Millennium Generation Research Articles

Factors influencing the purchase of regional wines by the Millennial generation from the Lubusz Voivodeship

The main aim of the study is to identify the most important conditions favoring the development of the Lubusz wine market, with particular emphasis on examining the involvement of young buyers (Millennium generation) in the purchase of Lubusz wines and the impact of factors determining their behavior, including situational ones related to the purchase and consumption of wine, as a generation in an increasingly more responsible for expanding the market. In addition, determining the demographic and economic profile of consumers consuming regional Lubusz wines, as well as proposing practical solutions for building a competitive advantage by the wine industry and wine sellers based on factors shaping the purchase of regional Lubusz wines. In the research procedure, the authors used literature analysis and survey research conducted among young consumers from the Lubusz Voivodeship. The research shows that the purchase of wine is associated with young consumers' perception of it as supporting the Lubusz region in its development. However, the purchase determinants include taste, quality, bouquet, and positive information about the wine. In turn, the main reasons for not making purchases are not drinking alcohol and too high a price.

Mengenal Budaya “Pukol Sagu” Orang Maluku

This research aims to preserve the culture of "pukol sago", the Moluccas, so that it is not crushed by the changes in time, and it is already an obligation, when as the children and grandchildren of the Moluccas, this culture is reintroduced to the Millennium generation. This study used a survey method with field observations, where surveys and observations were carried out in several villages on Ambon Island, where sago farmers carry out sago processing, such as: Tulehu Village, Waai Village and Waipatili Hamlet, Hitu Village. Then took data on sago processing activities carried out by sago farmers, using interview techniques based on prepared questionnaires, as well as taking documentation related to the research. Apart from that, in this study, secondary data was also collected, in the form of the results of previous research or previous scientific work that had been carried out at the research site in question and also in the form of literature that had relevance to this research. Research results from the three research sites, namely Tulehu Village, Waai Village and Waipatili Hamlet, Hitu Village, show that generally a person's level of education will affect the way and pattern of life, this also occurs in sago farming communities, where the level of education is below on average it has an impact on the way they carry out sago management work "pukol sago", where generally the sago management techniques that are carried out are still traditional to semi-mechanical. As for the processing resistance of sago or "pukol sago", these include: logging, cutting/splitting of sago stems, destruction of pith/contents of sago stems, extraction of sago starch, storage and deposition of starch, packaging of wet sago starch and drying of sago starch.

Millennium generation financial literacy and fintech awareness

The growth of rapid financial technology (fintech) is expected to contribute more than 12% of compound annual growth rate (CAGR) to the economy. India is gradually becoming the hub for many prominent fintech startups such as Paytm, Pine Labs, PayU, Razorpay, and others. However, as per the survey by Financial Express, only 27% of Indians are financially literate. This article investigates the factors that influence the millennial generation and their financial literacy and the relationship between their knowledge, their objectives, their outlook, and their behavior toward the use of fintech applications. The questionnaire is used to gather the main data. Chi squared analysis was used to test the hypotheses, and correspondence analysis was used to determine the characteristics of the millennial generation and visually demonstrate the discrepancy.

Job Satisfaction Level among Millennial Generation Employees

As the millennial generation entered the workplace, the workplace scenario has changed. HR Strategies shall also be formulated according to the needs of the millennium generation.  In the present paper, efforts have been made to analyze the Job Satisfaction Level of Millennial Generation employees working in the Delhi-NCR Region. Millennials Generation is typically defined as people born between 1980 and 2000. Delhi NCR region has been chosen because of its diversity and cosmopolitan nature. It is believed that the NCR region represents the entire nation as a whole. The job Satisfaction Questionnaire developed by the University of Minnesota has been used in this paper. The paper can help HR managers to develop suitable recruitment, deigning pay matrices, and job satisfaction improvement strategies for their employees in the contemporary scenario.&nbsp

Millennium Generation Home Ownership Challenges in Klang Valley, Malaysia

The Millennium Generation is a cohort of generations classified as a group between the ages of 23 to 38 years in 2019, it can be a reference point to describe the characteristics and demographics of this generation. In this new era of 2020, the Millennium generation has faced great challenges in the issue of home ownership, to understand this issue this research will identify the factors that influence home ownership and its challenges for the Millennium generation in home ownership in the Klang Valley. The methodology of this study is conducted quantitatively through a questionnaire study conducted to 500 respondents and a total of 467 respondents who have provided feedback that is 94.3%. As a result of the analysis, factors that influence ownership and challenges are identified. The Statistical Package for Social Sciences (SPSS) version 22.0 was used to analyse the data. The level of respondents’ agreement with the factor instrument was determined using mean values. Age, marital status, educational level, employer status, duration of employment, number of households, household income factors, and expenditure are factors that influence home ownership, based on the findings of the research. High cost of living, high house prices and lack of affordable housing supply, high instalment payments, high loan interest rates, no savings, high existing commitments, not eligible to buy a low-cost scheme house, employment is still unstable, and desire to buy a house after marriage are among the challenges that this Millennium generation face. The findings of this study are crucial in understanding why this problem occurs and how to address the problem of incapacity to purchase a home for this Millennium generation.

Social Integration of Millenial Generation in the Lithuanian Armed Forces - What Cultural Challenges are Waiting for Organization to Retain Individuals in the Military Service?

Millenialls currently are one of the largest members of the age cohorts performing military service among the world armies, also in the armed forces of Lithuania. The expectations of Millenialls individuals are far more individualistic compared to previous generations: generation X, baby boomers. Researches show that millennials more often quit their jobs if the content of jobs do not meet their individual expectations. The vast majority of early military retirees in the Lithuanian armed forces belong to the category of junior officers (senior lieutenants and captains). The aim of this research is to reveal the value features of the social integration of the individuals of the millennium generation (officers, non-commissioned officers) serving in the Lithuanian Armed Forces. The research is done by qualitative research method using a semistructural interview approach- a total of 22 informants were interviewed. The study shows that these sociocultural aspects are condition of social inclusion in the organization (or allienation): the importance of self-realization (more important than career) versus unfulfilled expectations in military service, individual expression versus restriction of individual expression, the importance of favorable conditions to be creative versus meaningless content of the service. This study shows what socio-cultural challenges are relevant when talking about the integration of people today in the Lithuanian Armed Forces and that the socio-cultural content of military service will be increasingly significant and relevant in the future.

Boosting ecological food consumption behavior among millennials: role of health consciousness, perceived consumer effectiveness and ethical self-identity

PurposeThe aim of the current study is to examine the effect of health consciousness, perceived consumer effectiveness and ethical self-identity on customers green purchase intention and actual behavior through an antecedent–focus–outcome relationship in the context of Bangladesh.Design/methodology/approachFor this study, research design was cross sectional and self-administered questionnaire was used for collecting data from the sample respondents. Primary data for this current study were collected from the segment termed as “millennium generation” which consists of young adults between the ages of 18–39 years. Sample technique of this study was judgmental, and a part of non-probability sampling was used for data collection. Statistical tools like SPSS and partial least square (PLS) were employed for the study to examine the impact of the constructs on green purchase intention and behavior.FindingsAfter analyzing the data, the empirical findings obtained via smart Partial Least Square (PLS) approach confirmed out that all the four factors have significant positive relationship with green purchase intention which is also positively related with actual purchase behavior regarding ecological food products.Research limitations/implicationsThe result of the current study provides better understanding and information for the organizations to give more emphasis on the association of health consciousness, ethical self-identity and perceived consumer effectiveness with green purchase intention and actual behavior. The present study will assist as a guide to provide several implications and recommendations to organizations, business owners, academicians and policymakers aiming to encourage green products adoption rate thereby reducing natural degradation and increasing environmental sustainability.Originality/valueThis research establishes the findings that more concentration should be given to enhance ecological consumption and environmental awareness to achieve environmental sustainability and ecological balance in Bangladesh and all other developing countries. The outcomes of the study also contribute to the existing literature by adding new insights to customers' environmental concern and green consumption behavior in the context of Bangladesh.

„Życie to taka gra…” – narracja o codzienności poza „wyścigiem” w zmieniającym się świecie

The statement that contemporary reality is fluid and constantly changing has been common for some time both in scientific discourse and in public opinion. These changes include not only politics or economics, but also social and cultural life. Thus, they occur both at the macro level, affecting entire societies, as well as micro level, affecting individual entities. Due to the enormity of opportunities offered by the modern world, individual entity must make constant choices and many decisions in his everyday life, oscillating between two extremes set by trends – on the one hand living “in an instant” and on the other, the so-called “slow life”. The aim of conducted qualitative research was to understand how contemporary everyday life can be perceived by young people belonging to Generation Y, Millennium generation. The article is focused on the values that these people can present today. Based on the analysis and interpretation of the narrative interview content, it was pointed out how the narrative, included in the metaphor of “life as a game”, fits into the salutogenetic theory by Aaron Antonovsky, constituting its interesting exemplification.

Investigating air travellers’ travel motivation during a pandemic crisis

The growth of the air transport industry has been accompanied by various crises including aircraft incidents and accidents, terrorist attacks, and pandemics such as COVID-19. These crises to a great extent affect air travelers' motivation, which in turn affects the air travel demand that justifies airlines' legitimate existence and sustainability. However, there has been relatively little research into understanding air travelers' motivation during and after such crises, despite some studies having been conducted in the tourism domain to understand the motivation of tourists to travel to specific destinations. An enhanced knowledge in this field is important and would benefit the airline industry, which is facing increasing competition from other transportation modes as well online conferencing technologies. By applying the Push and Pull Factor model, this study has sought to identify the travel motivation and further determine whether Push factors have any positive influence on Pull factors. To this end, 760 questionnaires were collected from Taiwan. Both descriptive and inferential statistical analyses were conducted to test the hypotheses. Our findings reveal that the Destination image remains the most influential Pull factor, while Aviation-specific products and services is the least attractive Pull factor. Self-realization/achievement topped the rankings for the Push factors, while Flying experience was a selling point in its own right among the Push factors, although it was not as appealing as anticipated. The millennium generation, fewer frequent flyers and low-income consumers are more likely to take advantage of flying deals. This paper suggests that a more collaborative approach between airlines, airports and destination organizations could be adopted to design and promote tailor-made aviation and travel products to stimulate segmented consumers’ demand for air travel during crises. Effective marketing strategies need to be in place to promote the specially-designed travel products.

Slovakians' adversarial attitude towards consumption of functional food.

The aim of the article is to present the behaviour of Slovak consumers in terms of consumption in the field of functional food. The survey was initiated in all regions of Slovakia. The sample involved 1,373 families which consisted of respondents aged 18-92 years. Friedman's test and subsequent post-hoc analysis were used to determine the reasons why people buy (or do not buy) a specific type of food. The survey deals with functional foods. Additionally, another classification method, namely a decision tree, was used. Decision trees help to identify factors influencing the choice of food by buyers. Based on this method, it can be stated that Slovak households still do not trust the functional foods bought in shops and are not interested in purchasing these foods. In short, it could be assumed that the millennium generation would dominate households, and that they will probably prefer foods, in a higher degree of choice, as being pre-prepared foods. Therefore, food sales will move in this direction, although traditional patterns of behaviour, determined by the role of the mother in the family, still dominate. This trend can be reinforced by the lack of cooking skills and confidence among the younger generation, which will lead to reduced cooking and is considered barriers to healthy eating.

A Study on the Housing Viewpoint of Female University Students in Daegu

The purpose of this study is to investigate the housing viewpointss of female college students, who are the main subjects of future housing choices, and to obtain data to help establish housing culture and housing policy for the younger generation. The survey results of 192 female college students living in Daegu area were as follows. First of all, the reasons for living in the current house were the ‘parent"s choice’ and ‘brothers’ school problems including me’. Secondly, the most important living space was ‘the living room’ and ‘bedroom’. Thirdly, the house was considered to be ‘a place where one can rest one’s mind and body’ and ‘a place for family harmonious and amicable relationship’. The above research results were not much different from the previous research results about 20 years ago. In other words, it was found that the difference in the views of female college students on housing is not so great due to the passage of time. However, private spaces like bedrooms are more important than public spaces like living rooms. This seems to reflect the characteristics of the Millennium Generation, which values privacy.

Simulation Must Go On! Online Simulation to Medical Students as a Learning Strategy During Social Isolation of COVID-19 Pandemic

Objective: The purpose of this study was to describe how professors of the Emergency Medicine Discipline at a Faculty of Medicine in Rio de Janeiro, Brazil, managed to use Online Simulation as a teaching tool during the social isolation of the pandemic COVID-19. The activity was aimed at students of the fourth year of Medicine within the scope of the discipline. The study also shows the hit rate of medical students in online simulation scenarios and the students' satisfaction with the activity. Methods: It was a dual descriptive and quantitative study. 107 people participated in the study, being: 12 professors and 28 monitors, in addition to 67 medical students divided into scenario participants and observers. A total of 32 simulation cases were performed, occurring four days a week, for five weeks. The study design involved six phases: Learning objectives and teams organizations; Event registration; Data collect; Simulation scenarios; Debriefing sessions and Event evaluation. Each phase is detailed in the paper. Conclusion: The COVID-19 pandemic had catastrophic effects, but it also led us to assess our current educational activities. We need to learn from experiences. Online simulation ushered in a new form of teaching and learning at our university. The students accepted the new simulation model with ease, as they belong to the millennium generation, fully accustomed to technical resources. They seemed to feel at ease in this situation, enjoying all the advantages it offers: studying at home, in their own way, in their own time. After COVID-19 pandemic, medical education may have changed forever. Further studies must evaluate the consequences of these changes in the future.

Strategi Meningkatkan Kemampuan Bahasa Inggris Mahasiswa STMIK STIKOM Indonesia Melalui Pemanfaatan Video Online Youtube

The current generation that is known as the millennium generation is synonymous with technological and educational developments. This phenomenon is a strategy that can be used by advocates of foreign languages, especially English in packaging a material to be taught. One of the choices is the use of youtube online videos as supporting teaching materials. The technology is very easy to access, especially STMIK STIKOM Indonesia students, where almost all students have the youtube application. This study uses a qualitative description analysis method to see how attractive YouTube videos are among students, as well as video criteria that are considered interesting by them. The results of the study are packaging of youtube online videos that are tailored to the teaching material delivered to STMIK STIKOM Indonesia students, as the lecturers' handlers and student references in their own creative learning.

Millennials as Dictionary Users: A Study of Dictionary Use Habits of Serbian EFL Students

The article addresses the use of dictionaries among the new millennium generation of English as a foreign language (EFL) undergraduates. Applying the mixed-method approach (a questionnaire and interviews), the study examines the frequency of dictionary use, the types of dictionaries used, activities initiating dictionary consultation, information searched for, and problems faced in using dictionaries. The findings suggest that the participants are most fond of bilingual online dictionaries and use them mostly for looking up the meaning of unknown words. They also show that despite being high consumers of technology, participants do not benefit much from online dictionaries, as they neglect most of the entry information. The qualitative data reveal that the participants perceive various digital tools of questionable quality as online dictionaries. Overall, the study sheds light on the characteristic behavior of the new generation of EFL learners regarding their dictionary use and points to the necessity of developing their digital competence in the realm of dictionary use.

Paradigm Shift in Traditional Lifestyle to Digital Lifestyle in Gen Z: A Conception of Consumer Behaviour in the Virtual Business World

The purpose of this study was to identify the traits of a digital lifestyle of Generation Z. The paper also investigated the activities performed by individuals that exhibit his/her digital lifestyle. The judgmental sampling technique was used to interview 348 respondents with the help of structured questionnaires. The PLS-SEM was used to analyse the constructs and validate the framework of the study. The findings indicate that the traits like shopping, banking, transacting, digital learning, and socialisation through digital platforms signify the digital lifestyle of Generation Z wherein digital socialisation and digital learning were important traits of digital lifestyle of millennium generation. Digital learning construct is a new trait of digital lifestyle that is discovered through this study and contributes to the existing literature. The contribution of this study will assist to understand the lifestyle of Generation Z in the present digital technology era. The implications of the study are discussed.

Technological innovations in the work environment and the career of the millennium generation

Purpose The purpose of this paper is to identify the relationship of career anchors with three aspects: the millennials’ professional skills, the millennials’ awareness of the replacement of jobs with new technologies and the technological stress in the millennials’ working environment. Design/methodology/approach The responses of 200 questionnaires were analyzed using descriptive and variance analysis techniques. Findings Among the three hypotheses raised, two were confirmed, showing that these young people recognize the development of professional skills through new technologies, but are not highly sensitive to the stress associated with technological innovations. Originality/value The paper contributes to a recent debate, which emphasizes the impact of the application of new technologies on the nature of study and employment levels.

Zamestnanosť verejného sektora a jeho náhľad do budúcnosti

After certain period of time, there is a generation change on labor market. Every generation personality will unleash new era. Turnovers usually last for 20 - 22 years. 2020 is considered a turning point that will bring a new generation of Millennials as an active part of the labor market. Recent years have been favorable in reducing public sector unemployment in Slovakia, but based on forecast our future employment will stagnate. The labor market must therefore be aware that the new generation will have new requirements in labor market and need to be adapted. Respective tables and charts were processed through mathematical statistical methods. At the same time the data are presented from statistical data and already realized surveys through questionnaires. These will be people who will be a priority of the labor market by 2060 at the productive age. The influx of this generation reaches all over the world, no country can prevent it. We point out the importance and diversity of labor market requirements from the perspective of the Millennium generation. We interpret and highlight the development of the population on the labor market by 2060 and its possible risks.

Halal as a Distinct Competitive Edge for Islamic Higher Education in the Millennial Generation


 
 
 
 Increasing demand for halal products worldwide is one of the most prominent indicators of rising awareness of the Islamic halal concept. Thanks to increasing awareness of the benefits of halal, the concept has become a global trend in the Millennium era. Muslims are required to master the foundations of the concept of halal from the al-Qur’an and hadith, as well as its implementation in Maqasid Shariah and sciences. Mastery of halal concepts by the millennial generation can improve the competitiveness of the nation. Therefore, Islamic higher education can be seen as a significant platform for increasing halal knowledge and awareness in the millennium generation. Halal trends knowledge can provide a competitive edge in preparing the millennial generation for the increasing demands of the halal market. Purpose - This study aims to determine the implementation of halal as a distinct competitive advantage in Islamic higher education in preparing the millennial generation at The State Islamic Institute of Surakarta, Indonesia. Design/methodology/approach - The research used quantitative and qualitative methods (mixed method). Quantitative data was collected by giving out questionnaires to final semester students. Qualitative data was obtained from interviews with campus program planners. Data was analyzed with descriptive statistics before being interpreted. Findings - The results showed that 72.9% of students had studied the halal concept, 83.3% of students were able to identify halal products from MUI labels, and 45.8% understood the concepts of the Maqasid Shariah. Institutional development in halal understanding and awareness is ongoing through establishment of the halal study center and halal research center in collaboration with various parties.
 
 
 

Developing the physics magazine as an alternative of personal learning media

Recently, information technology literacy of the student in school is relatively high. Efforts to provide learning services that match the characteristics of the millennium generation will be one of the solutions to utilize this technology effectively in learning. Various open educational resources will significantly enhance personal learning activities; one of them is the physics magazine. This study is development research that aims to produce physics magazine on the subject of momentum, impulse, and collision. Learning features provided in this magazine include reading the concept, enrichment reading, crossword puzzles, multiple choice, essays, practicum, and so on. Various alternative activities are provided so that students can learn from anywhere they like. Physics experts and media experts validate this media. The result scores are 3.67 for the physics subject aspects and 4.18 for the media aspects out of 5. It shows a reasonable level of eligibility. Furthermore, this magazine was piloted on 26 students to see the level of interest in physics learning using this magazine. The result is a high level of interest (4.27 out of 5). It means that student can use this physics magazine to enhance the learning interest in physics.

Actitud, percepción y tolerancia a la violencia en estudiantes de la generación milenio

El presente estudio fue uno de tipo exploratorio, con el propósito de estudiar las diferencias por género de la generación milenio en actitudes, percepción y tolerancia hacia la violencia. Se realizó con una muestra por disponibilidad de 78 estudiantes universitarios, de una universidad pública en Puerto Rico. Se administró una hoja de información sociodemográfca y la Escala de Actitudes, Percepción y Tolerancia a la Violencia (PinillaDíaz y Burgos-Ocasio, 2012). Se analizaron las estadísticas descriptivas para los datos sociodemográfcos y las diferencias entre grupos, por género, con t de Student, para las variables dependientes: actitud, percepción y tolerancia a la violencia. En la variable actitud hacia la violencia [t (75) = t -3.758, p =.001.] no se encontraron diferencias significativas entre hombres (M = 53.789, D.E. = 6.115) y mujeres (M = 59.590, D.E. = 4.271). Esto se reportó también en la variable percepción a la violencia, hombres (M = 79.083, D.E. = 23.916), y mujeres (M = 88.667, D.E. = 19.598) [t (70) = -1.698, p =.097]. Por otro lado, se encontraron diferencias significativas en (M = 27.522, D.E. = 22.520), y mujeres, (M = 22.580, D.E. = 3.441) [t (71) =3.796, p = .001]. La magnitud de las diferencias en promedios fue una grande (eta cuadrado = .17). En otro aspecto, el género femenino presentó diferencia en sus niveles de actitud y tolerancia. Se discuten las implicaciones de la exposición a la violencia, del género y de la generación milenio y la necesidad de desarrollar investigaciones entre estas variables y la desconexión moral los niveles de tolerancia, al compararlos entre hombres.