Mobile Social Apps Research Articles

Attitudes and Perceptions of Medical Undergraduates Towards Mobile Learning (M-learning).

Mobile technology is one of the latest extensions of technological innovations that can be integrated into medical education. With the aid of these devices, students learn faster outside the classroom by having quick access to the internet and easy retrieval of required health related learning resources to keep alongside of recent trend and development. In medicine practice one has to continuously update his/her medical knowledge and mobile learning will serve as a tool for self-directed learning. To explore the attitudes and perceptions of undergraduate students towards M-learning. This educational research included 90 third year MBBS students having clinical posting under the Department of Community Medicine from tertiary healthcare institute in Nashik. Students learning approach was studied with the help of pre-validated questionnaire to know whether they have deep or surface approach to learning. M-learning group was formed on mobile social app to supplement conventional teaching-learning. One subject topic (Tuberculosis, Dengue fever/DHF, Hypertension and Diabetes Mellitus etc.) per week was allotted and after conventional teaching on first day of week the learning materials for the topic chosen for that week were uploaded on the group and students could download as well as share their ideas, learning resources, ask doubts and answer questions at least twice weekly through this mobile platform anytime, anywhere. At the end of three months students attitudes and perceptions towards M-learning were studied by pre-validated structured questionnaires. A five point Likert scale was used (5= strongly agree to 1= strongly disagree) for answering each item of all three questionnaires. The score of 60% (90 out of 150) and the score of 75% (30 out of 40) for each item was considered as the measure that indicates whether or not the student had a positive attitude and perceived the importance of M-learning respectively. Utilisation of M-learning was also studied. It was found that 47 (52.2%) students had deep learning approach, 10 (11.1%) students had surface learning approach. An 80% of students had positive attitude towards M-learning and 76.7% students had perceived the importance of M-learning. A 52.2% of students were actively involved in M-learning group for learning purpose. But 57.8% students did not download (at least twice weekly) the shared reference material, 38.9% students never read and/or replied to the questions asked and 60.0% students never asked any doubts/questions related to the discussion. Students had positive attitude and perceived the importance of M-learning. But when they were provided with the opportunity, they did not show appreciable M-learning utilization. This could be because, M-learning was not implemented by all departments; also it was not the part of student's regular assessment and probably a lesser study duration.

Delivery of Instructions via Mobile Social Media App Increases Quality of Bowel Preparation.

Bowel preparation is closely linked to the quality of colonoscopy. We investigated whether delivery of instructions via a social media app increases the quality of colonoscopy by improving adequacy of bowel preparation. We performed a prospective study at 3 endoscopic centers in China of 770 colonoscopy outpatients (18-80 years old) with convenient access to Wechat (a widely used mobile social media app) from May through November 2014. Patients were randomly assigned to groups that received standard education along with delivery of interactive information via Wechat (n = 387) or standard education (controls, n = 383). The primary outcome was proportion of patients with adequate bowel preparation (Ottawa score <6). Secondary outcomes included rates of adenoma detection and cecal intubation, cecal intubation time, rates of incomplete compliance with instructions, and patient willingness to repeat bowel preparation. Demographic features were comparable between the groups. A higher proportion of patients in the group that received social media instruction had adequate bowel preparation than the control group (82.2% vs 69.5%, P < .001). Among patients with successful colonoscopies, the group that received social media instruction had lower mean total and segmental Ottawa scores (P < .05). A higher proportion of patients receiving social media instruction also had cecal intubation (97.2% vs 93.2% in controls, P = .014) and were found to have adenomas (18.6% vs 12.0% in controls, P = .012). Instruction via a mobile social media app, in conjunction with regular instruction, increases subjective measures of adequacy of bowel preparation. Use of the app significantly increased the proportion of patients with successful cecal intubation and in whom adenomas were detected, indicating increased quality of colonoscopy. ClinicalTrials.gov number: NCT02140827.

Exploring the influential factors in continuance usage of mobile social Apps: Satisfaction, habit, and customer value perspectives

The emergence of mobile application software (App) has explosively grown in conjunction with the worldwide use of smartphones in recent years. Among numerous categories of mobile Apps, social Apps were one of those with the greatest growth in 2013. Despite abundant research on users’ behavior intention of mobile App usage, few studies have focused on investigating key determinants of users’ continuance intention regarding social Apps. To fill this gap, we integrated customer value perspectives to explore the influential factors in the continuance intention of social App use. Moreover, users’ satisfaction and habit from both the marketing and psychology literature were also incorporated into the research model. A total of 378 valid questionnaires were collected by survey method, and structural equation modeling was employed in the subsequent data analysis. The results indicate that the continuance usage of social Apps is driven by users’ satisfaction, tight connection with others, and hedonic motivation to use the Apps. In addition, full mediation effects of satisfaction and habit were found between perceived usefulness and intention to continue use. These findings extend our understanding of users’ continuance intention in the context of social Apps. Discussion and implications are provided.

Issues of Using Information Communication Technologies in Higher Education

Social media sites such as Facebook and Twitter are examples of information communication technologies (ICTs) that have been widely adopted by students, and could potentially be useful as a resource for teaching and learning in further and higher educational institutions. Facebook tops the charts in social networking space, but when it comes to social messaging on mobiles WhatsApp walks away as the winner (Spohr, 2013). Facebook have recently purchased the popular social mobile app (Tech2, 2013). However, the use of social media has brought about numerous logistical issues and ethical issues relating to interactions with students. For example, the use of some tools in educational institutions is rather informal raising problems of accessibility and inclusion. Based on this phenomenon, we will conduct research to explore the usage of social networking sites and mobile social apps within further and higher education. We will use the survey method to ask students and staff their views on the use of this technology for learning and communication purposes. In this way we hope to compare the views of students in higher education on courses in Music Business and Psychology. While self-report methods are inherently subjective, we believe it is important to explore how both staff and students both use and view different features of these technological tools. Using focus groups, we hope to identify the main themes concerning the use of educational technology for staff and student groups. A larger sample will be obtained using a questionnaire to garner opinions on the main concerns raised. Analysing this data may help in providing recommendations for educational institutions, keeping in mind the important logistical and ethical issues some are unaware of.

The impact of privacy concerns on the intention for continued use of an integrated mobile instant messaging and social network platform

A mobile instant messaging and social network MIM-SN app such as WeChat is an instant communication application with integrated social networking features for new-generation smartphones. This study attempts to extend the unified theory of acceptance and use of technology UTAUT2 model with privacy concerns to explain consumer behaviour in the adoption of MIM-SN apps in China. Through an online survey, 251 valid questionnaires were collected. A partial least squares PLS analysis was applied to implement the proposed model and hypothesis testing. The integration of the privacy concerns factor into the UTAUT2 model reduces the effects of performance expectancy and effort expectancy. Compared with UTAUT2, the extended model yields a better explanation for continuance intentions with respect to the adoption of MIM-SN apps in China 89.58%. This study recommends that MIM-SN app service providers should guarantee there are sufficient explicit policies to protect users' privacy.

Temporal Pattern of Communication

With the emergence of mobile Internet and social media, human relationship has evolved into a new form due to the much broader reach and more efficient communications enabled by information technology. This paper examines the communication pattern and impact on social group in the context of a Chinese popular mobile social media app. It analyzes a dataset that comprised of the information about sending and receiving messages by 10,000 users over one month period. It found a strong temporal pattern of a significant difference between Monday and other days: the least frequent usages on Monday among the week. The average number of friends a user has messaging contacts with is about 2, far less than the number of friends a user has in total, which can reflect the attributes of users maintaining their social network and friendship.

Empowering Mobile Assisted Social E-Learning: Students’ Expectations and Perceptions

The aim of the present study was to empower mobile assisted social e-learning (eMASE) module that was designedbased on social constructivism theory in higher education settings. This study reports findings from a group ofundergraduates’ expectations and perceptions of e-cooperative learning using mobile social networking apps. TheeMASE module of the course was carefully designed by organizing various group activities which were emphasizedto encourage social interaction and promote collaborative learning among students. The data come from two sets ofquestionnaires administered at the start and end of the course. The results indicated that using Web 3.0 technologiesin a learning environment was effective in enhancing collaboration and promote students’ learning motivation andconfidence.

Habit Formation and Dynamic Demand Functions

Most economists would agree that past consumption patterns are an important determinant of present consumption patterns, and that one ought to distinguish between long-run and short-run demand functions. But although the distinction between long-run and short-run behavior is traditional in the theory of the firm, it is seldom made in the theory of consumer behavior. If we regard demand theory as a theory of how a given amount of money (expenditure, called income) is allocated among goods, then-in a world without consumer durables-there are three reasons why longand shortrun demand functions might differ. (i) The consumer may have contractually fixed commitments which prevent him from adjusting some portion of his consumption (for example, housing) in response to changes in prices or income. When these fixed commitments lapse, he is able to adjust to his long-run equilibrium. (ii) The consumer may be ignorant of consumption possibilities or of his own tastes outside the range of his past consumption experience. In this case his adjustment to a new price-income situation will involve a time-consuming learning process. (iii) Finally, goods may be "habit forming" so that an individual's current preferences depend on his past consumption patterns. In this case a change in prices or income will cause a change-in consumption which will induce a change in tastes, which will cause a further change in consumption. In this paper I formulate a model of consumer behavior based on habit formation, beginning with a specific class of demand functions derived from the "modified Bergson family" of utility functions. The properties of these utility functions and the corresponding demand functions are briefly summarized in Section 1. I then postulate that the parameters