Mobile Phone Consumers Research Articles

Pengaruh Korean Wave Dan Brand Ambassador Pada Keputusan Pembelian Handphone Samsung Dan Gaya Hidup Konsumen Di Makassar

This research aims to see the influence of the Korean Wave and Brand Ambassador on consumer purchasing decisions for Samsung cellphones and consumer lifestyles in Makassar City. This research is qualitative research carried out in the city of Makassar from September to November 2023. The sample in this research was taken from as many as 50 people using a purposive sampling technique. Data was collected through a questionnaire, and then processed with a statistical application using SmartPLS version 4.0. From the research results it was found that: Korean Wave has no influence on the purchasing decisions of Samsung mobile phone consumers in the city of Makassar, Korean wave has a positive and significant effect on the lifestyle of consumers in the city of Makassar, Brand ambassador has a positive and significant effect on the purchasing decisions of Samsung mobile phone consumers in the city of Makassar, and brand ambassadors have a positive and significant influence on consumer lifestyles in the city of Makassar.

Antecedents of Attitude of Mobile Phone Users towards Short Messaging Service (SMS) Advertising in Eswatini

This study determined the effect of antecedents of attitudes of mobile phone uses towards short messaging service advertising in Eswatini. Two hypotheses: the informativeness of SMS significantly influence attitudes towards SMS advertising, and the entertainment nature of SMS’ significantly influences attitudes toward SMS advertising were tested. A cross-sectional design for the study was selected. The use of cross-sectional design is supported by Levin (2006), Wang and Cheng (2020), Zangirolami-Raimundo, Echeimberg, and Leone (2018) who advance that cross-sectional research design collects data at one point in time and enhances the establishment of preliminary evidence for future studies. The study adopted a non-probability sampling technique, targeting 500 Facebook users. To collect data, a research instrument(questionnaire) was administered using a digital survey, whereby a digital link was sent to Facebook users. To test for reliability, the study constructed a reliability analysis test to ascertain the presence of internal consistency. Informativeness, and entertainment reliability coefficients were found to be higher than 0.7 which indicates the existence of high internal consistency, and the overall reliability coefficient indicates an acceptable (0.834) internal consistency across all the variables when combined. The Analysis of variation was used to ascertain whether informativeness and entertainment were significant predictors of attitudes towards SMS advertising. The results from the ANOVA output revealed that informativeness and entertainment have a significant influence on mobile phone users’ attitudes towards SMS advertising (F(2, 154)=12.602, p=.000). The study concludes that SMS advertising is a credible route to convey entertainment news via mobile phone devices. In essence, mobile phone consumers' attitudes towards SMS advertising are mainly dependent on entertainment nature of SMS adverts contained in a message, which further implies that mobile phone consumers are enticed by entertainment mature of SMS advertisements

FACTOR AFFECTING CONSUMER'S DECISION TO PURCHASE MOBILE PHONES IN HENAN PROVINCE

The objectives of this research were: 1) To study the demographic characteristic of customers' mobile phone purchase affecting their decision select mobile phone in Henan province. And 2) To Study the influence factors of 7P marketing mix on consumers mobile phone purchase affecting their decision select mobile phone in Henan province. The sample group in the study was 400 peoples use the mobile phone consumers in Henan Province. By using questionnaires as a tool to collect data statistics used in the analysis. These are frequency, percentage, mean and standard deviation, and the statistics used in the test multiple Linear regression analysis. Major Findings: 1) Consumers' demographic characteristic of different age, gender, income, education background and profession are the obvious and important factors that influence consumers' decision to purchase mobile phone in Henan province. 2) Marketing mix strategy of product, price, place, people, promotion, process and physical influence consumers' decision to purchase mobile phone in Henan province with statistical significance at 0.05.

Purchase behaviour of mobile phones among women consumers in kanyakumari district

The main objective of this study is to analyze consumer buying behavior for mobile phones in Kanyakumari District. Both primary and secondary data were extensively used in this study. In this study, secondary data on various topics were collected from various Journals, books, websites and newspapers. Primary data were collected through a questionnaire from the respondents, who are female consumers in Kanyakumari District. For this study, 120 respondents were selected, and a simple random sampling method was used to select the samples from the total number of female mobile phone consumers in Kanyakumari District. This study concludes that companies need to study the psychology of women's purchase patterns and adapt their marketing strategies to attract female customers. Even among women, there are many segments such as job holders, housewives and students, who have very different needs and expectations from their mobile phones. This study helps understand the purchase behavior of mobile phones among female consumers.

SMS Spam Detection using Relevance Vector Machine

Spam in Short Message Service(SMS) is a serious issue that impacts mobile phone consumers all around the world. Many strategies have been applied using several deep learning and machine learning techniques to overcome these issues. The bagging approach is used in the study to combine four different algorithms, namely RVM, SVM, Naive Bayes, and KNN. Then the final prediction is calculated from the predictions obtained from each of these algorithms by using a majority-based voting approach. So, this paper offers research on the comparative analysis of various text classification algorithms for accurately detecting and classifying spam SMS messages. The dataset is first preprocessed and then vectorized using the TF-IDF method which gives more importance to the less frequent words rather than common words. The Relevance vector machine (RVM) implementation on the dataset, achieves the best performance on this dataset with an F1 score of 0.975175. According to the study's findings, the suggested RVM model may successfully categorize SMS spam messages and be applied in practical settings.

Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation

This study aims to investigate the relationships of perceived service quality, brand image, customer satisfaction, and purchase intention. The moderated mediating role of brand love is examined on 522 mobile phone consumers in Taiwan. This study found a positive relationship between perceived service quality and purchase intention. Brand image and customer satisfaction play a fully mediated role between perceived service quality and purchase intention. Moderated mediation model one and two found that brand love plays a moderated mediating role on perceived service quality through brand image and customer satisfaction to purchase intention respectively. The results indicate that when the degree of brand love is high, the indirect effect of brand image on the perceived service quality of the purchase intention is strong; on the contrary, when the degree of brand love is low, the indirect effect of brand love on the perceived service quality and purchase intention is weak.

RF energy harvesting system for charging mobile phones

As mobile phone consumers demand mobility and convenience in charging/recharging the batteries, there is a need to consider new recharging methods from the conventional method. This paper examines the levels of energy that can be harnessed from the atmosphere and achieve power sufficient to charge a mobile phone. This is achieved by collecting the ambient frequency signals in the air using an antenna and sending the collected signal to a voltage multiplier circuit that converts it into a DC signal. The DC signal is then stored in a super-capacitor and used to charge a mobile phone. Unlike previous works, we proposed using a voltage doubler and battery storage for a steady system. The proposed system shows a significant efficiency in harness RF energy for mobile phone charging.

Factors Influencing Purchasing Behavior of Mobile Phone Consumers: Evidence from Bangladesh

An increase in using mobile phones and the availability of many phone brands induced the customers to consider various preferences in purchasing decisions. This descriptive study aimed to determine the factors that affect customers’ preferences to buy a cellular phone. The primary data was collected from a survey among the smartphone users in different age groups through a structured questionnaire. The study results show that more than 70 percent of smartphone users belong to the age group under 40 years. The study found that, among the factors examined, product features, brand image, price, and product quality are the most significant factors influencing the Bangladeshi customers to buy smartphones. The study’s findings have critical implications to mobile phone manufacturers to achieve competitive advantages in the market.

Analisis Pengaruh Brand Switching Behavior Untuk Keputusan Pembelian Produk Hand Phone Di Kota Prabumulih

The development of increasingly modern technology makes industrial companies try to meet human needs by creating a product that can provide convenience in communicating. Currently, mobile phones are not only owned by the upper middle class but also the lower middle class people can own a mobile phone because the price is quite affordable for certain series. This study aims to determine the effect of brand switching behavior for the purchase of mobile phone products in Prabumulih City on mobile phone users in Prabumulih City. In order for this research to be focused, directed and not widespread, the authors limit the research to the effect of product attributes, prices, promotions and product inventories on mobile phones which are focused on mobile phone users in Prabumulih City. This research was conducted in Prabumulih City. Furthermore, the stages of the research method start from determining the design and type of research, the type of research data is quantitative, primary data sources using interviews and questionnaires using a Likert scale. The sample used in this study were mobile phone consumers with a total sample of 96 respondents. The research was conducted using the Non-Probability Sampling technique with a purposive sampling approach, namely taking samples from the population based on certain criteria. The data analysis method used is classical assumption analysis consisting of normality test, heteroscedasticity test, multicollinearity, correlation test, multiple linear regression, and hypothesis testing including t test, F test and coefficient of determination (R2). From the output model summary, the determination table above gives an Adjusted R Square of 0.843. This shows that the variable Extrinsic Factor (X1) and Intrinsic Factor (X2) simultaneously the percentage of the contribution of the influence of the independent variable has an influence on the dependent variable (purchase decision), the independent variable (Extrinsic Factors and Intrinsic Factors) is able to explain 84.3% of the variables dependent (purchase decision), while the remaining 15.7% is influenced or explained by other variables not examined in this study, such as promotion, product quality and others that may be able to complete this research.
 
 Keywords: Brand Switching Behavior and Purchase Decision

BRAND TRANSFER BY HANDPHONE CONSUMERS IN THE CITY OF JUANG BIREUEN

Various studies that have been carried out in the City of Juang Bireuen to see how far mobile phone consumers have switched to other brands, the findings or results of this study show a very significant impact on the switching of mobile phone brands, so that mobile phone manufacturers are charged with the desires that are of interest to consumers. The results carried out in the City of Juang Bireuen with respondents who had changed to another cellphone brand at least 1 time with 100 respondents the sample population showed that all averages were influenced by advertisements, price changes, and dissatisfaction in a cellphone brand, causing brand switching. The results of this study indicate that advertising has a positive and significant effect on the transfer of mobile phone brands. Likewise, price changes have a positive and significant effect on the transfer of mobile phone brands. Both with dissatisfaction have a positive effect on switching brands of mobile phones. Price changes strengthen the relationship between advertising and brand switching with interaction, meaning that price changes are purely an interaction variable. Likewise, price changes strengthen the relationship between dissatisfaction with brand switching and interaction. Based on the results of this study, there are several recommendations for consumers and mobile phone manufacturers, with increasing consumer interest in changing cellphone brands, it is an important task for manufacturers to be able to satisfy consumer desires

The Analysis of Mobile Phone Consumers’ Behavior by Combining System Dynamics (SD) and Agent-based Modelling (ABM)

The purpose of this paper is to prepare a hybrid simulation model of system dynamics (SD) - agent-based modeling (ABM) to investigate the mobile service consumers’ behavior in the country. By using the suggested in this article, first the necessity to analysis consumers’ behavior is explained and then the effective factors on mobile ecosystem which influence the consumers’ behavior are explained.For each factor affecting on the ecosystem, related simulations were performed and then by combining system dynamics modeling - agent -based modeling, the behavior of mobile service consumers in the first operator of the country (Hamrahe Aval Company) was examined and finally the income affected by that behavior is analyzed.Results indicated that if no funds by the operator are allocated to the development of native applications and digital platform, after 2 years, the number of active customers of the operator will decrease because of the activities of cultural organizations. By the operator entering into the field of native application production and digital transformation, consumers tended to use more data services instead of voice calls, but because of different data and voice tariffs, the operator's income will not change much in the next 2 years. With the increase of marketing and advertising activities, despite the greater consumer inclination to use data, the main income of the operator decreases, which also needs more attention of policymakers in this area.

Factors Affecting Mobile Waste Recycling through RSCM: A Literature Review

Mobile phone consumers have been motivated by the rapid growth of technology and encouraged to update their devices regularly to keep up with new innovations, architectures, and capabilities. Consequently, mobile/cell phone waste has risen significantly in the last decade. Due to their small size, it is convenient for users to keep outdated or unused mobile phones at home or the office, rather than recycling them appropriately. A reverse supply chain (RSC) is one possible method of mitigating the questionable e-waste activity present in the ecosystem. RSC has been significant for the mobile phone industry, user states, analysts, and scholars. This paper reviews the available literature in the RSC management (RSCM) domain, along with its processes and strategies. The paper reviews 223 published scholarly papers in the domain of mobile phone waste recycling and investigates 22 papers related to factors influencing consumers’ intention with regard to electronic recycling, focusing on mobile devices, which contribute significantly to electronic waste management practices.

Effects of mobile service operator promotions in repurchase behaviour in South Korea: a longitudinal study

ABSTRACT This study examined the effect of mobile operator promotions (MOP) on customer purchase intentions using longitudinal survey data (over two phases in a two-year period) from mobile phone consumers in South Korea. Results indicated that MOP led indirectly to repurchase intentions, but moderated mediation effects varied across time points. MOP appears primarily to moderate brand attitudes, which strongly influence repurchase intentions. Specifically, the direct effect appears between purchase intentions at time T and repurchase intentions at T + 1; however, the moderating influence of MOP is limited in these timeframes.

An Exploratory Analysis of Market Segmentation and Young Mobile Phone Consumers in Nigeria

Purpose - The subject of market segmentation with respect to the use of mobile phones is an area that offers promising insights to strategic marketing decisions. The principles of market segmentation as established and grounded in marketing theory contain a multi-dimensional task of segmenting, targeting and positioning. Since telecommunications has inevitably transformed the entire well – being of man, of whom the young people are an interesting category, there has been a rising interest on various patterns of mobile phone usages among young consumers. This study therefore focuses on identifying various segments inherent within the younger consumers’ category in order to aid the formulation and implementation of adequate strategic marketing decisions.
 Design/methodology/approach - This study adopts the exploratory research approach as it attempts to get a general grasp of issues revolving around target market segmentation, as it relates to mobile phone usage patterns among young consumers. Secondary data was used and analysed vis-à-vis the outcome of a segmentation exercise previously conducted by a field expert.
 Findings - This study has adapted the six very important segments inherent among young mobile phone users vis: ‘talk n texters’, ‘gaming youths’, ‘talkative trendies’, ‘aspiring to be accepted’, ‘sophisticated careerists’, and ‘international business users’ and practically related them to the Nigerian younger consumers context.
 Practical Implications - The implication of this study for marketing practice is that organizational decisions are better guided as it becomes a lot easier to make target marketing decisions. Besides, the differing characteristics among the young mobile phone users category have been made more visible, necessitating the design of a more focused product offering suitable to each consumer category.
 Originality/Value – This study is a unique effort directed at an area of concern in marketing with very little or no attention accorded to it within the Nigerian market. It captures an interesting segment of the Nigerian mobile technologies market and presents a framework that offers a good basis for much more complex research activities in the nearest future.

Does domain specific consumer innovativeness vary with consumers' individual cultural orientation?

The purpose of this study is to examine whether the level of consumer innovativeness differs in individual level cultural dimensions namely, uncertainty avoidance, individualism, masculinity, power distance, and long term orientation. A survey research was conducted in order to measure domain specific innovativeness for mobile phone consumers and individual level cultural dimensions. In order to test the differences among more and less innovative consumers cluster analysis and t tests were employed. The results of t tests indicated that there are significant differences in cultural orientations among more and less innovative consumers. More (less) innovative consumers have lower (higher) uncertainty avoidance, and lower (higher) power distance and they hold more (less) individualistic and masculine values.

Does domain specific consumer innovativeness vary with consumers' individual cultural orientation?

The purpose of this study is to examine whether the level of consumer innovativeness differs in individual level cultural dimensions namely, uncertainty avoidance, individualism, masculinity, power distance, and long term orientation. A survey research was conducted in order to measure domain specific innovativeness for mobile phone consumers and individual level cultural dimensions. In order to test the differences among more and less innovative consumers cluster analysis and t tests were employed. The results of t tests indicated that there are significant differences in cultural orientations among more and less innovative consumers. More (less) innovative consumers have lower (higher) uncertainty avoidance, and lower (higher) power distance and they hold more (less) individualistic and masculine values.

Exploring the inner loops of the circular economy: Replacement, repair, and reuse of mobile phones in Austria

The ’circular economy’ paradigm is taking hold in the mobile phone sector as a solution to increasing resource use. This paper explores three dimensions of the consumption of mobile phones: timing of replacement, repair, and reuse. Combining quantitative evidence from a large-scale questionnaire survey (n = 988) with 25 qualitative household interviews, we identify the consumers’ motivations underpinning their considerations regarding replacement timing, replace versus repair, and new versus second-hand phones. The findings from this study suggest that mobile phone replacements are not only based on a desire for the new, but primarily on the perceived obsoleteness of the current phone. We identify three forms of perceived obsolescence, being either related to a phone’s 1) basic functionality, 2) up-to-dateness, or 3) ability to keep up with social practices. Furthermore, it is shown that the perceived speed of obsolescence is key to considerations of phone repair and reuse. Overall, the results call into question the prevalent picture of novelty-oriented mobile phone consumers, exposing the paradoxical nature of consumer strategies to resist the fast pace of obsolescence.

The Impact Of Country Of Origin In Mobile Phone Choice Of Generation Y And Z

Mobile phones play a very important role in our life. Mobile phone sales have been soaring over the last decade due to the growing acceptance of technological innovations, especially by Generations Y and Z. Understanding the change in customers' requirement is the key to success in the smartphone business. New, strong mobile phone models will emerge if the voice of the customer can be heard. Although it has been widely known that country of origin has serious impact on the attitudes and purchase decisions of mobile phone consumers, there lack substantial studies that investigate the mobile phone preference of young adults aged 18-25, members of late Generation Y and early Generation Z. In order to investigate the role of country of origin in mobile phone choice of Generations Y and Z, an online survey with 228 respondents was conducted in Hungary in 2016. Besides the descriptive statistical methods, crosstabs, ANOVA and Pearson correlation are used to analyze the collected data and find out significant relationships. Factor analysis (Principal Component Analysis) is used for data reduction to create new factor components. The findings of this exploratory study support the idea that country of origin plays a significant role in many respects related to young adults' mobile phone choice. Mobile phone owners with different countries of origin attribute crucial importance to the various product features including technical parameters, price, design, brand name, operating system, and memory size. Country of origin has a moderating effect on the price sensitivity of consumers with varied net income levels. It is also found that frequent buyers of mobile phones, especially US brand products, spend the most significant amount of money for their consumption in this aspect.

Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

This study’s main objective is to explore the antecedents of consumer switching behaviour in the context of mobile industry. At the same time, this study gives a closer focus on the roles that brand personality (BP) and perceived product quality play in customer satisfaction (CS), consumer brand identification and switching behaviour. Using a self-structured questionnaire, 381 usable responses were recorded for data analysis. Exploratory factor analysis (EFA), confirmatory factor analysis and structural equation modelling were employed to analyze the data. The EFA outcome reveals that excitement, competence and sophistication are the most significant qualities predicting BP in the mobile industry’s context. The result demonstrates that BP, indirectly through consumer brand identification and customer satisfaction, has a negative effect on consumer’s switching behaviour intention. Perceived product quality has a direct and indirect relationship with switching behaviour intention. Finally, it is revealed that BP has high impact on perceived product quality’s evaluation as well.

Behavioural intention to adopt mobile wallet: a developing country perspective

Purpose This paper aims to understand the factors that affect consumers’ adoption of mobile wallet as an alternative method of making payments to purchase goods and services. Design/methodology/approach A survey of over 210 mobile phone consumers was made. The study added two additional constructs – perceived regulatory support (PRS) and promotional benefits (PBs) – and proposed an integrated approach to understanding mobile wallet adoption. The hypothesized relationships were analysed via structural equation modelling. Findings The results indicated performance expectancy, social influence, facilitating conditions, perceived risk, perceived value, PRS, as well as PBs, to be significant factors in predicting behavioural intentions to adopt mobile wallet solutions. The impact of effort expectancy was found to be statistically insignificant. Research limitations/implications The small sample size and the possibility of including new variables such as personal innovativeness, which have not been addressed here, are some of the limitations of this study. Practical implications The findings of this paper would be useful for mobile wallet service providers, mobile app writers and institutions involved in the facilitation and regulation of such services to develop suitable strategic frameworks to encourage the adoption of mobile wallets. Originality/value The study is the first of its kind in India and has added a new dimension in the assessment of technology adoption by proposing two new variables.