries. The trajectory of generation X’s behavioral intention to adopt GCash was popularized during this pandemic crisis. Currently, there is limited information on the influencing factors that impacts this behavioral intention on the adoption of the untapped target market. This paper aims to investigate the factors that influenced the mobile wallet adoption of generation X in the Philippines that focuses on perceived risk, ease of use, rebates, and social influence. From the survey of (N=385) non-users respondents, the results present a positive effect on generation X's behavioral intention to adopt GCash and a significant relationship between the influencing factors and behavioral intention. This study concludes that these influencing factors have a significant effect on the Filipino generation Xers’ behavioral intention.

Intention to use mobile wallets: an application of the technology acceptance model

The research aim is to determine the factors influencing the mobile wallet adoption. Constructs namely personal innovativeness, perceived enjoyment, and perceived self-efficacy were included in the technology acceptance model. The effect of the personal innovativeness, perceived enjoyment, perceived usefulness, perceived ease of use, and attitude towards using were examined. Age, gender, usage, and experience were introduced as the moderating variables in the model. The mediating effect of perceived usefulness was also studied using the procedure specified by Baron and Kenny in 1986. The findings of this study revealed that personal innovativeness, perceived enjoyment is associated with the perceived ease of use, perceived enjoyment and perceived ease of use was found to influence perceived usefulness. Attitude towards using is influenced by Perceived usefulness and Perceived ease of use. Behavioural intention is influenced by attitude towards using. The moderating effects of age, gender and experience were not significant. Theoretical, practical implications and future research directions are discussed.

Adoption of Mobile Wallet During Covid-19 Outbreak: The Consumer Perspective

Government authorities have encouraged the public to use the contactless payment method in accordance with the new norm practised during the COVID-19 pandemic outbreak. Malaysians will receive RM50 in mobile wallet credit as part of a Penjana Economic Recovery Plan initiative in July 2020 to encourage safe and contact-free payment. Hence, this paper aimed to study the factors influencing consumer adoption of mobile wallets during the COVID-19 outbreak. The independent variables included in this study are perceived usefulness, perceived ease of use, perceived social influence and perceived security. A total of 250 Malaysians from three states of Malaysia are given a set of self-administered questionnaires to be answered. The response rate is 94%, with 235 sets of completed questionnaires used for analysis. The Partial Least Squares Structural Equation Modelling (PLS-SEM 3.3.3) is used to analyse the model. The hypothesis testing results concluded that perceived usefulness, social influence and perceived security have a significant relationship with mobile wallet adoption during the COVID-19 outbreak. Nonetheless, this research is useful for mobile wallet developers and other researchers. Lastly, the findings of this study provide some managerial implications for mobile wallet developers, which can help developers produce a better mobile wallet in the marketplace.

Factors Affecting Adoption of M – Wallets: Moderating role of Financial Incentives

This research has investigated the factors which has affected consumers attitude towards adoption of mobile wallet and furthermore it has explored that does attitude has any impact on consumers adoption towards mobile wallet? The study has evaluated the moderating effect of financial incentives between attitude and adoption of mobile wallet. The study uses the sample of 454 college going students, professionals and non professionals. Confirmatory factor analysis was done because the measurement tools wad adapted one. Further, Structural Equation Modeling was used to validate the relationship between different variables. Moderator was assessed using PROCESS Macro where financial incentives have taken as moderator. The result of the study highlights that first, there is a significant impact between perceived ease of use, perceived usefulness, subjective norms, trust and situational factors on attitude of consumers. Second, it was evident from the result of the study that attitude has significant impact on adoption of mobile wallet. Third, it was also found that financial incentives have significant moderating effect between attitude and adoption of mobile wallet. The study is done with a sample of 454 with two types of people first, college students, professionals and non professionals from Delhi -NCR Region only. The result of the study cannot be generalized in case of users belonging to other groups and places. The findings of the research suggest that as the number of people using smart phones are increasing, people are findings it easier to make payment through various mobile applications. These mobile apps can be customized keeping in mind the nature of users. Simplification of application and some visible incentives will definitely affect the attitude of people to use mobile wallet. Uses of wallet can be popularized among people in B and C grades cities also. The current study has contributed in the domain of financial transactions. The study has added two new variables i.e. situational factors and financial incentives. The result of the study suggests that situational factors have significant impact on attitude whereas financial incentives have moderating effect between attitude and adoption of mobile wallets.