Abstract
The objectives of this research were: 1) To study the demographic characteristic of customers' mobile phone purchase affecting their decision select mobile phone in Henan province. And 2) To Study the influence factors of 7P marketing mix on consumers mobile phone purchase affecting their decision select mobile phone in Henan province. The sample group in the study was 400 peoples use the mobile phone consumers in Henan Province. By using questionnaires as a tool to collect data statistics used in the analysis. These are frequency, percentage, mean and standard deviation, and the statistics used in the test multiple Linear regression analysis. Major Findings: 1) Consumers' demographic characteristic of different age, gender, income, education background and profession are the obvious and important factors that influence consumers' decision to purchase mobile phone in Henan province. 2) Marketing mix strategy of product, price, place, people, promotion, process and physical influence consumers' decision to purchase mobile phone in Henan province with statistical significance at 0.05.
Paper version not known (
Free)
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call