Millennial Tourists Research Articles

Exploring Factors Affecting Millennial Tourists’ eWOM Behavior: A Lens of BRT Theory

This study employs behavioral reasoning theory (BRT) to investigate factors (i.e., personal values, reasons, and attitudes) affecting existing and future behaviors of Millennial tourists’ electronic word-of-mouth (eWOM). It uses a mixed-methods approach that includes qualitative interviews with 25 tourists to elicit specific reasons for and against eWOM and a survey of 572 Millennial-Chinese tourists to quantitatively validate our BRT structural model. The statistical results from SmartPLS 3.0 show that all hypotheses on direct effects have gained empirical support except for the relationships between the existing behavior and its respective reasons for and against eWOM. These two insignificant direct effects are, however, shown to be fully mediated by global attitudes, respectively. Moreover, gender moderates the relationships between reasons against eWOM and the existing behavior and reasons for eWOM and future behavior, respectively. Most findings regarding the foregoing direct, mediation, and moderation effects are exploratory. In addition, this study contributes significantly to the literature by successfully developing and validating the scale of reasons for and against Millennial tourists’ eWOM within the BRT framework. Destination managers can use this scale of reasons as both a diagnostic tool and a blueprint for eWOM management.

The Role of Local Food Attitudes in Mediating the Influence of Experience Value and Social Media on the Purchase Desire of Millennial Generation Domestic Tourists in Palembang City

This study aims to investigate the role of attitudes towards local food in mediating the influence of experiential value and social media on purchasing intention among domestic millennial tourists in Palembang City. The method utilized is structural equation modeling with Partial Least Squares (SEM-PLS). The population targeted in this study consists of domestic millennial tourists visiting Palembang City. A sample of 130 respondents was chosen using Hair's technique. Data collection was carried out through questionnaires and literature review. Data analysis was conducted using the SEM-PLS4 application with path analysis, which examines the influence on intervening variables. The results indicate that experiential value towards purchasing intention, experiential value towards attitudes towards local food, the role of attitudes towards local food towards purchasing intention, and experiential value towards purchasing intention through the role of attitudes towards local food have a positive and significant impact. Meanwhile, social media towards purchasing intention, social media towards attitudes towards local food, and social media towards purchasing intention through the role of attitudes towards local food do not have a significant impact.

Regenerative Tourism in the Philippines: Millennial Tourists’ Perspective and Intent to Participate

Regenerative Tourism in the Philippines: Millennial Tourists’ Perspective and Intent to Participate

Islamic destination to millennials in Bandung: Islamic attributes and destination image on tourist satisfaction with visiting decision as mediator

PurposeThe study aims to explore millennial tourist satisfaction in an Islamic tourism destination, which this research will clarify the relationship between Islamic attributes and destination image on visiting decisions and their influence on tourist satisfaction.Design/methodology/approachThe quantitative research approach with exploratory by applying structural equation model techniques, which method of collection data by surveys. Purposive sampling was used to 400 Muslim millennials tourist who visit Islamic destination in Bandung, Indonesia. The questionnaire used in this study based on a review of previous studies.FindingsThe findings show that a destination’s Islamic attribute has substantial influence on destination image and millennials’ choice to visit the tourist site. Then Islamic attributes have positive influence on millennials’ willingness to visit Bandung as visitors. A strong identification with a location’s destination image has been demonstrated a positive impact on visiting destination. This research revealed that the visiting choice had a favorable and substantial influence on Islamic visitor satisfaction through visiting decision to Bandung.Research limitations/implicationsThis research focuses on millennials tourist whoever visit Bandung tourist destination, the research findings may be limited in their generalizability. As a result, researchers are encouraged to explore the offered hypotheses further.Practical implicationsIslamic tourism business players who are targeting the millennial generation as their target market are urged to pay close attention the Islamic attributes and destination image, because according to the research results. These variables have an impact on visiting decisions and tourist satisfaction. Then the online travel agent should maintain the destination image by promoting the destination in offline and online media.Social implicationsThe findings of this study are expected to enrich the literature on consumer behavior, especially in the tourism industry in the Tourism 4.0 era.Originality/valueTo the best authors’ knowledge, the research model is never been explore by other researchers in the field of Islamic tourism literatures. For further studies, the authors’ can modify this research by using different objects so that comparisons can be made and using other determinant factors that can affect the satisfaction of Muslim tourists.

Understanding the effect of millennial tourists’ accommodation service experiences using structural equation modeling techniques: an emerging economy context

Understanding the effect of millennial tourists’ accommodation service experiences using structural equation modeling techniques: an emerging economy context

Social media’s sway: how social comparison on social media stimulates impulse travelling; serial mediation study on Indian millennials tourists

PurposeThe study explores the impact of social media-induced social comparison on impulse travelling, drawing upon social comparison theory. It thoroughly examines the intermediary functions of fear of missing out (FoMO) and compulsive use of social media, alongside exploring the moderating impacts of self-esteem and self-control within this dynamic process.Design/methodology/approachTo meet the objective, we conducted a survey of 382 social media users among Indian millennial tourists. The analysis has been done using SPSS (AMOS 24) and Process macro (model 1) for moderation effect. Purposive and snowball sampling techniques have been employed for data collection.FindingsThe results indicate a positive influence of social comparison on impulsive travel. Additionally, the findings suggest that FoMO and the compulsive use of social media serve as serial mediations on the link between social comparison and impulse travelling. Moreover, self-esteem has shown a negatively significant relationship between social comparison and FoMO. Furthermore, self-control has also been found to have a negatively significant effect on the relationship between FoMO and the compulsive use of social media.Practical implicationsThe study’s findings offer valuable guidance for destination administrators. It suggests that administrators should refrain from engaging in aggressive and overly tailored marketing tactics. Instead, they should focus on sharing real and authentic stories that resonate with travellers, and administrators can mitigate the effects of social comparison and discourage impulsive travelling.Originality/valueThis study delves into an unexplored realm in digital marketing literature, shedding light on how social comparison on social media influences the impulsive travelling of Indian millennial tourists. This study is an inaugural attempt to formulate a theoretical framework within the scope of the tourism sector.

Identify the factors pushing and pulling interest in revisiting millennial tourists to the Kintamani tourist area, Bali

Identify the factors pushing and pulling interest in revisiting millennial tourists to the Kintamani tourist area, Bali

Impact of Destination Images and E-WOM on Urban Millenial Decision to Visit Tourism Potential City

Tourism potential in Serang City is almost eliminated and forgotten along with the city’s continuous expansion. The role of urban millennials in promoting tourism is now important. Therefore, researchers used urban millennials as respondents in this study. By using SEM analysis with the SmartPLS application, this research was conducted to determine destination image preferences from millennial tourists in Serang City and their influence on e-WOM and the decision to visit. The results indicated support for affective image, price image, and travel motivation positively influence e-WOM. However, e-WOM does not appear to have a significant positive influence on the decision to visit. Additionally, cognitive image is the only factor that positively influences the decision to visit directly. The proposed mediating role of e-WOM in the relationship between destination image with the decision to visit is not supported. The findings of this study offer important factors for the destination marketers, policymakers, and businesses of a potential tourism city, in this case Serang City, to consider when developing a specific marketing strategy for this market segment (urban millennials). In addition, the results of this study provide a better understanding of the urban millennial perspective on their decision to visit cities with tourism potential.

The Influence of Attitudes and Subjective Norms of Domestic Millennial Tourists on the Intention to Stay at An Environmentally-Friendly Hotel

This research aims to determine the influence of domestic millennial tourists' attitudes and subjective norms on their intention to stay at an environmentally friendly hotel. Attitude is the result of a psychological process that cannot be observed directly, but must be inferred from what is said or done. Attitudes towards environmentally friendly products are a relevant subject. Subjective norms are a person's beliefs regarding expectations which are influenced by other parties, both individually and in groups, to perform or not perform a particular behavior. Intention is an indicator of the extent to which people are willing to carry out a specific behavior or a person's willingness to carry out a certain behavior. This research focuses on domestic millennial tourists, consisting of 100 respondents. The data were analyzed with multiple regression statistical technique resulting a positive and significant influence of the attitude and subjective norm variables on the intention to stay at an environmentally friendly hotel. It was investigated that domestic millennial tourists are highly concerned about environmentally friendly hotel to be selected as their accommodation and it was also found out that they obtain direct influence from their closest relatives in determining the choice of environmentally friendly hotels

The Change of Millennial Tourist Interests in Sam Poo Kong Temple, Semarang

The advent of the fourth industrial revolution signifies not only significant technological progress compared to earlier eras, but also the ability to revolutionize traditional business practices. The Sam Poo Kong Temple, which was once intended as a site of prayer for Confucian adherents, has transformed into a well-liked tourist destination where people engage in selfie activities, thereby enhancing their social standing. This research aims to understand the factors influencing the change in millennial tourists' interest towards Sam Poo Kong Temple. To evaluate the impact of social media usage and digital technology on the interests and behaviors of millennial tourists. To identify the preferences and motivations of millennial tourists in choosing tourist destinations such as Sam Poo Kong Temple. This study employs a qualitative methodology using a case study technique. Data is gathered via extensive interviews with relevant individuals, including temple administrators, tour guides, and tourists, with a particular focus on millennial. The findings indicate that social media plays a key role in marketing Sam Poo Kong Temple and attracting millennial tourists' interest. The dissemination of engaging content such as photos, videos, and narratives on social media has increased the visibility of the temple and sparked significant interest from tech-savvy millennial. Sam Poo Kong Temple has transformed from a traditional place of worship into a highly sought-after tourist destination, especially for photo opportunities and showcasing social status on social media. This impacts the preferences and motivations of millennial tourists in selecting tourist locations, with a primary focus on architectural beauty, unique experiences, and visibility on social media.

Factors Influencing Decision Making to Revisit Japan of the Thai Bangkokian Millennial Tourists during Public Holidays

Even though Japan encounters several tourism issues including an epidemic like COVID-19, Japan is still among the pioneering countries when it comes to opening its doors to tourists. Currently, Japan tour packages are drawing high attention from Bangkokian millennials who prefer to travel during Thai public holidays due to diverse reasons. Hence, this study focused on identifying tourism marketing mix factors that influence Thai Bangkokian millennial tourists during Thai public holidays. Two hypotheses were set up. A verified questionnaire was used to collect the data from targeted 400 samples, then the data were analyzed into percentage, mean, and standard deviation. Also, Exploratory Factor Analysis (EFA) and regression analysis were used to test hypotheses and identify relationships and influences between variables. The results indicated that, in terms of demographic characteristics, gender, age, status, occupation, and income influence Thai millennial tourists to revisit Japan. Meanwhile, according to 12 tourism marketing factors, product and service quality factor, price factor, promotion factor, process factor, political factor, performance management factor, and presentation and public relations factor significantly affect the decision to revisit Japan of Thai millennial tourists in the Bangkok during public holidays.

Different mirrors: studying the effect of perceived risks and information-seeking behavior on the perceived cognitive image of Chinese and Russian millennial tourists

ABSTRACT The primary objective of this research is to investigate the impact of perceived risks (PR) on the formation of pre-travel cognitive destination image (CDI) among first-time Chinese and Russian millennial tourists in Iran. It aims to explore both the direct and indirect influence of perceived risks on the cognitive perception of the destination. A quantitative approach was employed, where a survey was conducted to collect data from a sample of 446 respondents who were visiting Iran. The data were analyzed using smart-PLS, a variance-based path modeling technique. The study’s findings indicated that political, technological, health, and socio-cultural risks had a direct impact on the CDI of both Chinese and Russian millennial tourists. Additionally, the research discovered that these risks indirectly influenced CDI through the mediating role of information-seeking behavior (ISB). However, differences emerged between the two groups concerning socio-cultural and economic risks. Specifically, for Chinese millennials, both economic and socio-cultural perceived risks directly and indirectly affected CDI. On the other hand, the hypotheses regarding Russian millennials were rejected, suggesting that economic and socio-cultural perceived risks did not have a significant direct or indirect impact on their CDI. These findings highlight the varying influences of perceived risks on the formation of CDI among Chinese and Russian millennial tourists, emphasizing the importance of considering cultural and economic factors in understanding their cognitive perceptions of a destination. The paper has implications for DMOs to make efforts to find sustainable solutions in designing policies to reduce tourists’ perceived risks and improving the cognitive image of Iran.

Influence of Motivation on Millennial Tourist Satisfaction and Re-Visit Intention at Glamping in Kintamani District, Bangli Regency, Bali

The COVID-19 pandemic has an impact on the tourism industry, Bali is one of the places affected because most of the people work in the tourism industry, during the COVID-19 pandemic. Kintamani is one of the tourist destinations that is still visited by many tourists, especially domestic tourists, the development of tourism in the pandemic era has triggered the emergence of new trends in the world of tourism such as glamping business (glamour camping). This study aims to determine the effect of motivation can increase the intention of tourists to stay again in addition to affecting tourist satisfaction. The method used is a quantitative approach and uses a qualitative approach to describe the characteristics of respondents and the scale assessment given by respondents. Data collection techniques in this study use questionnaires, then sampling techniques using accidental sampling. The data analysis technique used in this study is quantitative descriptive, then hypothesis testing using smart PLS software. The results of this study concluded that based on the t-test, t-statistical value of each variable in this study, there was a positive direct influence between motivation (X) on satisfaction (Y1), motivation (X) on the re-visit intention (Y2), satisfaction (Y1) on the re-visit intention (Y2), and the indirect influence that satisfaction (Y2) was able to mediate motivation (X) and re-visit intention (Y2) from all hypotheses both direct and indirect influences Exogenous variables on endogenous variables have a significant positive influence, namely having a p-value less than (0.05) and having a t-statistic value greater than (1.96).

The Effect of Travel Vlogs as Electronic Word of Mouth and Destination Image on the Satisfaction and Loyalty of Millennial Tourists Visiting Nusa Penida Island

Satisfaction and loyalty become a measure of the success of a tourist destination. Electronic word of mouth and destination image are two factors that can affect the satisfaction and loyalty of millennial tourists who visit a tourist destination. The purposes of this study were 1) To analyze the effect of travel vlogs as electronic word of mouth on satisfaction and loyalty of millennial tourists visiting Nusa Penida Island, 2) To analyze the effect of destination image on satisfaction and loyalty of millennial tourists visiting Nusa Penida Island, 3) to analyze the effect of satisfaction on the loyalty of millennial tourists who visit Nusa Penida Island. This research was used quantitative method involving 100 respondents who are millennial tourists visiting Nusa Penida Island. Sampling was done by purposive sampling method and analysis using Structural Equation Model (SEM) with SmartPLS 3.0 software. The results showed that 1) travel vlog as electronic word of mouth had significant effect on satisfaction and destination image had significant effect on satisfaction 2) travel vlog as an electronic word of mouth had significant effect on loyalty and destination image had not significant effect on loyalty, 3) Satisfaction had significant effect on loyalty. Other results showed that 81% of millennial tourists use social media as a source of information about Nusa Penida Island.

PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN MILENIAL DOMESTIK KE TAMANSARI, YOGYAKARTA

Electronic Word of Mouth (EWOM) is the communication media which can help shares the information there are consumer reviews of product or services, one of EWOM’s communication media is Instagram. Through Instagram tourists can find out the spread of information through reviews, comments, caption and hastags that indirectly provide benefit for potensial tourists in making decision to visit a tourist destination. The purpose of this research is to determine the influence of Electronic Word of Mouth (EWOM) on Instagram of the domestic milennial tourists visiting decisions to Tamansari Yogyakarta. This study use accidental sampling to determinant the sample. The data collected by interview, observation, shares the questionnaries from google form, literature review, documentations and netnography. The data analysis used simple linear regression analysis which had previously had been analyzed by classical assumptions. The result of this study the significance of the EWOM variable 0,01 < 0,05 and the t count was 12,808 > t table 1,981. The result of determination R Square is 60,03%. Based on this result, partially and simultaneously the Electronic Word of Mouth (EWOM) on Instagram has a positive and significant influence on the domestic millennial tourist visiting decisions to Tamansari Yogyakarta.

Domestic Millenial Tourist Attitude Toward Selection Four-star Rating Hotel in West Sumatera

This study aims to analyze the domestic millenial tourist attitude toward selection four-star rating hotel in West Sumatera. This study uses a quantitative methodology with a causal associative approach. Guests who have stayed at four-star hotels in West Sumatera constitute the population, and purposive sampling technique was used to summarise the sample of this study. The sample size of this study was 98 guests who stayed at four-star hotels in West Sumatera. PLS-SEM (Partial Least Squere Structural Equation Modeling) is the research method used. From the results of research that has been conducted with the millennial traveler attitude variable affecting the selection four-star rating hotel. It can be explained based on this result that attitude of millennial tourists are very selective in selection four-star hotels in West Sumatera to stay.

Motivation and Lifestyle of Millennial Tourists Visiting the Coffee Shop in Kintamani

Coffee shop was originally a place to drink coffee quickly. Along with the times and the increasing number of customer interests, the development of the coffee shop in Kintamani is still happening today. At this time drinking coffee has become part of the lifestyle or modern lifestyle of millennial tourists. Many millennial tourists come to visit coffee shops in Kintamani not just to taste the taste of the coffee itself but to spend their free time and relax in a comfortable place and can calm the mind. This study aims to find out more about the motivation of millennial tourists to choose coffee shops in Kintamani as a place to fill their vacation time, the trend of coffee being a lifestyle for millennial tourists, in coffee shops in Kintamani. This research is a qualitative research, with research locations conducted in coffee shops in Kintamani. The data in this research were collected through observation, interviews, with the technique of determining the informants in this study using accidental sampling and the informants were taken from several coffee shops in Kintamani, and the data were analyzed using descriptive qualitative data analysis. The results of this study indicate that there are several things that motivate millennial tourists to come to coffee shops in Kintamani, namely close friends, area of origin, curiosity, getting out of routine, accessibility, internet network, affordable prices. From this, the existence of coffee shops is very popular because there is a comfortable place, a concept that makes millennial tourists interested in visiting coffee shops and drinking coffee has become a life style for millennial tourists. Keywords: Millennial tourists, motivation, lifestyle

Motivasi Wisatawan Millenial Memilih Kuliner Lokal Sebagai Daya Tarik Wisata Di Ubud Kabupaten Gianyar Bali

Ubud as the center of tourism activities in Gianyar district, you can easily find various types of tourist attractions and tourism supporting facilities. one of them is a restaurant. Ubud was named one of the best cities in Asia by Conde Nast Traveler in 2013, at that time Ubud achieved the highest score based on indicators of atmosphere, art and culture, lodging, restaurants, sites, people's friendliness, and shopping facilities. One of the components that support Ubud in winning the award is the restaurant criteria. Based on the study above, the authors are interested in studying the motivation and determinants of millennial tourist motivation for local culinary tours in Ubud. Data collection used a questionnaire with a scale of 5. The number of samples was determined by quota sampling with predetermined respondents being searched accidently. Data analysis technique using confirmatory factor analysis. Based on the results of the study it was concluded that the motivation of millennial tourists in choosing local culinary as an attraction in Ubud is mostly driven by emotional motivation where purchases made by consumers are based on feelings and pleasures that can be captured by the five senses, and if this is done it will increase status their social. This is reflected in the answers of respondents who feel proud when they enjoy the culinary dishes offered in Ubud and feel happy with these culinary dishes. The motivating factors that determine millennial in choosing local culinary as a tourist attraction in Ubud, Gianyar Regency are factor 1 is the convenience and practicality factor, factor 2 is service, factor 3 is product and factor 4 is location and price. The four factors that determine millennial motivation in choosing local culinary offerings in Ubud, Gianyar Regency, have an influence of 65.64%.
 Keywords: Local Culinary, Motivation, Restaurants, Culinary Tourism, Millennial Travelers

Millennial Experience Traveling to Ecotourism

Ecotourism has become an attraction that is increasingly in demand after the Covid-19 pandemic. The current millennial generation has various options for channelling their desire to travel. Ecotourism is one option. It is realized that this non-mainstream tourism genre is much liked by today's young generation who tend to want to go on an adventure looking for new experiences. Millennials are the generation born in 1980-2000, have the power to change trends and lifestyles, are connected to the internet, are all digital, and have a very high appeal to nature. Travel based on flora and fauna conservation, protecting endangered cultures, and education to support the sustainability of the universe, is the choice among millennials. The Turtle Conserva-tion and Education Center (TCEC) has a strategic role as the preferred ecotourism destination for millennial tourists. The research question are (1) what values grow from the experience of traveling to ecotourism desti-nations? (2) how is the internalization of deep memories through the experience of traveling to ecotourism destinations? The purpose of this study was to determine the value that grows from the experience of travel-ing to ecotourism destinations. This study used qualitative method, data collected through observations and interviews. The result of this study is that traveling to TCEC raises awareness of the environment among mil-lennials that nature must be treated with full respect, as well as showing respect for residents encountered on trips and enjoying interactions with residents while on tour. A deep impression of tourists is obtained through the experience of interacting with natural elements.

Village Tourism Promotion Through Virtual Tour

Introduction/Main Objectives: The COVID-19 pandemic has sparked creativity among tourism actors. Tourism villages as one of the tourist attractions, conduct virtual tours to introduce their attractions and facilities. The purpose of this study is to describe the role of virtual tours as a promotional medium in increasing interest in visiting village tourism. Background Problems: with the policy of limiting tourist travel, the tourism industry has experienced a decrease in the number of tourist visits. Digitalization is a way to maintain relationships with consumers and carry out promotions through virtual tours. The formulation of the research problem is what is the role of virtual tours as promotional media in increasing interest in visiting village tourism? Novelty: The novelty of this research lies in the use of virtual tours as a promotional medium to increase millennial tourist interest by involving relevant stakeholders. Research Methods: research was conducted with a qualitative approach. Primary data was obtained through focus group discussions and interviews during the virtual tour. Secondary data was obtained through relevant literature. Finding/Results: a virtual tour of the three tourist villages that became the case studies in this study, namely Nepal Van Java in Central Java and Sade Village in West Nusa Tenggara, succeeded in providing information that attracted millennial tourists to visit. Conclusion: the virtual tour is an effective promotional medium in increasing interest in visiting tourist villages.