In principle, liabilities combining both insurancial risks (e.g. mortality/longevity, crop yield,...) and pure financial risks cannot be priced neither by applying the usual actuarial principles of diversification, nor by arbitrage-free replication arguments. Still, it has been often proposed in the literature to combine these two approaches by suggesting to hedge a pure financial payoff computed by taking the mean under the historical/objective probability measure on the part of the risk that can be diversified. Not surprisingly, simple examples show that this approach is typically inconsistent for risk adverse agents. We show that it can nevertheless be recovered asymptotically if we consider a sequence of agents whose absolute risk aversions go to zero and if the number of sold claims goes to infinity simultaneously. This follows from a general convergence result on utility indifference prices which is valid for both complete and incomplete financial markets. In particular, if the underlying financial market is complete, the limit price corresponds to the hedging cost of the mean payoff. If the financial market is incomplete but the agents behave asymptotically as exponential utility maximizers with vanishing risk aversion, we show that the utility indifference price converges to the expectation of the discounted payoff under the minimal entropy martingale measure.