Mere Presence Of Others Research Articles

The presence of adjacent others facilitates interpersonal neural synchronization in the left prefrontal cortex during a simple addition task

The hyperscanning technique, that is, simultaneous measurement of neural signals in more than one person, is a powerful research tool for understanding humans’ social interactions. In recent years, many studies have investigated interpersonal neural synchronization during various types of communication processes. However, there has been little focus on the impact of the presence of others without explicit social interaction, despite the mere presence of others having been suggested as influencing behavior. In this study, we clarify whether neural signals during a self-paced, repeated, addition task are synchronized when another individual is adjacent without direct interaction. Twenty pairs of participants were measured using a hyperscanning approach with near-infrared spectroscopy. The results show that interpersonal neural synchronization of the task-related signal in the left forehead region was enhanced under the condition of being adjacent to another participant. By contrast, a significant decrease in neural synchronization in the center of the forehead region, where increased neural synchronization is often reported in explicit communication, was observed. Thus, the results indicate that the adjacency of others modulates interpersonal neural synchronization in the task-related signal, and the effect on cognitive processing is different from that of explicit social interaction.

When the poor give more than the rich: The role of resource evaluability on relative giving

AbstractFive experiments examined the role of resource evaluability on giving. We systematically varied participants' resources they and another potential donor received and whether they could donate to a recipient either by themselves or with the other donor. Participants in the relative advantage condition received more resources than the other donor, and those in the relative disadvantage condition received fewer resources than the other donor. The presence of the other donor made participants' resources evaluable and shaped giving: Relatively disadvantaged participants were proportionally more generous than advantaged participants but only when they could evaluate their resources. Neither the mere presence of others nor reputational concerns could explain the results. Exploratory mediation and moderation analyses further showed that relatively disadvantaged participants give proportionally more the higher and the more equal they perceive their status to the advantaged donor. This shows that the generosity of those who have less does depend on how they evaluate their status compared to other donors. Our results provide insights into the question of why and when resource asymmetries between donors result in prosocial giving and can influence fundraising strategies of charitable organizations.

Early Adversity and Changes in Cortisol and Negative Affect in Response to Interpersonal Threats in the Laboratory.

Adverse childhood experiences, such as abuse and neglect, are associated with poor health outcomes. This association may be partially explained by differences in stress physiology. Though most early adverse experiences occur within the context of interpersonal relationships, stress exposures manipulated in the laboratory rarely involve interpersonal interactions beyond the mere presence of others. This study examines whether adverse childhood experiences are associated with differences in affective and cortisol reactivity to two stressors which may more closely resemble the powerlessness and the lack of control characteristic of many adverse childhood experiences: a dominant (vs. submissive) interaction partner and lower (vs. higher) social status. We also manipulate social-evaluative threat as a test of whether these interpersonal stressors are more germane to stress reactivity associated with early adversity than the performance anxiety evoked by more traditional laboratory stressors, such as the Trier Social Stress Test. The results partially support the hypothesis that participants with greater early adversity may be more reactive to interpersonal stressors reminiscent of early adverse experience. Given the interpersonal nature of most adverse childhood experiences, conceptualizing and measuring associations with stress physiology in an interpersonal context may more closely capture the psychological and biological embedding of these early experiences.

An Asymmetric Effect: Physical and Simulated Confederate's Mere Presence Induce a Preference for Deontological Over Utilitarian Judgment.

People may behave differently in a shared physical context due to the mere presence of others. The study examined whether individual moral judgments were subject to the confederate's presence. Experiment 1 supported the hypothesis that the confederate's presence, relative to the control group, increased deontological judgment, disapproving of sacrificing a person's lifetime or interest for preserving the greater good of others. Experiment 2 investigated whether the results extend to mental space. The result revealed that simulating a positive interaction with the confederate significantly increased the preference for deontological judgments relative to the control group. However, the effect disappeared if the participants were required to simulate only the person from the scenario that did not include any additional background contexts. These results demonstrated that the confederate's physical presence and simulated confederate's presence always preferred deontological judgments over utilitarian judgments. The findings suggested that the asymmetric moral effect occurred in the physical realm and mental space.

The impact of virtual presence on willingness to book: The moderating role of self-construal and gender

Although there is wide agreement that the mere presence of others influences one’s decision-making process, little research is conducted to understand whether the effect of the presence of others influences consumer behaviors in an online context. To fill this gap, the current research explores the effect of virtual presence on customer’s willingness to book (WTB). The first study examines the interaction effect of a pictorial virtual presence of others and self-construal on WTB. The results demonstrate a higher booking intention among independent individuals when others are depicted in the hotel booking image. The second study examines the interaction effect of a descriptive virtual presence and gender on WTB. The results demonstrate a higher booking intention among females when a majority of customers who purchased the hotel room are females versus males. The results further indicate that a perceived similarity mediates the impact of a descriptive virtual presence and gender on WTB among females.

The social facilitation of eating: why does the mere presence of others cause an increase in energy intake?

There is strong evidence that people eat more when eating with friends and family, relative to when eating alone. This is known as the ‘social facilitation of eating’. In this review, we discuss several gaps in the current scientific understanding of this phenomenon, and in doing so, highlight important areas for future research. In particular, we discuss the need for research to establish the longer-term consequences of social eating on energy balance and weight gain, and to examine whether people are aware of social facilitation effects on their own food intake. We also suggest that future research should aim to establish individual and contextual factors that moderate the social facilitation of eating (e.g. sex/gender), and it should clarify how eating socially causes people to eat more. Finally, we propose a novel evolutionary framework in which we suggest that the social facilitation of eating reflects a behavioural strategy that optimises the evolutionary fitness of individuals who share a common food resource.

Binding moral values gain importance in the presence of close others

A key function of morality is to regulate social behavior. Research suggests moral values may be divided into two types: binding values, which govern behavior in groups, and individualizing values, which promote personal rights and freedoms. Because people tend to mentally activate concepts in situations in which they may prove useful, the importance they afford moral values may vary according to whom they are with in the moment. In particular, because binding values help regulate communal behavior, people may afford these values more importance when in the presence of close (versus distant) others. Five studies test and support this hypothesis. First, we use a custom smartphone application to repeatedly record participants’ (n = 1166) current social context and the importance they afforded moral values. Results show people rate moral values as more important when in the presence of close others, and this effect is stronger for binding than individualizing values—an effect that replicates in a large preregistered online sample (n = 2016). A lab study (n = 390) and two preregistered online experiments (n = 580 and n = 752) provide convergent evidence that people afford binding, but not individualizing, values more importance when in the real or imagined presence of close others. Our results suggest people selectively activate different moral values according to the demands of the situation, and show how the mere presence of others can affect moral thinking.

Shoppers’ neural responses to the mere social presence of others: insights from an enclosed mall

ABSTRACT This research evaluates enclosed mall shoppers’ neural activation in response to the social presence of other people. The study draws on social impact theory to show how the mere presence of other people in an enclosed shopping mall influences six different emotions, including excitement, interest, stress, engagement, focus, and relaxation, within a focal shopper. We evaluate shoppers’ emotions by employing the Emotiv EPOC+ headset to obtain electroencephalogram recordings. The data obtained from mall shoppers reveal that the mere presence of other shoppers in an enclosed mall evokes high levels of stress, decreases excitement, and impedes a shopper’s ability to focus on a task. These findings imply that shoppers may avoid malls because of their cognitive responses to the social presence of other people, which promotes negative attitudes toward enclosed malls.

How do people construe objects when being observed?

The current research aims to explore how people construe objects when being observed (vs. in a private context). Using different manipulations of observation and measures of construal, we demonstrate that people are more likely to apply higher-level construals when observed than in a private context (Studies 1-3); this effect holds when controlling for arousal level (Study 2) and is obtained under conditions of observation but not the mere presence of others (Study 3). Studies 4-6 explore the underlying mechanism of this effect: adopting the perspectives of others in the presence of observers. Study 4 demonstrates that when observed, people align their own preferences to their inference of the preferences of others, but this effect is not present in a private context. In Study 5, a mediation analysis suggests that individuals prefer the high-level option when observed because they adopt the perspectives of others. In addition, the link between context and construal level is broken when participants are explicitly asked to focus on their own perspective when observed or to adopt the perspectives of others in a private context (Study 6). Finally, Study 7 examines implications for evaluation of gifts. (PsycInfo Database Record (c) 2020 APA, all rights reserved).

Prosocial and moral behavior under decision reveal in a public environment

People may act differently in public environments due to actual reputation concerns, or due to the mere presence of others. Unlike previous studies on the influence of observability on prosocial behavior we control for the latter while manipulating the former, i.e. we control for implicit reputation concerns while manipulating explicit. We show that revealing decisions in public did not affect altruistic behavior, while it increased cooperation and made subjects less likely to make utilitarian judgments in sacrificial dilemmas (i.e., harming one to save many). Our findings are in line with theoretical models suggesting that people, at large, are averse to standing out in both positive and negative ways when it comes to altruistic giving. This “wallflower effect” does however not seem to extend to decisions on cooperation and moral judgments made in public.

Peer Presence Effects on Eye Movements and Attentional Performance.

“Social facilitation” refers to the enhancement or impairment of performance engendered by the mere presence of others. It has been demonstrated for a diversity of behaviors. This study assessed whether it also concerns attention and eye movements and if yes, which decision-making mechanisms it affects. Human volunteers were tested in three different tasks (saccades, visual search, and continuous performance) either alone or in the presence of a familiar peer. The results failed to reveal any significant peer influence on the visual search and continuous performance tasks. For saccades, by contrast, they showed a negative or positive peer influence depending on the complexity of the testing protocol. Pro-and anti-saccades were both inhibited when pseudorandomly mixed, and both facilitated when performed separately. Peer presence impaired or improved reaction times, i.e., the speed to initiate the saccade, as well as peak velocity, i.e., the driving force moving the eye toward the target. Effect sizes were large, with Cohen’s d-values ranging for reaction times (RTs) from 0.50 to 0.95. Analyzing RT distributions using the LATER (Linear Approach to Threshold with Ergodic Rate) model revealed that social inhibition of pro- and anti-saccades in the complex protocol was associated with a significant increase in the rate of rise. The present demonstration that the simple presence of a familiar peer can inhibit or facilitate saccades depending on task difficulty strengthens a growing body of evidence showing social modulations of eye movements and attention processes. The present lack of effect on visual search and continuous performance tasks contrasts with peer presence effects reported earlier using similar tasks, and future studies are needed to determine whether it is due to an intermediate level of difficulty maximizing individual variability. Together with an earlier study of the social inhibition of anti-saccades also using the LATER model, which showed an increase of the threshold, the present increase of the rate of rise suggests that peer presence can influence both the top-down and bottom-up attention-related processes guiding the decision to move the eyes.

Sharing the filmic experience - The physiology of socio-emotional processes in the cinema.

As we identify with characters on screen, we simulate their emotions and thoughts. This is accompanied by physiological changes such as galvanic skin response (GSR), an indicator for emotional arousal, and respiratory sinus arrhythmia (RSA), referring to vagal activity. We investigated whether the presence of a cinema audience affects these psychophysiological processes. The study was conducted in a real cinema in Berlin. Participants came twice to watch previously rated emotional film scenes eliciting amusement, anger, tenderness or fear. Once they watched the scenes alone, once in a group. We tested whether the vagal modulation in response to the mere presence of others influences explicit (reported) and implicit markers (RSA, heart rate (HR) and GSR) of emotional processes in function of solitary or collective enjoyment of movie scenes. On the physiological level, we found a mediating effect of vagal flexibility to the mere presence of others. Individuals showing a high baseline difference (alone vs. social) prior to the presentation of film, maintained higher RSA in the alone compared to the social condition. The opposite pattern emerged for low baseline difference individuals. Emotional arousal as reflected in GSR was significantly more pronounced during scenes eliciting anger independent of the social condition. On the behavioural level, we found evidence for emotion-specific effects on reported empathy, emotional intensity and Theory of Mind. Furthermore, people who decrease their RSA in response to others’ company are those who felt themselves more empathically engaged with the characters. Our data speaks in favour of a specific role of vagal regulation in response to the mere presence of others in terms of explicit empathic engagement with characters during shared filmic experience.

The impact of Co-actors on cognitive load: When the mere presence of others makes learning more difficult

A large body of research has established the value of learner characteristics on cognitive load. However, little attention has been paid to the physical environment where learning takes place. The present study takes a step to address this gap by studying the impact of the presence of others during learning on cognitive load. In a between-subject design, participants (N = 115) were randomly arranged in groups of different group sizes to study computer-based multimedia materials (group size range: 1-13, continuous variable). Further, participants' working memory capacity, topic interest, and their prior knowledge were measured to reveal relevant learner characteristics. Dependent variables were learning performance, perceived task difficulty (mental load), and invested mental effort. We tested the predictions from cognitive load theory with alternative path models to identify the best model fit. Our results show that group size predicted learners' perceived task difficulty: the larger the group of co-actors in the learning situation was, the higher the perceived task difficulty. Moreover, higher topic interest led to lower perceived task difficulty, and more mental effort, although that effect became non-significant after multiple testing adjustment. Perceived task difficulty mediated the effect of group size and topic interest on mental effort.

The social servicescape: understanding the effects in the full-service hotel industry

PurposeUnderstanding how other customers affect hotel consumption behavior is an important topic in the hospitality literature. While existing research has typically explored the effects of active interactions among consumers, this study aims to better understand the effects of passive interactions. Accordingly, this research conceptualizes the hotel social servicescape as a function of the mere presence of the other social actors that occupy the hotel’s shared consumption space.Design/methodology/approachTo operationalize this construct, data were collected from a sample of 1,019 recent consumers of full-service hotel experience in the USA.FindingsThe findings suggest that the social servicescape can significantly affect satisfaction and behavioral intentions in the domain of leisure-driven hotel experiences.Research limitations/implicationsThe results support the hypothesis that the mere presence of others significantly affects leisure travelers’ perceptions of the hotel consumption experience. Accordingly, these findings indicate that the makeup of the hotel servicescape is not limited to the traditionally acknowledged physical elements of the space.Practical implicationsThe results suggest that in addition to managing the physical aspects of the service environment, hotel managers should take steps to manage the social aspects of the servicescape as well.Originality/valueThis paper is the first to provide an operational account of the social servicescape in the domain of full-service hotels. Additionally, nomological validity is established by examining the downstream effects on satisfaction and behavioral intentions.

Clothes, condoms, and customer satisfaction: The effect of employee mere presence on customer satisfaction depends on the shopping situation

AbstractFew studies have examined how customers respond to the mere presence of others in the shopping environment, and only one article (Söderlund, ) has investigated the unique impact that employee presence has on key customer outcomes. Söderlund () found that customers entering a store with an employee present (vs. absent) reported significantly higher levels of customer satisfaction, with their increased levels of pleasurable feelings mediating this effect. However, similar to the majority of theorizing on customer satisfaction, that article was restricted to data collected in a Western society. Given the rapid economic growth in many Asian regions, there is a need to examine the applicability of such Western‐based findings from an Asian perspective, and hence include participants from Eastern societies. Accordingly, the present research investigated whether Söderlund's () results could be replicated among Asian customers. The current work also sought to extend prior findings beyond pleasure and customer satisfaction while simultaneously documenting a boundary condition for the hitherto positive employee mere presence effects. To this end, two between‐subjects experiments with a total sample of 498 Chinese customers were conducted. Study 1, which involved a shopping situation in a clothing store, replicated Söderlund's () main results and further found that employee mere presence (vs. absence) had a significant positive impact on customers’ loyalty intentions. These results were reversed in Study 2, in which the shopping situation involved the purchase of an embarrassing product. Under such circumstances, employee presence (vs. absence) consistently produced negative effects on customers’ levels of pleasure, satisfaction, and loyalty intentions.

Evaluation Potential and Task Performance: Evidence From Two Randomized Field Experiments in Election Administration

Individuals behave differently in the presence of others. Some scholars argue the mere presence of others has the capacity to improve task performance, while other researchers demonstrate individuals become “social loafers,” exerting less effort in group tasks unless they perceive potential for evaluation. I investigate these claims in the context of evaluating poll‐worker performance using two randomized field experiments conducted in New York City during a special election that took place in February 2009 and during the presidential primary conducted in April 2016. The results suggest that manipulating the presence of observers, or even poll workers’ perceptions of the potential for evaluation, likely enhances their performance overall, resulting, especially, in greater efficiency and potentially strengthening voters’ confidence that their ballots were accurately counted and diminishing perceptions of electoral fraud.

Healthy or wealthy? Attractive individuals induce sex-specific food preferences

Research shows that the mere presence of others and their physical appearance can influence people’s meal choices and food intake. Studies also suggest that such effects are sex-specific and depend on whether the eating occasion includes same-sex or opposite-sex individuals. In five experiments (N=530; 49% female), the author investigates whether mate attraction, induced by exposure to attractive opposite-sex individuals, has a differential effect on the foods and beverages that men and women prefer to consume. The results revealed that prior exposure to attractive (versus less attractive) men decreased women’s willingness to spend money on unhealthy foods, and increased their inclination to spend money on healthy foods. Restrained eating moderated this effect, which means that women who scored high (versus low) on restrained eating were particularly motivated to spend money on healthy foods after exposure to an attractive male individual. On the contrary, exposure to attractive (versus less attractive) women did not influence men’s consumption preferences for healthy or unhealthy foods. However, men were more motivated to spend money on expensive drinking and dining options after exposure to an attractive female individual, and their desire to display status mediated this effect. Importantly, none of these effects occurred after exposure to attractive same-sex individuals, which provides converging evidence that mate attraction is the fundamental motive underlying these findings. Taken together, this research reveals how, why, and when appearance-induced mate attraction leads to sex-specific consumption preferences for various foods and beverages.

The stress-reducing effect of music listening varies depending on the social context

ObjectiveGiven that music listening often occurs in a social context, and given that social support can be associated with a stress-reducing effect, it was tested whether the mere presence of others while listening to music enhances the stress-reducing effect of listening to music. MethodsA total of 53 participants responded to questions on stress, presence of others, and music listening five times per day (30min after awakening, 1100h, 1400h, 1800h, 2100h) for seven consecutive days. After each assessment, participants were asked to collect a saliva sample for the later analysis of salivary cortisol (as a marker for the hypothalamic-pituitary-adrenal axis) and salivary alpha-amylase (as a marker for the autonomic nervous system). ResultsHierarchical linear modeling revealed that music listening per se was not associated with a stress-reducing effect. However, listening to music in the presence of others led to decreased subjective stress levels, attenuated secretion of salivary cortisol, and higher activity of salivary alpha-amylase. When listening to music alone, music that was listened to for the reason of relaxation predicted lower subjective stress. ConclusionThe stress-reducing effect of music listening in daily life varies depending on the presence of others. Music listening in the presence of others enhanced the stress-reducing effect of music listening independently of reasons for music listening. Solitary music listening was stress-reducing when relaxation was stated as the reason for music listening. Thus, in daily life, music listening can be used for stress reduction purposes, with the greatest success when it occurs in the presence of others or when it is deliberately listened to for the reason of relaxation.

An Expanded Servicescape Framework as the Driver of Place Attachment and Word of Mouth

The purpose of this study is to identify the effects of other customers on consumption behavior in shared consumption environments. The proposition is put forth that, like other factors that make up the consumption atmosphere, the mere presence of other customers has a significant impact on customers’ attachment to service organizations. Accordingly, this research proposes a framework that specifies the nature of the relationships among customer homogeneity in the social servicescape, company identification, place attachment, and word-of-mouth referral. To test the hypotheses, data were collected from a sample of 1,094 restaurant patrons in the United States. Results of structural equation analyses supported the overall contention that, in addition to the traditionally identified aspects of the servicescape (e.g., facility attractiveness, ambient conditions, seating comfort, and layout), the mere presence of others can affect the extent to which individuals perceive feelings of attachment to the restaurant. This relationship is demonstrated to take place via the mediating effect of company identification.

Life seems different with you around: Differential shifts in cognitive appraisal in the mere presence of others for neuroticism and impression management

How does mere social presence affect cognitive processes? The extant literature has focused on the impact of social presence on cognitive resources. The present study extends this work by focusing on the positivity of cognitive appraisal. Building on recent findings it was predicted that the traits neuroticism and impression management will differentially moderate the effect, such that neuroticism will be associated with a negative shift in appraisal, and impression management with a positive shift. In an experiment, participants (N=158) formed evaluations of life events either alone or in social presence. The results supported the predictions. The findings advance the knowledge about the effect of social presence on cognition, and about the role of personality in moderating responses in public social contexts.