Millennial Tourists Research Articles

Marketing Destinations to Millennials: Examining the Compatibility between the Destination Marketing Organization Website and the Millennial Tourist Prospects

The Baby Boomer generation has been the focus of a great deal of analysis in the travel industry, the millennial generation is now surpassing this segment in garnering more attention. This study shed light on the millennials as the forthcoming tourist demand to assist the destination management organizations (DMOs) better understand their needs and expectations to address them with the right product using the right means of communication. In this perspective, the study focuses on the DMOs' websites as a main marketing tool for delivering the marketing message to the millennials. It investigates the alignment between these websites and the millennials’ prospects. Results reveal that the DMOs' websites are still not ready to fulfill the millennials' expectations and that there is a significant difference between these websites and the millennials' prospects regarding the content and performance.

Book Reviews: Violence and Civilization: An Introduction to the Work of Norbert Elias, the Norbert Elias Reader. A Biographical Selection, Postmodernism is Not What You Think, History without a Subject: The Postmodern Condition, Fragments (Cool Memories III), Living Room War: Rethinking Media Audiences for a Postmodern World, Pandemonium: Towards a Retro-Organization Theory, Negotiating the Glass Ceiling: Careers of Senior Women

Book Reviews: Violence and Civilization: An Introduction to the Work of Norbert Elias, the Norbert Elias Reader. A Biographical Selection, Postmodernism is Not What You Think, History without a Subject: The Postmodern Condition, Fragments (Cool Memories III), Living Room War: Rethinking Media Audiences for a Postmodern World, Pandemonium: Towards a Retro-Organization Theory, Negotiating the Glass Ceiling: Careers of Senior Women