Purchase behaviour of mobile phones among women consumers in kanyakumari district

Abstract

The main objective of this study is to analyze consumer buying behavior for mobile phones in Kanyakumari District. Both primary and secondary data were extensively used in this study. In this study, secondary data on various topics were collected from various Journals, books, websites and newspapers. Primary data were collected through a questionnaire from the respondents, who are female consumers in Kanyakumari District. For this study, 120 respondents were selected, and a simple random sampling method was used to select the samples from the total number of female mobile phone consumers in Kanyakumari District. This study concludes that companies need to study the psychology of women's purchase patterns and adapt their marketing strategies to attract female customers. Even among women, there are many segments such as job holders, housewives and students, who have very different needs and expectations from their mobile phones. This study helps understand the purchase behavior of mobile phones among female consumers.