The Mediation Role of Convenience in Mobile Wallet Adoption

Abstract

Completing purchases more efficiently is appealing to many individuals. Mobile wallets can enhance efficiency as well as provide greater conveniences. For example, individuals can pay with their smartphone and transfer money to family and friends. Although mobile wallet adoption has increased, its adoption is not prevalent. For mobile wallets to become more widely used, it is important to identify contributors to potential adoption intentions which can ultimately lead to greater usage. We extend the Theory of Planned Behavior (TPB) with service convenience, decomposed into transaction and benefit conveniences. The results of our empirical research suggest that both attitude and subjective norms are important. Our findings also suggest that benefit and transaction conveniences serially mediate the influence of perceptions of behavioral control on behavioral intention to use a mobile wallet. Our model can be utilized in future mobile wallet research as well as by practitioners interested in increasing mobile wallet adoption.