Abstract
How does mere social presence affect cognitive processes? The extant literature has focused on the impact of social presence on cognitive resources. The present study extends this work by focusing on the positivity of cognitive appraisal. Building on recent findings it was predicted that the traits neuroticism and impression management will differentially moderate the effect, such that neuroticism will be associated with a negative shift in appraisal, and impression management with a positive shift. In an experiment, participants (N=158) formed evaluations of life events either alone or in social presence. The results supported the predictions. The findings advance the knowledge about the effect of social presence on cognition, and about the role of personality in moderating responses in public social contexts.
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