Mobile Commerce Applications Research Articles

패션 모바일 커머스 품질 평가에 대한 비즈니스 모델 연구

This study exceeds the view on the fragmentary fact-finding surveys related to the application of mobile commerce which further develops the evaluation model of fashion mobile commerce website and considers the validity of comprehensive fashion mobile commerce with quality evaluation factors according to the Task-Technology Fit. To fulfill the study objectives, a total of 433 questionnaires are being conducted to the customers with first-hand experience on fashion merchandises through mobile commerce. The judgement sampling method is employed according to the sample population ages from 20s to 30s during two months period. Based on the results of the above-mentioned path analysis, we have observed the following: First, the path relation analysis results show that the M-marketing (M-marketing) between perceived usabilities had effects to the perceived usability and the M-sales had effects to the perceived usability. Second, as seen from the fashion mobile shopping conformance (TTF), the perceived usability, customer satisfaction, and path pipe analysis result conformances between perceived values and immersions have effects of perceived usability, customer satisfaction and perceived value, and thus, indicate that the perceived usability had effects on the customer satisfaction and immersion. Third, the customer satisfaction, perceived value and immersion all have effects on the purchasing intention.

An Empirical Study of the Factors Affecting Mobile Shopping in Taiwan

Mobile commerce has already become one of the trends in future developments. Therefore, mobile shopping in application of mobile commerce will become one of the services with a vast development potential. A technology acceptance model (TAM) with trust is utilized to explore influence of perceived ease of use and perceived usefulness in mobile shopping on customers' attitudes and behavioral intention to use, mobility, convenience and information richness, characterized by mobile commerce. An online survey was performed on a sample of 600 mobile users in Taiwan. Structural equation models (SEM) are used to examine hypotheses within the theoretical framework.

Adoption of M-commerce: examining factors affecting intention and behaviour of Indian consumers

This study aims to investigate factors affecting consumer adoption of mobile commerce in an Indian context through development of a conceptual model. The developed conceptual model was an extension of the technology acceptance model (TAM) with additional factors such as perceived enjoyment, trust, perceived cost and perceived self-efficacy along with perceived usefulness and perceived ease of use as the predicators of consumer’s actual usage through behavioural intention. The proposed model was then empirically tested through the data collected from 186 respondents of mobile commerce located in Mumbai, India. The findings of the study suggest that perceived enjoyment was found to be the most important significant predicator in determining consumer behavioural intention towards adoption of mobile commerce applications. Other significant determinants were perceived usefulness and perceived self-efficacy. The implications of this study on various players in the mobile commerce ecosystem along with some suggestions for future research related to this topic are also discussed.

The Impact of Mobile TradeManager on Fashion Product Sales: From Usability Perspective

The competition in fashion and textiles (FTs) industry is strong. Enterprises have to compete at all levels and need to adapt to the mobile commerce (MC) context. Mobile TradeManager (MTM) is a typical MC application and good use of it will facilitate the sales of FTs products. Plenty of prior studies on MC were developed to discuss the subjective beliefs. Motivated by the research that appeals for more attention to IT artifact itself, this paper integrates the system usability of MC into the behavioral model. To this end, the purpose of this study is twofold: (a) to identify the impact of MTM usability on consumers’ online shopping behavior of FTs production, and (b) to explore and understand how usability of MTM could be improved. Data analysis, based on a survey of 837 MTM users, reveals that perceived entertainment, MTM system usability, subjective norm, and consumer’s self-efficacy significantly affect individual’s intention to use MTM. Meanwhile, it is revealed that MTM usability is a joint function of mobile device’s system performance, WAP website’s design, and the characteristics of wireless communication networks.

Investigation on Development of Mobile Communication Base on Computer

In this paper, mobile communication is discussed in detail. And the sketch map for mobile e-commerce industry is introduced. The results show that with the advent of the era of mobile Internet, mobile e-business is gradually stepping into lives, its influence is appearing. As a research and development of mobile e-commerce application, we must pay attention to the development of related technologies, and we must focus on the impact of the new technology for mobile electronic commerce.

Dynamic WAP (Wireless Application Protocol) Page Generation: A Proposed Solution for Small Mobile Screen and Usability Issues

Mobile commerce (M-Commerce) is a new commerce pattern in which the purchasing and vending of goods and services is completed through mobile apparatus. Or M-commerce is a business concept, which covering any practice of business transaction or information exchange using wireless and mobile technologies. WAP application is used In order to get access to the information and services in the context of mobile commerce. OBJECTIVE: The first objective of our study is to review the literature thoroughly in order to identify the various issues related to mobile commerce and WAP applications. The second objective of our study is to propose a suitable solution for the identified issues. METHOD: we have used ordinary literature review as a research methodology for the identification of various issues concern to mobile commerce and WAP applications. EXPECTED OUTCOME: The study has explored various issues related to mobile commerce and WAP applications. During the review we have identified various issues. Some of the issues are security issues, business models issues, heterogeneity issues, usability and small screen issues. Our study mainly concentrates on small screen and usability issue. A propose solution for the small screen and usability is presented. This paper addresses the small screen and usability issues of mobile commerce application. The paper proposes a new approach for designing and developing m-Commerce applications keeping in view the various screen size of different mobile devices. This technique is based on customers' mobile screen size. In order to visualize the Idea University of Malakand WAP portal has been shown on various mobile models using WinWap emulator. KeywordsCommerce, M-Commerce, WAP application, M- Commerce issues and solutions

The Moderating Roles of Income and Age in Mobile Commerce Application

Mobile commerce is becoming a major aspect of our human endeavors with the advancements in wireless technology and services. This article examines key factors that influence mobile commerce adoption, and the moderating roles of age and income. The conceptual framework is underpinned on an extended technology acceptance model. The survey data was collected from participants selected from Malaysia. The analysis was based on 260 valid responses, and the findings reveal that age and income moderate perceptions on behavioral intention to adopt mobile commerce. Different age groups exhibit different perceptions. Further, cost and social influence become more important as age increases, while perceived usefulness becomes more significant as age decreases. In addition, perceived usefulness emerges as the most important factor for participants earning low income, and social influence is the most important factor for participants earning high income. Surprisingly, high-income earners indicate that cost is an important factor. The contributions to research and practice including suggestions for future studies are discussed.

An Efficient Hybrid Artificial Bee Colony Algorithm for Customer Segmentation in Mobile E-commerce

Customer segmentation can enable company administrators to establish good customer relations and refine their marketing strategies to match customer expectations. To achieve optimal segmentation, a hybrid Artificial Bee Colony algorithm (ABC) is proposed to classify customers in mobile e-commerce environment, which is named KP-ABC. KP-ABC is based on three famous algorithms: the K-means, Particle Swarm Optimization (PSO), and ABC. The author first applied five clustering algorithms to a mobile customer segmentation problem using data collected from a well established chain restaurant which has operations throughout Japan. The results from the clustering were compared to the existing company customer segmentation data for verifications. Based on the initial analysis, special characteristics from those three algorithms were extracted and modified in our KP-ABC method which performed extremely well with mobile e-commerce applications. The result shows that KP-ABC is at least 2% higher than that of other three algorithms.

Weakness of remote authentication scheme of Chen et al.

SUMMARYThe extensive application of mobile commerce has led researchers to design more secure protocols for mobile devices during the recent years. In 2011, Chen et al. proposed a three‐factor mobile device‐based remote authentication scheme, which tackled the security risk imposed by the loss of both password and mobile device. Scheme of Chen et al., however, is still vulnerable to the privileged insider attack, the replay attack, the impersonation attack, and the denial of service attack. It is not feasible for real‐life implementation. Copyright © 2013 John Wiley & Sons, Ltd.

Finding the just-in-time service location and path in a ubiquitous service network

Just-in-time (JIT) is an important topic of lean manufacturing and services, focusing on the reduction of the waiting time, as well as the enhancement of timeliness. In this study, the JIT concept is applied to the application of mobile commerce, ambient intelligence, and ubiquitous computing, which has rarely been explored in the past. As a result, a ubiquitous JIT service network is constructed based on the application of a mobile phone. In this network, a user uploads a request using a mobile phone. The request is then met at the appropriate service location in the network. For the JIT service network, an important issue is how to determine the JIT service location and path. In response to this issue, this study proposes a mathematical programming model to identify the JIT path. Subsequently, a systematic procedure is established to determine the JIT service location. The applicability of the proposed methodology is illustrative with an example.

Design of Prototype Payment Application System With Near Field Communication (NFC) Technology based on Android

Since the late 1990s, people have enjoyed a comfortable lifestyle. Mobile devices supported by the development of wireless networks have spread throughout the world. People can get information, order tickets, download songs and perform commercial transactions, called mobile commerce. Mobile commerce applications become the most popular application for mobile device users who want to do business and financial transactions easily and securely, anytime and anywhere they are. Today the use of physical cash is experiencing a decline in popularity in the business world, because it is being replaced by non-physical payments are often called electronic money (e-money). An important technology behind mobile payments is called Near Field Communication (NFC). As an indication that the NFC has tremendous business potential, leading companies like Nokia, Microsoft, Visa Inc., and MasterCard Worldwide and NXP Semiconductors, is actively engaged on them. Payment processing integrated with NFC technology based mobile operating system that is a trend today is Android that support NFC technology is version 2.3.3 Gingerbread. The prototype application is designed to pay for 2 on the user side of the user as consumer and the merchant side as a trader or seller by using the handset that already have NFC technology is Google Samsung Nexus S. Pay an application prototype also implements the concept of security in e-commerce transactions by using the protocol-to-Tag Tag so that the user needs for security and comfort during the financial transaction are met.

Context management for m-commerce applications: determinants, methodology and the role of marketing

Studying consumer behaviour and usage of environmental determinants in the mobile services domain contributes to the identification of context information which is critical for the effective operation of mobile commerce applications. Exploiting this information towards providing enhanced and innovative mobile services offers a competitive advantage within the highly demanding domain of m-commerce applications. However, in order to effectively exploit such context information, there is a need to design the necessary methods, software tools and information systems that will be employed for collecting, processing and disseminating this information. In this paper we develop a theoretical framework which defines the context information necessary for m-commerce applications, taking into account relevant marketing dimensions as well as privacy protection perspectives. Then, this framework is operationalized through the design of an appropriate software architecture which enables the standardization and management of context information.

Android Development and Mobile E-Commerce Research

With the development of e-commerce technology and mobile communications technology, a new business model is emerged, which is the mobile e-commerce. It is flexible and convenient, without time and geographical constraints, so it has a huge market potential. In this paper, the program development of android mobile phones and mobile e-commerce architecture are studied. First, the mobile e-commerce and Android system are introduced, and then mobile e-commerce architecture and android application development are studied, the key technology in mobile e-commerce is researched and discussed.

Enhancing the Tourism Experience through Mobile Augmented Reality: Challenges and Prospects

This paper discusses the use of Augmented Reality (AR) applications for the needs of tourism. It describes the technology's evolution from pilot applications into commercial mobile applications. We address the technical aspects of mobile AR application development, emphasizing the technologies that render the delivery of augmented reality content possible and experientially superior. We examine the state of the art, providing an analysis concerning the development and the objectives of each application. Acknowledging the various technological limitations hindering AR's substantial end-user adoption, the paper proposes a model for developing AR mobile applications for the field of tourism, aiming to release AR's full potential within the field.

Mobile Agents: An Intelligent Multi-Agent System for Mobile Phones

The mobile applications are one of the most important utilities of modern communication world. Currently this technology is getting compact to provide compatibility and accessibility to the users with a better option of handling. This research is based on the mobile and m-commerce technology, a fastest growing technology of today. The m-commerce technology provides various services like Mobile ticketing, Mobile banking, Mobile location based services, Mobile auctions, Mobile purchasing and so on. This represents an incredible chance to enable mobile devices as universal device for mobile commerce applications. We have explored an important application view of mobile technology i.e. intelligent multi-agent system with an example application of hotel reservation through mobile phones that will not only enable the mobile phone users to access the services through internet but also provide ultimate mobility without any hassle of communication. We also explained the structure of the system with the incorporation of mobile software agent technologies. Keywords - Software Agents, Mobile Computing, Communication Systems, m-Commerce Technology, Intelligent Systems.

The effect of system aesthetics on trust, cooperation, satisfaction and annoyance in an imperfect automated system

Lack of system reliability has been repeatedly identified as a factor that decreases trust. However, aesthetics has an important role in the development of trust. Most of the research concerning the connection between aesthetics and trust focused on mobile commerce and websites while very little has been done in examining aesthetics in automated systems. This study integrated aesthetics manipulations into an imperfect in-vehicle automation system and focused on the power of aesthetics to decrease the negative effects of errors on trust, satisfaction, annoyance, and human-automation cooperation perceptions. Participants used the navigation system in either 100% or 85% accuracy levels with an aesthetic or non aesthetic system (4 conditions). In both aesthetic and non aesthetic systems, perceptions of trust, satisfaction and human automation cooperation were decreased in the imperfect system compared to the perfect one. However, in the annoyance rating, this trend was found only in the aesthetic system while in the non-aesthetic system no difference was found between the two levels of accuracy. This single effect may indicate upon the possibility that in automated systems aesthetics affects trust and satisfaction more moderately compared to mobile commerce applications and websites. However, more research is needed to assess this assumption.

Systems Development Methodology for Mobile Commerce Applications

There are several systems development methodologies including traditional and agile methodologies being utilized in current systems development. However, it could be argued that when developing mobile commerce applications, suitable development framework should be investigated as these applications are utilized in different contexts from fixed ecommerce applications. This study identifies suitable system development methodology framework for mobile commerce applications. In order to achieve this aim, the practitioners from seven organizations were asked to provide information about their development methodologies by answering the questions regarding mobile commerce application development. The questions were opened and aimed to explore practitioner’s perspectives on the development methodologies. From the practitioner’s perspectives, it was found that there were several development methodologies being used in mobile commerce application development and these can be classified into two different development frameworks which are heavyweight/traditional and lightweight/agile methodologies. The suitable methodology framework for mobile commerce application development thus was identified.

Systems Development Methodology for Mobile Commerce Applications

There are several methodologies, including traditional and agile methodologies, being utilized in current systems development. However, it could be argued that existing development methodologies may not be suitable for mobile commerce applications, as these applications are utilized in different contexts from fixed e-commerce applications. This study proposes a system development methodology for mobile commerce applications. In order to achieve this aim, four objectives are proposed: investigating existing systems development methodologies used to develop mobile commence applications, identifying strengths and weaknesses of existing development methodologies, construction of a suitable methodology for mobile commerce applications, and testing for its applicability and practicality. The research methodology used in the study is the design research, which includes the steps of awareness of problems, suggestion, development, evaluation and conclusion. However, this paper only focuses on the first two phases of the whole study, which are awareness of the problem and making suggestions, while the evaluation and conclusion will be conducted as future works.

Mobile payment services adoption across time: An empirical study of the effects of behavioral beliefs, social influences, and personal traits

Mobile payment is an emerging and important application of mobile commerce. The adoption and use of mobile payment services are critical for both service providers and investors to profit from such an innovation. The present study attempts to identify the determinants of pre-adoption of mobile payment services and explore the temporal evolution of these determinants across the pre-adoption and post-adoption stages from a holistic perspective including behavioral beliefs, social influences, and personal traits. A research model that reflects the characteristics and usage contexts of mobile payment services is developed and empirically tested by using structural equation modeling on datasets consisting of 483 potential adopters and 156 current users of a mobile payment service in China. Our findings show that behavioral beliefs in combination with social influences and personal traits are all important determinants for mobile payment services adoption and use, but their impacts on behavioral intention do vary across in different stages. Theoretical and practical implications of the findings are presented.

The role of inter-channel trust transfer in establishing mobile commerce trust

Mobile brokerage services represent an emerging application of mobile commerce in the brokerage industry. Compared with telephone-based trading services and online brokerage services, they have advantages such as ubiquity, convenience, and privacy. However, the number of investors using mobile brokerage services to conduct brokerage transactions is far smaller than those using other trading methods. A plausible reason for this is that investors lack initial trust in mobile brokerage services, which affects their acceptance of them. This research examines trust transfer as a means of establishing initial trust in mobile brokerage services. We analyze how an investor’s trust in the online brokerage services of a brokerage firm affects her cognitive beliefs about the mobile brokerage services of the firm and what other key factors influence the formation of initial trust in mobile brokerage services. We develop and empirically test a theoretical model of trust transfer from the online to the mobile channels. Our results indicate that trust in online brokerage services not only has a direct effect on initial trust but also has an indirect effect through other variables. This study provides useful suggestions and implications for academics and practitioners.