Abstract
ABSTRACT Mobile learning (e.g., WhatsApp) is considered a good platform for educational information and communication, but the educative value of this platform, especially during Covid-19, remains unexplored. This study investigates the factors of mobile learning acceptance (MLA) in Jordan, utilizing the Technology Acceptance Model (TAM) alongside knowledge-sharing, WhatsApp features, and Internet availability as external factor constructs. A hybrid analysis approach was performed on the data to validate the research model via a random sample of 580 university students in Jordan. The study found that PEU and PU were found to be significant predictors of the behavioral intention to accept WhatsApp in education. The findings also revealed that behavioral intention toward MLA was significantly and positively influenced by some of the external factors.
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