From a sociolinguistic point of view, it is important that posts and comments in Latvian are published on social media, which shows the language’s viability in the digital environment. The users of social media, such as Facebook and Twitter, are mostly not indifferent to language issues, so the metalinguistic comments reflect the writers’ linguistic attitude towards the Latvian language and its use. The aim of the study is to analyse metalingual commentaries about the Latvian language on social media by the addressee. The addressee to whom the content of the metalingual commentaries refers is recognised as primary. In this view, it is possible to distinguish the addressee in the first, second and third person. The empirical material is the original posts and comments of users published on social media Facebook and Twitter, which describe some aspects of the Latvian language used by themselves or others. It consists of approximately 400 items. The article explains the concept of metalingual commentary and provides an overview of research to date. Metalingual commentaries on social media are addressed to a third person, i.e. to others in a generalised or specific sense, to the second person as a communication partner, who can be a language specialist or any other Facebook or Twitter user, and conditionally – to the first person in cases where the author of the post reveals his/her own language user experience. This study found negative and positive, rarely indifferent linguistic attitudes towards the Latvian language and the quality of its use on social media.
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