Micro, Small And Medium Enterprises Entrepreneurs Research Articles

Entrepreneurial Marketing Strategy of Micro, Small and Medium Enterprises in Pandemic Covid-19 Era

Purpose: The Indonesian economy's core strength comes from micro, small and medium enterprises (MSMEs). However, the impact of the Covid-19 pandemic causes problems for MSMEs, for example, decreased sales, difficulties in financial aspects, slow distribution of products, and raw materials shortage. The problems of MSME during the Covid-19 pandemic require entrepreneurs' readiness to survive and sustain their business. Entrepreneurial marketing is a suitable paradigm to be implemented by MSME entrepreneurs during the Covid-19 pandemic. The research objective is to determine the entrepreneurial marketing strategy plan for MSMEs during the Covid-19 pandemic. Research Methods: The research informants were government officials of Industry and Trade, MSME, and academicians. The data analysis model used a SWOT analysis based on IFAS and EFAS assessments. The strategic plan was positioned on the SWOT matrix with the values of strength, weakness, opportunity, and threats. Findings: The results show that the SWOT matrix's entrepreneurial marketing strategy plan is in the position of Quadrant one. The entrepreneurial marketing strategy that should be applied in the quadrant is to support an aggressive growth policy. Practical Implications: This aggressive growth strategy focuses on using the company's strengths to take advantage of various business opportunities during the Covid -19 pandemic. Originality value: This study contributes to the survivability of MSMEs in Indonesia, especially during the Covid-19, and shows practitioners to harness the inner strength of their businesses and pursue proactive marketing policy.

Persepsi Pemahaman Pengusaha dalam Penyusunan Laporan Keuangan Berdasarkan SAK EMKM pada UMKM Kabupaten Jepara

The problem in developing Micro, Small and Medium Enterprises (MSMEs) is the lack of understanding of MSMEs in preparing financial reports based on SAK EMKM. The research aims to analyze information and socialization, education, length of business, and size of business to influence the understanding of MSMEs in preparing financial reports based on SAK EMKM. The research was conducted on 66 furniture MSME entrepreneurs in Jepara District. The research was conducted by distributing questionnaires and analyzed using multiple regression analysis and hypothesis testing t. The results showed that information and socialization had a significant positive effect on the preparation of financial statements based on SAK EMKM; education has a significant positive effect on the preparation of financial statements based on SAK EMKM; length of business has a significant positive effect on the preparation of financial statements based on SAK EMKM, and business size has a significant positive effect on the preparation of financial statements based on SAK EMKM.

The Correlation of Business Creativity and Social Media with MSMEs Entrepreneurial Performance

Micro Small and Medium Enterprises (MSMEs) in Indonesia plays a significant role in economic growth, especially by creating employment opportunities and, at the same time, reducing the unemployment rate. Small firms are high potential enterprises that need improvement in order to contribute to either micro- or macro-economic development in this country. Entrepreneurs need to strengthen their competitive advantage to ensure their long-term survival. Small firms face significant challenges that require them to devise an effective strategy to improve performance. The present study aims to investigate whether business creativity and social media among MSMEs correlate with entrepreneurial performance. The sample consisted of 120 MSMEs in the Special Region of Yogyakarta selected using the purposive sampling method. Respondents are owners or managers authorized with the responsibility for the survival of their enterprises. The results show that MSMEs entrepreneurs are using Instagram and that creativity-based MSMEs have better business entrepreneurial performance. The results imply that MSMEs entrepreneurs need to promote their products on social media and to improve their creativity to boost their business performance

Adoption of cleaner production innovations by micro, small and medium enterprises: lessons from the clay-fired brick manufacturing sector in India

The paper aims to advance understanding on innovation adoption process by micro, small and medium enterprises (MSMEs) in a developing country context. A field study was carried out in clay-fired brick manufacturing sector in India. Using a structured questionnaire, interactions were carried out with 64 brick kiln entrepreneurs and other key stakeholders in two prominent brick manufacturing clusters. The key factors that influence the decision making process of MSME entrepreneurs were identified. These factors were prioritised using the analytic hierarchy process. The financial benefit is the key factor that helps an entrepreneur takes a decision in favour of adopting an innovation.

Perception of micro small and medium enterprise entrepreneurs on banking services

The breakdown rate of current Micro, Small and Medium enterprises (MSMEs) is very high. Access to finance is one amongst the predominant constraints to the endurance of latest MSMEs. The objective of the research is to seem to be at the acuity of MSME entrepreneurs on historic and revolutionary funding selections or funding serves attainable in banks. The research analyzed about the standard sources of equity and debt like business angels, venture capitalists, trade credit and a range of government schemes. There’s the necessity to produce restrictive a impression that may additionally support to the development of MSMEs in India. Keyword: MSMEs, Banking services, Financing, Equity, Schemes.

Training on improving and developing business opportunities for micro, small and medium enterprises (UMKM) through online promotions on social media in the building in kelurahan gedung Johor kecamatan Medan Johor

Social media is a gathering place for people using internet networks, not infrequently even on social media people who have the same mutual interests and form a community. The presence of these community groups can certainly be a target for business people to promote their products, including products from MSMEs. Promotion through the community on social media can be done through soft selling. Effective and efficient use of social media by business actors as a means of trade promotion requires guidance and direction through training. Therefore, in this community service activity, training was carried out on improving and developing business opportunities for Micro, Small and Medium Enterprises (MSMEs) through online promotions on social media to MSMEs located in Kelurahan Gedung Johor. The method of implementing activities is carried out in the form of counseling and interactive dialogue with participants. The use of social media is carried out effectively by providing the best service to consumers by conveying honestly and in good faith, about the merchandise being promoted, there are no things to hide, this is useful for building the seller's reputation and maintaining the trust given by consumers so that consumers remain loyal to the merchandise products of these MSME entrepreneurs.

Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing UMKM Kota Jambi

The development of information and technology causes fierce business competition, causing micro, small and medium enterprises (MSMEs) to be able to survive and compete for market share by implementing strategies, concepts and good management designs. Management is the key factor for success in the era of technology and information nowadays in order to create opportunities for its products. The purpose of this study is to determine the strengths, weaknesses, opportunities and threats, to compile IFAS (Internal Factor Analysis Summer) and EFAS (External Factor Analysis Summer) and to find out a good marketing strategy after analyzing with SWOT (Strength, Weakness, Opportunity, Threat). The phenomenon that exists, MSME entrepreneurs facing fierce competition is marked by the proliferation of products from outside the region. This study uses the SWOT analysis method to identify the company's internal and external factors. The data were collected through observation, interviews, and distribution of questionnaires to MSME entrepreneurs. The results of these studies as follow: (1) the results of the IFAS analysis are 4.00 that the position is very profitable for the company, in which the strongest factor in the internal company is guaranteed product quality. (2) The results of the EFAS analysis obtained a score of 2.66, in which this position is medium from the external factors of the company, in other words, there are still many companies that supposed to extend optimize opportunities to minimize existing threats. (3) The IE matrix results show the current average position of MSMEs in Quadrant 1, this is very profitable situation in which the company has excellent opportunities and strengths. The strategy that should be applied in this condition is to support policies development through activities: documentation, interviews and observations. The data analysis technique used content analysis (research documentation) and descriptive analysis.

Fintech peer to peer lending as a financing alternative for the development MSMEs in Indonesia

The main problem faced by Micro, Small and Medium Enterprises (MSMEs) actors is limited access to finance. The presence of Fintech Peer to Peer Lending companies in Indonesia is the answer to the limited access to finance faced by MSME entrepreneurs. However, the presence of Fintech Peer to Peer Lending for MSMEs in Indonesia can cause legal problems. This study aims to find a juridical basis for the relation between Fintech Peer to Peer Lending organizers and MSME entrepreneurs and to find constitutional protection for Fintech Peer to Peer Lending organizers and MSME entrepreneurs. The method used is juridical empirical, using primary data in the form of primary and secondary legal materials. The study outcomes concluded that the weak legal protection for the lenders (borrowers), which in this case is MSMEs, is due to the insufficiency of strict legitimate rules in managing the Fintech Peer to Peer Lending business. So that the implementation of the Peer to Peer Lending Fintech business needs to be regulated under the Law so that it can be charged with criminal sanctions.

REGULATION OF THE LEGALITY OF MICRO, SMALL AND MEDIUM ENTERPRISES THROUGH THE ONLINE SINGLE SUBMISSION SYSTEM TO INCREASE COMPETITIVENESS

The purpose of this paper is to review the regulation of the legality of micro, small, and medium enterprises (MSMEs) through the Online Single Submission System (OSS) to increase competitiveness, as well as to analyze barriers and solutions. The research method used an empirical juridical approach, the collected data were analyzed by descriptive analysis. The results showed that the problematic implementation of the regulation of MSME business legality registration through the OSS System was mainly due to the lack of socialization and education to MSME entrepreneurs regarding the obligation to register permits through OSS. This affects the compliance of MSMEs in processing their business permits. The solutions that need to be done include increasing the socialization of Integrated Electronic Business Licensing Services/Online Single Submission. MSME players need to be empowered through human resource development, capital support, production and productivity, business protection, partnership development, business networks and marketing as well as business legality, especially registration of business licenses through the Integrated Electronic Business Licensing Service.

Principal Component Analysis (PCA):: A Study With Reference to Financial Problems of Micro, Small and Medium Enterprises (MSME) in West Bengal

Principal Component Analysis (PCA) is a method of extracting important variables from a large set of variables available in a data set. In layman’s language, PCA is a technique to bring to the fore the major factors that explain the variance of the dependent variable most effectively. This Paper is mainly based on primary data and data mainly collected by using a pretested and precoded schedule of questionaries by personal interview with the MSME entrepreneurs. Mainly principal component analysis has been used to measure the magnitude of financial problems of MSME sectors and to identify the factors which are mostly responsible for financial problems of MSME. By applying PCA it was found that complex formalities, taking too much time to sanction loan and loan limit are the major factors for financial problems of MSME sector.

Understanding the gendered nature of developing country MSMEs’ access, adoption and use of information and communication technologies for development (ICT4D)

Purpose The widespread use of information and communication technologies (ICTs) has had a significant effect on various groups and communities of people including micro, small and medium enterprises (MSMEs) and their owners/managers. The current study aims to analyze recent literature regarding adoption of ICTs by MSMEs. Further, it tries to locate gender within this broader context of diffusion of ICTs among MSMEs. Design/methodology/approach Using the thematic analysis approach, the research articles pertaining to six leading journals on ICTs, gender and entrepreneurship published during the time period from 2011 to 2019 are reviewed. Findings The literature selected for the study has been discussed under two primary categories, viz. “adoption of information and communication technologies for development (ICT4D) for business purposes” and “insights on gender in ICT4D use by MSMEs.” Research limitations/implications The context-dependent nature of ICT use can enable future entrepreneurs to assess the scope of specific ICTs in given areas of operation. The gendered nature of ICTs helps to evaluate as well as question the empowerment potential of ICTs. The study emphasizes the need to account for historical specificities and transnational linkages in understanding access, adoption and use of ICT4D by women MSME entrepreneurs. Originality/value The study bridges together literature on ICT4D use by MSMEs and the role of gender in ICT-mediated entrepreneurial environments. While unraveling the interplay of power dynamics in such environments, the scope for future research in terms of tapping into the content of information exchanges and exploring the implications of “dark side of internet” for women MSME entrepreneurs is also indicated.

ANALISIS PENGGUNAAN MEDIA INTERNET PADA USAHA MIKRO KECIL MENENGAH (UMKM) JAWA TIMUR UNTUK MENEMBUS PASAR GLOBAL DENGAN METODE O2O

This study aims to determine how the use of internet media in the Micro, Small, and Medium Enterprises (MSMEs) of East Java to penetrate the Global Market with the O2O Method. MSME is a business activity that plays a major role in the economic development of a nation, but one of the obstacles in the development of MSMEs, especially in Indonesia is the number of business people who are still reluctant to know internet technology, even though with utilizing information technology and internet networks that are more easily accessible and used can help develop the businesses many times. Therefore, the existence of this research is expected to be able to contribute in identifying internet facility and infrastructure ownership in MSMEs, MSME perceptions of the usefulness of information technology in their business, and the interest and mastery of MSME entrepreneurs’ technology in adopting the internet for business development in the global market. The analytical method used is descriptive statistics, with questionnaire instruments. The number of samples in this study are 102 MSMEs in East Java, especially in the fields of trade, hotels, and restaurants. The results of this study are: 87% of MSMEs have not utilized the Marketplace, 79.41% of MSMEs have not utilized E-Commerce, 82.35% of MSMEs have not utilized Crowdsourcing, 78.14% of MSMEs have not marketed their businesses through social media, so it can be concluded that MSMEs at East Java is not ready to penetrate the market global, because of the internet media used so far, most are only used as personal communication tools.

EMPOWERING WOMEN ENTREPRENEURS THROUGH KREDIT USAHA RAKYAT (KUR) FUNDS IN CENTRAL JAKARTA

Micro, Small and Medium Enterprises (MSMEs) are important contributors to economic development. However, increasing the performance of MSMEs faces many obstacles and challenges, especially in the face of competition. Lack of understanding to manage businesses, capital and difficult access to external capital are the main challenges that must be faced by MSME entrepreneurs. MSME entrepreneurs find it difficult to obtain loan capital because they do not have sufficient assets to meet the loan requirements at the bank. To overcome this problem the Government issued a policy in the form of a credit program for MSMEs with guarantees namely People's Business Credit (KUR). KUR is expected to be able to help MSME entrepreneurs to increase business capital, so that business performance can improve. The purpose of this activity is to find out the difficulties faced by women MSME entrepreneurs, increase understanding in managing businesses, and provide understanding to access KUR funds. This activity was carried out in central Jakarta with a total of 150 female MSME owners. The method used is observation, training and filling out the questionnaire. The result of this activity is a report on the activities of the training conducted.

Asistensi Pembuatan Laporan Keuangan Berbasis Android bagi Usaha Mikro, Kecil, dan Menengah

Micro, Small and Medium Enterprises (MSMEs) have shown their role in creating employment opportunities and as an important source for the growth of Gross Domestic Product. However, many MSME entrepreneurs do not understand yet the importance of financial planning and financial statements. So, they have not gained trust in accessing the capital facilities offered by the banks. The purpose of this community service activity is to raise the awareness of MSME entrepreneurs about the importance of business financial planning and the preparation of financial statements. The coaching of financial reporting skill is conducted using the "Akuntansi UKM”, an android based application. Participants in this service are MSME entrepreneurs in the Bali region. The results of this service activity are an increase in understanding of the importance of financial planning and making financial reports by using the application of "Akuntansi UKM".

Perception of Entrepreneurs of Small and Medium Micro Enterprises in Culinary Fields in Pontianak City to Go-Jek Online Transportation

Go-Jek online transportation contributes to the national economy through partnerships with MSMEs. This study focuses on the perceptions of Micro, Small and Medium Enterprises (MSME) entrepreneurs in the culinary field of Go-Jek online transportation in Pontianak City. The purpose of this study was to find out the perceptions and constraints of MSME entrepreneurs in the culinary field in the city of Pontianak after collaborating with online transportation Go-Jek. The study uses descriptive methods with a qualitative approach. The findings of this study are the perceptions of small and medium micro entrepreneurs (MSMEs) in the culinary field in the city of Pontianak on Go-Jek online transportation which is very positive, useful and helps MSME entrepreneurs. Whether it's in product promotion, or in delivering products to consumers. The impact that is also directly felt by MSME entrepreneurs on online transportation is that business revenues increase by 10% to 30%. The obstacles faced are first, the existence of fraud committed by the individual drivers of Go-Jek online transportation to MSMEs and consumers, by buying products ordered by consumers, but not in the shop in question. Both driver services to MSMEs are not polite and unfriendly.

Revisiting Hofstede in the Indian context: understanding the influence of entrepreneurial culture on performance of micro, small and medium enterprises

The performance of micro, small and medium enterprises (MSMEs) has been closely linked to factors unique to the respective countries or regions, namely, macro environmental factors, firm specific factors and entrepreneurial factors. The influence of macro environmental and firm specific factors on Indian MSMEs has been well researched and documented. The nature and extent of the influence of culture on MSME performance has not yet been largely researched or documented. This paper attempts to see whether the cultural dimensions of entrepreneurs across different regions of India influence the performance of MSMEs. The six dimensional cultural framework identified by Hofstede and the seventh dimension brought out through the validation study done recently by Thampi et al. in the Indian context are used for this study. Quantitative analysis of the inputs on the cultural orientations of MSME entrepreneurs and the enterprise performance parameters established the influence of cultural determinants on enterprise performance.

Problems Faced by Entrepreneurs of Micro, Smalland Medium Enterprises: A Case Study of District Solan in Himachal Pradesh

Entrepreneurial activities of Micro, Small and Medium Enterprises (MSMEs) have proved to be customary for increasing employment in all the developing economies and hence resulting in overall growth of the economy. However, it is important to understand the specific problems confronted by the MSME entrepreneurs that are uncommon to the larger companies and multi-national corporations for their successful development. In this backdrop, the study aims to examine the problems of MSMEs in Himachal Pradesh. Examination of a sample of 90 entrepreneurs discerned the results that entrepreneurs of the study area face problems like absence of adequate and timely banking finance, non-availability of suitable technology, lack of human resource, high production cost, poor infrastructural facilities, ineffective marketing due to limited resources and non availability of skilled manpower. The results of the study will have some useful implication for governments of industrially backward states as it will help in evaluating problems faced by entrepreneurs of MSMEs. Evidences of the study are relevant to policymakers designing incentives/concessions for small entrepreneurs of such states.