Abstract
The aim of this paper was to evaluate the demand for mobile phones in the world at the time of the coronavirus pandemic and to predict future development up until the end of 2022. During the covid-19 pandemic, markets in all sectors were subdued due to limited production and sales. As the production of chips for electronics was one of the deeply affected areas in terms of production slowdown, along with the rapid purchase of electronics at the beginning of the pandemic, there was also a slowdown in sales. The method of describing time series and calculation using linear regression is used. In this work, it is found that the decline in demand for mobile phones was caused by a global pandemic and consumers' uncertainty in maintaining their jobs. Overall, during the covid-19 pandemic, we saw a drop in the number of mobile phone units sold by more than 40,000. Furthermore, it was found that the entire mobile phone market is clearly recovering after the coronavirus crisis.
Highlights
The 2019 coronavirus pandemic (COVID-19) according to Majerova and Fernandes [1] disrupted supply chains, exposing gaps and vulnerabilities
The aim of this paper is to evaluate the demand for mobile phones in the world during the coronavirus pandemic and predict future developments up until the end of 2022
Based on the obtained results, we are able to answer the determined research questions: How has the demand for mobile phones been developing in the world 5 years before the coronavirus pandemic? Demand was usually the highest in the 4th quarter, i.e. always at the end of the year
Summary
The 2019 coronavirus pandemic (COVID-19) according to Majerova and Fernandes [1] disrupted supply chains, exposing gaps and vulnerabilities. Retailers are challenged to address the risks and organize themselves to fit into a new scenario [2] This global epidemic has created a volatile environment for supply chains, raised the question of market survival and forced companies to rethink resilient strategies to be adopted for the post-pandemic situation in order to mitigate the long-term effects of the virus [3]. Tominac and Zavala [8] state that customer demand for a product is closely linked to their likelihood of purchase This probability is determined by their purchase benefit, which depends on the reference price, the selling price and the risk factors. To meet the aim of the paper, the following research questions were set out: RQ1: How was the demand for mobile phones developing in the world 5 years before the coronavirus pandemic?
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