Mobile Consumer Research Articles

Competitive location‐based and trajectory‐based mobile targeting

AbstractAdvances in mobile analytics have enabled sellers to target mobile consumers using geolocation and the more granular mobile trajectory information. Using a game‐theoretical model of a context in which two competing sellers choose to target mobile consumers using location or trajectory, we examine the long‐term implications for sellers, consumers, and the social welfare. We show that mobile targeting, either location‐based or trajectory‐based, by both sellers indeed emerges as the equilibrium; however, trajectory‐based targeting need not always emerge as the equilibrium. For instance, location‐based targeting emerges as the equilibrium if the consumers’ disutility from a consumption delay (i.e., time cost) is low relative to their transportation cost. The primary driver of our findings relates to the role of location and travel direction information in exposing (or masking) the degree of consumer heterogeneity and the competitive advantage a seller has over the other in attracting a consumer.

Pengaruh Kualitas Layanan, Harga, Dan Citra Merek Terhadap Kepuasan Konsumen Handphone di Karesidenan Surakarta

This study aims to find out how Service Quality, Price, Brand Image have an effect and are significant either partially or simultaneously (simultaneously) on Mobile Consumer Satisfaction in the Residency of Surakarta. With multiple linear regression analysis to test the hypothesis with t-test and F test with a sample of 109 respondents with purposive sampling technique, then obtained the partial test, namely t-count service quality of 4,588 sig 0.00, t-test for Price of 3.421 sig 0.001, t-test for Brand Image of 3.930 sig 0.000 each compared to t-table of 1.984 and Model Test with Fount test of 71.679 with sig 0.000 and F-table 2.70. Service Quality, Price, Brand Image have an effect and are significant either partially or simultaneously (simultaneously) on Mobile Phone Consumer Satisfaction in Surakarta Residency. Suggestion For mobile phone companies should maintain the three factors that influence consumer satisfaction, namely price, service quality, and brand image because it has contributed to the influence of 67.2%. And the management of the mobile phone company should improve the quality of service because based on the survey the price is still in the medium category

Experienced versus inexperienced mobile users: eye tracking fashion consumers’ shopping behaviour on smartphones

ABSTRACT The impact of COVID-19 on shopping behaviour preferences has resulted in the accelerated adoption of e-commerce and increased traffic of first-time e-commerce shoppers worldwide. This study compared experienced versus inexperienced mobile consumers’ shopping experiences on smartphones. A mixed-methods research, combining mobile eye-tracking technology and interviews, was employed. The comparison of experienced and inexperienced users showed significant differences in regards to time spent on various stages of the shopping journey, used elements of the website and problem areas encountered. Inexperienced users have higher expectations towards fashion retailer’s website. Mobile consumers’ prior experience using retailers’ digital shopping platform is a key parameter in user experience research and participants’ recruitment. The findings of this research have managerial and methodological implications and can be used in understanding the behaviour differences between current and potential customers, and in developing personalised shopping experiences on smartphones by feeding these into retailers’ digital analytics database and marketing strategy.

Consumers’ Advertising Media Use: A Cross-Cultural Study

The increasing need for advertising strategies, driven by fierce competition for world markets, has made it important for global managers to understand how advertising media are received by consumers from different cultures. The purpose of this study is to examine whether advertising media use of mobile phone service consumers depends on the cultural dimension of uncertainty avoidance. The results show two interesting differences between consumers from the Netherlands (higher uncertainty avoidance) and the United States (lower uncertainty avoidance). Consumers in a higher uncertainty-avoidance context use more sources to collect product information and consult, in particular, the more trusted media.

Phenological diversity of a prey species supports life-stage specific foraging opportunity for a mobile consumer

AbstractDynamic prey resources influence foraging opportunities for consumers. In coastal food webs, forage fish abundance and seasonal reproduction mediate foraging opportunities for mobile consumers. Recent declines in Chinook salmon productivity have prompted efforts to determine whether poor marine survival is caused by limited feeding opportunities. To establish the importance of phenological diversity in Pacific herring for Chinook salmon, we used genetic stock identification to assign individual herring collected from the guts of juvenile and adult Chinook salmon to populations with distinct spawning phenologies. The majority of herring in the guts of adult Chinook salmon across seasons and geographic areas were dominated by the March–April herring spawn group, but juvenile Chinook salmon diets varied seasonally, with a higher proportion of January–February spawners in summer than in spring. Our results suggest that (1) population diversity of Pacific herring is used by juvenile Chinook salmon and thus contributes to their growth, and (2) stock-specific distribution of Pacific herring extends well beyond documented spawning grounds. Herring population diversity may therefore support foraging opportunities for Chinook salmon during a critical period and highlights the need for future research to quantify seasonal distribution and abundance of phenologically distinct groups of Pacific herring within Salish Sea.

A named data networking prediction-based mobility solution in space–air–terrestrial networks

With the rapid development of satellite constellations and mobile devices, multimedia-content transfer in space–air–terrestrial networks (SATNs) has become increasingly popular. Governed by the current internet protocol-based architecture and the distance between the space and the ground, real-time transmissions of multimedia encounter an enormous challenge. Recently, named data networking has been considered to be a promising approach for solving this problem in SATN scenarios. However, a new issue, producer and consumer mobility management, arises in this approach. In this paper, we propose a location prediction-based scheme to reduce the round-trip time during the handover process and further enhance the system throughput, as well as to enable the producer and consumer to simultaneously move from an old access point (AP) to a new AP. Moreover, the proposed scheme can be applied in two kinds of SATN scenarios. Finally, the effectiveness of the proposed scheme is verified by simulations.

Consumer Education as a Strategy for Sustaining Human Rights and National Security in Nigeria

The 1999 constitution provides for fundamental objectives and directive principles of state policy in chapter II, which recognized economic, social and cultural rights of Nigerians. The entrenchment of human rights provisions in Nigeria’s constitutions was aimed at creating a society where there is political freedom, social and economic wellbeing of the people. But despite the guarantee of fundamental rights and liberties in the Nigerian constitutions, the country has had the misfortune of bad leadership and governance, resulting in insecurity of greater proportion like kidnapping, ritual killings, terrorism, banditry, youth restiveness, herdsmen/farmers clashes, and cyber-crime. This also has profound and far-reaching effects on the promotion and protection of consumer rights to safety and redress. It is against these backdrops that this paper was written to examine human rights for sustaining national security and the role of consumer education in the promotion of human rights and national security. The methodology adopted in this study was conceptual in nature, through the review of archival literature of newspapers, government journals, journal and conference articles publications and textbooks. The paper suggested that government, its agencies and institutions, corporate bodies and individuals should be held accountable for human rights violations against consumers and threats to consumer security. The paper concluded that consumer education programmes should be intensified in every sector of the economy and be used as a tool for sustaining human rights in both formal and informal educational system. Government should establish mobile consumer complaints centers at ward and senatorial levels across the country to encourage consumers to easily seek redress whenever their rights are violated, and that government agencies and public institutions, corporate bodies and individuals be held more accountable for threats to consumer security (human rights violations against consumers). Keywords: Human Rights, National Security, Consumer Education, Directive Principles, Public Institutions.

Explaining consumer implementation intentions in mobile shopping with SEM and fsQCA: Roles of visual and technical perceptions

Visual presentation is a critical factor in ascertaining the purchase decision and behavior of mobile consumers. However, whether a simple or a complex interface is more effective in promoting purchase intentions remains inconclusive. This study combines task-technology fit (TTF) theory and technology acceptance model (TAM) to propose a comprehensive model suitable for mobile shopping circumstances to investigate the mechanism of implementation intentions of online shopping under visual and technical stimulation. We obtained 504 valid samples through questionnaire surveys and used structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) methods to elucidate the complex causal patterns of implementation intentions of online shopping. The SEM results revealed that security precautions and user experience directly affected the implementation intentions of online shopping behavior, while interface visual complexity, visual search efficiency, and mobile payment indirectly affected the implementation intentions of online shopping. In addition, the fsQCA results revealed a causal asymmetric relationship between the driving mechanism of high and non-high implementation intentions of online shopping. All factors must be combined to play a role, and there exist three overall solutions to attain high implementation intentions of online shopping. Among them, we found neutral permutations of one solution, suggesting that the combination of high visual search efficiency and high security precautions is the core configuration that results in high implementation intentions of online shopping. Overall, this study broadens the application perspective of TTF and TAM, and provides certain practical enlightenment for e-commerce enterprise marketing.

A Theoretical Analysis of the Pricing and Advertising Strategies with Lévy-Walking Consumers

The pervasive adoption of mobile devices and proximity technologies enables firms to trace consumers’ trajectories and locations. This connects firms’ marketing and operations strategies more tightly with consumer mobility. In this paper, we propose a novel analytical model to examine the economic effects of consumer mobility on pricing and advertising strategies by incorporating consumers’ Lévy-walking behavior into advertising economics models. We ascertain the convergent effect of consumer mobility, i.e., consumers’ convergence to a firm leads to higher product price and advertising level. Meanwhile, it improves social welfare by increasing firm profit and consumer surplus. More interestingly, we find that consumers’ average movement distance (AMD) has opposing influences in pricing and advertising strategies. Specifically, longer AMD strengthens the convergent effect on advertising strategy but weakens that on pricing strategy. Finally, we also conduct a numerical analysis to uncover the impacts of the presence of proximity technologies on advertising outcomes. The results of this paper provide advisable guidance to firms on how to craft and adjust pricing and advertising strategies in accordance to consumer mobility. Moreover, the results present insights on welfare implications of informative advertising from the perspective of consumer mobility.

Toward customer-centric mobile phone reverse logistics: using the DEMATEL approach and social media data

PurposeRecently, reverse logistics (RL) has become more prominent due to growing environmental concerns, social responsibility, competitive advantages and high efficiency by customers because of expansion of product selection and shorter product life cycle. However, effective implementation of RL results in some direct advantages, the most important of which is winning customer satisfaction that is vital to a firm's success. Therefore, paying attention to customer feedback in supply chain (SC) and logistics processes has recently increased, so manufacturers have decided to transform their RL into customer-centric RL. Hence, this paper aims to identify the features of a mobile phone which affect consumers’ purchasing behavior and to analyze the causality and prominence relations among them that can help decision-makers, policy planners and managers of organizations to develop a framework for customer-centric RL. These features are studied based on analysis of product review sites. This paper's special focus is on social media (SM) data (Twitter) in an attempt to help the decision-making process in RL through a big data analysis approach.Design/methodology/approachThis paper deals with identifying mobile phone features that affect consumer's mobile phone purchasing decisions. Using the DEMATEL approach and using experts' insights, a cause and effect relationship diagram was generated through which the effect of features was analyzed.FindingsEighteen features were categorized in terms of cause and effect, and the interrelationships of features were also analyzed. The threshold value is calculated as 0.023, and the values lower than that were eliminated to obtain the digraph. F6 (camera), F13 (price) and F5 (chip) are the most prominent features based on their prominent score. It was also found that the F5 (chip) has the highest driving power (1.228) and acts as a causal feature to influence other features.Originality/valueThe focus of this article is on SM data (Twitter), so that experts can understand the interaction between mobile phone features that affect consumer's decision on mobile phone purchasing by using the results. This study investigates the degree of influence of features on each other and categorizes the features into cause and effect groups. This study is also intended to help organizational decision-makers move toward a reverse customer SC.

Mobility Management in Vehicular Named Data Networking

The inherent features of the vehicular ad hoc network (VANET) make it challenging to achieve efficient data delivery. As a new data-centric communication paradigm, the named data networking (NDN) may help to enhance the efficiency of data retrieval in VANET, namely vehicular NDN (VNDN). However, in VNDN, vehicles assume roles of providers, content routers, and consumers, and high mobility leads to frequent reverse-path disruptions and location changes of providers and consumers. This ultimately causes frequent failures of vehicular data delivery. In this letter, we propose a mobility management framework in VNDN to address the reverse-path disruption issue and the provider and consumer mobility support issues. The simulation results show that this framework effectively improves the success rates of data delivery.

Impact of COVID-19 Pandemic on Retail Structure in Barcelona: From Tourism-Phobia to the Desertification of City Center

COVID-19 has meant major transformations for commercial fabric. These transformations have been motivated by the collapse of consumer mobility at multiple scales. We analyzed the impact of the collapse of global tourist flows on the commercial fabric of Barcelona city center, a city that has been a global reference in over-tourism and tourism-phobia. Fieldwork in the main commercial areas before and after the pandemic and complementary semi-structured interviews with the main agents involved highlight the relationship between global tourist flows and commercial fabric. The paper shows how the end of global tourism has meant an important commercial desertification. The end of the integration of the city center into global consumer flows has implications for urban theory. It means a downscaling of the city center and the questioning of traditional center-periphery dynamics. It has been shown that the tourist specialization of commerce has important effects on the real estate market and makes it particularly vulnerable. However, the touristic specialization of commercial activities as a strategy of resilience has also been presented. This adaptation faces the generalized commercial desertification that drives the growing concentration of consumption around the online channel.

Pengaruh manfaat, kepercayaan, kemudahan penggunaan, dan keamanan terhadap persepsi konsumen dalam pembayaran elektronik BRI mobile pada mahasiswa

The purpose of this study was to analyze: (1) The effect of benefits on consumer perceptions of BRI Mobile on students in the city of Padang, (2) The effect of trust on consumer perceptions of BRI Mobile for students in the city of Padang, (3) The effect of ease of use on consumer perceptions of BRI Mobile for students in the city of Padang, and (4) The effect of security on consumer perceptions of BRI Mobile on students in the city of Padang. This type of research is a quantitative research. The population of this research isan unknown number of students in the city of Padang use BRI Mobile. The method used is purposive sampling method. The number of samples is 100 people. The data used are primary and secondary data obtained through distributing questionnaires to students in the city of Padang. The analytical method used is descriptive analysis through multiple regression analysis. The results showed that: (1) Benefits affect the perceptions of BRI Mobile consumers on students in the city of Padang, (2) Trust affects the perceptions of BRI Mobile consumers on students in the city of Padang, (3) Ease of use affects the perceptions of BRI Mobile consumers on students in the city of Padang, and (4) Security has no effect on consumer perceptions of BRI Mobile among students in the city of Padang. Keywords: Consumer perceptions, benefits, trustworthiness, ease of use, security

Australian Mobile Survey 2021: Mobile Buying and Churn Drivers Stable

Venture Insights has been surveying Australian mobile consumers annually since 2018. The latest survey was conducted in March 2021 and included 1,019 respondents. The results show that price and network performance remain the main purchasing drivers for mobile services, with more than 90% of respondents rating them as important or very important. On price, 86% did not expect to spend more each year for their mobile phone services, which is consistent with previous surveys. The persistent importance of price shows that mobile services are seen as a commodity by many customers. A total of 38% of respondents were considering churning their mobile phone service; of these respondents, 40% chose price as the key churn driver. There is consistent focus on Mobile Virtual Network Operators (MVNOs) driven by price. The survey results suggested that the total market share for MVNOs could increase by 6 percentage points, if all respondents indicating a move to an MVNO actually did so. Only 20% of respondents indicated they were willing to pay more for 5G mobile services or handsets. A majority (55%) of respondents change their mobile phones every 2-3 years; 39% said they would consider purchasing a recycled/refurbished mobile phone at a lower price.

Flood-induced interspecific interactions in spring-fed tributary as an ecosystem function of heterogeneous river networks

Understanding the migratory community dynamics of river networks is important for maintaining lotic system integrity. River animals migrate to their preferred habitats in spatiotemporally heterogeneous river environments. Spring-fed habitats are uniquely characterized by stable temperature and flow regimes, which create suitable spawning habitats for the chum salmon Oncorhynchus keta. O. keta exhibits “run up” to its birthplace for spawning, especially during floods. Because the eggs deposited by this anadromous fish are nutritious and actively consumed by freshwater animals, the location and timing of O. keta spawning events affect the spatiotemporal accumulation of mobile consumers. In this study, we examined changes in temporal population density in spawning O. keta and a mobile consumer (juvenile O. masou masou) in a lowland, spring-fed tributary in northern Japan during a 48.5-mm autumn rainfall event. In both species, population density increased, and then decreased, after the rainfall event. In O. keta, these changes were closely associated with rainfall intensity, whereas in O. masou masou the peak was delayed until 3 days after the rainfall event. A comparison of the gut contents of O. masou masou sampled from a spring-fed tributary and an adjacent non-spring-fed tributary indicated greater consumption of O. keta eggs in the spring-fed tributary. These results suggested that preferential migration of O. keta into spring-fed tributaries for spawning induces subsequent accumulation of juvenile O. masou masou, in turn increasing O. keta egg consumption. These findings improve our understanding of community dynamics during floods in a heterogeneous river network environment.

Time series of useful energy consumption patterns for energy system modeling

The analysis of energy scenarios for future energy systems requires appropriate data. However, while more or less detailed data on energy production is often available, appropriate data on energy consumption is often scarce. In our JERICHO-E-usage dataset, we provide comprehensive data on useful energy consumption patterns for heat, cold, mechanical energy, information and communication, and light in high spatial and temporal resolution. Furthermore, we distinguish between residential, industrial, commerce, and mobility consumers. For our dataset, we aggregate bottom-up data and disaggregate top-down data both to the NUTS2 level. The NUTS2 level serves as an interface to validate our combined method approach and the calculations. We combine a multitude of data sources such as weather time series, standard load profiles, census data, movement data, and employment figures to increase the scope, validity, and reproducibility for energy system modeling. The focus of our JERICHO-E-usage dataset on useful energy consumption might be of particular interest to researchers who analyze energy scenarios where renewable electricity is largely substituted for fossil fuel (sector coupling).

Arctic char enter the marine environment before annual ice breakup in the high Arctic

Mobile consumers often match their movements to short-term resource pulses. In the Arctic, seasonal ice breakup facilitates an ephemeral productivity pulse exploited by marine consumers. The migration of anadromous Arctic char (Salvelinus alpinus) to marine waters occurs around the beginning of ice breakup, but the precise timing of movement is equivocal and current evidence is conflicting. To investigate the migratory timing of Arctic char, 34 individuals were tagged with acoustic telemetry transmitters within Tremblay Sound, Nunavut, Canada in two successive years. All tagged fish entered the marine environment before the coastal ice-off date (mean ± SE: 7.56 ± 0.56 days). Further movement metrics revealed that char utilized much of the sound before the ice-off date, with only slightly higher mean home ranges (0.3 km2 larger) and residency indices (by ~ 0.05) during the period following the ice-off date than prior. Such entry and use of marine waters prior to ice breakup may impart energetic benefits to early migrants, maximizing exploitation of the short, anticipated pulse of productivity. The current study provides a unique example of resource tracking that could confer heightened fitness to a marine consumer in the rapidly warming high Arctic.

Privacy-Preserving Media Sharing with Scalable Access Control and Secure Deduplication in Mobile Cloud Computing

Benefiting from cloud computing and mobile devices, a huge number of media contents, such as videos are shared in mobile networks. Although scalable video coding can be utilized to provide flexible adaptation, the cloud poses a serious threat to media privacy. In this paper, we propose a privacy-preserving multi-dimensional media sharing scheme named SMACD in mobile cloud computing. First, each media layer is encrypted with an access policy based on attribute-based encryption, which guarantees media confidentiality as well as fine-grained access control. Then, we present a multi-level access policy construction with secret sharing scheme. It ensures that the mobile consumers who obtain a media layer at a higher access level must satisfy the access trees of its child layers at the lower access level, which is compatible with the characteristics of multi-dimensional media and also reduces the complexity of access policies. Moreover, we introduce decentralized key servers to achieve both intra-server and inter-server deduplication by associating different access policies into the same encrypted media. Finally, we conduct experimental evaluation on mobile device and cloud platform with real-world datasets. The results indicate that SMACD protects media privacy against cloud media center and unauthorized parties, while incurring less computational and storage cost.

Bad parrhesia: the limits of cynicism in the public sphere

Bad parrhesia: the limits of cynicism in the public sphere

Efficient Mobility Prediction in MANET using Linear Predictive Approach

Mobility has recently sparked a lot of interest, as users' demand for more reliable connections and higher service quality has risen. In mobile networks, effective estimation of consumer mobility allows for efficient resource and handover management, preventing undesirable loss of perceived efficiency. As a result, predicting mobility in wireless networks is important, and several studies have been conducted on the subject. The importance of mobility prediction is discussed in this paper, as well as its inherent attributes in terms of predictability of the node movement, outputs of the prediction, and evaluation metrics. Furthermore, the learning perspective of mobility prediction solutions has been explored.This work outlines a similarity estimation based approach to mobility prediction. To obtain a time series of past measurements, each node tracks the Signal to Noise Ratio (SNR) of its wireless connections with the other nodes. When a prediction is requested, the node uses the collected training data to calculate the normalized cross-correlation function of the recent past in order to identify situations similar to the current one in the background of its relations. The matched records are then utilized as the prediction's basis.