Urban regions worldwide face increasing challenges in mobility planning due to transformative developments such as climate change, energy crises, migration, digitalisation, and the rise of artificial intelligence. In Europe, frameworks like the European Union's Sustainable and Smart Mobility Strategy and the International Transport Forum's (ITF) policy measures aim to create sustainable, multimodal, and efficient urban transport systems. This paper explores how these frameworks can be integrated to enhance urban mobility governance, focusing on the Brussels-Capital Region’s Good Move plan. The plan emphasises shared mobility, digitalised multimodal systems like mobility as a Service (MaaS), and a regulatory framework that balances innovation with public oversight. Through a "learning by doing" approach, this study highlights the interplay between public and private actors, effective data governance, and market regulation to establish a viable MaaS ecosystem. Key findings underline the potential of MaaS to reduce urban emissions, improve accessibility, and promote sustainable travel while addressing regulatory challenges such as data-sharing, competition safeguards, and equitable mobility subsidies. The paper concludes with actionable recommendations to optimise MaaS integration and support urban regions in achieving resilient, livable cities through sustainable mobility solutions.
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