Methods Of Psychosemantics Research Articles

Features of personality psychology

this article is about the features of personality psychology and the factors that study them. The article also discusses the different definitions of many scholars given to the concept of personality, their differential and integral ideas from each other. The scope of the subject is sufficiently enriched by the results of various studies and researches on the formation of personality psychology.
 KEYWORDS: personality psychology, research, features, definition by RS Nemov, research by Z. Freud, psychosemantic methods

ВОЗМОЖНОСТИ ПСИХОСЕМАНТИЧЕСКОГО ПОДХОДА ДЛЯ АНАЛИЗА ПРОФЕССИОНАЛЬНОЙ АКТИВНОСТИ СОВРЕМЕННЫХ СПЕЦИАЛИСТОВ

Relevance. The article analyzes the problems of modern researchers studying the “man — work” system from the standpoint of post-nonclassical models that develop the idea of “subjectivity” in the relationship between man and world. It is necessary to develop a methodological approach for an adequate noncontroversial description of the world of professionals. Such an approach should describe this system in a consistent way, allow for correlation of ideas about it with the reality itself and remove the limitations associated with the researcher’s abilities. Objective. The purpose of the paper is to discuss the possibilities of psychosemantic approach for studying professional activity on the example of two pieces of empirical research on the activities of medical workers employed by commercial and budgetary organizations and having to do with different contingents of patients. Methods. In the studies conducted we used the survey methods “Integral Satisfaction with Work” (developed by V.A. Rozanova), “Professional Burnout” (N. E. Vodopyaynova, E.S. Starchenkova) and psychosemantic methods: semantic differential “My Work”; free associations; 10 unfinished sentences on the topic “My Work”; C. Osgood’s 14-scale semantic differential modified by E.Yu. Artemyeva. Sample. The study involved 212 doctors with different career span, of which 66 people are employees of budget hospitals, 36 people work in commercial medical centers, 60 people are maternity hospital employees, and 50 people work in a hospice. Results. Semantic features such as “emotional tone of assessment”, “ratio of semantic coincidence between descriptions of different “types” of work object (in our case,“Man” and “Patient”)” and “abstractness/concreteness of descriptions” reflect the conceptual characteristics of professional experience of doctors working in different organizations and with different contingents of patients. Conclusions. The psychosemantic approach to studying the “person — work” system, in which the activity approach of a person to the world is postulated, makes it possible to provide an adequate description of complex systems in a changing environment. The methods of psychosemantics, due to their “sensitivity” to shades of meaning of the words used by respondents, correspond to the idea of post-nonclassical models of mental determination, when external influences are mediated by the activity of a person and by the current structures of his or her subjective experience.

Особенности использования технологий виртуальной реальности при коррекции и лечении депрессии в клинической психологии

The work focused on the examining the use of virtual reality (VR) technologies in the reduction of depression in Europe. More than 70 issues of the journals “Cyberpsychology, Behavior, and Social Networking”, “European Psychologist” were analyzed. We used the bibliometric analysis, the "keyword method" to analyze the text, which is understood as a search for typical terms, content analysis of the content of articles that used VR and depression. In the journal "European Psychologist" the term VR has not been mentioned for the last 2 years, which indicates the secondary importance of this issue for general psychology. In cyberpsychology, on the contrary, since 2019 in Europe, the interest of researchers in the use of VR technologies in clinical psychology has increased. By the content of the journal articles. "Cyberpsychology, Behavior, and Social Networking" VR technologies are used primarily for the correction of anxiety disorders, and secondly, for the correction of depression. These technologies are used in various ways. The first option is to create VR programs with a direct impact on depression reduction. Here, VR is used as a symptom awareness tool, to create an avatar environment for client dialogue in a non- judgmental environment. Research has shown that such VR programs are rated by users as a useful tool for informing and emotionally responding to depressive states. The second option is an indirect effect on reducing the level of depression through the reduction of fears, phobias; increased activation, tone, euphoria in mental states; the development of a positive mood, cognitive motivation; an increase in indicators of field independence (cognitive style). A study based on the methods of psychosemantics is presented, which has demonstrated the effect of a specially created VR program with an avatar on changing the unconscious attitudes of the personality, reducing phobia of darkness. The effectiveness of using of VR technologies in reducing depression is determined by modeling of mental experiences and actions in VR, creating a virtual ontology, the influence of VR on conscious and unconscious attitudes, the possibility of responding to unconscious experiences through the user's identification with an avatar.

Family institute and environmental responsibility in the view of Russian youth

Modern studies of ideas about the family reflect a contradiction: on the one hand, young people are guided by the values of individualism, freedom, and self-development, and on the other, they maintain the high value and desirability of the family. The use of methods of psychosemantics and metaphorical images in the study revealed the peculiarities of young people’s ideas about the family and revealed the “zones of psychological tension” in the sphere of family and family relations. In the semantics of ideas about the family, schoolchildren and students alike identified the priorities of boundaries and the understanding of the family as a closed location. In the minds of students, the cognitive and emotional aspects of ideas are more clearly differentiated, and the willingness to actively create their own family is reflected. Among young people with higher education and experience of marriage or cohabitation, negative connotations of family assessment prevail. The area of psychological stress in the family sphere: schoolchildren have a weak orientation in family relations, students have idealistic expectations, and older youth have numerous problems related to personality characteristics.

Implicit notions of a happy person in elementary school students

The article is devoted to the substantiation and results of a study of implicit notions of a happy person in elementary school students. The methodological foundation is constructed by D.A. Leontiev’s two-level model of happiness, K. Riff’s concept of happiness as the basis of psychological well-being, and V.L. Sitnikov’s concept of the image of a person. The deployed research method is “SPI(H) — the Structure of a Person’s Image (Hierarchical)” (V.Sitnikov) including the verbal and non-verbal associative experiment with the subsequent content analysis. The novelty of the study lies in the comparison of the image of a happy person and self-image through the psychosemantic method including a comparative analysis of the notions of a happy person in children from complete and incomplete families. A happy person is associated by elementary school children with an emotionally positive attitude towards life, a responsible and caring attitude towards people, the presence of a family and active interaction with it, less often with success in educational and intellectual activity and material well-being, as well as the presence of friends. A happy person is idealized by younger students, however, their image is more abstract compared to children’s self-images. Elementary school students from complete families are characterized by greater conformity of the self-image with the image of a happy person whereas only half of the children from incomplete families show such correspondence. The predominant modality of both images is positive in all children. Social, bodily, and metaphorical characteristics are more common in the image of a happy person among children from incomplete families while the conventional social role characteristics dominate among children from complete families. The prospects for further study of the image of a happy person in elementary school children within the framework of family psychology are outlined.

A Psychosemantic Study of Compensation Psychological Defense Mechanism in the Novice Military Leaders

The aim of the article is to study the formative impact of the defense mechanism “compensation” on the leader’s personality. The research is based on the axiological semantic research method created due to the development and application of experimental psychosemantics to the issue of leadership. An experiment was conducted with the view of confirming the fact of impact of the defense mechanism “compensation” on the leader’s personality formation. This experiment involved 30 students undergoing leadership training for tactical officers at the Heroiv Krut Military Institute of Telecommunications and Information Technologies. A test-questionnaire was created to experimentally substantiate the reliability of the proposed conjecture. At the outset of the experiment, the participants were asked to note in the test-questionnaire the basic postulates they rely on when forming relationships in the military community. For the purpose of creating a relaxed atmosphere the postulates (60 units) were presented in the form of posts (quotes and aphorisms) which are most often posted on social media pages. Based on the methods of psychological subjective semantics and psychosemantics, we established the predominance of a certain form of defence mechanism “compensation”. Then followed the assessment of the leadership role preferences displayed by the participating pilot students, this providing the basis for drawing conclusions as regards the tendency for a particular form of leadership. Matching of the obtained results revealed correlations between mental reflections of various phenomena. Although correlational study has a lower degree of confidence in predicting cause and effect, it can provide strong indications that relationships exist. Results and discussions. The defense mechanism “direct compensation” correlates with the kind of “fighter” leader, “overcompensation” correlates with the kind “father”, “decompensation” correlates with the kind “tyrant”. To conclude, trend to use a certain type of defense mechanism affects the acceptance and assimilation of a certain role type of leader. In addition, the use of information which are most often posted by social media users on their personal accounts as a content for the test-questionnaire allows us to conclude about the possibility of using social media account to determine the psychological type of personality by analyzing posts, likes and comments.

Stimuli Selection Criteria for the Experiment “Visual Perception of Imitative Words in Native and Non-Native Language by the Method Lexical Decision”

Introduction. The present article is aiming to describe the procedure of stimuli selection for the psycho-semantic experiment on visual perception of imitative words in native (Russian) and non-native language (English). The methodology of the experiment is predominantly based on the implementation of the “lexical decision” method. Thus, the aim of the article is to verify the procedure of and to define clear-cut criteria for the material selection. In particular, we introduce indicating de-iconization stage of imitative words as an important criterion for data pre-selection. De-iconization is a gradual loss of an iconic sound-sense link in an imitative word due to the parallel impact of regular sound changes and semantic shifts.Methodology and sources. The research methodology is based on the works ofS. V. Voronin who is the founder of phonosemantics as a linguistic discipline inRussia, as well as on works of his followers (including a co-author of this paper, M. A. Flaksman). The article is also based on the methodology of research on phonotactics. The authors also use psycho-semantic methods such as the method of lexical decision. The main sources of stimuli selection are The Russia Etymological Dictionary by M. Vasmer, The Oxford English Dictionary, the frequency dictionaries by O. N. Liashevskaya and S. A. Sharov. The classification of imitative words according to their de-iconization stages was done by the method of the diachronic evaluation of the imitative lexicon.Results and discussion. As a result of a rigorous selection procedure described in the article the authors arrived on 128 stimuli (an even number (64 + 64) of words and quasiwords). The quasi-words are coined according to phonotactic rules and made according to the same pattern as the corresponding words. The group of real words is constituted of two sub-groups: 32 imitative words and 32 non-imitative words. The words from these two subgroups are homomorphous – they have the same number of syllables, frequency and belong to the same parts of speech. Imitative words include onomatopoeic and soundsymbolic words of different sub-classes and de-iconization stages. The combination of the material selection methods discussed in this paper (especially, the introduction of the distinction of imitative words according to their de-iconization stage) is aiming at facilitating the experiment procedure as well as eliminating the chance factors.Conclusion. The stimuli selection for the psycholinguistic experiment based on the procedure introduced in this paper allows to establish the existing patterns of the systematic function of human brain in the process of visual perception of imitative words on different de-iconization stages.

The Image of the Representatives of the United States and China as seen by Vladivostok Students

The research featured the image of the "typical American" and "typical Chinese" as seen by Russian students of several Vladivostok universities. The reconstruction of ethnic stereotypes was performed using the methods of psychosemantics, e.g. verbal associations. The data were processed using mathematical statistics methods. The study revealed major differences in the representation of positive and negative personal qualities of the "typical Chinese" and "typical American", as well as in the contents of the association categories. Students’ perceptions of the "typical American" showed both positive (sociability, activity, tact) and negative qualities (hypocrisy). The "typical Chinese" was often perceived as an unattractive, loud, and racist representative of a de-individualized mass. However, the "typical Chinese" was also described as a hard-working and moderately sociable person that lives in a Communist country with a vibrant traditional culture and modern industry. Americans were seen as much more individualized, as confirmed by quantitative and semantic analyses. The survey revealed superficial and mostly negative views of young Russians regarding the Chinese people. The authors believe that a more positive attitude has to be formed as China remains Russia’s strategic partner

Categorization of bodily sensations in psychodermatological disorders

Background. Categorization is one of the cognitive processes that ensure objects definition based on selected key features. Studying the aspects of categorization of bodily sensations allows to investigate the making sense of bodily sensations which seems promising in the context of exploring pathological bodily sensations. Objective: to study the aspects of categorization in psychodermatological disorders. Design. The study involved 113 patients with mental disorders with complaints of pathological bodily sensations (63 patients with psychodermatological disorders: delusional infestation (n = 33), neurotic excoriation (n = 30); 50 patients with depression with somatic symptoms). There were used the “Short Health Anxiety Inventory” and the psychosemantic method “Choice of descriptors of intraceptive sensations” with instructions: to choose bodily sensations of the healthy state, to classify sensations according to their similarity. Results. In psychodermatological disorders, health anxiety was lower in comparison to depression with somatic symptoms. The analysis of bodily sensations categorization of the healthy state revealed a significantly smaller descriptors number from classes of general somatic sensations, dynamics sensations, exteroceptive sensations and pleasant bodily sensations in psychodermatological disorders. In bodily sensations classification two general categories of bodily experience were distinguished: bodily sensations associated with the illness experience and bodily sensations of habitual functioning. Conclusion. Although there were the differences in health-anxiety and specificity of clinical manifestations in patients with mental disorders with complaints of pathological bodily sensations, the comparability of categorical structures of bodily experience was described, which manifested itself in features of general categories of bodily experience in psychodermatological disorders and depression with somatic symptoms.

Psycho-Semantic Reconstruction of Psychological Risk Readiness Perceptions by the National Guard of Ukraine Servicemen

The article presents the results of a study of the views of military servicemen of the National Guard of Ukraine on psychological readiness to take risks. To achieve the goal of the study, the authors used the psycho-semantic method. The methods of the specialized semantic differential are chosen by the psychological tool of the psycho-semantic method. The semantic differential has been has made it possible to evaluate the subjective aspects of the meaning of the concept of “psychological readiness for risk” associated with the meaning, stereotypes, social attitudes. Officers represent a soldier who is psychologically prepared for the risk, as follows. This person is trying to achieve a successful result under any circumstances, independent from management or subordinates, relying only on his own strength, showing determination and self-confidence, professionally trained, observant and emotionally stable. Contract servicemen believe that a psychologically prepared for the risk of a soldier can make quick and deliberate decisions, has lots of stamina and strong-willed person, honest and patriotic. This soldier acts deliberately and carefully, not allowing his actions to harm others. Servicemen of military conscription think that a soldier who is psychologically prepared for risk is resistant to extreme factors. He has a principle, he is reliable, outgoing person, always ready to offer the help of his comrades and people around him. This soldier is satisfied with his profession and proud that serves just in the National Guard of Ukraine.

Implementation of the psychosemantic method “color-associative experiment” in psychological counseling of students

The article presents an example of personality research with the help of the author’s psychosemantic technique “Color-associative experiment”, which is a combination of the method of free associations by C.G. Jung and the eight-color subtest by M. Lusher. In qualitative and quantitative data processing and interpretation, free and axial coding techniques are used, thanks to which the psychologist can get a complete impression of the current state of the respondent. These two projective techniques of grounded theory are the reason we can formulate now grounded psychodiagnostic conclusions in a consulting process. In the described examples of implementing the “Color-associative experiment” method, both respondents (a first-year master’s student and a final-year bachelor’s student) are characterized as a neurotic personality with an overestimation (or super-value) of the desire to achieve success.

Correlation between Understanding of Lexical Units and Mental Images Represented by Them (Theoretical-Experimental Research)

This theoretical and experimental research paper focuses on the effect of both perception and memory images on word meaning of the image-verbalizing lexical unit. The research is aimed at solving the problem of speech act processing. Using such notions as perception, memory and representation images pave the way for better understanding of the non-verbal basis of thinking during analysis of thought verbalization, thus, setting the problem of dependence of understanding the same lexical unit that exteriorizes different mental images. To prove the hypothesis that there is a link between understanding and mental images verbalized by the same lexical unit, the authors conducted an experiment. Such a verification can be performed only using psychosemantic methods. Psychosemantic methods provide the researcher with the material for analysis of everyday consciousness, thus shedding light on the in-depth evaluation criteria of the objects in question. The basis for effective use of experimental psychosemantic methods was laid by a simple mathematical model of an individual consciousness called semantic space. The overall conclusion of this research is the following: characteristics of mental images lexical unit depend on the following factors: the type of the text, the type of formed mental images and also on the type of graphic images provided to respondents.

Images of Russians and Americans as Seen by Russian Adolescents

The present research features the image of "the typical Russian" and "the typical American" as perceived by Russian adolescents (students of the Far Eastern Federal University). The images were reconstructed using methods of psychosemantics, e.g. verbal associations. The data were processed using the methods of mathematical statistics. The semantic analysis helped to define the ideas and emotional attitude of the respondents to "the typical Russian" and "the typical American", as well as the semantic contrast of the content in some categories. The Fisher criterion revealed significant differences in the content of certain categories of associations. The stereotype displayed a predominantly positive orientation, while the orientation of the heterostereotype was ambivalent. The image of "the typical Russian" reflected primarily such positive qualities as kindness, openness, and patriotism. Both positive (activity, tact) and negative qualities (hypocrisy and lies) were manifested in the ideas about the "typical American". The positive personal characteristics included activity, charisma, and communicative skills. However, the personal qualities of the "American" clearly expressed some negative traits, e.g. hypocrisy and lies. The generalized image of "the typical American" is outwardly pleasant, active, and sociable but internally hypocritical, deceitful and selfserving. The content of the heterostereotype reflected a certain distrust of young people to "the typical American". The negative characteristics of the heterostereotype may reduce tolerance of young people to the USA and its representatives. The results of the study may be useful to representatives of public authorities and educational institutions. The obtained data can be used to shape multicultural educational environment in Russian universities.

Theory and practice of sensorimotor psychosynthesis

The article describes the theory and practice of applying suggestive techniques of sensory-motor psychosynthesis, which enables the patient to be introduced into altered states of consciousness through the formation of a special relationship between patient and physician (suggestor). This relationship is analogous to the “entangled state” described in quantum physics, and in psychology it acts as a state of empathy. The main feature of the sensory-motor psychosynthesis method, which distinguishes it from directive hypnosis, is the maintenance of the active suggestor's dialog with the patient.
 The authors describe the dynamics of transformation of the picture of the world (or mentality) of a number of patients in the course of psychotherapy. This transformation occurs through the use of one of the primary methods of psychosemantics in the study of personality, namely the construction of semantic spaces, during which the patient in an altered state of consciousness creates and exists in a reality that corresponds to his/her personal aspirations and motives. The authors discuss applications of this approach in psychotherapy, sports, and criminalistic practice.

Theory and Practice of Sensorimotor Psychosynthesis

The article describes the theory and practice of applying suggestive techniques of sensory-motor psychosynthesis, which enables the patient to be introduced into altered states of consciousness through the formation of a special relationship between patient and physician (suggestor). This relationship is analogous to the “entangled state” described in quantum physics, and in psychology it acts as a state of empathy. The main feature of the sensory-motor psychosynthesis method, which distinguishes it from directive hypnosis, is the maintenance of the active suggestor's dialog with the patient. The authors describe the dynamics of transformation of the picture of the world (or mentality) of a number of patients in the course of psychotherapy. This transformation occurs through the use of one of the primary methods of psychosemantics in the study of personality, namely the construction of semantic spaces, during which the patient in an altered state of consciousness creates and exists in a reality that corresponds to his/her personal aspirations and motives. The authors discuss applications of this approach in psychotherapy, sports, and criminalistic practice.

Attribution of characters of european national literatures by the competent reader

The article explores the psychosemantic differential space of competent readers of Ukrainian origin in the projection on literary texts of different cultures. The psychosemantics of ideas about literary characters of national literatures in the minds of philologists is revealed. It is shown that psychosemantic methods are particularly suitable for in-depth study of the semantics of characters. The hypothesis about the determination of perception and evaluation of the aesthetic object by both sociocultural and ethnocultural factors is experimentally confirmed

The Structure of Urban Identity of the Volgograd Youth

The article presents the results of an empirical study of the structure of urban identity of young people. The relevance of the study is due to the fragmentary scientific knowledge of the concept of urban identity and the significant role of this phenomenon for the competent formation of the brand and image of the city. The practical implication of the study is mediated by the influence of the content and specificity of the formation of urban identity on the idea of a person's psychological and economic well-being within a certain place of residence, satisfaction with the quality of life, the level of tolerance and the characteristics of migration behavior. We based the empirical study on a combination of quantitative and qualitative methods of data collection revealing the semantic nature of the phenomenon of identity. The ratio and content of the main components of urban identity was measured with the help of questionnaires and psycho-semantic methods: the method "Who I am" by M. Kuhn and T. Mcpartland in the adaptation of T.V. Rumyantseva; method of writing compositions on the theme "My city"; a technique of unfinished sentences; questionnaire for collecting factual data, including the factors according to M. Lalli. The data obtained we processed through content analysis and descriptive statistics. As a result, the author described the main components of urban identity in the indigenous, living in Volgograd since birth, and nonindigenous residents of Volgograd – cognitive, emotional, motivational and behavioral. We also analyzed the content of the image of the city presented mainly in the minds of the Volgograd youth by the historical heritage of the city and its attractions; defined the attitude to the city, including feelings of different modality – from pride to resentment and anger; stated the features of migration behavior with contradictory content. The results can be taken into account both in the practice of social support of migrants, in the creation of programs of Patriotic education of young people, and in the process of creating a competent brand of Volgograd.

Psycho-Semantic Analysis of Students Perceptions of Library Services

The article is devoted to the problem of studying students ' perceptions of the «library service» using the psychosemantic method. The subject of the study is the semantics of students' perceptions of the university library services. As part of the study, the investigation develops a specialized semantic differential which becomes the basis for the respondents evaluation of the concept "library service". The author carries out a qualitative analysis of the results gained and develops a number of recommendations for introduction to the university library activity. The data obtained during the investigation can be used in organizational activity of the university library in correcting existing services and products in regard to client-biased work in order to increase the students demand for this type of service. In his context, there arises an affect of the level of the users consumption and loyalty through the shaping perception of the library itself in the process of development and introduction of new library services on the basis of the higher educational institution.

Cognitive tools for dynamic analysis of enterprise business strategies

Robert A. Karayev - Professor, Head of Ecosystems Modeling Laboratory, Institute of Control Systems of the Azerbaijan National Academy of Sciences Address: 9, B. Vahabzade Street, Baku, AZ1141, AzerbaijanE-mail: karayevr@rambler.ruRena N. Mikailova - Associate Professor, PhD in Economics, Azerbaijan State University of EconomicsAddress: 6, Istiqlaliyat Street, Baku, AZ1001, AzerbaijanE-mail: renam3@mail.ruIslam I. Safarly - PhD in Economics, Business Development Manager, OIL SUPPLY LLCAddress: 156, Batamdar Highway, Baku, AZ1006, AzerbaijanE-mail: islamsafarli@gmail.comNatella Y. Sadikhova - Researcher, Institute of Control Systems of the Azerbaijan National Academy of Sciences Address: 9, B. Vahabzade Street, Baku, AZ1141, AzerbaijanE-mail: natella5@rambler.ruXatire F. Imamverdiyeva - Software Engineer, Institute of Control Systems of the Azerbaijan National Academy of Sciences Address: 9, B. Vahabzade Street, Baku, AZ1141, AzerbaijanE-mail: imamverdiyeva.x@gmail.com The article discusses the difficulties of long-term dynamic analysis of business strategies of enterprises in present-day complex and unstable economic conditions. We discuss the possibility of solving the problem by means of cognitive modeling, which has opened a new page in the management of complex systems and complex problem situations. We note the phenomenological features of complex systems and complex problem situations that exclude the possibility of their modeling using traditional economic and mathematical methods. Such features are: multifactority, dynamism, uncertainty, the high role of the mentality of the developers of the strategy and the persons making strategic decisions. The urgency of the question of ensuring the reliability of cognitive models, a significant place in which is occupied by heuristic components, is emphasized. Formalization of the latter encounters numerous difficulties (“traps”) that arise at all stages of designing cognitive models - the stages of identification, conceptualization, formalization and testing, which constitute the specifics of the development of all knowledge-based support technologies. Existing methods and models from relevant areas that can be useful for overcoming these difficulties are considered (strategic analysis, strategic planning, scenario analysis, scenario planning, SWOT analysis, PEST analysis, SMART technology, methods of knowledge identification, methods of psycho semantics and non-metric multidimensional scaling, methods of expert evaluation). The article presents a demo version of cognitive tools for dynamic analysis of strategies (cognitive map of strategy and cognitive map analysis methods), based on the ideology of cognitive modeling. Consideration is given to the application possibilities of cognitive tools in the analysis of strategies in the context of possible dynamics of the internal and external environment of the enterprise. An example of the use of cognitive tools is given.This work was supported by the Foundation for Science Development under the President of the Azerbaijan Republic (grant No. EİF-KETPL-2-2015-1(25)-56/14/1)

IMPACT OF MOVIE ON THE YOUNG VIEWERS’ REPRESENTATIONS OF SENIOR PEOPLE

Cinema, as one of the most influential mass media, plays an important role in the life of the modern society, being a very popular leisure activity. Movies have effects on the audience’s motivation, values, stereotypes, activities and mental representations of reality. The current study is devoted to the problem of the movie impact on the young audience. The various effects of the movies about senior people on the young viewers’ corresponding representations are discussed. The psychosemantic method was used to measure the emotional, regulative and cognitive personal traits of both perceived senior and young people. The measurement includes 25 scales designed particularly for eliciting the representations of senior people by the young audience. The viewers scaled seniors’ personal traits before, right after and two weeks later after watching the movie. Also they scaled themselves as being seniors in the future. Such variables as gender, attractiveness of the movie and the place of movies in leisure were taken into account. The film affected the representations of the seniors negatively. The representations of seniors by the young viewers became closer to the representations of themselves as seniors in the future. The gender differences right after the movie became more distinct and women revealed higher sensitivity. The representations became more negative after the movie, but that effect was not a long-term for the majority of the scales. The current issue demonstrated the importance of complex approach toward predicting the influence of the cinema.