The challenge of improving the quality of ceramic products is faced worldwide, especially in areas where artisanal production is common and the need for in-depth knowledge about raw materials, together with inefficient production processes, limits the advancement of the ceramic industry. Scientifically, detailed investigation of ceramic masses’ physical, chemical and mechanical properties can provide essential insights to optimize production, contribute to developing more advanced and sustainable techniques, and increase competitiveness. This study evaluated raw clay materials and ceramic masses obtained from northeastern Brazilian, focusing on their chemical composition, mineralogical phases, thermal behavior, and particle size distribution. Rectangular samples (80 mm × 20 mm × 7 mm) prepared using uniaxial pressing (25 MPa by 30 s) were fired at different temperatures (950 and 1050 °C) and linear shrinkage, flexural strength, water absorption, and apparent porosity measurements were taken. The results showed that the companies still need to improve the production process to meet the minimum strength requirement of 1.5 MPa according to the Brazilian standard NBR 15270.