Millennial Tourists Research Articles

WHAT IS THE PERSPECTIVE OF MILLENNIAL TOURISTS ON THE REVITALIZATION OF TOURISM DEVELOPMENT IN NEW IKN?

The election of East Kalimantan as the new capital city is an optimistic momentum for development stakeholders, especially the tourism industry. The analogy, one of the benchmarks in tourism excellence can be assessed from efforts to change the crisis of tourist confidence into collective certainty. This scientific work aims to detect the factors that influence tourist attractiveness in the new IKN. The core of tourist attraction is built through access to information, tourism facilities, value added tourism, tourism tariffs, and market orientation. The case revolves around six destination clusters based on four IKN tourism buffer zones: Archipelago Zero Point, Mentawir Tourism Village, Bangkirai Hill, Pampang Cultural Village, Tanah Merah Beach, and Balikpapan Botanical Garden. Interview data collection involved 438 millennial tourists from domestic and foreign countries. In principle, the linear regression method is applied to investigate the relationship between variables. As a result, facilities, added value, tariffs, and market orientation have a positive impact on tourist attractiveness. Other statistical outputs clarify that access to information actually has no effect on tourist attractiveness. This paper also providing holistic findings on tourism revitalization for the future agenda.

Efektivitas Komunikasi Museum Perjuangan sebagai Wisata Sejarah Terhadap Zilenial

The Perjuangan Museum was founded on November 10, 1957, to pass on the spirit and fighting spirit of the 45 values to future generations. However, tourist visits to the struggling museum are not as busy as other history museums in the city of Bogor, such as the Map Museum. Travelers especially zilenial. One of the current problems is that millennial tourists are indirectly less interested in visiting the Perjuangan Museum. This could be motivated by the lack of optimal communication from the Perjuangan Museum. The purpose of this study is to identify the elements of communication effectiveness from the Museum Perjuangan as historical tourism for the zilenial generation. This research was carried out at the Bogor City Perjuangan Museum. The research method uses descriptive qualitative. Meanwhile, data collection techniques refer to observation, in-depth interviews, and literature studies. The research variables using communication effectiveness can be seen from the elements of the communication process namely Credibility, Context, Content, Clarity, Continuity and Consistency, Channel, and Capability of the audience. Qualitative data analysis consists of three streams of activities that occur simultaneously, namely data reduction, data presentation, and drawing conclusions/verification. Referring to the results obtained related to the effectiveness of communication in the Perjuangan Museum. In the content element, the concern is that the historical information conveyed is not too long but more effective. As for the Channel element, what needs to be emphasized is that the scope of information through the media is expanded.

Strategy for Increasing Millennial Tourist Visits in the Mulyaharja Thematic Village

<p>Kampung wisata tematik kampung sangat cocok dan menjadi daya tarik tersendiri bagi wisatawan domestik maupun asing di Indonesia saat ini. Hal ini dikarenakan kampung wisata tematik memiliki karakteristik <em>hygiene, low touch, low mobility</em>, dan <em>less crowd</em> yang merupakan pendekatan pariwisata baru, yaitu <em>new tourism economic</em>. Kampung tematik di Indonesia sudah mulai banyak berkembang. Pengembangan kampung wisata tematik perlu terus dilakukan secara berkelanjutan dan berkesinambungan, guna menjaga eksistensi kampung wisata tematik. Namun, minat wisata generasi millenial untuk berwisata ke kampung wisata tematik ini masih sangat rendah. Berdasarkan hal inilah penelitian ini bertujuan untuk merancang strategi peningkatan kunjungan wisatawan millenial di kampung tematik.</p><p> Metode penelitian menggunakan pendekatan kualitatif dengan alat analisis SWOT. Terdapat tiga expertise yang dijadikan narasumber pada penelitiam ini, yaitu pihak pengelola kampung tematik, pihak pemerintah daerah, dan akademisi pariwisata. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Hasil penelitian ini menunjukkan bahwa fasilitas dan atraksi wisata yang ada di Kampung Tematik Mulyaharja saat ini masih kurang beradaptasi dengan era millennial sehingga sedikit kesulitan untuk menarik generasi millennial untuk menjadi wisatawan. Seharusnya secara keseluruhan fasilitas dan atraksi wisata di Kampung Tematik Mulyaharja sudah dapat beradapatasi dengan digital sehingga wisata edukasi pertanian ini tidak ketinggalan jaman dan tetap memiliki daya tarik bagi generasi millenial.</p>

Millennial tourists’ perception on Gedhe Mataram mosque as religious tourism site

Purpose — This study aims to analyze the perception of millennial tourists towards Gedhe Mataram mosque in terms of five components: attractions, amenities, accessibilities, human resources, and prices.Method — This qualitative descriptive research involves multiple millennial informants. Observation at Gedhe Mataram mosque area, interviews with 16 millennial visitors, and field documentation comprise the data gathering methods. A random sample of millennial visitors visiting Gedhe Mataram mosque area was selected using the informant selection technique. All discovered data is examined using the Spradley model.Result — The results indicated that Gedhe Mataram mosque area's overall attractions, amenities, accessibilities, human resources, and prices are satisfactory in the eyes of tourists.Contribution — This study contributes some recommendations to managers to develop this destination based on constructive criticism and suggestions from millennial tourists.

Keputusan Berkunjung Ke Taman Nasional Gunung Gede Pangrango Jawa Barat: Pendekatan Analisis Atribut

<div><p><em>National parks have great potential for nature tourism enthusiasts worldwide, including Indonesia. There are 54 national parks spread across Indonesia, and one of them is Mount Gede Pangrango National Park (TNGGP), West Java. TNGGP is one of the many visited by domestic tourists, especially tourists from millennials. This research aims to analyze the behaviour of millennial tourists through the approach of digital promotion attributes, ecotourism attractions and their motivation for visiting decisions. The study used quantitative analysis and randomly selected respondents from as many as 100 tourists. It ended by processing data from the results of distributing questionnaires with the help of Structural Equation Modeling software. The results of the data analysis show that there is an influence of tourist perceptions on ecotourism attractions and tourist motivation on the decision to visit and has an impact on repeat visits to GPNP. However, digital promotion attributes do not influence millennial tourists' decisions to visit TNGGP, let alone to visit repeatedly. This study recommends that managers re-evaluate digital promotion programs to increase visits to TNGGP.</em></p></div>

STRATEGI PENGEMBANGAN TUNJUNGAN SEBAGAI DESTINASI MILENIAL

This study aims to analyze the development strategy of Jalan Tunjungan, Surabaya City, as a millennial tourist destination. This research method was carried out with a descriptive qualitative approach, data collection methods through interviews and observations. The results of this study are the government has developed and collaborated with the private sector, the community, and business actors for tourism development on Jalan Tunjungan. The development was carried out by, first, rearranging, revitalizing, and repairing the existing corridors in the Jalan Tunjungan area to make it look neat. Second, the creation of Tunjungan Romansa branding to attract millennial tourists. Third, many contemporary food and beverage businesses have been established in Tunjungan with Alfresco Dining’s concept. Fourth, make art, cultural and historical events, such as Mlaku-Mlaku Nang Tunjungan and the tearing of the flag at Hotel Majapahit which is held every year. At every point along Jalan Tunjungan there is a space for artists to express their works of art. The conclusion of this study is Jalan Tunjungan area is suitable as a millennial tourist destination because it integrates modernity and heritage. Keywords: tourism development strategy; heritage tourism; millennials tourist.

The contribution of the quality of photos uploaded on social media to tourists' decision to visit Labuan Bajo

Photos uploaded by tourists who have visited a destination will attract someone's interest to visit that destination. Therefore, this study is expected to reveal how much influence the quality of photo uploads on social media has on the decision to visit tourists. The research approach used in this research is descriptive verification. The population in this study are tourists who visit Labuan Bajo, NTT Province. Through the purposive sampling technique obtained 72 respondents. This study found that photos uploaded by tourists who have visited Labuan Bajo greatly influence the decision to visit tourists, especially millennial tourists because they are considered more authentic in providing an overview of the condition of a destination compared to content originating from official institutions.

PENGARUH PROMOSI INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN MILLENIAL DOMESTIK KE CURUG CIHERANG BOGOR

Social media is considered the most effective media in promoting both goods and services. One form of social media used for tourism promotion is Instagram which is a photo and video sharing application. Curug Ciherang uses Instagram as a promotional medium that can bring tourists from various regions in search of information about Curug Ciherang. The purpose of this study was to determine the effect of Instagram social media promotion on the visiting decision of domestic tourists millennial to Curug Ciherang. This study used mixed methods techniques which include qualitative and quantitative descriptive analysis. The sampling technique was taken by purposive sampling with a total of 100 respondents of domestic millennial tourists who had visited Curug Ciherang. Data collection techniques in this study by observation, interviews, questionnaires, literature study, and documentation. This research uses validity test, reliability test, simple linear regression analysis test, classical assumption test, t test, and determination test with the help of SPSS version 24 software for Windows. The results of the research based on the t-test showed that the significance value was 0.000 <0.05 and the t-count value was 11.868> t-table 1.985. So that promotion on social media Instagram has a positive effect on the visiting decision of domestic millennial tourists to Curug Ciherang. The magnitude of the coefficient of determination is equal to 59%.

PENGARUH FASILITAS DAN AKSESIBILITAS TERHADAP KEPUASAN WISATAWAN MILLENIAL DI PARALAYANG WAYU, SULAWESI TENGAH

Accessibility and facility are regarded as important component for tourist satisfaction and development of tourist attraction. Central Sulawesi is currently developing regional tourism potential with optimize tourism in three priority tourist destinations, one of them is paralayang wayu. The purpose of this research is to know the tourist characteristic and analyse the effect of facilility and accessibility on tourist satisfaction in paralayang wayu. Data was collected through questionnaires using purposive random sampling. The respondent were 110 tourist. Beside surveys, data was obtained through observation, interview and literature studies. It’s analyzed using multiple linear regression, hypothesis testing and coefficient of determination and classical assumption test. The results of the study partially show that the facilities have a significant effect on millennial tourist satisfaction with a tcount of 6.331 and a significant value of 0.000. Accessibility variables have a significant effect on millennial tourist satisfaction with a tcount of 3.603, a significance of 0.003. Simultaneously facilities and accessibility have a significant effect on millennial tourist satisfaction with tcount of 55,191 and a significant value of 0.000. Based on data analysis, the influence of facilities and accessibility on millennial tourist satisfaction is 50.8%, while 49.2% is explained by other variables not examined.

Persepsi Wisatawan Milenial terhadap Ekowisata Situ Gede Kota Bogor

One of the ecotourism areas favored by the millennial generation in West Java is Situ Gede Ecotourism. The purpose of this study is to determine the perception of millennial tourists towards ecotourism in situ Gede in terms of 4 indicators, namely: Attractions (Attractions), Accessibility (Accessibility), Amenities (Amenities), and Ancillary Service (Tourism Support Services). The research method used is a quantitative approach. The sample in this study was 50 respondents. Analysis of the data used is descriptive analysis. The achievement of millennial tourists' perceptions of attraction is 75.6%. Meanwhile, the achievementmillennialnial tourists' perceptions of accessibility are 87.5%. The achievememillenniallenial tourists' perceptions of amenities (amenities) are 78.8%. Another case is the achievement of millennial tourists' perceptions of Ancillary services (Tourism Support Services) of 73.5%

STRATEGI PROMOSI PENGELOLAAN PARIWISATA INSTAGRAMMABLE DALAM MENINGKATKAN KUNJUNGAN WISATA DI KABUPATEN BANTAENG (Studi Komunikasi Pemasaran Pariwisata Pemandian Alam Batu Doli Kabupaten Bantaeng)

This study aims to find out the promotional strategies carried out by the manager of the Batu Doli natural baths tourism area in Bantaeng Regency in increasing millennial tourist visits in the Batu Doli Bantaeng tourist area and to find out the factors that support and hinder the implementation of the promotion strategy for the managers of the Batu Doli natural baths tourism area This research is descriptive qualitative this research lasted for two months and used the methods of observation, interviews, and documentation. The results showed that the promotional strategies used by managers of instagrammable tourist areas are: word of mouth strategy or word of mouth, print media advertising strategies through newspapers, brochures, leaflets, and banners, and strategies for using social media, namely Instagram, blogs, and Facebook. In addition, it also implements other promotional strategies such as the use of employees as promotional communicators and the use of social media accounts. The factors that support the promotion strategy include the beauty of the panorama around the natural baths which are beautiful, cool, and still beautiful, the facilities are quite complete, the location of instagrammable spots is quite a lot and access to tourist locations that are easy, and smooth. Meanwhile, the inhibiting factor is the use of social media Instagram and Facebook belonging to the manager which has not been maximal in promoting the Batu Doli tourist area and the Covid-19 pandemic which is still ongoing today.

Digital-Free Tourism Holiday as a New Approach for Tourism Well-Being: Tourists' Attributional Approach.

Digital-free tourism (DFT) has recently attracted tourism service providers’ attention for its benefits in terms of enhancing tourists’ experiences and well-being at destinations. DFT refers to tourists who are likely to voluntarily avoid digital devices and the Internet on holiday, or travel to destinations without network signals. DFT has advantages for tourists in increasing well-being, mental health, and social networking during their journeys. DFT also has a benefit for tourism marketers in that they can consider it as a new tourism approach. However, there is a lack of studies into tourists’ locus of control (LOC) while experiencing DFT holidays. LOC refers to how individuals assign the responsibility of event outcomes—whether they assign it to themselves (internal LOC) or they say it is beyond their control (external LOC). Therefore, the current study contributes to investigating tourists’ LOC impacts while experiencing DFT holidays. The study relies on semi-structured interviews with millennial tourists who have experienced DFT holidays. The study findings reveal that millennial tourists with an internal LOC (vs. external) are more likely to perceive the DFT advantages (vs. obstacles) during and after the DFT holidays. However, millennial tourists with external LOC incrementally change their attitudes and perceive the DFT holiday benefits through their self-efficacy enhancement. The findings propose managerial strategies for developing effective DFT holidays for millennial tourists regarding their LOC.

The Role of Face Gaining on Millennials' Outbound Travel Intention in Mainland China

As a typical cultural concept being deeply rooted in Chinese society, "face" regulates many social behaviors in China. However, research on the social aspect of "face" is limited in tourism studies. This study applies an extended theory of planned behavior (TPB) model incorporating face gaining for examining millennials' outbound travel intention from mainland China. By analyzing data from 350 Chinese millennial tourists, we find that face gaining has an indirect impact on outbound travel intention through attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC). Based on the findings, the research provides some insights regarding "face gaining" in travel behavior, and destination marketing on Chinese millennials.

MOTIVASI WISATAWAN MILLENNIAL BERKUNJUNG KE DESA WISATA JATILUWIH KABUPATEN TABANAN

The millennial generation is a generation that is young and has more courage to travel in the new normal era compared to the generations above and below. Therefore, this study aims to determine the factors that influence the motivation of millennial tourists to visit Jatiluwih Tourism Village. This study uses descriptive quantitative data analysis with the confirmatory factor analysis method. The sampling technique was taken by purposive sampling with a total of 200 respondents from the millennial tourists who visited the Jatiluwih Tourism Village, Tabanan Regency. The data collection using observation, questionnaires, and interviews. The data analysis technique used factor analysis which was assisted by using SPSS Version 26 for Windows. Five push factors influence the motivation of millennial tourists to visit Jatiluwih Tourism Village, Tabanan Regency, namely: the desire to escape from routines, hobbies, enchant kinship and relationship, adventure, and prestige and four pull factors that influence the motivation of millennial tourists to visit Jatiluwih Tourism Village, Tabanan Regency, namely: natural places, sanitation facilities, cleanliness, and tourist attractions. The factor of desire escape from routine becomes the dominant factor in encouraging millennial tourist to visit the Jatiluwih Tourism Village, Tabanan Regency with an eigenvalue of 4,734 and percentage variance equal to (26.301%), while the factors natural places become the dominant factor in attracting millennial tourist to visit the Jatiluwih Tourism Village, Tabanan Regency, with an eigenvalue value of 7.478 and percentage of variance (33.989%).

Analysis of Millennial Tourists’ Interests in Garut Regency

Millennials are highly potential for being targeted as tourists in Garut Regency. This quantitative study, therefore, was aimed at analyzing the interests of millennial tourists in Garut Regency. The results found that the millennial tourists’ interest in Garut Regency with the highest value is the socioeconomically introverted. This shows that even though considered as young tourists and having high productivity, the millenn ial tourists, in conducting tourism activities, are still influenced by the desire to refresh, have fun, socialize, and take advantage of their spare time.

THE EFFECT OF ALTERNATIVE TOURISM TRENDS ON THE VISITING DECISIONS OF MILLENIAL TOURISTS

Tourism trends are starting to shift from being oriented towards mass tourism to alternative tourism. The tendency of tourists to back to nature, making ecotourism, is growing in interest. These changes can affect tourist decision making when visiting a tourism destination. The study aims to determine the effect of alternative tourism trends on millennial tourists visiting findings (a study of ecotourism destinations in Yogyakarta). Quantitative research was conducted by passing out questionnaires to 100 respondents who had seen the ecotourism destination in the Special Region of Yogyakarta (Ancient Volcano Nglanggeran, Mount Merapi Nation Park, and Mudal River Park). Sampling was done using cluster sampling and proportionate stratified random sampling techniques. Analysis using simple linear regression Based on the results of research at a significant level of 5% shows that alternative tourism trends have a positive and significant effect on the decision to visit millennial tourists (a study of ecotourism destinations in Yogyakarta). This is proved by the results of t-test analysis obtained at 4,966 > 1,665, then Ho is rejected, and Ha is accepted. Based on the results of the coefficient determination (R²), an Adjusted R Square value of 0,201 shows that alternative tourism trends contributed 20,1% to the decision of visiting millennial tourists at ecotourism destinations in Yogyakarta.

SWOT Analysis Nomadic Tourism as Millennial Friendly Natural Tourist Destination Development Strategy (Case Study: Glamping De Loano, Purworejo)

The purpose of this study is to analyze the alternative strategy of developing local tourism around Borobudur, one of the world’s heritage as the top choice of foreign and domestic tourists, that focused on developing a variety of alternative tourism infrastructures while preserving the environment that is a millennial-friendly destination that is called Nomadic Tourism in Glamping De Loano, Purworejo, Indonesia. The research took place between June-July 2020 in Glamping De Loano, Purworejo. The chosen methods including documentation, observation, and interviews with local government groups, visitors, and residents. Glamping De Loano is a new and fresh tourism sensation in Purworejo that can bring millennial tourists and new unique tourism experiences to the area. It is a new early-stage of destination because it has only been operated for less than a year but has many opportunities that can be cultivated and developed. However, most complaints coming from them are regarding narrow and dangerous road infrastructure towards the destination, supporting ecosystem readiness, and conformity of the biophilic material to the environment surrounding. Most interviewers suggest it would be better with improved road infrastructure construction and focus on providing a basic supporting ecosystem. Recommendations are made for developing the Glamping De Loano tourism better to improve the experience of tourists and visitors and to improve the resident’s quality of life. It is hoped that this research may prompt local authorities to take l residents’ perceptions and experiences into account by creating better management measures and regulations.
 Keywords: Nomadic Tourism, Destination Development Strategy, Glamping, Purworejo, Borobudur

Halal Tourism Marketing Strategy Based on Delta Model to Increase Millennial Tourist Interest in Lombok Island

This study is intended to analyze and know the significance of the impact of delta strategy halal tourism marketing model on the increasing interest of millennial tourists on the island of Lombok. The population of this explanatory research type is millennial tourists who enjoy halal tourism packages on the island of Lombok which is not known for sure. In data collection, this study uses survey method by determining the sample using nonprobability sampling, which is then limited by various criteria of respondents (purposive sampling). The questionnaire was distributed online and obtained by 182 respondents who participated in the study. The collected data is processed using Structural Equation Modeling (SEM) test with the help of AMOS 20.0 program. Based on the results of data processing using SEM, it was found that: (1) Best Product Strategy-Delta Model has a positive and significant effect on the interests of millennial tourists on the island of Lombok; (2) Total Customer Solutions-Delta Model positively and significantly affects the interest of millennial travelers in Lombok Island; and (3) System Lock-In-Delta Model positively and significantly affects the interest of millennial tourists on the island of Lombok

PERSEPSI DAN SIKAP WISATAWAN MILENIAL TERHADAP PARIWISATA DI ERA COVID 19

The tourism sector has been predicted to be the second largest source of foreign exchange contribution in Indonesia, but the Covid 19 pandemic has made this sector sluggish. The Government of the Republic of Indonesia has made various efforts so that this sector can return to normal. Starting from restricting people traveling, using masks when going out and always washing hands. At the time of tourism in the Covid 19 era, it is believed that millennial generation tourists will continue to carry out their activities. The millennial generation is relatively bolder when traveling on tour when compared to previous generations. With the opening of tourism in the Covid 19 era, the millennial generation will immediately carry out tourism travel activities. Perception is the process of an individual selecting, organizing, and interpreting information inputs to create a meaningful picture of the world. Millennial generation tourists' perceptions focus on risks when traveling. Contracting the covid 19 virus is the biggest risk. Attitude is an evacuation of trust for positive feelings or negative feelings from someone if they have to do behavior that will determine. Attitude is a characteristic that is owned by a person in forming a character, this character is a principle that is owned and is static or difficult to change. The number of respondents in this study were 100 tourists. The results of this study are the perceptions of millennial tourists towards tourism in the new normal era prioritizing the quality of health protocols both in hotels, restaurants, transportation, and in tourist objects. Similarly, the attitude of millennial tourists towards tourism in the new normal era is more concerned about health and hygiene when traveling.

Movie Induced Tourism in the Young Millennials Tourist Segment

This research is motivated by the considerable potential and market share of millennials as a tourism target market. The promotion strategy of a tourist destination is carried out through innovative media, one of which is through movie media or empirically known as the concept of Movie Induced Tourism. This research was conducted to determine the effect of movies on millennial tourist visits, applying descriptive quantitative research methods. Questionnaires were used as data collection techniques to obtain primary data and through journals and e-book to get secondary data. SEM-PLS has been applied to measure relationships between variables and research models. The results of this study are that movies attributes can have a significant positive effect on personal connections and AIDA Model.