Mobile Phone Market Research Articles

APRİORİ ALGORİTMASI İLE AKILLI TELEFON PİYASA ANALİZİ: TÜRKİYE ÖRNEĞİ

With the disappearance of the borders among the countries, competition has been moved to an international level. With the customer-oriented marketing understanding, customers have become the most important assets of the enterprises. With the global continuation of competition, carrying out different marketing activities for their current customers and potential customers has become a necessity for the enterprises to ensure continuity. At the point of being able to carry out correct delivery regarding the product and service preferences of the customers, the enterprises’ need for further customer data has emerged. In the context of reaching further data and interpreting the data, data mining has become an important topic for the enterprises. With this study, it has been aimed to analyze, with the association rules, the technical features of the mobile phones having iOS and Android operating systems and to identify which technical features appear together. Trials were conducted on in how many categories the data will be categorized and the dataset was discretized into the category number revealing the highest performance values. The achieved results will be helpful for a clearer understanding of the features of the products available in the mobile phone market.

Education, Innovation and Software Production: the contributions of the Reflective Practice in a Software Studio

The growth of the mobile phone market has been generating a great demand for professionals qualified for applications (APPs) development. The required profile includes technical skills, also known as hard skills, and behavioral or soft skills. The training of these professionals in speed, quantity, and quality demanded by the market poses a significant challenge for educational institutions. Apple and PUCPR have established a partnership to build a software studio to develop such talents using the Challenge Based Learning (CBL) method and associated practices whose effects need to be studied. This research aims to analyze the contributions of reflective practice in a software studio to teach the main professional competencies regarding app development, including hard and soft skills. The research method was the case study, based on semi-structured interviews with 28 participants in three cycles. The collected data were analyzed with open and axial coding from Grounded Theory and Atlas.ti tool. The results demonstrate that reflective practice, applied in a software studio environment that uses CBL was able to help students to map new ideas and acquire valuable hard and soft skills. The study pointed out that reflective practice is an effective instrument for developing the skills required by the app market, which demands innovation and quality at high speed.

Marketing Analysis and Strategies of AAPL

AAPL is the representative of the Internet companies, which promotes the development of personal electronic devices and the media industry. Although AAPL currently has the largest market share, it faces vast threats and challenges due to the development constraints and continuous rise and growth of other companies. This paper investigates the popularity of the company's various products and AAPL’s future development strategies by comparing the company's product sales and company operation spending details in the second quarter of 2021 and 2022. At the same time, it also presents APPL’s strengths and weaknesses, as well as opportunities that can be utilized and threats to face by analyzing AAPL’s mobile phone market share and existing competitors. AAPL’s strengths are its well-known brand image and huge customer base. However, the high price of its products has led to the loss of customers in the low-end market. Therefore, to expand sales and demand, APPL should develop cheaper products and invest in new product technologies to create new product lines to attract more customers. With this in mind, this study also analyzes the industry's current difficulties and provides strategic advice for future development for technology companies similar to AAPL. These results shed light on guiding further exploration of business and marketing strategies.

Factors Influencing Consumer Brand Switching Behavior in Telecommunication Industry: an Empirical Study

India has emerged as the fastest-growing mobile phone market in the world. The mobile phone was hyped as a revolutionary gadget in the twenty-first century. With the advent of advanced technologies like GSM, CDMA, WLL, 4G, and 5G technology and a growing number of service providers, the competition has increased substantially. Day by day, both the public and private players are putting in their resources and efforts to improve their services to give the maximum to their customers. Hyper competition in the telecommunication industry, availability of a number of subscriber options for consumers, and diverse tariff rates offered by each player influence consumers to switch services providers. This study focuses on identifying factors behind consumer brand-switching behavior in the telecommunication industry. On the basis of questionnaires administered to consumers in the telecommunication industry, the study reveals that by providing value-added services and effective pricing strategies; telecom service providers can control consumer brand-switching behavior and can retain customers.

Mobile Carrier Change Intention Analysis Based on IT Service Management Platform

The purpose of this study is to understand the user intention to continue or change mobile carriers, considering the current mobile phone market in Japan. The market was mainly shared by three Major Mobile-Carriers (3MMC): docomo, au, and SoftBank. However, the number of Mobile Virtual Network Operators (MVNOs) customers has been increasing recently, and Rakuten Mobile has entered the mobile phone market as a Mobile Network Operator (MNO). Currently, the mobile phone market is highly competitive and there is little difference in mobile phone services offered by various carriers. Under such competitive conditions, mobile carriers need an appropriate method to develop service strategies to maintain or increase their market share. To understand users’ mobile carrier change intention, we classified each carrier’s users into two user segments based on continuous or change intention and analyzed the differences between the segments. We showed that the user segmentation model can extract information about the differences in characteristics of two user segments from their decision-making factors and user attributes with respect to mobile services. Understanding these differences is important as carriers consider when and what strategies to implement in order to maintain or increase market share.

Android-Bases Menu Selection Application At Café De One In Giri Kencana Village, North Bengkulu

In the era of the rapid development of telecommunications, there are many types mobile phones whicht are smart phones on the market. One example that is being widely known in the mobile phone market, many smartphones use Android platform. There are many advantages of android. A café also possible to take advantage of android technology both for customer satisfaction and the benefit of the cafe owner. This study uses the UCD method which conducts interviews with cafe owners or research sites so that they can get results on how the needs, designs and feasibility are as well as tests on the menu selection application. From the results of the research that has been done, it can be concluded that the application is in accordance with the wishes of costumers, and by using the blackbox method it is also in accordance with the wishes of the cafe owner.

The influence of product, price, promotion, and place on the purchase decision of Xiaomi smartphones in STIE Muhammadiyah Jakarta students

Along with the development of hardware technology such as mobile phones. The most consumptive market for mobile phone marketing is the Asian market, especially in Indonesia. More and more mobile phone manufacturers are popping up, this provides many choices for consumers. This research was conducted on campus 2 (Minangkabau) STIE Muhammadiyah Jakarta Jl. Minangkabau Raya No. 60 - South Jakarta. The time of this research was carried out in July 2020. The research design used in this study is causality research involve 100 respondents. the results of the T Test (Partial) it is known that the independent variable price (X2), Promotion (X3) partially has a significant influence on purchasing decisions, while the product variable (X1), place (X4) partially has no significant effect on purchase decision. From the results of the Partial Test (T test) it is known that from the four marketing mix the most dominant on purchasing decisions is the price variable (X2). Understanding marketing for companies is very important to realize the needs and desires of customers, determine the target market offered. Thus, marketing insights are also very beneficial for companies to provide the right products, services, and programs to serve the market to optimize sales.

Analisis Peran Aplikasi Go-Food terhadap Perilaku Konsumen (Studi pada Merchant Parjo Semarang)

Abstract: The mobile phone market share in Indonesia is quite large, followed by many applications that contain many features in order to attract consumers. One of the applications includes GoJek which contains the Go-Food feature in the application. The Go-Food application helps a lot with merchant sales. Currently, Parjo Semarang is included in the Top Destination merchant that is in demand by consumers in the city of Semarang. However, another impact of often someone or group using the Go-Food application is to make individuals or groups become a common activity and cause laziness of individuals / groups in carrying out activities out looking for or buying their own.This study is to determine the role of the Go-Food application in changing consumer behavior in Parjo Semarang. In the variables of changes in consumer behavior, it is influenced by the decision-making process in purchasing, namely regarding problems, finding information, evaluating alternatives, buying decisions, post-purchase evaluation. The frame of mind in this study is Schiffman and Kanuk about the stages of the purchasing decision-making process. these stages will be an analytical tool in answering research. The research method used is a qualitative approach using data collection techniques in the form of interviews and observations. Interviews were conducted with 3 sources, namely consumers who use the Go-Food application, Go-Food driver partners and Go-Food parjo semarang merchant partners.The results of this study show that there is a change in behavior in the role of the Go-Food application on consumer behavior in Parjo Semarang. In the stage of taking the decision of the purchase produces two positive and negative factors.

A Bayesian based approach for analyzing customer’s online sales data to identify weights of product attributes

E-commerce websites include large volume of online customer data regarding customer preferences. This study puts forward a novel Bayesian methodology to estimate the impact of product attributes on customer satisfaction by analyzing online data, so that product designers and market researchers are facilitated in their decision making processes. This method proves that valuable information on customer insights can be provided even if we have only data of overall customer satisfaction score and product attribute characteristics. The unknown data are acquired via statistical methods such that non-parametric density estimation is utilized to estimate distributions of satisfaction scores of product attributes. The impacts of product attributes on customer satisfaction are considered as weights of mixture kernel distributions and posterior distributions of weights are simulated with Markov Chain Monte Carlo method. The applicability of the proposed methodology is demonstrated by a case study, in which online data of mobile phone market are analyzed.

Analysis of Internationalization Strategy of Mobile Phone Brand Under the Background of Economic Globalization -- Taking Apple and Huawei as Examples

In recent years, the domestic mobile phone market has gradually become saturated. In the context of economic globalization, developing countries and emerging economies have great potential in the mobile phone market. This paper will analyze the internationalization strategy of domestic mobile phone brands. Taking apple and Huawei as examples, this paper compares and analyzes the different strategies adopted by the two brands in the process of internationalization. Domestic brands should carry out reasonable market positioning in combination with the target market environment, select appropriate market entry mode in combination with their own situation, pay attention to online and offline sales channels, choose appropriate ways to increase product publicity and promotion, pay attention to market changes and adjust strategies in time.

Simulation and Optimization of Rectangular Microstrip Patch Antenna for Mobile 5G Communications

Microstrip or patch antennas are becoming increasingly useful because they can be printed directly onto a circuit board. The microstrip antennas are becoming very widespread within the mobile phone market. Patch antennas are low fabrication cost, have lightweight, and are easily fabricated. The lightweight construction and the suitability for integration with microwave integrated circuits are two more of their numerous advantages. This work introduces a design of a rectangular Microstrip Patch Antenna (MPA) at a frequency of 28 GHz using the finite integration technique of the Computer Simulation Technology (CST). The simulated antenna is employed for the 5G mobile communication. The inset-fed technique has been used to feed the rectangular MPA because it is easy to fabricate and provides simplicity in modelling as well as impedance matching. In order, to facilitate the fabrication and reach the best results, an attempt has been made to improve parameters through optimized patch dimensions by trial and error. A reasonable gain, bandwidth, radiation pattern, and return loss have been obtained after the antenna simulation process was completed.

The Impact of Brand Equity on Customer Purchase Intention of Mobile Phones: Evidence from Undergraduates of Private Sector Higher Educational Institutions in Sri Lanka

<p class="Default">Branding is a key decision to be taken by business people to increase their sales and keeping customers attached to their products. The present study was designed to explore how brand equity dimensions impact mobile phone purchase intention, which could be explored among undergraduates in Sri Lankan private sector higher educational institutions. The brand equity model has become the global standard for brand equity research. Brand equity is defined as brand awareness, brand quality, brand association, and brand loyalty As the Sir Lankan mobile phone market is rapidly changing, brand equity issues are also visible. Accordingly, 377 respondents from selected private sector higher education institutes have a higher student base than others. Data were analyzed through correlation and multiple regression techniques. Results revealed all brand equity dimensions impacted purchase intention. As a result, the study concludes that the brand equity dimensions are the essential variables influencing customer purchase intent.

Reconsideration of new product development planning based on the relationship between product complexity and product lifetime: the case of the Korean mobile phone market

ABSTRACT This study aims to investigate the impact of product complexity on product lifetime. As product lifetime increases, firms have a longer time to develop new products and gain a higher return on investment. This study posits that product complexity has an effect on product lifetime and then investigates a product portfolio strategy for product complexity by using Korean mobile phone data released from 2004 to 2013. The impact of product complexity on product lifetime is investigated by pooled ordinary least squares regression. Then, we derive a product portfolio strategy that increases product complexity using panel data analysis. The results show that an increase in product complexity lengthens product lifetime and that a firm needs to design its product portfolio by concentrating its resources and capabilities on releasing products of the latest product type. The findings of this study can help a firm establish an optimal product portfolio that increases the return on investment.

Evaluation of market demand for a specific product

The aim of this paper was to evaluate the demand for mobile phones in the world at the time of the coronavirus pandemic and to predict future development up until the end of 2022. During the covid-19 pandemic, markets in all sectors were subdued due to limited production and sales. As the production of chips for electronics was one of the deeply affected areas in terms of production slowdown, along with the rapid purchase of electronics at the beginning of the pandemic, there was also a slowdown in sales. The method of describing time series and calculation using linear regression is used. In this work, it is found that the decline in demand for mobile phones was caused by a global pandemic and consumers' uncertainty in maintaining their jobs. Overall, during the covid-19 pandemic, we saw a drop in the number of mobile phone units sold by more than 40,000. Furthermore, it was found that the entire mobile phone market is clearly recovering after the coronavirus crisis.

ROLE OF ICT IN E-COMMERCE BUSINESS EMERGING

Role of ICT in E-Commerce Business developing are inseparable terms as the e-commerce industry is absolutely dependent on ICT and e-commerce for its operations and intensification. E-commerce is referred to as application of ICT in business and E- commerce. ICT is term which involves usage of computers, including hardware, software, application and networks used to communicate, store and cover the requisite information. The concept of e–Business has been evolving since a number of years and is causative to the economic growth of several developing economies. The approaching for the growth of e-commerce in the developing countries is very high but ICT being the precondition, lack of ICT infrastructure hampers the rate of its growth. The growth of e- commerce is primarily dependent upon the boost in ICT infrastructure. The Smart mobile phone market and Internet diffusion has proved to be a catalyst for growth of ecommerce industry. This paper focus to discuss the role of ICT and ecommerce its services in driving ecommerce industry in developing countries like India and the shift from e-commerce to commerce in large scale in the near future.

Analysis of Business Decisions that caused Nokia to drop its Legacy and its Rebirth in 2017 using Nostalgic Marketing Approach: A Case Study

Purpose: This article will investigate the causes for Nokia’s failure to stay afloat in the market, as well as how the company resurrected in 2017 by employing a nostalgic or sentimental marketing strategy. Technology management on a strategic level at Nokia Corporation is thoroughly examined and analyzed in this study. Nokia used to be the market’s dominant corporation, leader, and pacesetter until it had a massive market disaster. We inferred that the problem at Nokia was not the absenteeism of advancement, but in its place, it was due to a lack of innovation estimation and a misunderstanding that the requirements in the mobile phone market were not only about displaying a cell phone that makes verdicts, sends messages, and connects to the internet, but also the stage that connects all of these volumes together. Finally, this article describes how Nokia’s revival was achieved through the use of a nostalgic or sentimental marketing strategy. Objectives: We aim to present the reasons behind the failure of Nokia and its return using Nostalgic marketing approach to do a comparison analysis with its competitors and make recommendations to improve the company based on the findings Design/Methodology/Approach: Journals, as well as a variety of internet resources such as websites and blogs, were used to conduct this company analysis. A SWOC Analysis was used to analyses the Nokia corporation. Findings/Result: Till 2008 Nokia was the pioneer in the mobile phone market. Based on the study done it’s clear that Nokia failed to acquire smart phone market because Nokia couldn’t recognize the customer needs, didn’t Analyze the Market Accurately and also lack of implementing innovative technology in its product which customer needs. Nokia was focusing on implementing traditional Symbian operating system to its smart phone but Samsung choose android as its operating systems for its smartphone at the right time, which met the customer requirements. In 2017 Nokia came with nostalgic marketing approach by re-creating its old Nokia 3310 handset with modern features such Bluetooth, GPS, Wifi. Originality/Value: Based on data from secondary sources, this article investigates the reasons why Nokia failed to gain access to the smartphone market, and explores its comeback through nostalgic marketing strategies. Paper Type: Research Case Study.

Effects of Advertising Through Different Digital Marketing Channels on Consumer Buying Behavior in Bosnia and Herzegovina: A Research Project

Advertising today is different from what is used to be before the revelation of digital marketing channels. The ultimate switch from traditional advertising channels to digital marketing channels has seen a vast expansion, expansion that has been observed in the amount of time users spend on digital devices. We can easily say that advertising is everywhere around us today, with the help of increased usage of technology, smartphones and other electronic devices that are constant during the day-to-day basis of people’s lives. Therefore, it becomes very interesting to research and conclude whether this constant exposure of advertisements on different digital marketing channels have an effect on consumer’s buying behavior towards advertisements of products or services. The main aim of this study is to identify and explain whether through different digital marketing channels advertisements can change the attitude of people regarding products or services and there purchasing behavior from a stand point view of consumers in Bosnia and Herzegovina. To achieve this goal, the analysis of data is based on qualitative data derived from a survey as a primary form of data collection. A research model with three independent variables (social media marketing, email marketing, and mobile phone marketing) and one dependent variable (consumer buying behavior) was developed based on the literature review. The outcomes of this research are going to provide insights of what effects through online advertisement can make changes on the consumer buying behavior.

Assessing the Impact of the Mobile Manufacturing Sector on Indian Economy

Indian mobile phone manufacturing sector has performed tremendously during the last few years. Currently India is the second biggest mobile phone market in the world. The total number of mobile manufacturing units in India has increased to 268 in 2019 from just 2 in 2014. Together these units employ 6.7 lakh people. The mobile phone sale in India has shown a compounded annual growth rate of 6.66 percent and 6.54 percent, respectively, for volume and value between 2007 and 2018. During 2018 the average monthly sale of mobile phones was 10 million. There were around 75 brands and 3,400 models of mobile handsets in Indian market during 2019. India now accounts for 11 percent of global mobile production, which was only 3 percent in 2014. The mobile manufacturing sector has achieved this success in a very short span of time. Hence, it is important to examine the factors that led to the phenomenal success of the sector. Second, what is the impact of this success to the Indian economy? These are the two prime objectives the current article attempts to explore. The study finds Indian policy initiatives, digital India campaign among a few others have contributed immensely to the growth of the sector. Analyzing the factors like domestic sale and export of mobile handsets, FDI received and employment generated for the period between 2014 and 2019 the study finds a positive impact created by this sector to the Indian economy.

Smart Terminal Malware Detection Technology Based on Abnormal Network Behavior

In recent years, the use of smart mobile terminals has increased rapidly, especially mobile phones on the Android platform, which account for almost half of the mobile phone market. Many attackers regard smart terminals as the target of their attacks. They can easily collect user privacy information, thus posing a huge threat to users. In this regard, researching a malware detection technology for smart terminals is of great significance to the safe use of mobile phones in my country. The purpose of this article is to study the smart terminal malware detection technology based on abnormal network behavior. In this paper, the method of reducing feature data is used to preprocess the captured original network data to improve the applicability of the naive Bayes algorithm in the network behavior data processing environment. The preprocessing part first cleans up the network data and removes useless information; then uses methods such as establishing a static address library and field query to divide the data, normalize the complex data, and finally construct the feature vector. The main part of the anomaly recognition module in this paper is the naive Bayes classifier, and the preprocessed data is introduced into the naive Bayes classifier as a feature vector for classification detection. This article introduces the privacy data monitoring technology to track the data flow of the malware detected by the anomaly recognition module, and determine the leakage path of its privacy data, so as to clarify the magnitude of its harmfulness for further processing. Research shows that this article has tested the performance of the system, and the time-consuming items all use the stopwatch timer that comes with the mobile phone to assist in timing, which can be accurate to 0.01 second.

Are we there yet? The developing state of mobile access equity

ABSTRACT The purpose of the studies presented in this paper was to inform federal regulatory policy concerning the mobile phone industry’s level of compliance with the Twenty-First Century Communications and Video Accessibility Act of 2010. The Mobile Phone Accessibility Reviews included phone models from the top four wireless carriers, one prepaid carrier, and five randomly selected Lifeline Carriers. Using the providers’ web pages as a reference, researchers identified 215 phone models for the 2015 sample, 214 for the 2017 sample, and 141 mobile phones for the 2019/20 sample. For each phone model, data were collected on the presence of features that impact accessibility and/or were designed to provide access to people with vision, hearing, cognitive, and mobility disabilities. To illuminate the current state of mobile phone accessibility for people with disabilities, a comparative analysis of mobile phone accessibility features by disability type, phone type (smartphone compared to non-smartphone), and data collection period (2015, 2017, 2019/20) are detailed. Findings showed that, in the aggregate, the accessibility of mobile phones is improving. But accessibility features are not uniformly available in all phone models, and gaps in the accessibility experience persist. Enabling individuals with disabilities to select from the full range of commercially available devices would ensure continued progress toward a more universally inclusive mobile phone market.