Mobile Technology Acceptance Research Articles

An Empirical Investigation of User Acceptance of Personalized Mobile Software for Sustainability Education

Education for sustainability refers to educational policies that focus on shaping a sustainable future. Mobile learning software refers to the use of mobile applications through smart devices for promoting online learning. However, the effectiveness of such software in learning for sustainability depends on users’ intention to adopt it. While there is growing interest in using mobile technology for sustainability education, empirical evidence on how personalized mobile software can influence users’ attitudes and behaviors toward sustainable practices is limited. Thus, this study investigates the factors that affect users’ acceptance of mobile learning technology in sustainability education, by integrating environmental awareness and personalization strategies into a modified model based on the unified theory of acceptance and use of technology (UTAUT). A total of 120 users participated in the survey. An empirical analysis of data was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationship between the variables of the model. The results showed that both environmental awareness and personalization strategies had a significant effect on users’ behavioral intentions. In addition, hedonic motivation and habit exerted an effect on behavioral intention, contrary to effort expectancy and social influence. These findings confirm that a personalized mobile learning application related to environmental issues reveals as a powerful tool for supporting environmental education since such software appears to have high acceptance by the user. The significance of the study lies in its potential to inform the design and development of personalized mobile applications for sustainability education. The study contributes to the creation of more effective mobile applications that promote sustainable behavior and contribute to a more sustainable future by identifying the elements that influence user acceptance.

Determinants of smartphones adoption and use at Kenya Airport Police Unit, Kenya

The Kenya Airport Police Unit has started using smartphones to deter crime, but there are still reservations about their potential impact on policing. The study sought to identify the factors that influence police officers' adoption and use of smart phone applications for crime prevention. The police officers assigned to the Kenya Airport Police Unit (1382) were the study's target group. For this study, a sample of 274 police officers was selected using a simple random sampling approach. The study was guided by the Mobile Technology Acceptance Model (M-TAM), which discovered that smartphones were useful instruments for crime prevention. Police officers discovered that programs such as Facebook, WhatsApp, Twitter, emails, and short text messages helped to prevent crime. The study suggests that tailored police smart phone applications be developed, as well as officer capacity training, to improve their utilization and help to crime prevention efforts.

Acceptance of Mobile Learning Technology by Teachers: Influencing Mobile Self-Efficacy and 21st-Century Skills-Based Training

This study aimed to investigate the factors influencing the acceptance of mobile learning technology for 21st-century skills-based training among teachers in Saudi Arabia and Pakistan. This study adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) model, which included constructs such as performance expectancy, effort expectancy, facilitating conditions, social influence, mobile self-efficacy, student self-efficacy, behavioural intention, 21st-century skills-based training, and creative thinking skills. A survey was conducted with 619 teachers from Saudi Arabia and Pakistan who participated in a two-week mobile learning-based training session. The data were analysed using structural equation modeling (SEM). The results show that all hypotheses were supported, indicating a positive relationship between the constructs and the acceptance and use of mobile learning technology for 21st-century skills-based training. This study’s findings suggest that by emphasising factors such as performance expectancy, effort expectancy, facilitating conditions, social influence, mobile self-efficacy, and student self-efficacy when designing mobile learning interventions, teachers will be more likely to accept and use mobile learning technology for 21st-century skills-based training and contributed to sustainability by providing increased access to quality education.

CRACKING THE CODE: WHAT MAKES MALAYSIAN MILLENNIALS EMBRACE MOBILE TECHNOLOGY?

The rapid growth of mobile shopping and the increasing use of smartphones and tablets for e-commerce transactions make understanding consumer acceptance crucial for businesses and app developers. This study investigates the factors influencing mobile technology acceptance among millennials in Malaysia, focusing on security, perceived ease of use, perceived usefulness, and the cost of operations. This research highlights the importance of addressing these dimensions for businesses and application developers to maintain millennials' interest in mobile technologies and remain competitive. A sample size of 384 millennial participants, selected using purposive sampling, contributed to the analysis of this study, which was collected using self-administered questionnaires. The data were analysed using SPSS version 28. The findings reveal that security and perceived usefulness significantly influence millennials' engagement with mobile technology. However, two dimensions, the perceived ease of use and the perceived cost of operations do not significantly impact mobile technology adoption. Therefore, this study offers valuable insights for organisations to develop effective mobile technology strategies and enhance millennial consumers' engagement with mobile technologies.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/soc/0009/a.php" alt="Hit counter" /></p>

Factors Determining Consumer Acceptance of NFC Mobile Payment: An Extended Mobile Technology Acceptance Model

The demand for mobile payments using smartphones to substitute the need for cash, credit cards, or checks is swiftly increasing in Pakistan. This study investigates the factors determining consumers’ behavioral intention to adopt near-field communication mobile payment from a developing country’s viewpoint. A conceptual framework was adopted based on the mobile technology acceptance model (MTAM), integrating self-efficacy theory, critical mass theory, flow theory, and system and service quality to elucidate the behavioral intention. Data were collected through a self-administered questionnaire applied to 310 nonusers of near-field communication mobile payment in Pakistan. The analysis was performed using SmartPLS3.0. The results demonstrated that other independent variables are the main predictors of the intention to adopt mobile payment besides technology self-efficacy, perceived critical mass, and mobile ease of use. The study concludes with key implications and future work directions concerning the limitation of this study.

Mobile technology acceptance among undergraduate nursing students instructed by blended learning at selected educational institutions in South India.

Mobile phones have become a widely accepted learning mode due to the impact of COVID-19. This study explores the mobile technology acceptance, among nursing students at selected educational institutions in South India. Quantitative cross-sectional descriptive design. First-year 176 B.Sc. nursing students who underwent blended learning were selected by the purposive sampling method. The tool "Technology Acceptance Model" was used to collect responses. Bivariate analysis was used to determine the relationship between the demographic and study-related variables with the mobile technology acceptance using SPSS version 25.0. The majority 73.9% of the students belonged to the age group of 18-19 years, females 76.7% and, 98.9% were unmarried. Among the constructs of TAM, a mean (SD) value of 22.08 (2.26) was found for material (mobile device audio/video) characteristics the mean (SD) value was 22.08 (2.26), attitude about use 17.58 (1.95), behavioral intention 17.46 (1.78) and system characteristics 17.21 (2.27). The mobile technology acceptance revealed that 126 (71.6%) strongly agreed, 49 (27.8%) agreed, and 1 (0.6%) was neutral with a mean (SD) of 105.19 (8.68), respectively. A positive correlation was found between the system characteristics, material characteristics, perceived ease to use, perceived usefulness, attitude about the use, behavioral intention with a P value <0.001. There was a statistically significant association between Mobile technology acceptance and time spent by the students for independent studies shown the Chi-square value of 12.7, with P value <0.05. Nursing students had a positive acceptance and behavior toward smartphone use.

The Moderating Effects of Gender on Factors Affecting the Intention to Use Mobile Learning

Aim/Purpose: The main aims of this research are to explore the moderating effects of gender on the relationships of such factors and the intention to use mobile learning, to examine the factors that influence m-learning acceptance in the universities and higher education institutions (HEI) in Iraq, and to investigate the influence of the intention to use on the actual use of mobile learning in (HEI). Background: Over recent decades, mobile learning has played an increasingly important role in the teaching and learning process, especially for higher education. As such, acceptance and use of mobile learning has become a topic of interest within the education sector. In this regard, UTAUT is one of the widely used models for examining users’ intention for use and acceptance of information technology. Methodology: A survey method was used in this study involving a sample of 323 participants recruited from several universities in Iraq. Contribution: This study has made significant contributions to the advancement of m-learning in Iraq by developing a mobile learning model that can help guide practitioners to promote and facilitate the use of such an approach in universities. Findings: The findings showed that gender moderated the relationships of social influence (SI), effort expectancy (EE), and performance expectancy (PE) with respondents’ intention to use m-learning. In addition, the findings confirmed the perceived enjoyment, performance expectancy (PE), effort expectancy (EE), self-efficacy (SE), and social influence (SI) had significant direct effects on intention to use m-learning. Furthermore, the respondents’ intention to use or behavioral intention had a significant impact on the actual use of m-learning. Recommendations for Practitioners: It is vital for university management and practitioners to encourage students about the advantages of mobile learning in higher education institutions. In Iraq, the research in mobile learning is still very new and there are few studies have analyzed the gender effect on the mobile technology acceptance in learning. This study provides a roadmap of the gender effect on variables that could influence mobile learning acceptance in higher education institutions in Iraq. Recommendation for Researchers: The gender moderation effect on the factors that influence the mobile learning acceptance is important, thus the new researchers are advised to examine the gender effect on other factors that could influence mobile learning acceptance. Moreover, cross-nation studies are needed to further validate the findings of this research because it was conducted from the perspective of a developing nation where mobile learning is still in its infancy. Future studies may broaden the research to examine additional potential elements, such as the quality of services in future models, which can help enhance the understanding of learners’ acceptance and continuous usage of mobile learning as well as to improve the utility of UTAUT. Impact on Society: The use of mobile learning has increased in its importance for higher education around the globe, including Iraq. Clearly, mobile learning has been pervasively used in education throughout the world due to the Covid-19 pandemic. During this time, students were required to study at home for months as per governments’ orders in order to avoid being affected by the virus. With mobile learning, students were able to continue their studies; otherwise, they would have missed the academic year. Academic staff and administrators should therefore encourage and employ mobile learning for instruction, student communication, and exam administration. Future Research: Given that the UTAUT model was used in higher educational settings for this research, it is advised to look into its application in corporate settings to see if comparable results can be repeated or not. More research is advised to look at the moderating effects of demographic factors, such as age and place of origin, in order to shed more light on students’ adoption of mobile learning in HEIs in developing nations.

The Utilization of Mobile Communication on Marketing: A Systematic Review

The advancement of mobile communication technology with entrepreneurial minds is advancing, and its use is increasingly playing an important role in business, marketing, and life. However, there are not many studies that focus on the role of mobile communication in the business world, especially those that focus on marketing. The purpose of writing this paper is to determine the status of research and the relationship between mobile communication in the field of marketing. The method used in this research is systematic literature review using the PRISMA protocol, involving 29 articles. Through quantitative analysis, we found that many years of article publication occurred mostly in 2020 due to the development of 5G technology. Australia is the largest article producing country in the world because many researchers are trying to examine public acceptance of mobile communication technology. The use of mobile communication is also mostly used in the marketing and segmentation processes in multilevel firm level marketing with multipoint mobile communication. On the other hand, articles with a marketing perspective that discuss price issues have never been discussed.

The Impact of Mobile Payment Application Design and Performance Attributes on Consumer Emotions and Continuance Intention

This study examines a chain of impact of a mobile payment user experience on consumers’ emotions and, consequently, on continuance intention. The examined factors influencing user experience include application design attributes (i.e., user interface attractiveness, privacy and security, and convenience) and application performance attributes (i.e., compatibility, ease of use, relative advantage, and service quality). The study is conducted in the context of a popular mobile payment application named Go-Pay in a developing country, Indonesia. Data are obtained via an online survey of 1,275 mobile payment users that are then analyzed using covariance based-structural equation modeling. The analysis shows that application design attributes, such as privacy and security as well as convenience, are factors that shape users’ negative emotions; conversely, the performance attributes of compatibility, relative advantage, and service quality affect users’ positive emotions. Both negative and positive emotions contribute to increasing continuance intention in using mobile payment services. In this regard, the positive emotion is the most significant factor influencing users to continue using mobile payment services. Research in the field of mobile payment has mostly assessed consumer acceptance of mobile payment technology, whereas research focusing on continuous intention to use mobile payment is still limited. Our findings provide a new perspective on the loyalty in using mobile payment by examining the part of the user experience represented by the design and performance of applications, which affect positive and negative emotions, and have also been shown to influence user loyalty behavior.

Digital Disruption in Healthcare and its Impact on Laboratory Services

Clinical laboratories provide critical information for the diagnosis and management of disease and receive and send data to multiple sites every day. Laboratories are knowledge managers. We shall discuss digitalisation and disruption. Digitalisation is the act of changing business processes through the use of digital technology. Disruption is a radical change to an existing industry; examples include Uber, Waze and Airbnb. In the case of digital disruption, the enablers include advancement in mobile consumer technology, sensor technology, increasing consumer familiarisation and acceptance of digital platform and mobile technology, electronic payment technology and internet availability and stability. We reviewed these concepts in healthcare, where consumers can reach out to healthcare professionals as and when required, using the power of technology and the internet. This concept’s ‘triple aim’ is a medical system that delivers high quality, accessible, and low-cost healthcare. Barriers to healthcare digital disruption include privacy, personal data protection, cybersecurity, medico-legal liability, licensing, costs, regulations, limits of non-touch consultation (lack of physical examination), and the reluctance of clinical professionals to be involved. In laboratory medicine, there are many examples of digitalisation including some that meet the definition of disruption including mobile phlebotomists, mobile point-of-care laboratories and home testing. Digital disruption has been a disrupter in many areas. There are many areas in laboratory medicine where digital disruption will occur such as electronic medical records, mobile phones, and wearables. The impact may be significant.

Mobile Technology and Advertising in Nigeria: The Emerging Complexities

Mobile Technology offers advertisers an ever-growing global audience of “always on” multifunctional smartphone capability and instantaneous access to their contextual information. Location based, environmental, and behavioural data are increasingly being used to apply novel targeting and creative strategies for the development of new forecasting models. There is widespread dissemination and broad acceptance of mobile technology in the market place, as well as very promising opportunities for advertisers to engage with their customers in novel ways. Modern Technology has given consumers a wider range of options when it comes to how they consume media. Recently people spend more time on their smartphones, tablets and other mobile devices than they do on traditional media. In order to keep up with changing consumer habits companies adopt their advertising campaigns by adapting mobile technology strategies. The study was conducted to ascertain the emerging complexities of mobile technology in advertising. The study anchored on Technological Determinism Theory and The Theory of Planned Behaviour. The population comprises of mobile technology users. Online survey was used to solicit information. Purposive sampling method was used to gather data for the survey. The study revealed that consumers avoid mobile advertising due to perceived goal impediments, perceived intrusiveness, privacy concerns and ad irritation. The study also found out that in mobile advertising the boundaries between virtual and real life experiences is blurry. The study recommends that advertisers should bridge the boundaries between virtual and real life experiences in mobile advertising and that there is need for proper orientation for companies, advertisers and mobile technology users on the emerging complexities of mobile advertising.

Acceptance of Mobile Technology in Antenatal Care (ANC) Services: A Systematic Review

Mobile technology is an innovation to improve the outcomes of health care and services. Information technology is always related to user acceptance to determine its level of success. The study aims to systematically review scientific evidence related to the acceptance of pregnant women towards technology in ANC services. The search was carried out comprehensively using three databases Pubmed, EBSCO, ProQuest, from January 1, 2010, to November 30, 2020, following the PRISMA 2020 guidelines. The study results found seven articles that met the inclusion criteria with acceptance factors identified in the findings: performance expectancy, effort expectancy, social influence, and facilitating conditions. Keywords: Pregnant mothers; Acceptance; Mobile technology

Fostering Mobile Payment Adoption: A Case of Near Field Communication (NFC)

This study aims to investigate the adoption intention of NFC mobile payment services among consumers in Malaysia. Data collected from 218 respondents were analysed using Partial-Least-Square. The results reveal that consumers’ technology readiness is positively related with perceived usefulness, perceived ease of use and intention to adopt NFC. Technology availability has also provided similar results regarding its relationship with perceived ease of use and intention to adopt NFC. The results also show the mediation effects of perceived ease of use and perceived usefulness of the technology in the relationship between technology availability and perceived usefulness, as well as between perceived ease of use and intention to adopt NFC, respectively. The findings of this study suggest the need for the industrial player to target the group of consumers who are innovative. It is also important for banking institutions to reinvent the card system to support NFC infrastructure, so that mass adoption could be created. This study fills the research voids by integrating the established mobile technology acceptance model with two constructs – consumers’ technology readiness and technology availability.

Measuring the effects of mobile technology barriers and enablers on acceptance and proficiency in the Nigerian construction industry

The impact of mobile technology (MT) barriers and enablers on MT acceptance and proficiency is poorly understood on construction sites in Nigeria. As a result, this article investigated MT acceptance and proficiency levels, as well as MT barriers and enablers, to find out how they affect MT acceptance and proficiency. The research employs a quantitative research design with a structured questionnaire survey. Mean score analysis, exploratory factor analysis (EFA), and paired two sample t-test were among the statistical analyses performed. The research centred on construction site managers in Lagos State, Nigeria. The barriers and enablers of MT have a significant impact on MT acceptance and proficiency. Mobile devices, mobile apps, site documentation, site organisation, and site communication all benefit significantly from task smoothening. Complicated interfaces have a strong effect on site documentation; security concerns have a high impact on mobile devices and site communication, and network outages have a greater impact on mobile services, mobile apps, site documentation, site programming, and site administration. The study suggests that the academic programme be updated, in order to produce digitally compliant future construction professionals and accelerate the advancement of MT-based innovative solutions in the Nigerian construction industry.

The Influence of Image on the Acceptance of Mobile Technology

Mobile phones are used to perform various activities in SMEs. The reliance on mobile technology is even more fuelled by the low ICT readiness in the majority of developing nations like poor infrastructures, lack of formal policy frameworks, and lack of reliable electric power supply. While mobile phones are continuously produced and used, some factors influence their usage in various contexts. One of the factors which has not been investigated in the SMEs context is personal image. This research closes this gap by assessing whether Image can potentially be a factor of concern when employees of SMEs use mobile phones for work. This study employs a survey with SEM and AMOS for analysis. The theoretical model was formulated by extending TAM. Among others, the results show that image tends to significantly influence the perceived usefulness of mobile phones in SME settings.

Formative Evaluation of the Acceptance of HIV Prevention Artificial Intelligence Chatbots By Men Who Have Sex With Men in Malaysia: Focus Group Study.

BackgroundMobile technologies are being increasingly developed to support the practice of medicine, nursing, and public health, including HIV testing and prevention. Chatbots using artificial intelligence (AI) are novel mobile health strategies that can promote HIV testing and prevention among men who have sex with men (MSM) in Malaysia, a hard-to-reach population at elevated risk of HIV, yet little is known about the features that are important to this key population.ObjectiveThe aim of this study was to identify the barriers to and facilitators of Malaysian MSM’s acceptance of an AI chatbot designed to assist in HIV testing and prevention in relation to its perceived benefits, limitations, and preferred features among potential users.MethodsWe conducted 5 structured web-based focus group interviews with 31 MSM in Malaysia between July 2021 and September 2021. The interviews were first recorded, transcribed, coded, and thematically analyzed using NVivo (version 9; QSR International). Subsequently, the unified theory of acceptance and use of technology was used to guide data analysis to map emerging themes related to the barriers to and facilitators of chatbot acceptance onto its 4 domains: performance expectancy, effort expectancy, facilitating conditions, and social influence.ResultsMultiple barriers and facilitators influencing MSM’s acceptance of an AI chatbot were identified for each domain. Performance expectancy (ie, the perceived usefulness of the AI chatbot) was influenced by MSM’s concerns about the AI chatbot’s ability to deliver accurate information, its effectiveness in information dissemination and problem-solving, and its ability to provide emotional support and raise health awareness. Convenience, cost, and technical errors influenced the AI chatbot’s effort expectancy (ie, the perceived ease of use). Efficient linkage to health care professionals and HIV self-testing was reported as a facilitating condition of MSM’s receptiveness to using an AI chatbot to access HIV testing. Participants stated that social influence (ie, sociopolitical climate) factors influencing the acceptance of mobile technology that addressed HIV in Malaysia included privacy concerns, pervasive stigma against homosexuality, and the criminalization of same-sex sexual behaviors. Key design strategies that could enhance MSM’s acceptance of an HIV prevention AI chatbot included an anonymous user setting; embedding the chatbot in MSM-friendly web-based platforms; and providing user-guiding questions and options related to HIV testing, prevention, and treatment.ConclusionsThis study provides important insights into key features and potential implementation strategies central to designing an AI chatbot as a culturally sensitive digital health tool to prevent stigmatized health conditions in vulnerable and systematically marginalized populations. Such features not only are crucial to designing effective user-centered and culturally situated mobile health interventions for MSM in Malaysia but also illuminate the importance of incorporating social stigma considerations into health technology implementation strategies.

Students’ perceptions of mobile learning technology acceptance during Covid-19: WhatsApp in focus

ABSTRACT Mobile learning (e.g., WhatsApp) is considered a good platform for educational information and communication, but the educative value of this platform, especially during Covid-19, remains unexplored. This study investigates the factors of mobile learning acceptance (MLA) in Jordan, utilizing the Technology Acceptance Model (TAM) alongside knowledge-sharing, WhatsApp features, and Internet availability as external factor constructs. A hybrid analysis approach was performed on the data to validate the research model via a random sample of 580 university students in Jordan. The study found that PEU and PU were found to be significant predictors of the behavioral intention to accept WhatsApp in education. The findings also revealed that behavioral intention toward MLA was significantly and positively influenced by some of the external factors.

Acceptance of Mobile Phone Technology in SMEs

Performing daily activities in SMEs requires the effective utilization of existing technologies. In developing countries, SMEs play great roles in stimulating economies as well as the creation of employees. One of the technologies which are mainly relied upon by the employees of SMEs is mobile phone technology due to the low readiness in desktop computing. Literature has provided insights on the factors which influence the successful use of mobile phone technology and various recommendations were presented which highlights the issues which if are worked on properly will eventually fuel the acceptance of mobile phone technology in SMEs. However, the literature lacks the insights which discuss the relevance of the job which is performed by the employees to the acceptance of mobile phone technology. The essence of this is that it is unclear whether the roles of employees within SMEs might have an impact on the uptake of mobile phone technology. This research involves triangulation of qualitative and quantitative methods.

Mobile Payment Services (MPS) Acceptance by Consumers in Developing Economy: An Empirical Analysis

Today’s world is technology-oriented, and the use of mobile devices is imperative for individuals to keep pace with the modern lifestyle. This paper aims to determine the causes that formulate a consumer’s choice to adopt mobile payment technology in an underdeveloped economy. Data is collected through an online questionnaire from a sample drawn from a population determined through a statistical database. Structural Equation Modeling (SEM) was employed to test the conceptual framework with the assessment of measurement and structural model. The software used is SmartPLS version 3.0. The results of data analysis show that even in the presence of perceived security risk, customers show a tendency to engage in mobile payment systems based on strong relationships among perceived ease of use and perceived usefulness with attitude towards the use of MPS. The results point out a strong affinity for mobility, compatibility, and subjective norms in mobile technology acceptance.

Acceptability of video observed treatment vs. directly observed treatment for tuberculosis: a comparative analysis between South and Central India

Background Directly Observed Treatment (DOT) is a requirement in the management of Tuberculosis (TB) globally. With the transition from alternate day treatment to daily treatment in India, monitoring treatment adherence through DOT is a logistic challenge. The pervasiveness of mobile phones in India provides a unique opportunity to address this challenge remotely. This study was designed to compare the acceptability of mobile phones for antitubercular treatment (ATT) support in two distinct regions of India. Methodology This was a cross-sectional exploratory study that enrolled 351 patients with TB, of whom 185 were from Bangalore, South India, and 166 from Ujjain, Central India. Trained research assistants administered a pretested questionnaire comprising demographics, phone usage patterns, and acceptability of mobile phone technology to support treatment adherence to TB medicines. Results The mean age of the 351 participants was 32±13.6 years of whom 140 (40%) were women. Of the participants, 259 (74%) were urban, 221 (63%) had &gt;4 years of education. A significantly greater number of participants were newly diagnosed with TB and were in the intensive phase of treatment. Overall, 218 (62%) preferred vDOT over DOT. There was an overall difference in preference between the two sites which is explained by differences in socio-economic variables. Conclusion Mobile phone adherence support is acceptable to patients on Antitubercular treatment ATT with minor variations in design based on demographic and cultural differences. In India, the preference for voice calls over text messages/SMS while designing mHealth interventions cannot be ignored. Of importance is the preference for DOT over vDOT in central India, unlike South India. However, in time, the expanding use of mobile technology supplemented with counseling, could overcome the barriers of privacy and stigma and promote the transition from in-person DOT to vDOT or mobile phone adherence monitoring and support for ATT in India.