The inclusive fitness gains that individuals receive from associating with one another depend on their (1) relatedness, and (2) abilities to provide one another with aid which I term their associate qualities, as well as (3) the degree to which they provide aid. I show how these variables trade off to influence choice of social partners. Preferential association between distant kin can be naturally selected when their associate qualities to one another are only slightly greater than that between close kin. I describe conditions under which such associate quality differences are most likely to arise, and summarize results from an empirical investigation of some predictions from this model (Wasser 1981, in press) on female yellow baboons at Mikumi National Park, Tanzania.