We construct a model of direct gauge mediation of metastable supersymmetry breaking by simply deforming the Intriligator, Seiberg, and Shih model in terms of a dual meson superpotential mass term. No extra matter field is introduced. The deformation explicitly breaks a $U(1{)}_{R}$ symmetry and pseudomoduli have a nonzero VEV at one-loop. Our metastable supersymmetry breaking vacuum turns out to be sufficiently long-lived. By gauging a subgroup of flavor symmetry, our model can directly couple to the standard model, which leads to nonvanishing gaugino mass generation. It is also shown that our model can evade the Landau pole problem. We show the parameters in the supersymmetry breaking sector are phenomenologically constrained.