Mobile Game Research Articles

Modelling customer requirement for mobile games based on online reviews using BW-CNN and S-Kano models

In the mobile game industry, modelling customer requirements (CRs) is becoming indispensable for developers before improving games. Online reviews, as a common way of customer feedback, can reflect customers’ real experiences and preferences. Several studies have extracted important CRs from online reviews of mobile games, but they have not thoroughly analysed the correlation with customer satisfaction. In this study, we propose a CR modelling framework to extract and classify CRs from online reviews and analyse the influence of each CR on customer satisfaction to assist developers in improving games. First, we extract important CRs based on word embedding from online reviews. Then, we construct a BERT-Word2Vec-Convolutional Neural Network (BW-CNN) model to analyse the sentiment of online reviews by considering semantic features at Chinese character and word granularity. Finally, based on the Shapley Additive Explanation (SHAP) method, the S-Kano model is further proposed to classify the CRs considering customer attention, and the product improvement suggestions are provided for the corresponding mobile game developers based on the CR classification results. To verify the effectiveness and advantages of the proposed method, we crawled the online reviews of four Gacha games from taptap (www.taptap.cn) for case study and compared with the existing methods. The results show that our proposed framework is effective in modelling CRs from online reviews of mobile games. Meanwhile, the results comparison illustrate that customer attention has a significant influence on the CRs classification. In addition, we find that the S-Kano categories of CRs vary across games, and there is strong heterogeneity among games.

Analyzing Nintendo's Marketing Strategy and Competing Situation

With the development of computer technology and the Internet, the game industry has become a huge, diversified and evolving global industry. Nintendo was a famous Japanese gaming and entertainment company founded in 1889. Nintendo has been a major player in the gaming industry for several decades, creating many iconic games and consoles. However, Nintendo faces challenges from competition, technological change, game content, global markets, and web services. Nintendo's total management decline in recent years, in Nintendo's main business, host accounted for a large part of revenue, host games accounted for more than a quarter of the game market is still in decline. In this case, the gaming market is rapidly expanding, mobile games and host for the same consumption scenarios, and mobile games have more obvious advantages. Research and data also show that the penetration of the mobile game is significantly better than the host. Therefore, in view of this problem, this paper uses the 4P model and the five-force model to study and analyze Nintendo's marketing strategy and its product problems. The final conclusion is to vigorously promote the core concept of Nintendo: home entertainment, broaden and continuously develop IP and optimize the product.

Demystifying youth’s play intention of multiplayer online mobile game: an UTAUT3 model perspective

Purpose The primary objective of this study is to identify and examine the effects of the various determinants of the unified theory of acceptance and use of technology (UTAUT3) model on multiplayer online mobile games (MPOMGs) adoption and actual play behaviour of young gamers. Design/methodology/approach The research used an online survey method to collect data from a sample of 685 Indian youth. The participants were selected using a convenience sampling procedure. Structural equation modelling technique was used to evaluate the sufficiency and structural relationship between the various dimensions of the UTAUT3 model in the context of MPOMG. Findings The findings of the study indicate that the dimensions of “Price Value” and “Facilitating Condition” did not show a significant relationship with the play intention of MPOMG among youth. However, the newly introduced dimension, “Personal Innovativeness,” was found to have a significant impact on predicting the play intention of MPOMG. Research limitations/implications This study was limited to young Indian gamers. Therefore, future study is needed to analyse across cultures and regions. Moreover, this study contributes to the existing scholarly literature on the implementation of a newly established technological framework, namely, UTAUT3, in the context of MPOMG research. Hence, this study offers a fresh viewpoint for comprehending the youth’s inclination towards MPOMG. Additionally, various determinants the affects the MPOMG adoption and play behaviour is highly relevant for industry managers and game developers to create MPOMG, that are more likely to attract and retain users, leading to increased levels of engagement and success. Originality/value UTAUT3 is a novel framework to determine the technology adoption in a different context. UTAUT3 model is still unexplored and adopted in MPOMG play intention research. Therefore, this study provides a novel perspective to understand the youth’s intention to play the MPOMG in the newly developed technology adoption model perspective.

Pemanfaatan Teknologi dan Intervensi Digital dalam Pencegahan Risiko Jatuh pada Lansia

The aim of this research is to evaluate digital interventions aimed at preventing falls among individuals aged 65 and older. The methodology employed involves a literature review assessing the effectiveness of various technologies in reducing fall risks, as well as identifying the strengths and weaknesses of each approach. The study includes elderly participants using digital technology or interventions compared to a control group receiving standard care or no intervention. Outcomes considered include reduced fall risk, fall incidents, or severity of fall-related injuries. Studies meeting inclusion criteria encompass experimental designs (randomized controlled trials, controlled trials) or observational studies with adequate controls, available in English. PubMed, Scopus, and IEEE Xplore databases were utilized up to June 19, 2024, with additional reference searches. Research findings indicate that out of 608 identified articles, 10 studies met inclusion criteria following screening processes. These studies utilized a variety of technologies such as mobile applications, virtual reality (VR), augmented reality (AR), machine learning, and robotics. Conducted in various countries, these studies demonstrate diverse applications; for instance, UK studies used mobile apps and 3D games for fall awareness, Chinese studies employed VR for rehabilitation, and German studies explored robotics for fall prevention. The research concludes by highlighting the potential of technologies like VR, AR, machine learning, and robotics in reducing fall risks among the elderly, thereby enhancing healthcare practices and quality of life. Keywords: Elderly, Falls Risk, Prevention, Technology

The Diverse Development and Clinical Application of Game-Based Learning

The effectiveness of game-based learning strategies lies in the ability of these strategies to engage learners and enhance their motivation to learn. This is particularly important for today's younger generations, which are known to respond better to visual rather than textual information. Gamified education provides stimulating, realistic, and enjoyable learning experiences, helping students understand complex nursing knowledge and skills. The diversity of game-based learning tools, including based board games, escape room games, digital games, simulation games, mobile serious games, and virtual reality games, not only enhances students' learning effectiveness and skills but also improves their problem-solving abilities, communication skills, and ability to cope with various challenges in clinical care. In general, game-based learning is a strategy with great potential and importance. This strategy not only has profound implications for modern nursing education and clinical practice but also, through its promotion of innovative thinking and diversified applications, can effectively promote the learning motivation of nursing professionals, improve teaching effectiveness, and enhance professional abilities and self-directed learning capabilities. In an era in which medical knowledge is constantly evolving, game-based learning should be promoted and utilized to cultivate nursing professionals' capabilities effectively.

A Relational View of Intra-Industry Relationships in the Finnish Mobile Gaming Industry

A Relational View of Intra-Industry Relationships in the Finnish Mobile Gaming Industry

Design and Use of a Mobile Game Developed to Raise Environmental Awareness in Secondary Schools

This research aims to develop, improve, and evaluate a mobile game to improve students' environmental awareness and investigate the game's impact on the development of environmental awareness. The research was conducted with 74 sixth-grade students and two teachers at a secondary school in Bursa during the 2022-2023 academic year. The environmental awareness scale, observation notes, and semi-structured interview forms were used as data collection tools. The results showed a significant difference between the scores in the pre-test and post-test in favour of the post-test. The developed mobile game significantly affects environmental awareness. The observation and interview data were analyzed using cyclic coding and thematic analysis methods. Three themes named “the effects on motivational processes,” “the effects of structuring of knowledge,” and “the effects of environmental awareness” emerged. Findings showed that the game mechanics included in the developed mobile game positively affected the “autonomy and self-efficacy” of the intrinsic motivation elements of the students to achieve their individual goals. Findings also revealed that the mobile game improves students' feelings of attention, interest, satisfaction, and confidence. In addition, it has been found that students structure their knowledge by resorting to reflection with the score table and instant feedback mechanisms in the mobile game.

Analysis of Mobile MOBAs Design Based on Maslow's Hierarchy of Needs Analysis Theory

Modern society is accompanied by the development of Internet information technology, game exploitation technology, and the rapid popularization of smart phones. Multi-player online tactical competitive mobile games have increasingly become one of the most important choices for teenagers to reduce stress and emissions due to the convenience of carrying equipment, popularity of use, and entertainment in the process of use. This paper analyzes the main game needs of mobile game players through the questionnaire, interview, self-participation method, and objective observation method, so as to construct the correspondence between the needs of multiplayer online tactical competitive mobile games and Maslow's hierarchy of needs theory. Based on this correspondence, this paper analyzes the game behaviors and attitudes of mobile game players towards the current major multiplayer online tactical competitive mobile games, and concludes that the positive influence of respect demand, aesthetic demand, and self-actualization demand of multiplayer online tactical competitive mobile games on players' attitudes is more obvious.

Co-Branding Strategy in Cross-Industry Business: A Case of Mobile Games and Food Products Collaboration on Indonesian Mobile Games Players

Purpose: This study discusses the cross-industry co-branding strategy of PUBG (Player Unknown's Battle Grounds) Mobile x Indomie products by analyzing the influence of self-congruity and brand fit variables on co-branding and its impact on brand equity and purchase intention carried out on mobile game players in Indonesia. Method: This study used quantitative research methods with the population of Indonesian mobile game players. The study used purposive sampling with a sample of 180 respondents. Data was processed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 3.0 software. Result: The results of this study prove that co-branding is influenced by brands that have more value and appeal and are influenced by brand combinations that match both symbolic and functional effects. Co-branding with a combination of brands with an equivalent level of equity shares the benefits of co-branding equally, so co-branding with a combination of high and low-equity brands is believed to influence brand equity significantly. Good co-branding will provide a positive evaluation of a brand to encourage consumer purchase intention.

Ease of Use or Fun Perception? Factors Affecting Retention of Newly Registered Mobile Game Players Based on Flow Theory and The Technology Acceptance Model

Ease of Use or Fun Perception? Factors Affecting Retention of Newly Registered Mobile Game Players Based on Flow Theory and The Technology Acceptance Model

The Rise of Otome Games in China: Exploring the Social and Psychological Traits of Otome Game Players

In recent times, the popularity of otome games in China has soared, with the genre becoming increasingly mainstream and witnessing the emergence of highly popular otome mobile games. In contrast, otome games have not received the same level of attention in Europe and America. Consequently, there are likely distinctions between Chinese otome game players and those in other countries. Despite this, scholarly research on Chinese otome game players is scarce. Existing studies often rely on singular theories, such as the Uses and Gratifications Theory or the Parasocial Interaction Theory, to analyze this demographic. To address this gap, this paper adopts a comprehensive approach, integrating both the Uses and Gratifications Theory and the Parasocial Interaction Theory. Utilizing a combination of survey and interview methodologies, the study investigates the social and psychological characteristics of Chinese otome game player groups based on media attributes.

Correlation Between Online Game Addiction and Social Adjustment in Teenage Mobile Legend Players

This research aims to find out whether there is a relationship between online game addiction and social adjustment in teenage mobile legend players. This research uses a quantitative correlation approach with a sampling technique using Accidental Sampling. a total of 176 samples. From the results of data analysis, the correlation coefficient (rxy) was obtained with a positive value, namely 0.473, with a sig value. (p calculated) = 0.0001 or p < 0.05 which shows that the relationship between the two variables is significant. This indicates that young mobile legend players are quite capable of controlling and controlling when playing mobile legend games.

Rapid internationalisation in the virtual world: a configurational examination of mobile apps

ABSTRACT Mobile applications are able to reach multiple markets instantaneously and simultaneously in cyberspace, with varying performances over time. The purpose of this study is to advance our understanding of this process and the internationalisation patterns in the virtual world. Based on the diffusion of innovation theory (DOI), we have developed a configurational model that relates the three elements of the diffusion process – innovation, communication channels, and social systems – to the speed of dispersion across multiple markets (breadth) at different adoption rates (depth) and over different periods (timespan). A fuzzy set qualitative comparative analysis (fsQCA) is conducted on a sample of 70 mobile games, which indicates that these elements have interdependent effects on rapid international expansion and play different roles in deeper and longer-term diffusion. It also demonstrates that rapid internationalisation in the virtual world benefits from communication and influence among users. This study contributes to the internationalisation speed literature by employing a demand-side perspective in the virtual world. It also contributes to the DOI literature by exploring the interdependent relationships among different elements of the diffusion process.

SEM Model to Assess the Impact of Mobile Gaming on Islamic Education Learning

SEM Model to Assess the Impact of Mobile Gaming on Islamic Education Learning

Education in Laparoscopic Cholecystectomy: Design and Feasibility Study of the LapBot Safe Chole Mobile Game.

Major bile duct injuries during laparoscopic cholecystectomy (LC), often stemming from errors in surgical judgment and visual misperception of critical anatomy, significantly impact morbidity, mortality, disability, and health care costs. To enhance safe LC learning, we developed an educational mobile game, LapBot Safe Chole, which uses an artificial intelligence (AI) model to provide real-time coaching and feedback, improving intraoperative decision-making. LapBot Safe Chole offers a free, accessible simulated learning experience with real-time AI feedback. Players engage with intraoperative LC scenarios (short video clips) and identify ideal dissection zones. After the response, users receive an accuracy score from a validated AI algorithm. The game consists of 5 levels of increasing difficulty based on the Parkland grading scale for cholecystitis. Beta testing (n=29) showed score improvements with each round, with attendings and senior trainees achieving top scores faster than junior residents. Learning curves and progression distinguished candidates, with a significant association between user level and scores (P=.003). Players found LapBot enjoyable and educational. LapBot Safe Chole effectively integrates safe LC principles into a fun, accessible, and educational game using AI-generated feedback. Initial beta testing supports the validity of the assessment scores and suggests high adoption and engagement potential among surgical trainees.

“Coolness” and “joy” in games: factors influencing mobile game players' willingness to make in-game purchases

PurposeThis study aims to deeply explore the factors influencing mobile game players' willingness to make in-game purchases, providing references for game developers and marketers to formulate effective strategies.Design/methodology/approachThis research integrates the coolness factors and hedonic motivation system acceptance model to construct a comprehensive theoretical model analyzing mobile game players' willingness to make in-game purchases. The framework includes multidimensional variables such as joy, coolness, immersion, and game experience. Using data from 392 surveys collected from mobile game forums and social networks, the study employs structural equation modeling to analyze the factors and mechanisms influencing players' willingness to make in-game purchases and to verify the related research hypotheses.FindingsThe findings reveal that coolness factors have a significant positive impact on game experience and immersion, which in turn affect players' willingness to make in-game purchases. Game experience has a significant positive impact on both immersion and purchase willingness. A good game experience not only increases players' immersion but also directly enhances their willingness to make in-game purchases. Immersion plays a mediating role in the influence of coolness factors and joy on purchase willingness.Originality/valueBy integrating coolness theory with the hedonic motivation system acceptance model, this study constructs a comprehensive model to explore mobile game players' willingness to make in-game purchases. The combination of variables, including personal psychological and social psychological factors, provides a thorough analysis of the factors influencing mobile game purchase willingness, enriching existing research.

Design and Implementation of an Official History Mobile Game Solution based on 3D Technology

Design and Implementation of an Official History Mobile Game Solution based on 3D Technology

Application of hybrid SSVEP + P300 brain computer interface to control avatar movement in mobile virtual reality gaming environment

IntroductionThis research evaluated the feasibility of a hybrid SSVEP + P300 brain computer interface (BCI) for controlling the movement of an avatar in a virtual reality (VR) gaming environment (VR + BCI). Existing VR + BCI gaming environments have limitations, such as visual fatigue, a lower communication rate, minimum accuracy, and poor system comfort. Hence, there is a need for an optimized hybrid BCI system that can simultaneously evoke the strongest P300 and SSVEP potentials in the cortex. MethodsA BCI headset was coupled with a VR headset to generate a VR + BCI environment. The author developed a VR game in which the avatar’s movement is controlled using the user's cortical responses with the help of a BCI headset. Specifically designed visual stimuli were used in the proposed system to elicit the strongest possible responses from the user's brain. The proposed system also includes an auditory feedback mechanism to facilitate precise avatar movement. Results and conclusionsConventional P300 BCI and SSVEP BCI were also used to control the movements of the avatar, and their performance metrics were compared to those of the proposed system. The results demonstrated that the hybrid SSVEP + P300 BCI system was superior to the other systems for controlling avatar movement.

The application and development of toon shading technology in mobile games

With the continuous development of the gaming market, the toon shading technology in mobile games is gradually moving towards integration with Physically Based Rendering (PBR) technologies, giving rise to a trend of hybrid toon shading. This paper aims to discuss the development reasons of hybrid toon shading technology in mobile games, and compare the technical requirements and practical applications of toon shading and hybrid toon shading in the mobile gaming context. Firstly, the paper introduces the characteristics of toon shading and its relationship with non-photorealistic rendering (NPR) and PBR. Subsequently, examples of toon shading applications in mobile games are provided, along with a discussion on the two advantages of toon shading technology in the mobile gaming domain. The fundamental process of toon shading is then outlined, followed by an explanation of the limitations of traditional toon shading in contemporary mobile games. Then, introduce the development reasons of hybrid toon shading technology and the general process of hybrid toon shading, compare the technical differences between hybrid toon shading and toon shading. And then introduce the advantages and disadvantages and current application status of hybrid toon shading. In conclusion, the paper emphasizes that hybrid toon shading is a feasible approach warranting active development, and also discusses the future of the two-dimensional game market.

LapBot-Safe Chole: validation of an artificial intelligence-powered mobile game app to teach safe cholecystectomy.

Gaming can serve as an educational tool to allow trainees to practice surgical decision-making in a low-stakes environment. LapBot is a novel free interactive mobile game application that uses artificial intelligence (AI) to provide players with feedback on safe dissection during laparoscopic cholecystectomy (LC). This study aims to provide validity evidence for this mobile game. Trainees and surgeons participated by downloading and playing LapBot on their smartphone. Players were presented with intraoperative LC scenes and required to locate their preferred location of dissection of the hepatocystic triangle. They received immediate accuracy scores and personalized feedback using an AI algorithm ("GoNoGoNet") that identifies safe/dangerous zones of dissection. Player scores were assessed globally and across training experience using non-parametric ANOVA. Three-month questionnaires were administered to assess the educational value of LapBot. A total of 903 participants from 64 countries played LapBot. As game difficulty increased, average scores (p < 0.0001) and confidence levels (p < 0.0001) decreased significantly. Scores were significantly positively correlated with players' case volume (p = 0.0002) and training level (p = 0.0003). Most agreed that LapBot should be incorporated as an adjunct into training programs (64.1%), as it improved their ability to reflect critically on feedback they receive during LC (47.5%) or while watching others perform LC (57.5%). Serious games, such as LapBot, can be effective educational tools for deliberate practice and surgical coaching by promoting learner engagement and experiential learning. Our study demonstrates that players' scores were correlated to their level of expertise, and that after playing the game, most players perceived a significant educational value.