Competitive performance is one of the important means in companies, as most companies suffer from the problem of misuse of economic resources in an optimal manner, which affects their ability to create added value and consequently the decline of the company’s contribution to raise the gross domestic product. To reach to final results of the company, we have to identify its strengths and weaknesses and choose the appropriate strategy to improve the reality of the facility and work on increasing productivity and reducing losses to the least possible. The aim of the research is to develop solutions to correct the company's performance competitive in line with the company's objectives.The research is divided into two sections, the first section deals with the concept of competitive performance, its elements and indicators, and the analysis of the internal and external competitive environment. The second section deals with the analysis of the internal and external environment within the Porter model of Iraqi Company for Seed Production (ICSP) and improving competitive performance and rehabilitating it. The research concluded with a number of conclusions and recommendations.