Unobservable individual effects in models of duration will cause estimation bias that include the structural parameters as well as the duration dependence. The maximum penalized likelihood estimator is examined as an estimator for the survivor model with heterogeneity. Proofs of the existence and uniqueness of the maximum penalized likelihood estimator in duration model with general forms of unobserved heterogeneity are provided. Some small sample evidence on the behavior of the maximum penalized likelihood estimator is given. The maximum penalized likelihood estimator is shown to be computationally feasible and to provide reasonable estimates in most cases.
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