Micro-Business Transformation: Product Diversification After Obtaining Capital Loan from PNM Mekaar

Abstract

This research explores the implementation of the Permodalan Nasional Madani (PNM) Mekaar program in supporting the development of Micro, Small, and Medium Enterprises (MSMEs) in the Ternate Baru District. The focus is on the challenges faced by business owners, especially those related to obstacles in obtaining funding during their business operations. The study is centered on the experiences of women who are MSME entrepreneurs in Ternate Baru and how they access business capital through the PNM Mekaar program, a non-bank financial institution committed to serving women entrepreneurs with a joint responsibility system. The research method used is qualitative descriptive, with data collected from primary sources through observation, interviews, and documentation, supported by secondary data. Data analysis includes the processes of reduction, presentation, and deduction of conclusions. Six informants participated in this study. The research results show positive business growth among participants in the regular Mekaar program. However, challenges such as payment arrears from customers and delays in implementing the PNM Mekaar program remain significant issues that need to be addressed in efforts to support the development of MSMEs in the area.